10 Tools to Improve Small Business SEO

Google has an amazing set of free tools to improve small business SEO of all sizes. From keyword research and website analytics to performance monitoring and local SEO, Google has the whole arsenal for SEO professionals. Some Google tools need an Ads account, but most are accessible to anyone with a normal account. 

Bonus: Google Analytics 4 (GA4), a tool we extensively discussed in another blog, is the latest version of this platform. It now offers more insights into user engagement, customer acquisition, and monetization across different devices.

Cost: 

• Free, with potential costs for Google Ads

Pros:

• Comprehensive tools for various SEO tasks
• Free access to valuable data
• Easy to use and integrate with other Google platforms
• Strong foundation for SEO analysis and optimization

Cons:

• Some tools may require technical expertise
• Keyword Planner data can be limited

Best for:

• Small businesses starting their SEO journey
• Businesses looking for a free, all-in-one SEO solution

Ubersuggest is an SEO tool that helps you do some basic keyword research, competitor analysis, backlink checking, and website auditing. This tool is known for its user-friendly interface and free plan.

Cost: 

• Free use (limited)
• Individual: $29/ month
• Business: $49/ month
• Enterprise: $99/ month

Pros:

• User-friendly interface
• Affordable pricing (free plan available)
• Provides essential SEO features
• Good for beginners and small businesses

Cons:

• Limited data compared to premium tools
• Some features might be slow or inaccurate
• Not suited for advanced use

Best for:

• Beginners and small businesses with limited budgets
• Those looking for basic SEO tools

You’re probably already familiar with Yoast, the WordPress plugin that keeps bugging you until you turn all of its indicators green. It has on-page SEO optimization features, readability analysis, keyword optimization tools, technical SEO checklists, and social media integration features.

Cost:

• Yoast SEO: $99/ year
• Yoast Local Premium: $145/ year
• Yoast Woocommerce Premium: $145/ year

Pros:

• User-friendly interface
• A comprehensive range of SEO features
• Beginner-friendly 
• Constant updates and improvements
• Large user community and support resources

Cons:

• For WordPress
• Limited advanced SEO features (compared to dedicated SEO platforms)
• Relying too much on keyword optimization might worsen content

Best for:

• WordPress website owners looking for a basic SEO plugin
• Bloggers and content creators who want to improve their content’s visibility
• Users who prefer an affordable and straightforward SEO tool

Frase is an AI-powered content creation and optimization platform that helps users create SEO-optimized content. It has useful features for keyword research, content creation, optimization, and competitor analysis. 

• Solo: $15/ month
• Basic: $45/ month
• Team: $115/ month

Pros:

• Strong AI capabilities for content generation and optimization
• User-friendly interface
• Comprehensive feature set for content creation and SEO
• Time-saving tools for research and writing

Cons:

• AI-generated content requires human editing
• Limited focus on technical SEO aspects

Best for:

• Content marketers and copywriters
• Businesses looking to scale content production
• Those who value AI-driven content creation tools

SEOptimer is an SEO tool known for its website audits and performance analysis features. It has in-depth website analysis, an embedded audit tool, and customizable PDF reports for client delivery.

Cost:

• DIY SEO: $19 / month
• White Label: $29 / month
• White Label & Embedding: $59 / month

Pros:

• Detailed SEO audits with actionable recommendations
• White-label reporting capabilities
• User-friendly interface
• Free additional tools

Cons:

• Limited focus on keyword research and competitor analysis
• No backlink analysis or link-building tools
• Lack of integration with other marketing platforms

Best for:

• Website owners and marketers looking for a quick SEO health check
• Agencies needing white-label reporting capabilities
• Users with basic SEO needs

INK is an AI-powered content creation tool that helps marketers write content for different purposes like social media posts, webpage content, and ad copy. This tool also improves text quality by suggesting linguistic and readability edits with pre-built templates for different content.

Cost:

• Professional: $39/ month
• Enterprise: $99/ mo

Pros:

• User-friendly interface
• Free AI-written copy (with limitations)
• Good customer service

Cons:

• Limited free plan credits 
• Varying qualities of content
• Limited SEO features compared to other tools

Best for:

• Marketers and content creators who want free AI writing tools
• Businesses with limited budgets

RankIQ is an AI-powered SEO tool designed specifically for bloggers and content creators. It has special features for keyword research, text optimization, and performance tracking including a keyword library (list of low-competition, high-volume keywords), content planner, and AI-powered SEO reports.

Cost:

• Standard Plan: $49/ month
• Pro Plan: $99/ month
• Agency Plan: $199/ month

Pros:

• Blogger-friendly 
• AI-driven content optimization
• Useful keyword library
• Affordable price plans

Cons:

• Limited keyword research capabilities compared to other tools
• Keyword libraries might not cover specific niches
• Interface might seem basic to some users

Best for:

• Bloggers and content creators 
• Businesses with limited SEO budgets

SE Ranking is a comprehensive SEO platform with a range of useful tools for keyword research, rank tracking, competitor analysis, and more. Its user-friendly design and actionable tips make it a popular choice for both SEO DIYers and experienced specialists. 

While there are limitations (especially in the Essential plan), SE has proven formidable in keyword research, competitor analysis, and content optimization. The platform’s user-friendly interface and AI-driven features make it more attractive to users.

Cost:

• Essential: $52/ month
• Pro: $95.2/ month
• Business: $207.20/ month

Pros:

• Interesting design
• Accurate keyword research
• Strong AI capabilities
• Customizable reporting
• Local SEO tools
• Free trial

Cons:

• Limited AI Write credits
• Lower priority support for Essential plan users
• Inability to share projects between subaccounts

Best for:

• SEO professionals and agencies
• Major and small businesses looking for an all-in-one SEO platform
• Those who need in-depth competitor analysis and backlink monitoring

Surfer SEO is a powerful tool that leverages AI to optimize content creation and SEO. This tool helps you write content that ranks higher in search engine results pages (SERPs) using the data it has about your top competitors.

The tool’s AI content editor also suggests keyword, linguistic, and readability edits in actual time. Surfer can analyze your existing content and website content structure to suggest improvements too!

Cost:

• Essential: $89/ month
• Advanced: $179/ month
• Max: $299/ month
• Enterprise: Custom pricing

Pros:

• Powerful AI-driven content optimization tools
• Comprehensive keyword research and competitor analysis
• User-friendly interface
• Integration with other tools (e.g., Jasper)
• Topic clustering capabilities

Cons:

• Relatively expensive
• Cluttered navigation 

Best for:

• Content marketers and SEO professionals
• Businesses looking to improve content ranking

Ahrefs is a well-known SEO toolset with different features for keyword research, competitor analysis, backlink analysis, and website auditing. This tool helps you find relevant content opportunities based on keywords and topics and can be used for free with limitations.

Ahrefs is especially adored for its in-depth backlink analysis and amazing site health checker tools (Keyword Explorer tool and Site Audit tool).

Pros:

• Extensive keyword research capabilities
• Powerful backlink analysis tools
• Large database of websites and backlinks
• Advanced competitor analysis features
• In-depth website audit and crawling capabilities

Cons:

• Relatively high cost compared to other items on the list
• A steep learning curve for beginners
• Limited free plan features

Best for:

• SEO professionals and agencies
• Businesses with significant SEO budgets
• Those who require advanced competitor analysis and backlink data

Pick an SEO tool for your small business based on your SEO needs, budget, and experience with SEO. These 10 Tools to Improve Small Business SEO are great for beginners and small businesses looking for affordable ways to improve and monitor their SEO efforts. We hope this list helps you narrow down your options considering their pros and cons and make the best choice for your small business’ success.

It’s normal to feel overwhelmed by all of these SEO tool options. Need Momentum SEO experts can help you choose the right tool and strategy and guide you to your goals step-by-step. Contact Momentum for a free consultation.