June 3, 2024

How To Add Social Media to a Google Business Profile 2024

GMB Social Media Profile Update 2024

Enhance your Google Business Profile by integrating your social media links. This new setting was included in a 2024 Google Business Profile update. This feature not only can boost your credibility to searchers but it can also maximize your visibility on one of the most crucial online platforms for businesses, Google Search.

In this article we will show and tell you how to add Social Media to your GMB Profile to increase your Local SEO visibility.

adding social media profiles to google business profile gmb

Why Add Social Media to Your Google Business Profile?

Your Google Business Profile is your digital storefront on Google and Google Maps. It’s where potential customers can find all they need to know about your business—be it your contact details, services, or customer reviews. By adding social media links, you provide a holistic view of your business, fostering trust and engagement.

edit profile google business profile

Step-by-Step Guide to Adding Social Media Links

Access Your Profile

Start by logging into your Google Business Profile. You can do this via Google Chrome on a computer for ease of navigation. Once logged in, select the profile you wish to update.

Navigate to Edit Profile:

Click on ‘Edit’, and you’ll be presented with options to add various social media platforms like YouTube, Facebook, Instagram, LinkedIn, Pinterest, and TikTok.

Insert Social Media Links:

Copy and paste the URLs of your social media pages into the respective fields. Make sure you include all the platforms you’re active on to maximize your reach.

Save Changes:

After entering all the relevant links, save the changes. These will now appear in your Google Business Profile, directly accessible to anyone searching for your business.

social media profile update google my business gmb

Benefits of Linking Social Media to Your Google Business Profile

Enhanced Visibility:

Social media links in your Google Business Profile can lead to increased visibility and traffic both to your social media pages and your business website.

Improved Credibility:

By providing a direct link to your active social media profiles, you help build trust with potential customers.

Integrated Marketing Efforts:

It aligns your online marketing efforts, providing multiple touchpoints for customer interaction.

Optimization Tips for 2024

Google continuously updates its features, and keeping your business profile optimized is crucial. Here’s what you can do:

Update Regularly:

Regular updates and fresh content signal to Google and users that your business is active and engaged.

Interact with Reviews:

Respond to customer reviews to improve engagement and customer service.

Utilize New Features:

Stay updated with new Google Business Profile features, like the new Social Media Update, and use them to stay ahead of the curve.

Here you can learn how to Add Products to Google My Business

Wrap Up

Integrating social media into your Google Business Profile is more than a technical tweak; it’s about creating a comprehensive digital presence that reflects the quality and breadth of your services. If you need assistance or have questions about enhancing your digital strategy, don’t hesitate to reach out to us here!

Thanks for learning how to add Social Media to a Google Business Profile. If you need help just give us a call at (215) 876-2954.

At Momentum Digital, we specialize in helping local service businesses like contractors, realtors, lawyers, and more; maximize their digital marketing efforts. If you’re looking to enhance your online presence and drive more business, contact us today. Let’s make your digital marketing efforts as effective and efficient as your services!

Call or contact us if you need Momentum Digital to Optimize Your Google Business Profile to increase sales or generate leads.

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“My name is Mac and I used to work for Google. Now I help small businesses grow online and rank higher on Google”