Bedford Corporate Housing Google Ads Success Case Study

Premium Corporate Housing in Los Angeles for Long-Term Professional Stays

Bedford Corporate Housing provides high-quality temporary housing solutions across the Los Angeles area, catering to professionals and corporations seeking long-term stays with comfort and convenience.

Bedford Corporate Housing building exterior with street-level shops and landscaped entrance.

The Results Year-Over-Year Performance Impact A Data-Driven PPC Overhaul Delivering Exponential Growth

KPI 2024 2025 Year-over-Year Change
Conversions 56 759 +1,255.4%
Cost per Acquisition (CPA) $186.71 $33.85 -81.9%
Click-Through Rate (CTR) 11.88% 12.23% +2.9%
Cost per Click (CPC) $5.85 $1.97 -66.3%

The Challenge - High Ad Spend, Low Conversion Volume — Phone-Call-Only Strategy Was Limiting Growth

In Fall 2024, Bedford Corporate Housing was struggling to see meaningful results from their Google Ads campaigns while optimizing exclusively for phone calls. Despite active ad spend, conversion volume and ROI were stagnant.

Bedford Corporate Housing street view of apartment buildings and nearby shops.
Bedford Corporate Housing courtyard with resort-style outdoor pool and modern apartment balconies.

Our Approach - Shifting to High-Intent Targeting & Form-Fill Conversions for Scalable Results

We refined the campaign strategy to focus on precision and performance by:

  • Targeting high-intent Los Angeles zip codes
  • Shifting optimization from phone calls to form fills
  • Tightening keyword match types and refining ad copy
  • Testing campaign types, offerings, bid strategies, and keyword intent alignment.

Key Takeaway

Focused Targeting + Conversion Strategy Shift = Scalable Pipeline Growth

Through disciplined testing, geographic targeting, and smarter keyword strategy, Bedford Corporate Housing transformed its ad performance and cost efficiency — proving that clarity and focus drive measurable growth.

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FAQs

How can Google Ads help a corporate housing company get more qualified booking inquiries?

Google Ads lets you show up exactly when people search for terms like “corporate housing in Los Angeles” or “furnished corporate apartment near me.” We build campaigns around high intent keywords and targeted locations, then send those clicks to pages designed to capture real booking inquiries, not just casual traffic.

For corporate housing, many decision makers prefer to submit details first, then schedule a call once they know availability and pricing. Optimizing for form fills gives you cleaner lead data, clearer tracking, and more control over how you follow up, which often leads to a lower cost per acquisition.

We build campaigns around specific zip codes and neighborhoods where your units are located or where your ideal guests search most often. Then we refine that targeting over time using performance data so more of your budget goes to locations that consistently drive qualified form submissions.

Results vary by market and budget, but the goal is always the same: more conversions at a lower cost per lead. With disciplined testing, better keyword intent, and conversion focused optimization, corporate housing companies often see higher conversion volume and a more efficient cost per acquisition over time.

Most corporate housing companies start with a monthly budget that is large enough to generate statistically meaningful data in their core markets, then scale once cost per lead stabilizes. We help you pick a starting range based on your market, target occupancy, and the competitiveness of your keywords.

We can start with your existing website pages if they already explain your units, locations, and booking process clearly. In many cases, creating a dedicated landing page for “corporate housing in [city]” improves conversion rates because the page is built around one main action, like requesting a quote.

Yes, the same approach works in other major markets and for similar models like furnished rentals or extended stay apartments. We adjust targeting, messaging, and budgets based on your city, audience, and property mix, but the core playbook of high intent targeting and conversion focused optimization stays the same.

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“My name is Mac and I used to work for Google. Now I help small businesses grow online and rank higher on Google”