Caphe Roasters Marketing Podcast Interview
Small Business Saturday Marketing Interview with Caphe Roasters in Kensington Philadelphia.
Thu has an incredibly unique story. She was born in the Philippines and migrated to California with her family. She moved to Philadelphia around the age of 4. In college, Thu studied psychology and minored in marketing. She wanted to study market research, and even applied for her MBA, but she knew that her heart wasn’t in it. Thu was unsure of what she wanted to do with her future but knew that she wanted to help others. She found her way to a local nonprofit, 12+, and applied to their fellowship opening.
Thu spent 2 years at 12+. She was first a fellow and then transitioned into a Site Coordinator rule. During her time at 12+, Thu worked to build a personal connection with every student in the program. She helped students stay on track for graduation and create an individualized post-grad plan. She made sure to let the students know that she was invested in each of them and their dreams.
How did Caphe Roasters begin?
Well, they had a very interesting start in the coffee roasting business. In October 2017, Thu partnered with Raymond John, founder of 12+. They chose to participate in the “Kensington Avenue Storefront Challenge.” This challenge was started by Shift Capital, a Philadelphia-based real estate firm. This challenge intended to revitalize the Kensington neighborhood by bringing in new small businesses into the area. The pitches were done “Shark Tank” style and the winners were announced in December of 2017. The winners of this challenge received 1 year of free rent at a storefront in Kensington plus whatever other assistance they needed to get the business up and running.
Vietnamese Coffee is truly a different coffee experience – there are a specific method and tradition that goes along with Vietnamese coffee roasting. Vietnamese Coffee is brewed slowly – around 4 or 5 minutes – and then poured over sweet, condensed milk. Ca Phe Roasters imports all of the beans roasted at the cafe specifically from Vietnam and other Southeast and East Asian regions. Caphe Roasters uses Robusta beans for all of their roasts.
Not only is Caphe Roasters producing an extremely unique product, but they also have an important social mission tied to their business.
Caphe Roasters aims to give back to the community through non-profit initiatives. They is not only donating a portion of their profits back to the 12+ program, but they are creating a student program at the Roastery. This student program will make jobs for students in the 12+ programs within the coffee roasting business ranging from roasting coffee, learning how to properly taste coffee, and handling the business’ social media accounts.
Listen to Thu and Caphe Roasters’ full story on episode 7 of the Small Business Saturday Philadelphia Podcast. You can follow their journey on Facebook and Instagram. Their website is coming soon with more information and locations to find their beans.