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Digital Marketing

March 26, 2018

3 Golden Rules For Maximizing Landing Page Conversions

Let's talk about Maximizing Landing Page Conversions

Welcome back to another Momentum Monday Marketing Blog. Today let’s talk about the 3 Golden Rules for Maximizing Landing Page Conversions. This video below by marketing master Neil Patel goes into detail about getting the most from your landing page traffic.

Let's Optimize those Landing Pages with these 3 Rules!

Problem: “I just need, need, need more leads! I’m great at sales and closing deals, it’s just getting more qualified leads is what I truly need to grow my business” … (Who hasn’t heard that one before from a business owner?)

Solution: Landing Page funnels.

As every business owner alike, the goal of running a business is obviously to provide a great service, but ultimately provide a service that will lead to sales which generate revenue.

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By Mac
March 19, 2018

How to Balance SEO and PPC Strategies

Learn How to Balance SEO and PPC Strategies in the First 6 Months of a New Marketing Campaign!

In the early days of any business, one of your primary objectives will be to bring as much relevant traffic to your website as possible. As you already know, there are two main ways to accomplish this: having a great SEO strategy, and using paid advertising. However, an easy trap to fall into is the belief that these approaches are mutually exclusive. This is why you need to Balance SEO and PPC Strategies.

Long story short, they’re not. In fact, if used correctly, SEO and PPC can be combined to give your business a significant head start in its opening months. To help you get going, here are a few tips on balancing your marketing strategies and getting the most out of both your paid and organic traffic.

Related reading: Using Google Alerts to Get An Edge Over Your Competition.

Set Shared Goals

While SEO and PPC have unique strengths, they can be used in tandem for many common marketing aspirations. This means each strategy supports the other, fast-tracking you to your goals, and decreasing the overall investment to achieve those aims.

For example, say you want to boost web traffic by 20 percent, running some targeted PPC ads can be a great way to reach more people, and point them to your website. However, optimizing your web pages to show up more often in search results will also increase the likelihood that the right people will find your store.
However, while using both strategies may see some overlap in audiences, it gives you an even greater boost to your overall visibility. Furthermore, by integrating the two approaches, if someone sees your ad and then decides to look you up, your SEO efforts will make it far easier for them to find you.

Having shared objectives for your campaigns means you can refine your marketing efforts to be complementary. Not only will this reinforce your brand message, but it also helps to build a sense of consistency and familiarity which can greatly enhance consumer trust in your brand.

Combine Your Data

Your SEO and PPC campaigns will both yield valuable data that can provide extensive insights into the habits and preferences of your target audience. So rather than having two completely separate teams acting on their associated data alone, it makes sense to pool your resources. This means that you can form a more complete picture of buyer habits, and enable your finding to balance SEO and PPC strategies simultaneously.

  • Data from onsite searches can help you narrow down keywords for your PPC ads.
  • Success of individual PPC ads can provide insights into the sort of aesthetics and copy that are most popular with your target audience.
  • Targeted ads on social media can provide granular detail about specific demographics, helping to build better buyer personas, and refine your SEO.

Another important reason to pool your data is that it can help to highlight discrepancies. If your paid ads are attracting an entirely different demographic to your organic search results, then you need to know why, and to use this knowledge to optimize your approach.

Optimize Landing Pages

Whether users find their way to your website via search results, or paid ads, having a great landing page is essential if you want to turn that visitor into a customer. Naturally, your SEO efforts will increase your site’s authority, and help these pages to show up in search results.

However, if you have a unified strategy for SEO and PPC, these pages will also complement the paid ads that drive traffic to them.
The benefit of this is that users who click on your ads will feel like they have come to exactly where they expected, rather than having to navigate from your homepage to whatever inspired them in your advert. In fact, Google Ads allows you to link individual product pages to your PPC ads, which is fantastic for driving impulse sales and creating a highly streamlined experience for your customers.

Test Organic Keywords
Finding the best keywords and key phrases for your marketing campaigns can be a difficult task. Even after reviewing your options using tools such as Wordstream’s keyword finder, it’s really a matter of trial and error to find the exact combinations that work for your business.

This is essential for getting the most out of your SEO, but you should also implement your findings in your PPC strategy. In fact, by reviewing the performance of individual paid ads, you can even use your PPC efforts to determine which keywords are most viable for your organic efforts.

Top tip: if you use an e-commerce host like Shopify to run your online store, you can claim $100 in Google Adwords credit when you spend $25.

Double Your Odds

A final point to remember when weighing up the viability of PPC versus SEO for your marketing approach is that by employing both, you can actually double your presence in search results. For example, if you manage to rank on the first page of search results for a given keyword, and your paid ad also shows up, the user is presented with two immediate options for visiting your site.

This increased visibility will also cause your website to seem more and more familiar over time, as it continues to show up in results. So while many web users are in the habit of ignoring paid search results, this doesn’t mean they don’t scan through them and remember the websites.

Then, if your site also appears in the organic search results, it is already recognizable, and presents the user with an alternative means of reaching your website, without feeling like they’ve been lured their by an advert. This means they arrive with greater trust in your brand, which in turn increases their likelihood of conversion.

As you can see, there is a lot to be gained both from paid advertising, and from improving your SEO. These two strategies are each powerful in their own right, but become infinitely more impactful when used together as part of an integrated approach.

While it is certainly possible to incorporate either of these tactics into your marketing strategy at a later date, it will always be most effective to implement them from day one. By doing this, you build your campaign upon a foundation of consistency, making it far easier to develop and optimize your approach over time.

Your first few months in business can be hard work, but that attention and diligence will pay off. Put the time and effort in now, and before long, you will not only have built an e-commerce brand to be proud of, but you’ll also have acquired invaluable marketing experience that will benefit you in all your future endeavors.

By Mac
March 12, 2018

How to Save Money on PPC Ads

Learn How to Save Money on PPC Ads in this Marketing Blog!

Running Google Ads and Facebook Ads is an easy way to buy traffic and get more customers, but also an easy way to waste advertising dollars. So much can go wrong when setting up and managing PPC Ad Campaigns. In this article, we’re going to cover a few ways of How to Save Money on PPC Ads.

STOP WASTING MONEY ON GOOGLE AND FACEBOOK ADS

Many businesses come to us with poor advertising results. They say “oh, we tried Google Ads, it didn’t work, oh we tried Facebook ads also, didn’t work, we got no return on our investment.”

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By Mac
January 8, 2018

Top 5 Real Estate Marketing Tips

Let's review what we believe are the Top 5 Real Estate Marketing Tips to Grow Your Business!

In this blog post, I will be going to talk about Real Estate Marketing in a way that will help give you a competitive edge in an ever-changing digital world.

The real estate industry is becoming more competitive as time goes on. It is becoming increasingly difficult for real estate companies to establish a strong digital presence. Everyone wants to increase lead generation and appear in the top of the Google search results.

Here is a Real Estate Marketing Video Presentation that shares some common tactics!

1. Develop A Responsive Real Estate Website

Building a website for your real estate company is one of the most important things you can do. If done correctly, you will generate more high-quality leads. Whether you are running paid ads for social media or Google, a well built out website is the first step towards success. That’s why it is so important to have a visually appealing, easy to use, mobile-friendly website.

When you look at your website make sure you see the following:  

  • Landing pages with strong calls to action
  • A lot of relevant content/useful info.
  • Strong keyword usage throughout site
  • Make sure your site is mobile friendly and optimized
  • Lots of photos (360-degree photos/videos are best)


Since this isn’t a blog post about web design, I won’t go into detail about each point. These points are very important if you want to increase quality lead generation and rank higher in search engines.

One point I did want to talk more in detail about is using relevant keywords throughout your site. Keywords are the building blocks of SEO. It’s crucial to target the most relevant keywords in order to create an effective strategy for SEO.  For example, if you are a home buyer you should have keyword phrases like “Sell Your House Fast In Philadelphia”. This allows your website to populate organically for people who are using these search terms in Google.

Below is a perfect example from Keller Williams Realty Inc. This screenshot was taken from their website. It shows that they are using the proper keywords to target certain areas where they buy and sell homes. They also have listed feature properties within their location which will help their site populate organically for local searches as I mentioned earlier. This will not only improve their SEO but also capture quality leads. If you have time check out their website, they are a great example of what a proper real estate marketing website should look like.

real estate marketing website

2. Become A Source For Information

People have so many questions when it comes to real estate marketing, whether its buying or selling a home. This is a perfect opportunity for you to provide helpful content that people can use. This will not only lead them to your website and turn them into prospective customers, but also provides you the chance to build brand awareness and trust.

A great example would be to create a blog page on your website. Make the title of the blog posts questions people would typically want to know about real estate. For example, a title for a post could be “Should I Trust Zillow To Determine My House Value In Philadelphia?”. Answers will differ based on location, so make sure to include landmarks in you posts (also helps with SEO).  

More examples would be to create YouTube videos, create infographics and even post tips on your social media channels. Once you begin to optimize your content, you will start to rank higher in Google’s search results.

3. Master Search with SEO & SEM

Since the majority of prospective customers will be using their phones or computers to search for real estates, it is very important to have quality campaigns for PPC (pay-per-click) and SEO. Regardless of what your company does in real estate, people will be searching keyword phrases related to your services. Location is extremely important when it comes to search. If you think about it, it is very likely that someone will type into Google “real estate agent [city]”. This is something to keep in mind when bidding on keywords.

When it comes to SEO, everyone wants immediate results. The simple fact is SEO is a marathon, not a sprint! Although, using the correct methods can save time and increase lead generation.

While I can write a whole article on SEO for real estate, I’m going to keep it short and list out some important points you can use:

  • Get listed on directories (Trulia, Zillow, Homes.com)
  • Target local keyword phrases ([city] real estate)
  • Consistently create useful content
  • Optimize for on-site/off-site SEO
  • Know the difference between local & national SEO
  • Use lots of photos/videos on site (necessity for real estate)
  • Optimize site for mobile

For example, when using Google Ads keyword planner tool, in Philadelphia there is an average of 22,200 searches for the keyword phrase “houses for sale”. This shows how many people are using Google as a resource to find houses for sale, and the potential customers you can capture if you properly optimize your website and paid ads.

seo vs ppc

4. Social Media Marketing

In an ever-changing digital world, social media is a must for your real estate marketing. You can now share new listings and updates of what’s available instantly with all social media. Best of all it’s FREE!

I believe the 3 must-have social media accounts for your real estate company are LinkedIn, Instagram, and Facebook. You must be posting on these accounts consistently while posting on other social media platforms such as Google and YouTube less frequently.

It is great for real estate because you get to post images as often as you want. People respond best to 360-degree photos and videos. Being able to view a whole house without leaving their computer puts you at a huge advantage! If you can hire a professional to create a 360-degree virtual tour of your properties, this will help differentiate you from the competition. Facebook now allows you to post these 360-degree photos and videos, which is an amazing feature for your real estate page. Whether you are buying or selling property, it is great to have a place to post pictures where potential customers can discover your company.

I am going to give 3 examples of successful realtors that use social media to their advantage:

Brittany Nettles, a successful realtor at Keller Williams Realty Inc., is using social media to brand and market herself in the local Philadelphia market. It is important for anyone working in real estate to use their own personal social media accounts to build a strong brand for themselves, so they can build trust and close more deals. If you take a look at her Facebook page, you will see that she is posting pictures of the newest listings and taking advantage of the free marketing social media has to offer.

brittany nettles

You can also brand yourself as an entrepreneur to increase your social media following. Julian Bradley, who is an entrepreneur and real estate investor, is a great example. If you take a look at his Instagram he is building a brand for himself, therefore he will begin to build trust and ultimately close more deals.

 

julian bradley

My last example is Ed Stulak. He is a successful realtor that is branding himself as an entrepreneur. If you take a look at his Instagram, his posts include the most recent listings and life-related events. He is not only building a strong reputation as a realtor but as an entrepreneur. As his social media following continues to grow, he will continue to gain recognition in the New Jersey real estate market.

 

ed stulak

5. Develop A Specialization in Real Estate

Differentiating yourself in the real estate is critical due to the competitive nature of the industry. You need to set a tone for what you do well and stick to it.

A good example would be real estate agents who only sell certain homes in specific areas. You want to be very clear with the type of homes, areas, and price ranges you deal with. You don’t want to be vague with details of what you do on your website, otherwise you will get many useless leads.

It is important to be explicit with what you do for obvious reasons. Remember to embrace what you are best at and people will begin to notice. This is what’s going to make you stand out from the competition.

Review & Recap!

There are many ways to build a strong digital presence for your real estate company. It can be overwhelming, but if you take it step by step you will notice more high quality leads filling up your inbox. My advice would be to first focus on your website then move on to the next steps like paid ads and social media. With these 5 steps you will develop a stronger brand and drastically grow your business.

If you have any questions about digital tips for real estate marketing then contact us at any time!

Also, a big shoutout to successful realtors and entrepreneurs, Brittany Nettles, Julian Bradley, and Ed Stulak for allowing us to use their social media accounts as awesome examples to follow. You can reach any of us at the email or Instagram handle below.

By Mac
October 9, 2017

11 Digital Tools for Small Businesses

Let's Review 11 Digital Tools for Small Businesses to Prosper Online

Have you heard that 90% of businesses fail within the first year? Well, this isn’t exactly true, it’s more like in the first 10 years. This makes sense though, right? Starting a business is a lot of hard work, especially if it’s your first business. So, what can one do to make their life easier? Well, today we’re going to cover the Top 11 Digital Tools for Small Businesses in this week’s Momentum Monday Marketing Blog.

Well, let’s talk about how businesses can thrive instead of fail using technology! Here are 11 different digital tools I use and suggest as a small business owner and technology enthusiast.

1. Google Suite

Google has a business package where one can not only get an email address, but they can get a majority of their digital assets needed to start a small business digital presence: Gmail, Google Calendar, Domain, Website Builder, Drive (cloud storage), Adwords, Analytics, Google Sheets, Docs, and much much more. This package is a seemingly easy and affordable way to start your digital presence online. Many companies, including my own, prefer to use Google for a variety of digital needs due to the interconnectivity and ease of use. Their packages come with unlimited storage, additional users (for a small fee), data migration, mobile apps, live support, and much more!

    • Pricing
      • $5-$25 month per user
    • Key Takeaway
      • All-in-one digital solutions for getting your business online

2. Google My Business

Ever wonder how to get your business to show up online from people searching on Google and Google Maps? Google My Business (also known as GMB and previously know as Google Places), allows a business to ‘register’ their business online so that people can find your hours, location, phone number and more. This is a great tool to focus on for getting more recognition and customers for those searching for your products and services locally. GMB is making a lot of changes to improve the listings tool by allowing for Posts, Virtual Tours, Messaging, and more. If used and optimized correctly, GMB can drive a lot of new business and phone calls for no cost at all. Do you have a local business and want to know how well it’s performing? Use this free local SEO scan tool to find out.

    • Pricing
      • FREE
    • Key Takeaway
      • Quickest, Easiest & Cheapest marketing option for local service businesses that people use Google to find

3. Google Voice

Are you looking for a free phone number? Well, look no further! Google Voice has been around almost 15 years, but has been mostly underutilized in most regards. G Voice (as it’s also known by), saves business owners a lot of money and headaches. Essentially, you can register your G Voice number and download the app (or not) and have it synced to 6 different phone numbers. The only limitation is that you can only register your phone number that it forwards to one time, meaning you can’t have multiple G Voice numbers going to your same cell phone number.  Not only does the app allow you to place and receive calls, you can also send and receive sms text messages. This application was forgotten about by Google developers for a few years, but just recently had some updates that enabled a new interface and additional features for simultaneous calling. Check out this Google Support article if you’re looking to get started with G Voice for the first time!

    • Pricing
      • FREE
    • Key Takeaway
      • Easy & Free way to have a business number that you can control the calls, messaging and settings from an application.

4. Slack

This might be the most popular Silicon Valley startup and software communication tool. Slack is known and used my millions now across the world to help reduce the clutter of email. This communication platform is a standalone product to help create efficiencies in communication, teamwork, collaboration and workflow. Having started with Slack over 2 years ago, one thing has become apparent, as communication increases with growth and hiring, this platform has proven to be the most reliable innovation for business operations. Growth Hacking is a must in today’s business landscape, and Slack is a tool that allows for just that. Most people have 1 account, but many entrepreneurs quickly realize first hand how this can improve the management of time and employees. This tool is free, and not an end-all solution for business applications, but it saves a lot of time and money. Last but not least, let’s not forget how this product integrates with a lot of other tools and resources such as Zapier, Google, Salesforce, ToDo, Zoom and hundreds more!

    • Pricing
      • FREE to $15/month (Freemium)
    • Key Takeaway
      • Makes team communication so much easier. Replacing the email.

5. CallRail

Phone calls are incredibly important for many small business owners. However, most businesses simply have one phone number they use for everything. This causes issues when running different marketing campaigns and advertising objectives, not to mention the limits a standard phone number can have for connectivity and call flows. Not only does CallRail allow you to choose a local number, you can also have that number provide a variation of lead flow management and reporting. CallRail is more than just call tracking, you can have your phone numbers route to multiple phones simultaneously, while also using whisper messages, automation, synchronization, voiceover, and more. A few favorite features include Call Recording and review, linking of data reporting platforms (Google Analytics), and real-time tracking. This is a pivotal marketing platform for small businesses owners to test and track various marketing tactics such as digital ads, print, billboard, social media, etc!

    • Pricing
      • $30+ per month
    • Key Takeaway
      • Allows for truly advanced marketing tests and call management

6. Tawk.to

Chatbots are the hot topic right now, especially for marketing automation. Although they aren’t necessarily a new feature to add to your website, platforms like Tawk.To can quickly and easily add a level of professionalism to any small business. Both my companies use Tawk.To for a variety of reasons, but mostly to give our potential customers quick real-time answers. This level of customer experience and appreciation goes a long way. With Tawk.To, you can add multiple users who can all chat at once, and even have different levels of access. The platform setup is very quick and easy with basic coding to integrate onto the website. There’s a plethora of features including branding, auto responders, user interface customization, tracking, alerts, email capture and much more! Other than the simple fact that this platform is free, many would have to agree that the mobile app for responding is a massive gamechanger to help managing the communication flow very seemless.

    • Pricing
      • Freemium
    • Key Takeaway
      • Allows for businesses to help their customers with questions in real time

7. MixMax

MixMax is another digital growth hacking platform that’s been a lifesaver for my businesses. Email marketing and automation has been around for years, but this product has taken things to a new level. This application can be installed for free and syncs very well within your Gmail. Business owners would need to install the chrome extension and grant access to MixMax to have control and access to your Google email account. Once installed, the setup is pretty easy with putting together a lot of the cool features such as autoresponders and email templates. This software has come a long way as it’s launched amazingly advanced features such as Salesforce integration, marketing automation, scheduling and branding. My favorite thing about MixMax is how much time it’s saved me over the years. If a new user gets a lot of other people to sign up then they can even get this for free, instead of paying $10/month or more. Yes, there has been some bugs and interface issues, but they have been cleaned up time and again.

    • Pricing
      • FREE to $10+ per month (Freemium)
    • Key Takeaway
      • Saves A LOT of time with templates, automation and more

8. ScreenCast O Matic

Incase you haven’t noticed, this video blog was actually made using Screencast-O-Matic. I’ve been using this platform for roughly two years and it’s served me well. There’s a Free option or a Paid option (and that’s only $18 per year with Pro). I upgraded to Pro so that I can get unlimited videos, unlimited recording, and full integrations. Yes, Screencast-O-Matic integrates with Google Drive (where I save most of my videos) and YouTube, or you can just save the raw Mp4 video. Similar to other business owners, I find that this video helps me communicate better with my team, and with potential clients. When I need to show someone on my team how to do something, this software enables me to record my screen and save the file. Think about how helpful this can be having your own internal arsenal of video How Tos, especially when onboarding new employees. Video is the future, and also the present, in my mind. It goes a long way being able to put a face to a name and create content quickly and easily!

    • Pricing
      • FREE to $18 per year (Freemium)
    • Key Takeaway
      • Free and easy content creation and communication platform that’s perfect for pitching and how to’s.

9. Calendly

Scheduling a meeting has never been easier. Not only does MixMax help with scheduling meetings, but Calendly is an even better option that puts the other party in control. Calendly quickly and easily integrates with your calendar, as well as Gmail, Slack, and Salesforce. Having this integration allows the platform to verify your schedule and block off different increments of time people can schedule time with you. As a business owner, your time is extremely valuable, and your days are unpredictable. Going back and forth emailing about times to meet can be a disaster, so I usually block off 15-minute blocks that people can meet with me. This is also helpful if you have a service business as you can have people schedule times for a service or something you are providing them. The best part of all of this is that it’s free. Users can also quickly and easily upgrade to pro versions that allow for more block options, customization, additional users, reporting and more. On our website you can see that on the Momentum page about me it integrates into your page so that people can book directly online with a click of a button.

    • Pricing
      • FREE to $12 per month (Freemium)
    • Key Takeaway
      • Puts the other person in control of meetings and saves time for all parties

10. Square

Most small business owners have heard of Square if they are in a B2C transaction industry. If you haven’t, then let me tell you why I like it, and why it’s a robust platform to consider. So Square is actually a transaction software platform that allows you to take orders and process transactions online or in person. This is a very popular application for Coffee shops, boutiques, repair shops, and more. Not only can you set this up as a point of sale with a built-in register, but you can also send invoices, customize your products/services, track employee timecards, customize reporting, and even implement marketing. Some new Square features include payroll, e-commerce online stores, marketing automation and options for capital. My favorite aspects of Square include the easy to use interface, the in-depth reporting, employee tracking, and customizations. This is a great company with a fearless CEO that cares about growing the businesses that use their software because they get paid off of transactions (charge 2.75% of card swipes).

    • Pricing
      • 2.75% card transaction fees
    • Key Takeaway
      • All-in-one POS and Processing Solutions for small business

11. QuickBooks

Tracking your finances and accounting is pivotal for every business, no matter what the size. Yet, this is something that’s often overlooked when running a small business. Cash and capital is king, and making sure you’re profitable should be the biggest concern. However, small business owners have to wear so many hats with marketing, management, operations, and all the other headaches and hassles of day to day ownership. On top of that, let’s not forget how expensive it can be to have a dedicated accountant, that of which can cost thousands of dollars per year. One of my favorite things about QuickBooks is how easy it is to use and understand. They have thousands of resources and how to’s and breakdowns on the platform. Accounting can be hard and boring, but QB makes it easy and effortless. The price is very well worth it too as you can get plans from $5-$50 per month. That low cost is going to save a lot of money long term. QuickBooks has a beautiful UX/UI, along with applications for smartphones and tablets. Some of the top features include time and travel tracking, managing inventory, sending invoices, customized reporting, and managing payroll. The top things I use this software for is for expense automation, travel tracking, and reporting. This is a must have for small businesses and sole proprietors.

    • Pricing
      • $5-$50 per month
    • Key Takeaway
    • Makes accounting easy, while saving time and money

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That rounds out the Top 11 Digital Tools for Small Businesses. If you agree or disagree, please share your opinion. There’s no ‘one size fits all’ approach to starting or running a small business, but I can tell you first hand that these applications have really helped me grow my companies over 6000% in two years since moving to Philly. If you have any suggestions to other tools or platforms please comment below! I would love to expand upon this list to really showcase the best opportunities and options for all small business owners.

By Mac
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