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October 19, 2020

Facebook Custom Audiences Using Email Lists

Learn How to Create Facebook Custom Audiences Using Email Lists

Welcome to the Momentum Monday Marketing Blog!

Every week we share marketing tips and tricks related to helping small businesses grow online.

Subscribe to our YouTube and turn on your post notifications to be the first to learn more about our marketing videos and strategies!

Welcome back to another Momentum Monday Marketing blog! If you’re interested in targeting customers on Facebook using lists, then stay tuned.

Today, we’re going to look at how to create custom audiences using email lists, including how to upload customer lists that integrate into custom Facebook audiences.

For a visual representation of what we go through in this blog, watch our video tutorial. Follow us on Facebook or Instagram, and subscribe to us on YouTube.

Getting Started with Facebook for Business

Before we get started, make sure that you have the basics to complete what we go over. This includes a Facebook page for your business as well as a Facebook business ads account associated with that page.

To learn more about custom audiences in Facebook, you can review Facebook’s help article. When you upload a list containing a customer’s email or phone number to an audience for your online ad, if that email or phone number matches up to your customer’s Facebook account, your ads will directly target those customers.

So, why would you want to use a custom audience? 

Facebook For Business

Make sure you have a Facebook Business Account using Facebook Ads Manager. This takes a few moments to create this account.

Facebook for Business allows all types of business owners use their Facebook Page to create ads, audiences, campaigns and more!

Lead Scraping to Create Custom Audience Lists

Typically, you would use a custom audience to have your ads appear directly to a customer that has previously shown interest in your product or service. This could be a customer who has already submitted their information to your business whether through a purchase, email op-tin, or something similar. It could also be a potential customer who has submitted their information online by other means, and has also shown interest in other products or services related to what you offer.

You can find these types of customers using online tools such as D7 Lead Finder.

D7 Lead Finder allows you to find potential leads online providing you with lists of leads based on your search. Using its search feature, you can enter in a keyword related to your business as well as your targeted location, and find people who may be interested in what you’re offering.

For example, if your business is a hair salon or real estate, you would search your industry name such as “hair salon” or “realtor”. The search feature will then fetch and compile a list including customers’ names, phone numbers, social media links, email addresses, etc. You can download these lists and upload them directly into your Facebook ads account.

To download your list for a Facebook custom audience, simply select the “F ads” button in the top panel above the featured list. This will download the list into a file specifically formatted for Facebook.

Once you’ve downloaded your list, head back over to your Facebook ads manager account. Make sure that you’re working under the right business account if you have multiple pages.

Scraping Emails for Lists

Momentum Digital uses D7 Lead Finder, Linkedin, Hunter, and other tools to scrape and collect industry-related data and contact information. This is very useful in saving time and money for direct marketing.

Contact us to learn more about Email Scraping & Direct Marketing

D7 Lead Finder

This software allows us to collectively use search engines and search criteria to find data sources that are publicly available online. This SaaS product streamlines and organizes those efforts.

This marketing tool has saved us countless hours and thousands of dollars because of how we can use this data to target specific audiences with ads, calls and emails!

Creating Custom Facebook Audiences

“Does Your List Include a Column for Customer Value?”

The following page will give you the option to include a column that displays the value of each customer. A customer’s value is configured from the frequency of how often they buy from you, as well as how much they typically spend. Since our list was generated using leads we haven’t interacted with, we won’t need to add a customer value.

Next, you will be given the option to finally upload your list. If you have a list of your own, you can download the list template and manage your list so that it matches that template.

Now, name your audience, and proceed to the next step.

On your Facebook ads manager account, navigate to the button in the top left corner, “Create Audience”, and select “Custom Audience” in the drop-down menu. On the following pop up page, notice the Customer List option. This feature is what will allow us to integrate our downloaded list for D7 Lead Finder. Select “Next” to proceed.

Once you’ve uploaded your list, Facebook will attempt to match all of the information accurately. If some information needs to be corrected, you will need to manually complete it. See the adjacent tab that reads “Actions needed”. To manually match the rest of your list information, simply click the tab and complete the necessary actions.

When you’re ready, select “Upload and Create.”

Creating Custom Lookalike Audiences

From here, you’re able to either create your ad or a custom lookalike audience. A lookalike audience copies the same attributes of the audience you just created, but will find similar, new leads.

To complete the custom lookalike audience setup, you need to fill out the needed information such as audience location and audience size.

Facebook Custom Audiences

The best most targeted advertising on Facebook is using data and custom audiences. We format and upload data to map fields into email and phone number then run ads on Facebook to these targeted groups.

Talk about fishing 🎣 with dynamite. Custom audiences using data allows for the best direct ad marketing ROI. Learn more by scheduling a call.

Facebook Ads Custom Audiences

Imagine knowing exactly who you want to target with ads. Upload potential customer data and then target them with ads on facebook or instagram!

We constantly use Facebook and Instagram ads to target lists of potential customers we want to work with at Momentum.

Creating Facebook Lookalike Audiences

Now that you’ve made a direct custom audience, you can create a lookalike audience. This lookalike audience will mirror all the interests and attributes related to your list based on converging factors. This is your next best audience list to use for Facebook Ads.

Hire Momentum Digital to setup and run your custom targeted ad campaigns. Schedule a call to review!

Creating Custom Facebook Ads

If you chose to create a lookalike audience, you won’t see the option to create an ad on the same pop up box. For you to create an ad, you will need to select your original custom audience on your Facebook ads manager page. Then, select the “Action” button in the top right corner, and select “Create Ad” in the drop-down menu.

To integrate a brief video into your ad, you can film one using your phone or computer. A quick 15 second video is more than enough. In the video be sure to advertise your business and what you’re offering. You can also create a longer video if you prefer.

On the next page, add your video or image along with your ad text. Once completed, you’re free to publish your ad campaign.

What’s your marketing objective?

You are given three options, Awareness, Consideration, or Conversions. Under these three options, are more specific objectives such as brand awareness, traffic, and catalog sales. Select the objective that most fits your marketing goals.

If you’d like to customize your ads budget, you can select “Campaign Spending Limit”. On the following page, add your ad’s name, where you want the ad to take your leads to, the custom audience you created, and your targeted demographic.

Creating A New Facebook Ad

Now it’s time to create a specifically targeted ad for this group. You know who you are targeting so you can tailor the ad to catch this industry or person’s interest.

Learn how to create specific ads and campaigns with Facebook by scheduling a quick call or demo!

Create a Facebook Ad Campaign

Creating the campaign and ad is the fun part. Make sure your targeting matches your ad and ad copy. You are targeting a specific subset of people within a new ad set and ad.

Imagine targeting the right person at the right time with the right message. That's one of the key components to successful marketing.

Thanks for Learning How to Create Facebook Custom Audiences Using Email Lists!

If you want to learn more about How to Create Facebook Custom Audiences Using Email Lists or just Facebook Marketing in General then please schedule a call or demo with us. We also provide a free marketing audit and more!

For more of our Momentum Monday blogs on digital marketing, SEO, and Google My Business, subscribe to us.

If you have any comments or questions, leave them down below. If this was helpful, let us know.

Happy Monday!

    By Mac
    July 6, 2020

    How to Add Business Locations to Facebook

    How to Add Business Locations to Facebook

    Welcome back to another Momentum Monday blog. Today, we’re going to look at How to Add Multiple Business Locations to Facebook, your Facebook business page. If you are a small business owner, whether a retailer or an agency, this will help you let your Facebook audience know where your local business locations are online and more.

    Feel free to follow the video tutorial along with this blog. Be sure to check us out on our social media platforms, Facebook, Instagram, Twitter, and YouTube. Every week we post new blogs that help you optimize your business presence online and offline.

     

    Getting Started with Facebook Business Location

    The first obvious step you want to complete is to log into Facebook. Navigate to your business manager page. Simply click on the top right panel icon and find the Business Manager tab. You can also directly navigate to your business manager page here.

    We will be following one of Facebook’s help articles for this blog. This will help us add and manage multiple store pages to your business manager.

    Open up the help article here on a separate page.

     

    facebook business pages

     

    Once you have the help article open, scroll down to the Frequently Asked Questions (FAQs) located at the bottom of the page. Click the first bullet point, “Add Stores to a Pages Structure on Facebook”.

     

    The key requirements you need to complete the following steps are:

    Setting Up A Facebook Business Location

    To set up a business location, open the Stores page on your business manager account. 

    Choose the specific business profile that you want to use. Simply navigate to the icon in the top right corner. When you select it, your business profiles should drop down. Choose the correct one.

    In the left hand panel, navigate to the Stores tab, and open the page.

    Once on the Stores page, select the green “Get Started” button at the bottom of the page.

     

    Choose your facebook page

     

    On the new page, you are given the ability to choose what will be your main page. This will be the business profile you are using. Every new store you add will be linked to this main page. You will be able to edit and manage all of your new stores from this main page as well.

     

    If your current main page has an address, you will need to remove it. Since the main page represents the entire business rather than a single store, it isn’t eligible to have an address. Your store addresses will be attached to each respective store page added under the main business page.

     

    To remove the current address, check the box at the bottom of the page labeled “Remove address and make (your business profile name) my main page.”

     

    Once you check this box, you will be given a new option to make the current address a new store page. Select yes, and navigate to the “Next” button in the lower right hand corner.

     

    On the following page, you will be told that the store page can’t be created without additional details. Simply click the lower green button labeled “Add Store Details”.

     

    On the next page, you want to navigate to  the green icon in the upper left corner labeled “Add Store”

     

    The lightbox that follows provides a step-by-step guide that you can use here if you need extra help adding a store.

     

    Add facebook stores

     

    Hit the “Next” button to continue. You will be given the options to add your store details manually, add multiple stores in bulk, connect via API, or connect an existing store page.

    We’re going to add the store details manually. On the following page, fill out your store name, store ID, location descriptor, address, phone number, and WiFi network. On the next page, you will be required to fill out the page username, your business’s subcategories, business hours, and price range.

     

    add facebook store

     

    When completed, save your work.

    Final Steps to adding your Facebook Store.

    For each additional store that you want to attach to your business, follow the steps above. Make sure you’re using accurate and complete information from your Google My Business page.

    If you have any questions or comments, feel free to leave them below. Follow us on social media, and stay tuned for next week’s blog.

     

    We hope this helped! If you have any questions or comments, be sure to leave them down below. 

     

    Thanks for taking the time to read and learn How to Add Business Locations to Facebook. This is part of our Facebook blog series with our Momentum marketing blogs. If you have any questions, comments, or concerns, feel free to leave them in the comment section, or contact us.

     

    Happy Monday! 

    Mac Frederick

    [email protected]

    (215) 876-2954

    By Mac
    March 30, 2020

    FREE Money for Small Businesses from Google and Facebook during the Coronavirus Crisis

    Free Ad Credits from Google & Facebook

    Google and Facebook announced they will be giving away over $440 Million to Small Businesses.

    Momentum Monday Marketing Blog by Mac Frederick

     

     

    My take on the Small Business Grant and ad credits from Facebook and Google:

     

    If you’re a small business and have advertised on Google or Facebook in the past two years then you have a decent shot at getting ad credit (it’s their form of a grant) to advertise more on these platforms.

     

    No. I don’t think either of these companies plan on just giving out money. I do believe that these grants will be approved in the form of ad credits for future advertising on both of their ad platforms.

     

    Many popular articles have been released within the past 2-3 days talking about this, such as CNBC talking about Google’s announcement of the ad credits, and Facebook’s announcement talking about their small business grant program.

     

    Neither Facebook or Google have officially released their applications, but I assume they will be available in the near future.

     

    Google announced that they are pledging $800 Million. This is how that money will be allocated.

    • $340 Million to Small Business Ad Grants if you have been using Google Ads since January 2019.
    • A $200 million investment fund that will help NGOs and financial institutions provide small businesses with capital
    • $250 million in advertising grants to help the World Health Organization and government agencies offer information on how to prevent the spread of COVID-19
    • $20 million in Google Cloud credits for academic institutions and researchers
    • Unspecified financial support to help increase production capacity for lifesaving equipment, including face masks and ventilators.

     

    Facebook also announced that they are pledging $100 Million. This is how that money will be allocated.

    • Facebook said the grants will be available for up to 30,000 eligible small businesses in over 30 countries. That would be an average of $3,333 per business.

     

    So what does this mean for small businesses?

    This means that if you have advertised on either of these ad platforms since 2019 that you should apply.

     

    I would suggest reading all updates and articles and following these companies on Twitter for announcements.

     

    You can read Google’s announcement from their CEO Sundar Pichai on their website or his Twitter @SundarPichai.

     

    You can read Facebook’s announcement on their website talking about their grant policy where you can sign up for updates.

     

    I don’t know when these will be approved and officially released online. All I do know is that you should take advantage of any offer of free money or ad credits during a time like this.

     

    Here are some other thoughts on what you can do as a small business owner in terms of marketing and advertising moving forward during this crazy Coronavirus Crisis.

    • Apply for any grants, 0% interest loans, ad credits and more.
      • Get money to help with cash flow to retain or attract new customers wherever possible.
    • Take time to reflect on your business. Create a SWOT analysis.
      • What are you doing right and wrong? What can you improve. Now is the time to think and plan.
    • Take action on the things you have needed to achieve or create in your business but never had time to.
      • This could be rebuilding your website, communicating with old customers, creating a new operational procedure, and more.
    • Rebuild your website and online presence.
      • Fix your page speed, make it mobile friendly, implement a better intake system.
    • Focus on SEO.
      • Audit your search engine presence and start creating a plan of action by fixing your website and local SEO.
    • Collect and review data.
      • Review your customer lists. Start segmenting customers and emails. Find out who your best customers are and how to get more of them.
    • Review your team and HR process.
      • Are you hiring and training correctly. Do you have the proper paperwork and infrastructure?

     

    Thanks so much for reading. This is a very difficult and stressful time for everyone right now. So many businesses are closing and filing for bankruptcy. If you have any questions about these ad grants and free money from Google and Facebook just comment below!

     

    Don’t panic. Don’t give up.

     

    Now is the time to reflect, revise, and rebuild.

     

    Thanks and Happy Monday!

     

    Shop Small.

    Mac Frederick

    September 23, 2019

    How to Find Facebook Lead Form Submissions

    In this week’s blog we will talk about how Facebook leads can help you collect form submissions that will increase traffic and notoriety to your business!

    Continue reading
    By Devon
    August 5, 2019

    6 Things You Can Do with Facebook’s Creative Hub

    About a year ago, Facebook released the Creative Hub. Learn more about what it is, how to access it, and 6 things you can do with Facebook’s Creative Hub in this week’s blog!

    Facebook Creative Hub

    Source: The Arabian Marketer

    Do you use Facebook for your small business? Do you frequently run Facebook Ads? This one’s for you – learn how to improve the performance of your Facebook Ads by using Facebook’s Creative Hub.

     It is reported that 24.2% of Facebook Pages are using some form of paid media. This means that your Facebook Ads need to catch the user’s attention if they are going to perform well.

    Unfortunately, not all of us have an eye for design. Luckily, Facebook has released a tool to help alleviate our pain.

    Read more to learn what Facebook’s Creative Hub is, how to access it, and 6 things you can do with Facebook’s Creative Hub.

    What is Facebook’s Creative Hub?

    We have discussed some of Facebook’s awesome features in the past – like the Facebook Pixel and Facebook Events Audiences – but we have never talked about the Creative Hub.

    Facebook’s Creative Hub is a new(ish) feature located within Facebook Ads. It was rolled out by Facebook in 2018.

    Facebook’s Creative Hub aims to make creating eye-catching Facebook and Instagram Ads easy for everyone. 

    This platform not only assists with the creation of the ads but optimizes them to display on both mobile and desktop. And the best part? There are no design skills needed!

    Facebook says that the Creative Hub is a great tool for:

    • Creative agencies
    • Internal creative teams of brands
    • Creative teams at media agencies
    • Small business owners who create their own ads
    • Social media editors
    • Freelancers
    • And anyone else who has ideas and wants to take the lead and create their own ad mock-ups

    Overall, the platform is great for collaboration. Facebook’s Creative Hub is ideal for all aspects of the creative process from sharing and reviewing ideas to testing and creating Facebook and Instagram ads. 

    How do You Access Facebook’s Creative Hub?

    To access Facebook’s Creative Hub, go to business.facebook.com

    Once in Business Manager, navigate to the words “Business Manager” in the upper left-hand corner then “All Tools.”

    Facebook Business Manager
    Facebook Business Manager All Tools

    From All Tools, you will see a section labeled “Plan.” You will find the Creative Hub located in this section.

    Facebook Plan Category

    Select “Creative Hub” to be taken to the Facebook Creative Hub.

    Once the page loads – you have successfully made it to the Creative Hub.

    From here, you will see a number of different options on the dashboard – Manage Mockups, Tools, View Formats, and Get Inspired.

    It may not look like anything now, but, trust us, it is very powerful.

    Want to learn more about some of the amazing features? Keep reading!

    What Can You Do in Facebook’s Creative Hub?

    There are many things you can do with Facebook’s Creative Hub. Here are our top 6 favorite things.

    #1 – Get Inspired

    Just like the tab says on the Creative Hub dashboard, this tab aims to give you inspiration for your Facebook and Instagram ads.

    When clicking on the tab, Facebook will generate an array of beautiful advertising campaigns. Here, you can view ads from every ad type including 360 video, collection, and stories.

    Beware – if you are a sucker for compelling, visual ads, it is so easy to spend hours scrolling through the examples. We advise that you stick to the category that you came for in order to stay on task.

    Once you find and select the category that you’d like the inspiration for, Facebook generates examples of the ad type on mini iPhones.

    Depending on the category, you can get even more specific with the ad examples to find examples of the exact ad type you want to run. For instance, if you are looking at video ads, you can narrow it down to ads that are 15 seconds or less or ads that are more than 15 seconds.

    After clicking on an ad that inspires you, it will enlarge and provide you will a short description of the ad. It will also give you the option to create a mockup of a similar ad or get a link to share this example with someone else.

    Facebook Creative Hub Ad Examples

    Source: Facebook

    #2 – Learn About the Different Types of Ads

    Sticking with the theme of getting inspired, Facebook Creative Hub opens your eyes to different ad formats that you may not have known of before.

    As we mentioned above, the Get Inspired tab lists all of the possible ad formats that you can use for a Facebook or Instagram Ad. This gives you tons of options to choose from when creating a new ad or ad mockup.

    Facebook Ad Types

    This list is always being updated with new ad types. At the moment, there are no new ad types being displayed. However, when there is something new to try out, the bubble surrounding the ad type will turn pink and the text “new” will appear next to it.

    Not only will you learn about new ad types to try with this, but it will also spice up your ad campaigns. Trying something new is bound to gain attention and engage your audience.

    #3 – Create Mockups

    Perhaps the most useful thing that Facebook’s Creative Hub can help with is creating mockups.

    With mockups, Facebook allows you to create a mockup of any form of Facebook or Instagram ad. Not only does this give you an idea of what the actual post will look like, but it will give you insight into what would and wouldn’t work for advertising purposes.

    To create a new mockup, navigate to the “Manage Mockups” tab on the Creative Hub toolbar.

    Manage Creative Hub Mockups

    From here, you will see all of the previous mockups you have created. To create a new mockup, locate the green “Create Mockup” button in the right-hand corner. You will receive a drop-down menu listing of all of the mockup types per Facebook and Instagram platforms.

    Creative Hub Mockup Types

    From here, the Creative Hub makes it simple to create a mockup!

    To show you how easy it is – here is an example of creating an Instagram Story mockup using the Creative Hub.

    https://youtu.be/f9khF1TjT_o

    To create an Instagram story mockup…

    1. Select “Stories” under the Instagram category.
    2. Select the word “Untitled” at the top to name your mockup.
    3. Insert the username of the account you are creating the mockup for.
    4. Upload the profile picture of the Instagram account you are using in the mockup,
    5. Select the ad content. For this step, the ad content can either be a photo or video. For the content, you can either:
      1. Take it from your Facebook Ad account
      2. Use a stock photo/video for the ad
      3. Take the content from your Facebook Page
      4. Use a piece of content from your Instagram account
      5. Upload a new piece of content (like we did in this example)
    6. Enter the primary text. This is the text that explains what your ad is about.
    7. Enter a website URL. This is the URL that the user will be redirected to from your ad. Be sure to always test the website URL to ensure that it loads properly.
    8. Select a Call to Action. This should be relevant to your campaign. For example, our campaign is asking people to apply to be featured on the Small Business Saturday series, so our CTA will be “Apply Now”

    While creating your mockup, the ad will automatically refresh on the right-hand side to show you what the ad will look like in action.

    Once the mockup looks the way you want it to, select the blue “Save” button in the right-hand corner to save the mockup.

    #4 – Test Ad Images & Text

    With Facebook Creative Hub, you can now test out ad text before using it for an ad campaign to see if it will be approved and effective.

    To do this:

    • Select the mockup you would like to test from the “Manage Mockups” tab.
    • Once in the mockup editor, select the “…” located next to “Import” above your ad image.
    Import ad image in Facebook
    • Once selected, a drop-down menu will appear with an array of different options. Select “Image Text Check” to check the text on your image.
    •  
    Check your Facebook Ad image text
    • Facebook will generate an ok to high rating of your image based on the amount of text used on the image. For the image we used to create the Instagram story mockup, we received a medium rating.

    To break these ratings down for you…

    • Ok means that the ad contains little to no text. This is Facebook’s favorite type of ad and the image will most likely be approved.
    • Low means that there is a low amount of text on the image. This means that the image will not reach as many people. Facebook suggests that you choose an image with less text or reduce the font size.
    • Medium means that there is even more text on the image or that a larger text font is being used on your image. According to Facebook, even fewer people will be reached. To fix this, use less text or smaller font.
    • High means that the ad may not run. If you get this rating, there is too much text on your image.

    If you want to check this for your ad image but did not create a mockup using Creative Hub, you can access Facebook’s Text Overlay Tool here. To use this tool, simply upload the ad image to get an image text rating.

    #5 – Share Your Mockup

    Once your mockup is created and the text overlay has been checked, you can easily share it with your team or client from the Creative Hub.

    For sharing, you can share a mockup URL, preview the ad on your computer, or preview the ad on mobile.

    To share a mockup URL navigate to the mockup you want to share on the Manage Mockup tab. Once the mockup is selected, click on the “…” next to the import button in the upper right-hand corner. Select “Copy URL” to copy the URL.

    To preview the ad on your computer navigate to the mockup you want to share on the Manage Mockup tab. Before clicking on the mockup, navigate to the eye icon on the right-hand side. This will open your ad in a new tab on your computer.

    Preview Facebook ad mockup

    To preview the ad on your mobile device navigate to the mockup you want to share on the Manage Mockup tab. Next, go to the desired mockup and click on the check box on the left-hand side.

    Along the top toolbar, you will see an option for “Send to mobile.” Click that button to send it to your mobile device.

    #6 – Run Your Ad

    Once you are 100% satisfied with your ad, you can import it directly to your Facebook Ads manager.

    To import the mockup, select the desired mockup in the “Manage Mockups” tab. Open the mockup and select the “Import” button in the upper right-hand corner.

    Export your Facebook Ad Mockup

    Once “Import” is selected, a pop-up window will appear with a URL for you to use to import the mockup into your Ads Manager.

    Import mockup into Facebook Ads

    Copy the URL provided and navigate to your ads manager. To access this from the Creative Hub, go to Creative Hub (in the top right-hand corner of your screen) > All Tools > Ads Manager (located under the Create & Manage column).

    Once in Ads Manager, click the correct Ad account. Then hit “Import.”

    Select the “Create Ad from Mockup” button in the Ads account to select your mockup. You can then add it to a new campaign or an existing campaign.

     

    Now you are ready to start creating amazing ads.

    Let us know if you enjoyed this blog and if you will be using the Creative Hub for your next Facebook or Instagram ad campaign!

     

    By Devon
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