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Google Adwords

November 2, 2020

How to Add Negative Keywords to Google Ads

This week Learn How to Add Negative Keywords to Google Ads to Help Increase Your ROI.

Welcome back to another Momentum Monday Marketing blog! If you use Google Ads and want to increase your CTR, Conversion Rate, and ROI then you need to learn How to Add Negative Keywords to Google Ads.

For a visual representation of what we go through in this blog, watch our video tutorial. Follow us on Facebook or Instagram, and subscribe to us on YouTube.

Getting Started with Google Ads

When running an advertising campaign using Google Ads to promote your products and services, use relevant keywords that are likely to attract the appropriate audience. When people search these keywords on Google, your ads will show up in the search results. Negative keywords are search terms filtered out of your advertising campaigns or ad groups. These include keywords that detract from the goal of your advertising campaign.

Google for Business allows all types of business owners to use Google search ads to create ads, audiences, campaigns and more!

What are Google Ads?

Google allows businesses to advertise with them using search ads, display ads, videos and more.

You can use Google ads search campaigns by using keywords to target customers looking for your products or services.

Log into Google Ads

For example, if you intend to get more sales for your business through your campaign, you want to refrain from using research-based keywords.

These types of keywords include terms such as “what is” or “how to”. People searching these terms typically have the intention of researching or learning more about a product or service, rather than directly purchasing it. If your goal is to gain sales through your advertising campaign, negative keywords such as research-based terms would attract leads that will likely not turn into direct sales. 

When you add negative keywords to a campaign, your ads will not show up in the search results of those keywords. Adding negative keywords can be significantly helpful because it prevents you from wasting your ad campaign’s budget and losing out on profits.

new google ads login

To get started, log into your Google Ads account. On the left hand panel, navigate to your campaigns. You can choose a specific campaign or select “Campaigns” to navigate to all of your campaigns.

Adding Negative Keywords to Google Ads

Next, navigate to “Keywords” on the left-hand panel. In the drop-down list, navigate to “Negative Keywords”. This will take you to your list of negative keywords. You can manually create a list, or you can save keywords to a list. Use the blue plus button in the top left corner to add your negative keywords. 

You can also pick negative keywords from keywords that are already active in your campaign. To do so, navigate to “Search Keywords” in the left-hand panel. Here, you can see the list of keywords that are currently active.

Once you’ve uploaded your list, Facebook will attempt to match all of the information accurately. If some information needs to be corrected, you will need to manually complete it. See the adjacent tab that reads “Actions needed”. To manually match the rest of your list information, simply click the tab and complete the necessary actions.

When you’re ready, select “Upload and Create.”

How to Add Negative Keywords to Google Ads

Adding Negative Keywords to Google Ads help you save money on clicks while increasing ROI

Go through your existing keywords and analyze which keywords are the most relevant to not only your products and services, but also the goal of your advertising, whether it be to gain more sales, phone calls, or leads.

Once you’ve identified which of your keywords are negative, check the box next to each one of them. Notice the option “Add as a negative keyword” at the top of the list. Select it to change the keywords to negatives. You can either add them to a campaign or add them as a negative keyword list. You can then apply the negative keyword list to a campaign.

Once you’ve uploaded your list, Facebook will attempt to match all of the information accurately. If some information needs to be corrected, you will need to manually complete it. See the adjacent tab that reads “Actions needed”. To manually match the rest of your list information, simply click the tab and complete the necessary actions.

When you’re ready, select “Upload and Create.”

google ads negative keywords

Adding Negative Keywords to Google Ads help you save money on clicks while increasing ROI

Thanks for Learning How to Add Negative Keywords to Google Ads

If you want to learn more about How to Add Negative Keywords to Google Ads then join our Email List or schedule a call or demo with us. We also provide a free marketing audit and more!

Welcome to the Momentum Monday Marketing Blog!

Every week we share marketing tips and tricks related to helping small businesses grow online.

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    Google My Business – Local SEO Updates – Summer 2019

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    May 20, 2019

    How to Create a Google My Business Account

    In this week’s Momentum Monday blog, learn how to create a Google My Business account, how to set it up, and why it is important.

    Google My Business Profile

    Welcome back to another installment of our Google My Business series!

    Now that you know what google my business is and how to add a new user to your Google My Business account, let’s go back to the basics and learn how to create a Google My Business account!

    If you haven’t heard by now, Google My Business is Google’s free, local listings platform for Small Business Owners. Set up your Google My Business account in minutes for your business to attract more customers.

    Google My Business is more than just a business listing – it is a business profile through Google that answers any potential questions a customer may have about your business.

    This “profile” displays photos, FAQs, customer reviews, and much more that will build trust with a potential customer before they walk through your business’ door.

    Sounds easy, right? Yes! However, only 56% of small businesses have claimed their Google My Business Listing. Are you one of those businesses who have not claimed theirs yet?

    subscribe to momentum youtube

    Read below to learn how to set up your Google My Business account and creating your business listing in minutes!

    Select The Email for Your Google My Business Account

    If you already have a business account with Google – fantastic! Use this as your email for your Google My Business account.

    If you don’t have a business email created, create a free gmail account to begin creating your Google My Business listing.

    Go to Google My Business

    Once the email is selected/created go to business.google.com to begin creating your Google My Business Listing.

    Sign in with your new or existing Google account

    When you land on the Google My Business page, Sign in to the Google Account you have already/have created for your business.

    Once signed in, you can begin to manage your Google My Business listing.

    Add a new location

    On the Google My Business dashboard, you will see all existing Google My Business listings. This is where you will add the information for your business location.

    Select “Add Location” to create a new business location.

    Google My Business Location

    Insert the name of your business

    The first step to creating your business’ listing will be to insert the full name of your business under the “Business Name” category.

    Google My Business Name

    Google may have already scanned and indexed your business based off of the information found about it online. So, as you type in your business’ name, it may automatically populate as an option as you are typing.

    If that is the case – great!

    You can use the auto-populated business information to build off of for your Google My Business account.

    If nothing appears, the business name will populate with the words “Create a business with this name” below the full business name. Create a new business by clicking this box.

    After completed, select “Next.”

    Add any additional business information

    Location

    Next, Google will ask you if your business has a location that you want your customers to physically visit.

    Business Location

    For this option, simply select “Yes” or “No.” This will vary based on the type of business you have.

    Address

    If “Yes,” Google will then ask you to insert the address of your business.

    GMB Address

    For the business address, this needs to be a verified location. In other words, you can’t just make this up!

    Google will actually send you something in the mail to ensure that this is your physical business address, so beware!

    Scope of Work

    Once the address is inserted, Google will ask if you serve customers outside of your physical address.

    Google My Business - outside location

    For this option, the answer will be totally dependent on your business and it’s products/services. Select “Yes” if you do and “No” if you don’t.

    Areas of Service

    If your business serves other areas, Google will then ask you to insert the areas that you want to focus on. For this option, you can insert multiple areas if you serve multiple cities/states with your business.

    Simply insert a city or state and hit enter on your keyboard to add it to your list of serviceable areas.

    Google Service

    Once you are happy with your list, hit “Next.” This can always be changed or updated later on.

    Business Category

    For this section, choose the category of business that best fits your business.

    You can change your business category or add more to this in the future, once your business’ Google My Business account is set up.

    Google My Business Business Category

    Contact Information

    Insert any contact information that you want your customers to have.

    This initially includes a phone number and a website. If you do not have a business website, Google gives you the option of not inserting one or for Google to generate a free website for you based off of the information that you have provided thus far.

    Google Business Contact Information

    Finish and Verify the Information

    Once you finish and verify the information – your account will be set up! You can edit, change, or add different information later on.

    Verify Google business information

    In order to fully manage your location, you will need to verify your information first.

    As we stated before, in order to verify your business, Google will send you a postcard in the mail. This will typically take up to 5 days to make it to your business.

    GMB Verification

    This postcard will include a unique code for you to enter into Google My Business to begin managing your business listing.

    Select “Mail” for Google to send a postcard out to your location. Once submitted, you will see a completion page letting you know that the postcard will be in the mail.

    Google My Business Postcard

    Explore Your Local Listing

    After your listing is created, the goal is to get your Google My Business listing as close to 100% complete as possible.

    This means adding little things, like your business logo, business operation hours, and business description, to your Google My Business profile.

    You can begin posting directly to your Google My Business listing for customers to see. Google My Business also can create a unique business email for your business through the platform – that looks like [email protected] on the G Suite.

    On your Google My Business dashboard, you will find:

    1. Posts Tab. This is where you can add and manage posts to your Google My Business account.
    2. Info Tab. This is the main place to start with your new Google My Business account. This is where all of the current information about your business resides. You can also add or change information about your business on this tab.
    3. Insights Tab. This tab explores how customers are finding your Google My Business listing and what actions they take once they do.
    4. Reviews Tab. This tab allows you to manage your business’ customer reviews.
    5. Messaging Tab. This tab allows you to respond to messages from customers who find your listing on Google.
    6. Photos Tab. This tab allows you to add and manage photos of your business, products, and services.
    7. Website Tab. This tab allows you to manage the website that is linked to your Google My Business account.
    8. Users Tab. This tab allows you to manage and add new users to your Google My Business Account.

    Ta-da! Just like that you have successfully created your Google My Business listing.

    Once all of the information is inserted, your job is not done.

    In order to rank, you want to constantly be managing your Google My Business listing and updating the important information.

    If you successfully complete this and update the information frequently, you are guaranteed to get free, local business from this listing.

    If you have any questions feel free to leave us a comment!

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    6 Key Steps to Increase Your Google Adwords Experience

    Google Adwords

    Welcome back to another Momentum Monday blog! In this week’s blog, learn how to positively increase your Google Adwords experience to make the most out of your Google Adwords efforts.

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