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November 2, 2020

How to Add Negative Keywords to Google Ads

This week Learn How to Add Negative Keywords to Google Ads to Help Increase Your ROI.

Welcome back to another Momentum Monday Marketing blog! If you use Google Ads and want to increase your CTR, Conversion Rate, and ROI then you need to learn How to Add Negative Keywords to Google Ads.

For a visual representation of what we go through in this blog, watch our video tutorial. Follow us on Facebook or Instagram, and subscribe to us on YouTube.

Getting Started with Google Ads

When running an advertising campaign using Google Ads to promote your products and services, use relevant keywords that are likely to attract the appropriate audience. When people search these keywords on Google, your ads will show up in the search results. Negative keywords are search terms filtered out of your advertising campaigns or ad groups. These include keywords that detract from the goal of your advertising campaign.

Google for Business allows all types of business owners to use Google search ads to create ads, audiences, campaigns and more!

What are Google Ads?

Google allows businesses to advertise with them using search ads, display ads, videos and more.

You can use Google ads search campaigns by using keywords to target customers looking for your products or services.

Log into Google Ads

For example, if you intend to get more sales for your business through your campaign, you want to refrain from using research-based keywords.

These types of keywords include terms such as “what is” or “how to”. People searching these terms typically have the intention of researching or learning more about a product or service, rather than directly purchasing it. If your goal is to gain sales through your advertising campaign, negative keywords such as research-based terms would attract leads that will likely not turn into direct sales. 

When you add negative keywords to a campaign, your ads will not show up in the search results of those keywords. Adding negative keywords can be significantly helpful because it prevents you from wasting your ad campaign’s budget and losing out on profits.

new google ads login

To get started, log into your Google Ads account. On the left hand panel, navigate to your campaigns. You can choose a specific campaign or select “Campaigns” to navigate to all of your campaigns.

Adding Negative Keywords to Google Ads

Next, navigate to “Keywords” on the left-hand panel. In the drop-down list, navigate to “Negative Keywords”. This will take you to your list of negative keywords. You can manually create a list, or you can save keywords to a list. Use the blue plus button in the top left corner to add your negative keywords. 

You can also pick negative keywords from keywords that are already active in your campaign. To do so, navigate to “Search Keywords” in the left-hand panel. Here, you can see the list of keywords that are currently active.

Once you’ve uploaded your list, Facebook will attempt to match all of the information accurately. If some information needs to be corrected, you will need to manually complete it. See the adjacent tab that reads “Actions needed”. To manually match the rest of your list information, simply click the tab and complete the necessary actions.

When you’re ready, select “Upload and Create.”

How to Add Negative Keywords to Google Ads

Adding Negative Keywords to Google Ads help you save money on clicks while increasing ROI

Go through your existing keywords and analyze which keywords are the most relevant to not only your products and services, but also the goal of your advertising, whether it be to gain more sales, phone calls, or leads.

Once you’ve identified which of your keywords are negative, check the box next to each one of them. Notice the option “Add as a negative keyword” at the top of the list. Select it to change the keywords to negatives. You can either add them to a campaign or add them as a negative keyword list. You can then apply the negative keyword list to a campaign.

Once you’ve uploaded your list, Facebook will attempt to match all of the information accurately. If some information needs to be corrected, you will need to manually complete it. See the adjacent tab that reads “Actions needed”. To manually match the rest of your list information, simply click the tab and complete the necessary actions.

When you’re ready, select “Upload and Create.”

google ads negative keywords

Adding Negative Keywords to Google Ads help you save money on clicks while increasing ROI

Thanks for Learning How to Add Negative Keywords to Google Ads

If you want to learn more about How to Add Negative Keywords to Google Ads then join our Email List or schedule a call or demo with us. We also provide a free marketing audit and more!

Welcome to the Momentum Monday Marketing Blog!

Every week we share marketing tips and tricks related to helping small businesses grow online.

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    By Mac
    July 27, 2020

    Verify Google My Business Account with a Postcard

    Learn How to Verify Google My Business Account with a Postcard

    Welcome to another Momentum Monday. Today, we’re going to look at how to verify a Google My Business account using the postcard you receive at your business address.

     

     

    Create a Google My Business Account

     

    The first step is to create a Google My Business account if you have not already done so. You can do this on the Google My Business main page. Open an account with either an existing Gmail account or a premium Google account.

     

    google my business page

     

    If you are new to Google, you can create a brand new Gmail account or premium Google account here. After your account is created, use the same login information to create your Google My Business account.

     

    Once you have created your Google My Business account, you can move on to the next steps which includes setting up your account’s basic information as well as verifying your account.

     

    Setup Basic Account Information

     

    Before verifying your account, you want to further set it up by filling out the basic information. This includes adding the account page name (your business name), your business phone number, your business location (address), and your business website.

     

    The business address you add will be used to verify your account. Google will send a postcard to the address that you enter. 

     

    This postcard includes a verification code that you will be prompted to enter to confirm your account. This not only verifies your account, but also confirms that your business has a valid location and address.

     

    Verify Your GMB Account

     

    Verify Google My Business Account with a Postcard

     

    The final step is to verify your account using the code that appears on the postcard. The postcard will arrive in the mail at the address you enter for your business’s location. You should receive it within three to five days. Once you’ve received the postcard in the mail, take the verification code and enter it into your account.

     

    To do so, log into your account. On your account’s home page, you should see a notification that reads “Pending Verification”. This notification gives you the option to enter the verification code on the postcard you receive. Simply follow the instructions. Select the option to enter the code. The following page will allow you to submit the code to successfully verify your account. 

     

    Google My Business Account Postcard

    Optimize Your GMB Account

    When you submit the code, your account is instantly verified. From here, all you need to do is optimize your account. Add your business services, description, hours, posts, photos, videos, and bookings. For more information, see our blog on how to optimize your Google My Business account to further strengthen your account page and its SEO performance.

    Add services to GMB

    For more of our Momentum Monday blogs on digital marketing, SEO, and Google My Business, subscribe to us.

    If you have any comments or questions, leave them down below. If this was helpful, let us know.

    Happy Monday!

     

    By Mac
    July 13, 2020

    Optimizing Google My Business for a Small Business Client

    Optimizing Google My Business for a Small Business Client

    Welcome to another Momentum Monday Marketing Blog! Today we’re Optimizing Google My Business for a Small Business Client. Doing so will help you generate more business leads, as well as rank higher on Google and get more page traffic.

    People find your Google My Business page when they Google search for local products and services related to what you offer. Optimizing your page helps you garner more attention from people searching for your products and services.

     

     

    Getting Started with Google My Business

    This first obvious step is you want to log into your Google My Business account. On the account homepage, you’ll be able to see your page’s insights, reviews, ad performance, and Google Maps performance. You also have the option to add posts, similar to social media posts. You can message customers using available features such as Google Voice or directly using SMS. 

    Google My Business Account

     

     

    Adding Page Information to Google My Business

    To increase your business leads, gain more traffic, and rank higher on Google, you want to add as much information about your business as possible to your page. Navigating to the “Info” tab on the left sidebar, you are able to add business categories, services, hours, etc.

    Categories describe what your business is. You are able to add a primary category, as well as additional secondary categories. 

    Adding GMB Categories

    Google My Business Services 

    Services are an important feature on your Google My Business page. You can add a number of services by creating separate sections. The different services you offer will fall under the various sections that you add. For example, one section would be “Cryotherapy”. The item name of the service you offer would be “Full Body Cryotherapy”. The item description would simply be a detailed explanation of the service you’re offering.

     

    GMB Services

     

    Attributes

     

    The attributes that appear on your Google My Business page, are highlights about your company. For example, some important attributes may be “Women-led” or “Veteran-led”.

     

    Business Description

     

    A highly important piece of information is your business description. A detailed explanation about your business that describes what it is, what it offers, and what makes it unique is undoubtedly needed to garner interest in potential customers. You can take pre-existing descriptions from your business website, socials, or marketing information and add it here.

     

    Posts & Photos/Videos

     

    By creating posts, you can promote your business. GMB posts are very similar to what you post on social media. You can provide updates on your business and its offerings. This helps keep potential customers engaged in your business.

     

    Likewise, adding photos and videos helps your business get more exposure and more recognition. 

     

    Bookings

     

    On your page, you are also able to let customers book appointments using providers such as Full Slate, Genbook, Setmore, and Shore.

    Google My Business Booking Integrations

     

    When optimizing your Google My Business page, make sure you’re adding photos and videos, responding to reviews, adding posts, getting a virtual tour done, and allowing bookings. Take advantage of everything that Google has to offer on your page. This will help you rank higher on Google and generate more traffic as well as business leads.

    If you have any questions or concerns, feel free to leave a comment below. Thanks again, and happy Monday!

    Thanks for taking the time to read and learn about Optimizing Google My Business for a Small Business Client. This is part of our Local SEO series with our Momentum marketing blogs. If you have any questions, comments, or concerns, feel free to leave them in the comment section, or contact us.

     

    Happy Monday! 

    Mac Frederick

    [email protected]

    (215) 876-2954

    By Mac
    July 6, 2020

    How to Add Business Locations to Facebook

    How to Add Business Locations to Facebook

    Welcome back to another Momentum Monday blog. Today, we’re going to look at How to Add Multiple Business Locations to Facebook, your Facebook business page. If you are a small business owner, whether a retailer or an agency, this will help you let your Facebook audience know where your local business locations are online and more.

    Feel free to follow the video tutorial along with this blog. Be sure to check us out on our social media platforms, Facebook, Instagram, Twitter, and YouTube. Every week we post new blogs that help you optimize your business presence online and offline.

     

    Getting Started with Facebook Business Location

    The first obvious step you want to complete is to log into Facebook. Navigate to your business manager page. Simply click on the top right panel icon and find the Business Manager tab. You can also directly navigate to your business manager page here.

    We will be following one of Facebook’s help articles for this blog. This will help us add and manage multiple store pages to your business manager.

    Open up the help article here on a separate page.

     

    facebook business pages

     

    Once you have the help article open, scroll down to the Frequently Asked Questions (FAQs) located at the bottom of the page. Click the first bullet point, “Add Stores to a Pages Structure on Facebook”.

     

    The key requirements you need to complete the following steps are:

    Setting Up A Facebook Business Location

    To set up a business location, open the Stores page on your business manager account. 

    Choose the specific business profile that you want to use. Simply navigate to the icon in the top right corner. When you select it, your business profiles should drop down. Choose the correct one.

    In the left hand panel, navigate to the Stores tab, and open the page.

    Once on the Stores page, select the green “Get Started” button at the bottom of the page.

     

    Choose your facebook page

     

    On the new page, you are given the ability to choose what will be your main page. This will be the business profile you are using. Every new store you add will be linked to this main page. You will be able to edit and manage all of your new stores from this main page as well.

     

    If your current main page has an address, you will need to remove it. Since the main page represents the entire business rather than a single store, it isn’t eligible to have an address. Your store addresses will be attached to each respective store page added under the main business page.

     

    To remove the current address, check the box at the bottom of the page labeled “Remove address and make (your business profile name) my main page.”

     

    Once you check this box, you will be given a new option to make the current address a new store page. Select yes, and navigate to the “Next” button in the lower right hand corner.

     

    On the following page, you will be told that the store page can’t be created without additional details. Simply click the lower green button labeled “Add Store Details”.

     

    On the next page, you want to navigate to  the green icon in the upper left corner labeled “Add Store”

     

    The lightbox that follows provides a step-by-step guide that you can use here if you need extra help adding a store.

     

    Add facebook stores

     

    Hit the “Next” button to continue. You will be given the options to add your store details manually, add multiple stores in bulk, connect via API, or connect an existing store page.

    We’re going to add the store details manually. On the following page, fill out your store name, store ID, location descriptor, address, phone number, and WiFi network. On the next page, you will be required to fill out the page username, your business’s subcategories, business hours, and price range.

     

    add facebook store

     

    When completed, save your work.

    Final Steps to adding your Facebook Store.

    For each additional store that you want to attach to your business, follow the steps above. Make sure you’re using accurate and complete information from your Google My Business page.

    If you have any questions or comments, feel free to leave them below. Follow us on social media, and stay tuned for next week’s blog.

     

    We hope this helped! If you have any questions or comments, be sure to leave them down below. 

     

    Thanks for taking the time to read and learn How to Add Business Locations to Facebook. This is part of our Facebook blog series with our Momentum marketing blogs. If you have any questions, comments, or concerns, feel free to leave them in the comment section, or contact us.

     

    Happy Monday! 

    Mac Frederick

    [email protected]

    (215) 876-2954

    By Mac
    June 23, 2020

    How To Add Google Tag Manager To A Squarespace Website

    How To Add Google Tag Manager To A Squarespace Website

    Welcome to another Momentum Monday! Today we’re going to look at how to add Google Tag Manager to your Squarespace website. Google Tag Manager allows you to oversee all of the tags featured on your website under one platform. Using features called containers, GTM can track data on your website such as conversions, remarketing, site analytics, and the like.

     

    Getting Started with Google Tag Manager

    To begin, you will need to create a Google Tag Manager account. You can easily do so using an existing Google Business account or Gmail account. If you already have an account, simply login. Once inside GTM, you will see that it gives you the ability to have multiple manager accounts. You can make different accounts based on what you intend to use them for. In this tutorial, we’re using an account to place, what is called a GTM container, on a Squarespace website. A container is code that includes all of the tags, triggers, and variables on your website.  You will be placing a GTM container on the backend of your Squarespace website.

    How to Setup and Index Your Squarespace website using Google Search Console

     

     

    To create a new account, select the Create Account button in the top right corner. When creating your account, be sure to fill out the information, such as account name, location, and container name. Since you are creating this for your website, when choosing the target platform, select Web.

     

    google tag manager creation

     

    Finally, hit the Create button, and accept the GTM Terms and Conditions. Immediately after accepting the Terms and Conditions, the GTM installation code should pop up. This will need to be copied and pasted into your website’s header and footer.

     

    create gtm account

     

     

    Finally, hit the Create button, and accept the GTM Terms and Conditions. Immediately after accepting the Terms and Conditions, the GTM installation code should pop up. This will need to be copied and pasted into your website’s header and footer.

    Installing GTM on Your Squarespace Website

    Login to your Squarespace website, navigate to Settings, and then Advanced. From there, navigate to Code Injection. On the left sidebar, you should see the header and footer of your website. To install the GTM container on your website, copy and paste the header code from GTM into your website header box. After, copy the body code from GTM into your website footer box. Finally, save your Squarespace website.

    adding gtm code

    Testing Your GTM Code

     

    To make sure the container is up and running, you want to test it. There are two ways you are able to test if the Google Tag Manager container is working properly. 

     

    Head back to your Google Tag Manager account. Navigate to Workspace, and select the Preview button in the top right corner. Now, simply refresh your website page. You should see the Google Tag Manager preview on your website, which means the container has been properly installed.

     

    You can also test the container by using the Google Tag Assistant Chrome extension. This allows you to verify Google tags that have been placed on pages. Download the Tag Assistant extension. This only works on the Google Chrome browser. Once the extension has been downloaded, make sure to enable it. Refresh your website page. The tag assistant should display that the GTM container is active.

     

    We hope this helped! If you have any questions or comments, be sure to leave them down below. 

    Happy Monday!

     

    Thanks for taking the time to read and learn How to Add Google Tag Manager to a Squarespace website. This is part of our SEO marketing blog series with our Momentum marketing blogs. If you have any questions, comments, or concerns, feel free to leave them in the comment section, or contact us.

     

    Happy Monday! 

    Mac Frederick

    [email protected]

    (215) 876-2954

    By Mac
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