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March 11, 2021

Local SEO Services in Philadelphia

Are you a small business looking for Local SEO Services In Philadelphia?

Time to grow your business using Local SEO! If you are a small or local business in Philadelphia then we strongly suggest using Local Marketing tactics with Google and other search engines. Learn more below about our Local SEO Services in Philadelphia.

If you’re looking for Local SEO Services in Philadelphia, you’ve come to the right place. Momentum Digital has helped dozens of small businesses in Philadelphia grow their local online presence and increase their bottom line year after year. We believe success for small businesses relies heavily on their local online presence. 

In order for your business to stand out on Google Maps, GPS devices, and online directories such as Yelp, you will need to utilize local SEO services that our team of digital marketing experts can provide. Local SEO benefits include; 

  • Less competition
  • Higher visibility – You want to show up first when someone pulls out their phone to do a quick search. 
  • Increased click-through rates – this can stem from ranking in the top 5 in general, but it also helps to attract the right customers to your site. 
  • More foot traffic – Your business should be the first result a customer sees when doing a quick search. Let’s say you own a Café, and a customer is walking down Market Street. When they search for ‘coffee near me,’ do you want your business to rank first or are you okay with Starbucks taking all the glory? 
  • Increase in sales – the combination of local SEO benefits listed above is sure to increase your bottom line and we are here to guarantee that happens. 

A Beginner’s Guide to Ranking in the Philadelphia Local SEO Map Pack

Local seo ranking factors (1)

In short, there are 8 factors that contribute to ranking in Google Maps and the local map pack. These components include:

Google My Business: In reality, your business could function purely off of a Google My Business profile without a website. That is how important it is for your business to utilize this platform. Google loves when your business is getting reviews and behavioral signals to your profile. Just like a social media algorithm, results are based on the number of views and user engagement. That is why you will see businesses with hundreds of reviews and tons of pictures ranking higher in local results. A GMB profile displays a variety of information about your business, such as; 

  • Business name, phone number & address (commonly referred to as NAP)
  • Business descriptions
  • Reviews
  • Link to your website
  • Business category
  • Business hours
  • Products and services
  • Photos

On-page Signals: This is where you want to focus on keyword research for local keywords and long-tail keyphrases. What is a long-tail keyphrase? It’s probably what you used to find this article by Googling ‘Local SEO Services in Philadelphia.’ Strategically placing localized keywords into page titles (H1-H3), meta descriptions, and image alt tags is an absolute must for your business to rank at the top. 

Citations Signals: Business citations are one of the essential factors in local SEO and help users to discover local businesses. Citations also impact local search engine rankings. Mostly all digital marketers / SEO professionals start their careers managing citations and you will find most of these citations are basic with mostly every other business listed on them. What does that tell you? Well, it should give you a good perspective on how far behind your business will fall if it doesn’t do the “little things.”

Review Signals: Remember us mentioning how important reviews and engagement are? Sit back and think about when you go online to search for a business to fulfill your needs; do you tend to click on the ones with a few reviews or a ton? Just like you might guess, users are more likely to go with a business that provides them with reassurance before the purchase is made. Providing your potential customers with a way to find out how others view your products and services is a great way to turn a potential customer into a paying customer. 

Local Link Signals: Links are one of the largest ranking factors in Google’s algorithm (organic and Google Maps rankings). One of the best ways to start building local links is to utilize your existing relationships with local businesses. For example, if you are a digital marketing agency in Philadelphia that does not directly offer public relations services, you can contact a local PR firm for links. This is also a great way to get your foot in the door and make connections with local business owners to utilize in the future. Mutual relationships go a long way. 

Behavioral / Social Signals: Just like review signals help you rank higher, user engagement plays an important role as well. Your business should be replying to every review it gets and regularly posting new pictures for users to view. You do not want a potential customer’s interest to fall short because they were turned off by your lack of visibility. 

Personalization: This is basically a combination of the above that is specific to your business. In other words, don’t be that generic business with a plain logo, website, and engagement response. You want to show customers that you are unique compared to everyone else. Anyone can provide local junk removal services but the ones that cater to their customers wants and needs will last much longer. 

Google My Business Optimization Updates for Local Business SEO

Local SEO is About Bringing Philadelphia Customers to You!

While working as digital marketers and SEO professionals, our team has found the best ways to bring customers to your local business. Our local search engine optimization strategy is customized to each client as we work with you to determine the pain points that need the most attention.   

For local businesses in Philadelphia, there are many ways to market your brand online. The majority of your potential customers will be using Google to find local businesses near them – businesses that this customer will spend their money at. To have your business show up in local search results is the key to a successful local business. Don’t believe us? Well, 80% of searches with a “local intent” result in a conversion. That means your competitors have a huge advantage over you. 

Check out our Google Local reviews and testimonials for more information! 

local seo marketing agencies philadelphia

Why You Should Hire A Local SEO Marketing Agency in Philadelphia?

Momentum Digital’s backyard is Center City, Philly, giving us the advantage of understanding what it takes to rank a business at the top of local results. We also have the advantage of being the bridge to the gap that small businesses are placed in. What does this mean for you? We have a deep understanding of how to rank in the Philly local results among the big players and we also have connections to other local businesses. Remember those links we were talking about building? 

We have worked with dozens of local businesses over the past 6 years; ranging from dentists, lawyers, retail, restaurants, eCommerce, local service businesses, and more! We LOVE working with small local businesses because we can meet in person and understand each other’s goals and desires. Momentum is located in Center City Philadelphia, but we have contractors and freelancers in the surrounding communities who work from home.

As an SEO marketing agency in Philly, we specialize in getting your business to rank higher in Google Local Listing through organic search results. SEO can be difficult and expensive, but we work with you on the price and communicate our services weekly with every single client.

Still feeling like you need a little push towards Local SEO Services in Philadelphia? Contact us today for a local SEO audit that we will review with you to show you exactly how we can improve your local rankings and increase your bottom line in 2021. 

Review the Local SEO Marketing Services and Pricing!

We review and perform a marketing audit for your Local SEO, Local Listings, Google My Business and Website! This audit gives us a starting point to understand and analyze your SEO before taking over!

Cost = $100 (or included in first month no retainer)

We audit, review, take over, manage and optimize your Google My Business Listings. This is our main focus for Local SEO marketing that drives a lot of search engine growth & results!

Cost = $350/month + 

Momentum provides Local SEO as well through citation building and backlinking. This involves creating free and paid local listings, citations, directories, social bookmarks, and backlinks. This builds your NAP credibility and consistency for Google and other search engines.

Cost = $350/month +

This process involves auditing, optimizing and managing your website for local seo marketing in Philly or in your local area. Unlike local listings like GMB, this focuses on your organic website SEO results getting your website to show up for local searches to drive new customers.

Cost = $350/month +

Here is the COMPLETE Full Local SEO Package that includes everything listed above: Local SEO Audit, Google My Business, Local SEO & Citations, & Local Website SEO. This takes a few months and is reasonably discounted. We do everything for you with a white-glove marketing service.

Cost = $900/month

Check out some of our examples where we applied our Best Philadelphia SEO Services to local small businesses in Philly!

Local SEO Marketing for a Dentist in Philly!

Local SEO Marketing for a Restaurant in Philly!

By Mac
March 10, 2021

Best Philadelphia SEO Services

Momentum is known for offering the Best Philadelphia SEO Services. Learn why below!

Learn how to rank higher on Google using SEO Marketing tactics that will generate your business more organic customers for FREE. In this article, we will talk about the Best Philadelphia SEO Services that we use to help our clients get more customers and revenue using Search Engine results.

If you have a business or a website that you want to promote, one of the best Philadelphia SEO services that you can use is Momentum. This is because, with us, your company will be able to gain visibility online. This is done by optimizing your web pages so that they will appear at the top of results when someone performs a search using a given set of keywords. 

When you perform search engine optimization on your website, there is also a need for SEO professional services. In particular, you will want to hire someone who has experience in using SEO tools. It is very important for your company to gain exposure. Otherwise, you won’t be able to make the money that you need to survive.

There are some simple things that search optimization will be able to help you with. First off, it should be able to build or optimize websites that are more relevant to the queries people have made. In addition to this, they will also understand how to make them interesting enough to keep visitors on the site. All of these are important aspects of good search engine optimization.

The more visible your website is, the more people will find it. This will lead to increased sales, more traffic, and ultimately more revenue. Fortunately, you will find that this is an easy task when you are using our services. 

Philadelphia SEO Services we offer at Momentum!

SEO Tips for Businesses in Philadelphia

Hire the Digital Marketing Experts

Do you need the help of digital marketing experts in Philadelphia? The digital world is changing very fast and so are the marketing strategies. The old ways are being replaced by the innovative ones. This is why you have to hire digital marketing experts in Philadelphia to make your website visible on the Web.

There are many benefits when you hire experts. For one, our expertise enables you to produce better results. You will get the desired results because we know how to optimize your website. Your web pages will appear at the top when your keywords are used in the search engines. In effect, you will be reaching a larger target audience.

On-site SEO Audit

An On-site SEO Audit is a common method of judging a website’s success. A lot of business owners still don’t understand the concept of SEO or why it is important to optimize their sites. The bottom line is, they know that their company must attract customers online or else they will not be able to stay in business long. Knowing this, they do all they can to make sure that their website stands out and they will get the search engine results that they need.

There are different methods of on-site optimization. There are several tools that you can use. There are on-page optimization, off-page optimization, and everything in between. Each method has its own purpose and is better when you work on different of them. Here are some things to consider:

Content: Is the website content relevant to the business’ offerings? Does the information on the site match what customers need? If not, then these pages will never rank well. On the other hand, if there is lots of useful information provided, then people will be drawn to the site and your links will have better chances of leading them to the products and/or services that the business offers.

Keywords: Using the right keywords is one of the most important things that can improve your ranking on search engines. Your target market will look for these keywords when they perform a search online. If you are targeting the wrong keywords, then your business won’t benefit from increased search traffic. 

On-site optimization refers to optimizing your web pages so that they will be well-received by viewers and search engine bots. You can optimize your pages by using appropriate keywords and keyword phrases. The meta tags should also be used sensibly to maximize your SEO results. For instance, the meta description for a given web page should state what the page is about. This is called on-site optimization.

Off-site optimization refers to elements other than optimization on the site itself. These elements include social media optimization, link building, and more. This is a form of off-site optimization that will help your site move up in search engine results. It is very different from on-site optimization because it does not focus primarily on making your site friendly to viewers, but rather on making your site appealing to other people who might be searching for related content.

Overall, off-site optimization is important to any SEO campaign. It can increase your site’s link popularity and make you appear higher in search engine results. On the other hand, on-site optimization focuses primarily on making your site easy to find and use.

Link Building

Link Building is an important search engine optimization technique for getting backlinks (aka ‘links’) from other websites. There are several ways to obtain backlinks to your site, and although they differ in difficulty, most SEO experts tend to agree that link building is probably one of the toughest aspects of their SEO jobs. Link-building techniques involve finding relevant sites that can link to yours. The more quality, relevant links you get to your site, the higher your site will rank in the search engines.

SEO experts are constantly trying to improve the number of links that their clients get for their websites. They do this by either purchasing links from high-quality websites or finding collaborations with other webmasters. Link Building can be done in several ways, through article submissions, social networking, blogs, and web 2.0 properties.

If you’re looking for the best link-building services, then you can schedule a call with us for more details about our services.

seo ranking factors

Ready to Rise Up on the Internet?

Are you ready to rise up on the Internet? If so, congratulations, you are part of a group of business owners that are taking advantage of Momentum’s Best Philadelphia SEO Services. 

There are a few more things that you will want to do before you start to market your site. The first is to make sure that you have an opt-in form on your website. This way, people will be able to sign up and get to know you before you try to sell to them. Another thing that you will want to do is to put links throughout the site that will allow people to find your site easily without having to leave out any trail of bread.

Check out our Google Local reviews and testimonials for more information! 

local seo marketing agencies philadelphia
Review the Local SEO Marketing Services and Pricing!

We review and perform a marketing audit for your Local SEO, Local Listings, Google My Business and Website! This audit gives us a starting point to understand and analyze your SEO before taking over!

Cost = $100 (or included in first month no retainer)

We audit, review, take over, manage and optimize your Google My Business Listings. This is our main focus for Local SEO marketing that drives a lot of search engine growth & results!

Cost = $350/month + 

Momentum provides Local SEO as well through citation building and backlinking. This involves creating free and paid local listings, citations, directories, social bookmarks, and backlinks. This builds your NAP credibility and consistency for Google and other search engines.

Cost = $350/month +

This process involves auditing, optimizing and managing your website for local seo marketing in Philly or in your local area. Unlike local listings like GMB, this focuses on your organic website SEO results getting your website to show up for local searches to drive new customers.

Cost = $350/month +

Here is the COMPLETE Full Local SEO Package that includes everything listed above: Local SEO Audit, Google My Business, Local SEO & Citations, & Local Website SEO. This takes a few months and is reasonably discounted. We do everything for you with a white-glove marketing service.

Cost = $900/month

Check out some of our examples where we applied our Best Philadelphia SEO Services to local small businesses in Philly!

Local SEO Marketing for a Dentist in Philly!

Local SEO Marketing for a Restaurant in Philly!

March 9, 2021

SEO Tips for Businesses in Philadelphia

Learn the Best Website SEO Tips for Businesses in Philadelphia or Your Local City!

If you own or operate a small business then you want to focus on getting new customers through online marketing. Google SEO marketing allows you to rank higher on search engines for Free. Learn some of the best SEO Tips for Business in Philadelphia and beyond!

As a business owner in Philadelphia, you might be aware that Philadelphia is known as one of the most difficult “big cities” to do business in across the United States. That means SEO for businesses in Philadelphia is more important than in most other cities. While you’re likely aware of the importance of SEO, are you sure you’re doing everything you can to rank at the top of those search results? Here are 3 SEO tips for businesses in Philadelphia to take advantage of.

SEO Tips for Businesses in Philadelphia:

SEO Tips for Businesses in Philadelphia

Before I get into things, you might want to check out our post on Local SEO Marketing Agencies in Philadelphia for tips to finding and choosing the right Local SEO Marketing Agency. As you can imagine, there are tons of things to consider when making this decision. Lucky for you, there are some things you can do on your own before hiring a marketing agency. 

SEO Tip #1: Get to know your own website.

If you’re already aware of the SEO issues your website is having, then you’ll be less likely to be cheated by an SEO Marketing Agency. As a business in Philadelphia, you’ll want to submit your website for auditing in the form below and set the keyword as “‘Your Industry’ in Philadelphia”. The report will tell you where you’re excelling and where you need to improve. From there, YouTube will be your favorite teacher. 

SEO Tip #2: Let Google Know You’re a Business in Philadelphia.

To outrank your competitors in the City of Brotherly Love, you need to create pages on your website just like this one; this page is loaded with relevant local search terms. I suggest you do some keyword research by entering search queries into Google that your audience may be searching for. You may see things like “SEO Marketing Agency in Philadelphia” and decide that in order to show up for that search query, you’ll need to use more keywords in your content like “SEO Company Philadelphia”.

SEO Tip #3: Capitalize on Local SEO Opportunities.

While building out localized website pages and using more location-related keywords will improve Local SEO, there are quicker ways to improve. Optimizing your Google My Business is one of the quickest, easiest ways to begin ranking for local search results. To improve the quality of your Google My Business, you should learn How to Create Local SEO Citations.

SEO Tip #4: Hire an SEO Marketing Agency in Philadelphia

SEO is VERY Difficult to Handle.

Not to mention, it’s time-consuming. Your best bet might be hiring an SEO Company in Philadelphia. However, don’t hire an SEO Company until you complete an SEO audit of your website and check out our tips to choosing the right Local SEO Marketing Agency. By having an understanding of your website’s SEO issues and taking the necessary precaution, you’ll be in a great position to outsource your SEO to a trusted SEO Company like Momentum Digital.

local seo marketing agencies philadelphia

Why you should hire a Local SEO Marketing Agency in Philly?!

As a small local business owner, you probably shop local and want to hire local as well. When you hire a Local SEO Marketing agency (like Momentum), you not only get the desired marketing services you need, you actually get to work with another local small business that understands your business and the local community. That being said, don’t shop around until you’ve implemented all of the above SEO tips for businesses in Philadelphia to make sure you’re doing everything you can.

Momentum Digital has worked with dozens of local businesses over the past 6 years; ranging from dentists, lawyers, retail, restaurants, eCommerce, local service businesses, and more! We LOVE working with small local businesses because we can meet in person and understand each other’s goals and desires. Momentum is located in Center City Philadelphia, but we have contractors and freelancers in the surrounding communities who work from home.

As an SEO marketing agency, we actually specialize in getting results and getting your business and Google Local Listing to rank higher in organic search results. SEO can be difficult and expensive, but we work with you on the price and communicate our services weekly with every single client.

Check out our Google Local reviews and testimonials for more information! 

Local SEO Marketing Reviews Philly
Review the Local SEO Marketing Services and Pricing!

We review and perform a marketing audit for your Local SEO, Local Listings, Google My Business and Website! This audit gives us a starting point to understand and analyze your SEO before taking over!

Cost = $100 (or included in first month no retainer)

We audit, review, take over, manage and optimize your Google My Business Listings. This is our main focus for Local SEO marketing that drives a lot of search engine growth & results!

Cost = $350/month + 

Momentum provides Local SEO as well through citation building and backlinking. This involves creating free and paid local listings, citations, directories, social bookmarks, and backlinks. This builds your NAP credibility and consistency for Google and other search engines.

Cost = $350/month +

This process involves auditing, optimizing and managing your website for local seo marketing in Philly or in your local area. Unlike local listings like GMB, this focuses on your organic website SEO results getting your website to show up for local searches to drive new customers.

Cost = $350/month +

Here is the COMPLETE Full Local SEO Package that includes everything listed above: Local SEO Audit, Google My Business, Local SEO & Citations, & Local Website SEO. This takes a few months and is reasonably discounted. We do everything for you with a white-glove marketing service.

Cost = $900/month

Check out some of our examples where we applied SEO Tips for Businesses in Philadelphia.

Local SEO Marketing for a Dentist in Philly!

Local SEO Marketing for a Restaurant in Philly!

March 8, 2021

Local SEO Marketing Philadelphia Agency

Momentum Digital is a Local SEO Marketing Philadelphia Agency with 6 years of experience in Search Engine Optimization!

Here are reasons you should hire a Local SEO Marketing Philadelphia based company if you are a small local business in Philly looking to grow!

What to look for when hiring a Local SEO Marketing Philadelphia company?

If you own or operate a small business in Philly then I’m sure you’re looking for ways to grow and attract new customers. One thing you might have considered is Local SEO, also known as Search Engine Optimization. If that sounds like you then read this article as we will talk about what Local SEO Marketing is and how you should go about hiring an SEO marketing agency in Philadelphia.

Let’s start with bullet points covering what to look for when hiring a Local SEO Marketing Philadelphia based agency.

  • Price = There’s no getting around this. Everyone cares about price, as you should. I’d suggest hiring a Philly agency that specializes in Local SEO, but isn’t the most expensive or the least expensive. Typical prices for this service range from $300/month to $2500/month. That can be A LOT of money for small businesses, so we’d suggest spending less than $1000/month.
  • Experience = You absolutely need to narrow down your options to agencies with years of experience, especially if they have expertise and credibility in your industry. Never hire someone who is just starting out in Local SEO. Focus on companies that have many years of relevant experience and case studies with Local SEO Marketing in Philly. Momentum Digital was actually founded by Mac Frederick, who used to work for Google, and has over 10 years in Local SEO and Marketing for small businesses.
  • Strategy = How does this marketing agency plan on growing your business? Are they willing to take time to teach and show you the process? Do they explain the strategic marketing plan and map out the details?
  • Results = Make sure this Local SEO Marketing agency has results. Do they have case studies? Do they have a portfolio and reviews and testimonials. You need to have proof and you need to check their references.
local seo marketing agencies philadelphia

Why you should hire a Local SEO Marketing Agency in Philly?!

As a small local business owner, you probably shop local and want to hire local as well. When you hire a Local SEO Marketing agency (like Momentum), you not only get the desired marketing services you need, you actually get to work with another local small business that understands your business and the local community.

Momentum Digital has worked with dozens of local businesses over the past 6 years; ranging from dentists, lawyers, retail, restaurants, eCommerce, local service businesses, and more! We LOVE working with small local businesses because we can meet in person and understand each other’s goals and desires. Momentum is located in Center City Philadelphia, but we have contractors and freelancers in the surrounding communities who work from home.

As an SEO marketing agency, we actually specialize in getting results and getting your business and Google Local Listing to rank higher in organic search results. SEO can be difficult and expensive, but we work with you on the price and communicate our services weekly with every single client.

Check out our Google Local reviews and testimonials for more information! 

Local SEO Marketing Reviews Philly
Review the Local SEO Marketing Services and Pricing!

We review and perform a marketing audit for your Local SEO, Local Listings, Google My Business and Website! This audit gives us a starting point to understand and analyze your SEO before taking over!

Cost = $100 (or included in first month no retainer)

We audit, review, take over, manage and optimize your Google My Business Listings. This is our main focus for Local SEO marketing that drives a lot of search engine growth & results!

Cost = $350/month + 

Momentum provides Local SEO as well through citation building and backlinking. This involves creating free and paid local listings, citations, directories, social bookmarks, and backlinks. This builds your NAP credibility and consistency for Google and other search engines.

Cost = $350/month +

This process involves auditing, optimizing and managing your website for local seo marketing in Philly or in your local area. Unlike local listings like GMB, this focuses on your organic website SEO results getting your website to show up for local searches to drive new customers.

Cost = $350/month +

Here is the COMPLETE Full Local SEO Package that includes everything listed above: Local SEO Audit, Google My Business, Local SEO & Citations, & Local Website SEO. This takes a few months and is reasonably discounted. We do everything for you with a white-glove marketing service.

Cost = $900/month

Check out some of our examples and Local SEO Marketing Philadelphia case studies below!

Local SEO Marketing for a Dentist in Philly!

Local SEO Marketing for a Restaurant in Philly!

By Mac
February 27, 2021

Google My Business Messaging for Desktop

Learn about how to set up and use Google My Business Messaging for Desktop!

Welcome back to another Momentum Monday Marketing blog! Today we’re going to talk about the new Google My Business Messaging for Desktop that allows business owners to use their GMB on their computer or PC to message customers directly.

Getting Started with Google My Business

Google My Business is a free account that allows you to register your business online. Your business listing will show up under Google Search and Google Map results when potential customers search for related products and services. GMB is a must-have when it comes to great Local SEO.

Consider downloading the Google My Business app to access your account on your phone when you’re on the go and away from your computer or laptop. If you don’t have a Google My Business account, you can make one now using either a free Gmail account or your Google business account.

google my business

For starters, you want to know what Google My Business is before you decide to invest your time into trying it. As the name implies, Google My Business allows you to create a listing for your business on Google.

When a consumer researches your business on Google — or even searches for terms related to your business — you want to ensure they have all the information they need to visit, make a purchase, or contact your company.

Login or Get Access to your Google My Business Account

The first thing you want to do is go to Google My Business and login, create or claim your GMB account. From here you might have to verify your account with a call or postcard. 

Once you’re logged in you will be able to manage your GMB and access your dashboard. The dash allows you to view everything in once place: metrics, data, reviews, posts, products, content and much more. I typically use the dashboard to check my recent performance overview to see the data within the GMB account and if we’re growing or need to do more to get extra visibility.

From the dash you can also create new posts, add images, respond to reviews, download the mobile app, and much more.

Below I’ll explain more about optimizing your GMB with this Free Google My Business Management Training.

optimize-your-gmb-listing-for-google-maps

Make sure once you log into GMB that you navigate to messages. From here you will need to turn on the messaging feature. You might need to toggle a switch and then add a mobile number if you want messages forwarded via sms to a cell phone.

Once turned on you should be able to see messages via email, SMS, the mobile app, and the desktop web browser. In the desktop browser on GMB you will be able to see and respond to messages. This is great because you will see the name, message and sometimes even the phone number of the potential customer.

Once in messages, you can scroll through the messages and message the people directly back. These outbound messages will show up on the users’ phone as SMS messages. They will be able to text you back, call your business, and track the conversation.

I think eventually Google will allow us to set this up as conversions, give us data and reporting on messages, and even run ads that drive more messages and inquiries. This will be a nice direct response feature leading to more customers.

Navigate to Messages in GMB
gmb messaging
Thanks for learning more about Google My Business Messaging for Desktop!

If you have any comments or questions, leave them down below or contact us. If this was helpful, let us know. For more of our Momentum Monday blogs on digital marketing, SEO, and Google My Business, subscribe to us.

By Mac
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