Google

October 22, 2018

How to use Google Small Thanks

Let's talk about WHAT IS GOOGLE SMALL THANKS and How can you take advantage of this as a business owner!

Momentum Digital is back with another marketing blog where we will talk about Google My Business and how to use Google Small Thanks to get a Free Marketing kit and materials for your business!

What is Google Small Thanks?

According to Google, “The Small Thanks program was created to help you turn your customers into your greatest advocates. For a limited time only, Google is giving away FREE printed personalized marketing kits that show off what customers are saying about your business. Google Small Thanks is an incredible way to earn local trust for your small business this holiday season!

If you have a local e-commerce shop this is the perfect holiday marketing toolkit for your business entry or online store. Small thanks helps your store by attracting shoppers who believe your business is credible and reliable due to the positive reviews and stars displayed on Google.

Business learn how to take advantage of this opportunity, order your free kit today!
Watch my video on how to order your small thanks kit here

How to order Google Small Thanks

Navigate the Small Thanks with Google official page. Next, type your business name in the search box and choose your listing. If you can not find your business listing then you must complete your Google My Business. Check out his video showing you how to create your Google My Business Listing.

After you choose your business name you can then customize your toolkit.

Customize your toolkit:

The toolkit contains different print images such as poster boards, stickers, postcards, door signs table tent signs, and social media images that appear, based on what Google views as a strong review. You have the option to decorate and have your kit mailed to you by Google or you can download the kit in a zip file form.

Google Small Thanks

How to Get Free Posters with Google Small Thanks — Image provided by Website to Impress


Order your toolkit:
Once you are content with your designs, and reviews you can navigate towards the button that states download or mail to me.If you are going to have your kit mailed to you be aware of the 4- 6 week wait time. If you need the print and the zip file, download both kits as google is allowing this at the moment.

Google reviews are the new word of mouth – share away!

Your online reviews play a key role in turning online visitors into real-life customers. Customers tend to research a business before purchasing or walking into the business. According to Google, “ Internet users rely on Google’s gold star reviews to help make the right purchase decisions, especially with the holidays approaching. Remind your shoppers and online shoppers to give you a rating on Google, by offering incentives for the holiday season approaching.

If your a business owner or local shop then quit wasting time and head on over to Small Thanks with Google and give it a shot!

By Mac
October 30, 2017

Taking Advantage of Branded Keyword Bidding

Let's talk about how to take advantage of Branded Keyword Bidding with Google Ads.

Whether your company has been running for generations or you just launched a startup last week, your brand is one of the most important aspects of your business. Today we’re going to cover Branded Keyword Bidding with Google search ads.

Continue reading

By Admin
September 11, 2017

Optimizing Local Reviews For Your Small Business

Let's talk about Optimizing Local Reviews Online for Small and Local Businesses.

In this week’s Momentum Marketing Blog we’re going to talk about Optimizing Local Reviews to help with your small or local business SEO. Watch the video below and reach out if you have any comments or questions.

In business, reputation has always been one of the biggest factors in a customer’s buying process. Even before brick-and-mortar stores were built, traders and merchants were known to be fair and good or deceitful and unscrupulous. Before internet age, restaurants were written up on a weekly basis by newspaper critics that could seal their fate as a hot place for a bite, or a low-rent establishment to avoid at all costs.

optimizing local reviews

No matter the time period, the industry, or the location, consumers have always looked towards each other for more information and suggestions about businesses they have yet to go to. Today, how people speak about businesses to each other is one thing and how people review businesses online is a whole different animal. To take advantage of local search, business owners must learn how to deal with the hundreds of review sites, how to interact with those reviews, and how they can be proactive before having to be reactive.

Review Sites

The amount of different review sites on the internet is staggering, each catering to a different industry or a niche group of people. Learning how to manage incoming reviews and interacting can be very overwhelming in itself, but a necessary evil for all business owners. People can be ruthless online, slandering your business and giving it 1 star for very small instances of bad service or experience, which is detrimental to how you appear online to potential new customers.

The first thing a business owner should do is claim all of their listings on review sites and take the wheel moving forward, you can’t help yourself by being a passive bystander.

Next, turn on review notifications on all of these sites and deal with each review as they come in. Positive, negative, or neutral, feedback is everything; tell your happy customers you’re happy they had a good time, and most importantly, show your unhappy customers you care! Don’t stoop to their level by telling them they’re wrong about you, put yourself in their shoes, show some empathy, and try to work through the issues.

In some instances, unhappy customers may even take down the review because of your response. On top of helping out your image, search engines take these interactions into account and will boost your local presence for being an active participant in the community discussion.

Being proactive

Responding to reviews and working with unhappy customers is a great place to start with local reviews, especially if you’re an established business taking the reins of your online presence. However, there are plenty of ways to get ahead of negative reviews and manage your reputation with offense instead of defense. Let’s work with the example of an established local restaurant.

You’ve been around for a while, have a had your fair share of good and bad experiences over the life of the business, and are located in an active community. Use that to your advantage! The best way to get ahead of bad reviews is to have your listing flooded with positive ones from your customers. Reaching out to past customers or regulars are the first people you should look to help you! Surely, they have helped you via word-of-mouth, but ask them to leave you a review on your Yelp page or a Google review.

After talking with friends, family, and regulars, go through your email and remarketing lists, if you have them, and begin reaching out. If it makes sense for your business, offer a discount at the time of purchase or at their next visit! Remember to always get legitimate reviews and not to fake them from ghost accounts or “bots”, these will be flagged quickly by any site and can result in your account being banned or, worse, real legal action. The point of review sites is for an open and honest conversation, not a place to plant fake stories.

At the end of the day, being passive only gives the control away to those who want to hurt your business, being active on review sites allows you to take control of your business’ narrative online and reaps rewards in terms of SEO.

If the idea of managing your local presence seems overwhelming, there are plenty of tools out there to automate the process and give you more ease of use. Our agency recommends Yext & Moz to help manage local listings and reviews across the web. Both platforms partner with a wide variety of directories and review sites, notify you when any reviews go up, allows you to quarantine bad reviews to work with customers, as well as providing custom insights about your business.

Using this information to help your business in the long run is where things can begin to get tricky, if you have any questions about managing local reviews and taking advantage of these resources, the Momentum Digital team is always here to help. Thanks for learning more about Optimizing Local Reviews!

By Admin
September 11, 2017

Understanding Keywords For Local SEO

Let's talk about Understanding Keywords for Local SEO for Small Businesses!

In today’s Marketing Blog I’ll do my best to break down why you as a business owner need to care about keyword research when it comes to organic SEO and what an agency like Momentum does on our end to maximize the value we bring on a given campaign. So let’s talk about Understanding Keywords for Local SEO.

Whether you’ve used an SEO service provider before, or you’re in the process of trying to understand if it’s the right choice for you, the term keyword research is probably a term you’ve seen thrown around, probably with a time frame and cost associated finding and analyzing the keywords.

Choosing the wrong keywords can be a total waste of time, and result in not yielding the right type of traffic. Keyword research is simply a battle plan to avoid this and get everyone from local bloggers to larger businesses the right type of traffic.

keyword search for local seo

Keywords vs Topics

The best way to think about keywords – or rather the less nerdy way – is to see them as building blocks to larger topics.

Google has changed a lot over the years and moved towards looking for overall topical authority rather than individual keyword relevancy. Why would Google reward a local dentist site if they have no indexed content about every aspect of that topic (i.e. teeth whitening, alignment, Invisalign, cosmetic dentistry).

In layman’s terms that means if you are a dentist in Philadelphia, we want you ranking across the board for multiple topics which are comprised of even more keyword variations.

How About a Real Life Example

So looking at a fictional dentistry clinic in Philadelphia, we might have a load of keywords gathered from actual search results, auto-suggest and third-party search intelligence software that looks like the following.

  • Cosmetic dentistry philadelphia
  • Philadelphia cosmetic dentist
  • Invisalign cost philadelphia
  • Cosmetic dentistry services
  • Orthodontist services philadelphia
  • Cosmetic surgery philly
  • Teeth alignment philadelphia
  • Teeth whitening philadelphia
  • Braces philadelphia

At first glance these seem like a melange of 9 different keywords, but in reality they are just three different topics that we’d segment and build content around.

  • Cosmetic dentistry philadelphia
  • Philadelphia cosmetic dentist
  • Invisalign cost philadelphia
  • Cosmetic dentistry services
  • Orthodontist services philadelphia
  • Cosmetic surgery philly
  • Teeth alignment philadelphia
  • Teeth whitening philadelphia
  • Braces philadelphia
  • Orthodontic surgery philly
  • Free teeth whitening in philadelphia

I’ve colour coded the above keywords into topical groups which we would then bake into content on individual pages like this:

  • phillydentist.com/services/orthodontics
  • phillydentist.com/services/whitening
  • phillydentist.com/services/cosmetic

Keeping the URL structure concise allows us to use the title and meta description , something we’ve talked about before, to build in more topical relevancy and use other relevant keywords and variations. However the goal remains the same – build out pages around topics, that rank for several keywords and their variations rather than tons of pages for tons of keywords.

This also makes it easier for your prospective customers to get access to the information they need to convert. It’s much easier to hit one page for teeth whitening and find a FAQ section, online booking option, insurance, and location information than have to click around on your site and likely get frustrated.

Why Keyword Research Is Key For Our Local Clients

SEO has evolved from just putting more of certain words on a page, showing the client and making an espresso to celebrate.

Keyword research is an essential element of a larger digital marketing strategy and basically involves creating a game plan to give Google what it wants based on what sites  that are ranking well and  getting traffic. It can also reveal other areas of potential traffic you haven’t capitalized on yet. These could be informational keywords that allow you to capture potential customers earlier in the buying cycle.

There is much more that can be expanded on when it comes to finding keywords, determining their value and intent so having a plan before embarking on a long term SEO campaign is absolutely crucial.

Get in touch with us today and we can come up with a plan for you to dominate organically and shove your competitors out of the way.

By Admin
September 11, 2017

Tools to Increase Website Page Speed

Here are the Top 3 Tools to Increase Website Page Speed by Momentum Digital

In this Momentum Marketing Blog, we are going to cover what we believe are the top 3 Digital Tools to Increase Website Page Speed. Read below as we cover how to use them and how they’re effective.

Part 1 — Auditing Your Website: Tools to Increase Website Page Speed

There are many simple tactics you can adopt to improve the speed of your site. First, however, we must establish a benchmark of your current website’s performance. Momentum likes to employ the following website performance tests:

 

  1. Google PageSpeed Insights
    This tool allows us to gauge exactly what Google tests for when crawling your website. An ideal score is 90 or above and Google is nice enough to tell you exactly how to fix certain items to not only improve your website but also your SEO ranking.
  2. Pingdom
    Pingdom is another great tool we use to get a second opinion on our website performance. Similarly, they give a graded breakdown of where your site does well and where it can improve. It then prints out an overall performance grade along with clock load time, page size, and a ranked comparison against tested websites.
  3. GTmetrix
    Last but not least, we round out our tests with GTmetrix. Utilizing GTmetrix gives us a balance between Google PageSpeed Insights and Pingdom. We’re able to spot deficiencies where Pingdom might have missed and vice versa. GTmetrix usually runs the test on an international server as well, which gives you a more informed analysis of your website. Ideal PageSpeed scores and YSlow scores are in the “A” range corresponding with 90%+. Also, keep in mind the page load time here as well as it can differ from Pingdom’s.

Thanks for learning about our top 3 Tools to Increase Website Page Speed. Stay tuned next time for Part 2 where we go in-depth about high-value web hosts and CDNs.

Tools to Increase Website Page Speed
By Mac
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