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Local SEO

September 4, 2020

5 Local SEO Tactics You Need to Implement

5 local SEO tactics you need to implement

When it comes to running a small business, implementing the right local SEO tactics is paramount for converting more leads to paying customers. If you want to make more sales, receive more phone calls, and welcome more consumer visitations, you need to make sure your business is optimized for geo-specific Google searches. In this article we talk about 5 Local SEO Tactics that can help most small businesses rank higher on Google.

In other words, if your business appears in well-placed rankings on Google Maps, more locals will deem your business trustworthy and credible, and they’ll be more likely to purchase something there. With all of this in mind, we’re going to discuss the basics of the local SEO tactics that you’d be wise to implement.

google-local-3-pack-local-seo

Local SEO Basics

While the concept of search engine optimization is well-known in 2020, what does the more specific niche of local SEO entail? From a technical standpoint, this is the process of making sure that your website is optimized for geographically-specific keywords; usually, those that describe a company’s locale.

But how does that look in practice? Well, it’s one thing for someone to Google “bookstores”, and it’s an entirely different thing for them to search for “bookstores in Boston”. The latter represents a local keyword, that will provide information about a query related to a particular area. Apart from this, there are also keywords that Google intersects with GPS data about the user to provide an answer; that’s what happens when you search for “restaurants near me”.

Most people use Google Maps to find local service providers or product vendors, making the process of optimizing your business for Google Maps via local SEO tactics absolutely crucial. While this is more specific than general SEO, the process adheres to a pretty much identical set of principles.

When you’re conducting general SEO, you use the help of experts such as WP Full Care to design your website and optimize it to rank higher on regular search queries. Conversely, with local SEO, you’re mostly tweaking your listing on Google Maps. Your goal here is for Google to deem your business as a credible, legitimate enterprise that’s worth presenting to its users.

local seo basics

Other Local SEO Factors

The important web of backlinks that’s crucial for general SEO has its equivalent in local SEO as well, in the form of positive consumer reviews and local citations. Listings on major aggregate websites and social networks such as Facebook Places, Foursquare, or Yelp help as well.

Just as with general search results, before organic results are displayed, Google has three paid results placed above. So, what does that mean for the importance of local SEO tactics? Are web design and optimization for your listings not as important as paying for an ad? We’ll provide the answer below.

seo ranking factors

Local SEO Tactics vs Paid Ads

When you’re implementing local SEO tactics, there’s always the dilemma of paid advertisements versus local SEO. And this is not a new thing — it’s actually just an extension of a conundrum as old as digital marketing; should you invest in advertising or organic marketing?

At the end of the day, the answer comes from the relation between time and money. If you want to use local SEO tactics and slowly build an organic following, you will need to invest less money than you would into ads, but it takes far more time to do so.

On the other hand, paid advertisements produce results in terms of lead conversion pretty much instantly — pay-per-click campaigns are designed to immediately provide you with lots of traffic. The problem here is that you can’t sustain a digital marketing strategy for a long time on paid ads, at least not in any extensive capacity. In other words, this is a tactic, not a strategy.

Comparatively, the timeline for local SEO campaigns may vary. But one constant is the fact that you can’t expect significant results in less than half a year. And that’s in the very least — usually, it takes up to a year. Paid ads will get you leads much faster, but you can’t sustain that business model for long.

Cost-efficiency becomes an even bigger issue if you’re facing a lot of niche competition. Ads will become increasingly more expensive as more companies begin competing for the same local keywords. On top of all that, we need to remember that huge numbers of people use ad blockers — Internet users simply want to resist paid advertisements.

seo vs ppc

Google Maps Ranking Factors

When it comes to local SEO tactics, we’ve already described how and why Google Maps listings represent the pinnacle of your local digital marketing strategy. With that in mind, it’s important to note which factors decide your Google Maps rankings and the visibility of your business.

For one, the optimization of your business’ Google My Business listing is quite crucial. You need to successfully utilize subcategories and categories, and use the proper keywords in the title of your business. You don’t want to compete for geo-specific keywords that are actually too far away compared to the searcher.

Backlinks are also important, as we’ve already mentioned, though not in the traditional sense that you’re used to with General SEO. Here, we’re talking about inbound links that connect you to relevant niche blogs, review aggregates, and reputable authority sources on your niche subjects.

While on the subject of user reviews, Google’s algorithm is extremely passionate about the essence of these reviews, meaning both their quantity and their quality. For instance, Google notices how diverse user reviews are. This means that you’ll have better rankings if your business receives reviews on a wider variety of review websites.

Besides that, you also need to deal with the proper on-page optimization; the content you post needs to be optimized for your niche, as well as your phone number, address, and name.

optimize-your-gmb-listing-for-google-maps

 

For more of our Momentum Monday blogs on digital marketing, SEO, and Google My Business, subscribe to us.

If you have any comments or questions, leave them down below. If this was helpful, let us know.

Written by: Mac Frederick – Local SEO Expert

[email protected]

(215) 876-2954

By Mac
August 17, 2020

How to Request Access to a Google My Business Page

How to Request Access to a Google My Business Page

Welcome back to another Momentum Monday marketing blog! Today, we’re going to look at How to Request Access to a Google My Business Page, whether it’s the page of your own business or another business that you own or manage. This video is meant for business owners and digital marketers so that you can quickly request access and manage a GMB account.

In order for you to gain access to another Google My Business page, you must go through a process of approval. For a visual representation of what we go through in this blog, watch our video tutorial. Follow us on Facebook, Instagram, & Twitter, and subscribe to us on YouTube to get weekly tips, tricks, and hacks that can help you better optimize your business.

Getting Started with Google My Business

Before we get started, feel free to read through the help article on this tutorial provided by Google. The concise guide provides a brief video alongside links that help break things down for users looking to gain access to a Google My Business page. For our hands-on, detailed tutorial, continue following our steps below.

To begin, search the business name on Google. The Google My Business page will show up on the right sidebar. Navigate to the lower portion of the page to the hyperlink that reads “Own this business?”. This option will allow you to request access to the business page. Simply click the hyperlink to get started.

 

Requesting Access to a GMB Account

 

The following page will notify you that the listing has already been claimed. You are given the option to either recover the page if you are its original owner (and if you’ve lost access to it), or request access to the page as an affiliated user. For the purpose of this tutorial, select the button “Request Access”.

If you are the original owner of the account, follow the Account Recovery guide if needed.

request access to gmb listing

Fill out the following form, which gives you the option to choose the type of access you are seeking (management or ownership), the type of relationship you have with the business, your name, agency name, and phone number.

requesting access to a gmb account

Request Approval to Manage the GMB Account

 

When ready, hit the “Submit” button to send in your request form. Your request is sent to the current owner of the Google My Business page. Once they approve it, you are given access to manage the page. If the current owner of the page does not approve your request after three days, Google will contact you with an alternative way to verify your affiliation so you can gain access to it. 

 

submit gmb management request

When your request is approved, you will receive an email that notifies you and directly gives you access to edit the page. Follow the email instructions to successfully begin editing and optimizing the Google My Business page.  Learn more about Local SEO Management on our services page. 

For more of our Momentum Monday blogs on digital marketing, SEO, and Google My Business, subscribe to us.

If you have any comments or questions, leave them down below. If this was helpful, let us know.

Written by: Mac Frederick – Local SEO Expert

By Mac
August 4, 2020

How to Duplicate a Call Flow in CallRail

 

 

How to Duplicate a Call Flow in CallRail

Welcome to another Momentum Monday! Today we’re going to look at how to duplicate an existing call flow using CallRail. CallRail is a leading solution for tracking phone calls and forms online. In order to complete each step in this blog, you need to have an account with CallRail.

 

In CallRail, call flows route your business callers to the appropriate members on your team. Duplicating call flows allows you to have multiple builds of the same routing. To learn more, continue reading below. Feel free to follow our video tutorial for a visual representation of what we go through here.

Getting Started

 

To get started, first log into CallRail. Once logged in, find the main menu at the top of the homepage. This menu includes the following tabs labeled Activity, Reports, Tracking, and Settings. Select the Tracking tab to navigate to your calls and texts information page.

 

On the Tracking page, select your proper business account. The account that you select should be the business that you’re duplicating a call flow under.

 

Next, on the left hand sidebar, see Call Flows. Select it to navigate to the page your call flows are listed on.

 

Duplicating A Call Flow

 

On the Call Flows page, find the button on the top left corner that reads “Create Call Flow.” Select it to create the new call flow that you want to duplicate. 

 

On the following pop up, select the button that reads “Duplicate an Existing Call Flow.” Next, configure your new call flow by selecting the button in the lower left corner that reads “Configure Call Flow.”

 

Using the drop-down menu on the subsequent page, select the named call flow that you want to duplicate.

 

On the following page, simply fill out and copy over all of the relevant information from your business resources into the new call flow.

 

If you need to update the Information, such as change out any phone numbers or respondents, do so as needed.

 

Finally, save the call flow and update it with the appropriate tracking number.

 

For more of our Momentum Monday blogs on digital marketing, SEO, and Google My Business, subscribe to us.

If you have any comments or questions, leave them down below. If this was helpful, let us know.

 

Happy Monday!

July 13, 2020

Optimizing Google My Business for a Small Business Client

Optimizing Google My Business for a Small Business Client

Welcome to another Momentum Monday Marketing Blog! Today we’re Optimizing Google My Business for a Small Business Client. Doing so will help you generate more business leads, as well as rank higher on Google and get more page traffic.

People find your Google My Business page when they Google search for local products and services related to what you offer. Optimizing your page helps you garner more attention from people searching for your products and services.

 

 

Getting Started with Google My Business

This first obvious step is you want to log into your Google My Business account. On the account homepage, you’ll be able to see your page’s insights, reviews, ad performance, and Google Maps performance. You also have the option to add posts, similar to social media posts. You can message customers using available features such as Google Voice or directly using SMS. 

Google My Business Account

 

 

Adding Page Information to Google My Business

To increase your business leads, gain more traffic, and rank higher on Google, you want to add as much information about your business as possible to your page. Navigating to the “Info” tab on the left sidebar, you are able to add business categories, services, hours, etc.

Categories describe what your business is. You are able to add a primary category, as well as additional secondary categories. 

Adding GMB Categories

Google My Business Services 

Services are an important feature on your Google My Business page. You can add a number of services by creating separate sections. The different services you offer will fall under the various sections that you add. For example, one section would be “Cryotherapy”. The item name of the service you offer would be “Full Body Cryotherapy”. The item description would simply be a detailed explanation of the service you’re offering.

 

GMB Services

 

Attributes

 

The attributes that appear on your Google My Business page, are highlights about your company. For example, some important attributes may be “Women-led” or “Veteran-led”.

 

Business Description

 

A highly important piece of information is your business description. A detailed explanation about your business that describes what it is, what it offers, and what makes it unique is undoubtedly needed to garner interest in potential customers. You can take pre-existing descriptions from your business website, socials, or marketing information and add it here.

 

Posts & Photos/Videos

 

By creating posts, you can promote your business. GMB posts are very similar to what you post on social media. You can provide updates on your business and its offerings. This helps keep potential customers engaged in your business.

 

Likewise, adding photos and videos helps your business get more exposure and more recognition. 

 

Bookings

 

On your page, you are also able to let customers book appointments using providers such as Full Slate, Genbook, Setmore, and Shore.

Google My Business Booking Integrations

 

When optimizing your Google My Business page, make sure you’re adding photos and videos, responding to reviews, adding posts, getting a virtual tour done, and allowing bookings. Take advantage of everything that Google has to offer on your page. This will help you rank higher on Google and generate more traffic as well as business leads.

If you have any questions or concerns, feel free to leave a comment below. Thanks again, and happy Monday!

Thanks for taking the time to read and learn about Optimizing Google My Business for a Small Business Client. This is part of our Local SEO series with our Momentum marketing blogs. If you have any questions, comments, or concerns, feel free to leave them in the comment section, or contact us.

 

Happy Monday! 

Mac Frederick

[email protected]

(215) 876-2954

By Mac
April 27, 2020

Local SEO Optimizations for 2020

Local SEO Optimizations for 2020

In order to manage and optimize your businesses’ Local SEO, you want to focus on using platforms such as Google My Business, citation networks and your business website.  This blog will mainly focus on Google My Business SEO Updates and other Local SEO Optimizations for 2020. This involves consistently posting content, interacting with customers, responding to reviews, and providing business updates, all on a regular basis.

Watch the video we posted below and Subscribe to our YouTube for more videos like this!

Key Local SEO Optimizations for 2020:

  • Download and use the “My Business” App by Google weekly
  • Schedule weekly and monthly reminds to post to GMB & Social Media
  • Create, Update or Syndicate high quality citations or directories
  • Share Custom Google Review Link & Collect Reviews
  • Post to Google My Business (Pictures, Updates, Offers, Products, etc)
  • Update your GMB Information, especially regarding the COVID Crisis
  • Turn on your Messaging in the App, and respond to all Questions.
  • Geo Tag & Label All Photos to Your GMB Account
  • Get A Virtual Tour Using a 360 Camera or Matterport 
  • Increased Your Domain Authority through social bookmarks, citations, directories, blog outlets, and cheap/easy credible sources.
  • Create Local Website Pages for each location you own/manage.
  • Add Local Schema Markup to your website
  • Create & Optimize Content for each local page and listing  — (Images, Photos, Video, Blogs)

 

If you follow these recommendations using this blog and video then you can drastically increase your business exposure and traffic on Google with Local SEO.

A lot of these Local SEO Optimizations for 2020 using Google My Business can be found in our previous Momentum Monday Marketing Blog talking about Major Google My Business Updates during the Coronavirus.

Let’s begin … 

To ensure that you are consistently managing and optimizing the local SEO of your business, first, you want to create a content calendar, either on Google or elsewhere. In your calendar, set up daily or weekly reminders that notify you of when to work on your business’s local SEO.

Once you have that setup, download the Google My Business app on your phone. Log into your accounts on the app. This gives you the ability to manage your GMB accounts anytime and anywhere. You can create a GMB for free, or claim your listing if its already on Google.

Inside the Google My Business app, navigate to the “Manage Locations” tab on the right sidebar. 

Select the location of the business that you want to manage. Be sure to do the same, along with each following step, for every other listed location that you want to optimize.

 

There are several things you want to do to optimize your business’s local SEO. In the Home tab of your Google My Business listing, find the “Get more reviews” box located on the left sidebar. This gives you the option to request reviews from your customers or clients. Google now offers a custom URL you can share with customers and clients. This link directs them to where they can leave you a review on Google.

 

This article from ReviewTrackers talks about creating and using the Custom Google Review Link.

 

To request more customer reviews, select the “Get more reviews” box. This will open up a link that you can share. When opened, it will redirect to your Google My Business page where people are able to fill out a review of your business.

 

Here is a screenshot of Momentum Digital’s Google Review Link. If you like this content please write us a review, and we can for you as well if you comment your Google Review link below!

Custom Google My Business Review Link

In addition to requesting customer reviews, you want to create a post on your page that informs people about the current state of your business during the COVID crisis. Learn more about 

 

To create a post, simply navigate to the “Create post” box on your GMB page.

 

Next, you want to make sure that you make new posts every week. Post detailed up-to-date content that keeps people informed about your business’s current events, offerings, promotions, products, and services. You have the useful option to share all of your posts on social media, increasing your GMB page exposure.

GMB Covid Post Update

Here you can see a screenshot of the GMB Post Update about COVID.

As with posts, you want to upload photos and videos on a gradual weekly basis. Adding a cover photo to your GMB page, provides a visual representation of your business to potential customers and clients. 

 

Likewise, having an up-to-date gallery of photos and videos of your business’s services, products, events, and offerings helps people see what you are providing. 

 

In addition to photos and videos, consider uploading a virtual tour of your business. 

 

A virtual tour gives people the ability to see the entire space of your business, which is incredibly useful if physical location is an important aspect of your business, such as with office spaces, retail stores, restaurants, and the like. Check out Momentum 360 when thinking about hiring a Virtual Tour Photographer.

Virtual Tour for Google My Business

 

We talk about this and other GMB Content Updates in a previous blog.

 

Google My Business also gives you the ability to interact with customers through messaging. 

Messaging works through the Google My Business app. 

 

When you turn on the option to receive messages, your customers will be able to send you questions and messages regarding your business. 

 

Currently, the Question and Messaging option is closed due to the COVID crisis. 

 

Fortunately, you are still able to interact with customers in other ways with your Google My Business account. One way is by responding to customer and client reviews. Responding to reviews is a great way to keep a dialogue with your customers while also gaining more feedback on your services.

 

Currently, reviews are closed due to the COVID crisis as well.

Limited Google My Business functionality due to COVID-19

This article by Google talks about the COVID updates and how they may affect your business.

 

You want to further manage your business’s local SEO by tracking its Google My Business analytics. Through the “Insights” tab, which you can find on the right sidebar, you are able to track the analytics and performances of each specific feature on your page such as searched queries used to find your page, page traffic based on customer location, phone calls, etc.

 

 

In addition to using Google My Business to optimize your business’s local SEO, you want to focus on using your business website. One important way to enhance your business’s local SEO is through enhancing its domain authority.

 

Additional Local SEO Updates for Your Website

 

One of the bigger issues to tackle with SEO involves increasing your website Domain Authority by being recognized as an authority site by Google. 

 

The higher domain authority a website has, the greater its credibility. Domain authority is the search engine ranking development and credibility score of a website.

 

To get your domain authority increased, your website needs consistent placement of quality backlinks. 

 

Backlinks are links to your website from other websites. It works this way, because Google sees this as a website having more credibility. Other quality websites must link to your website through articles, posts, or tags.

 

Learn more about easy backlinking strategies from this article by Ahrefs.

 

In addition to getting your website’s domain authority increased, you want to add pages to your website specified for each location of your business. 

 

The location page should be linked out from your Google My Business page under the website listing. This should be done for every location GMB listing.

 

Each service, product, and location your business offers needs to have its own web page, with metadata and content explaining that page — therefore giving the page (the product, service, or location) the SEO it deserves to rank.

 

The final thing you want to do for your website, is add a local schema markup for each location page. You can have your website developer add local schema markups, or follow this tutorial by The HOTH.

 

Local Schema markup

Some final SEO techniques for 2020 involve social content and social bookmarking.

 

Ideally all small or local businesses want to take advantage of social bookmarking by creating profiles with your business information and a backlink to your website from other social sites. These don’t always necessarily give backlink domain authority credit, but they do send social signals to Google to help increase your credibility online to rank higher for SEO.

 

This article by Brandwatch talks about the Top 10 Social Bookmarks to use.

 

You want to make sure you are also using platforms such as Facebook, Yelp, and Bing.

 

Using Facebook, you are able to tag each local location of your business throughout posts. On your business’s Facebook page, tag the local location throughout your posts to give a local presence to them.

 

Likewise, make sure you’re maintaining your Facebook and Yelp pages just as you would your Google My Business page. Make consistent new posts and media content, get and respond to reviews, interact with your audience, and tag your business locations.

 

Thanks for reading our latest Momentum Monday Marketing Blog about Local SEO Optimizations for 2020! Comment below if you have anything you would suggest or like us to add next time!

 

Written by SEO Expert & Ex-Googler Mac Frederick

[email protected]

By Mac
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