October 19, 2020

Facebook Custom Audiences Using Email Lists

Learn How to Create Facebook Custom Audiences Using Email Lists

Welcome to the Momentum Monday Marketing Blog!

Every week we share marketing tips and tricks related to helping small businesses grow online.

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Welcome back to another Momentum Monday Marketing blog! If you’re interested in targeting customers on Facebook using lists, then stay tuned.

Today, we’re going to look at how to create custom audiences using email lists, including how to upload customer lists that integrate into custom Facebook audiences.

For a visual representation of what we go through in this blog, watch our video tutorial. Follow us on Facebook or Instagram, and subscribe to us on YouTube.

Getting Started with Facebook for Business

Before we get started, make sure that you have the basics to complete what we go over. This includes a Facebook page for your business as well as a Facebook business ads account associated with that page.

To learn more about custom audiences in Facebook, you can review Facebook’s help article. When you upload a list containing a customer’s email or phone number to an audience for your online ad, if that email or phone number matches up to your customer’s Facebook account, your ads will directly target those customers.

So, why would you want to use a custom audience? 

Facebook For Business

Make sure you have a Facebook Business Account using Facebook Ads Manager. This takes a few moments to create this account.

Facebook for Business allows all types of business owners use their Facebook Page to create ads, audiences, campaigns and more!

Lead Scraping to Create Custom Audience Lists

Typically, you would use a custom audience to have your ads appear directly to a customer that has previously shown interest in your product or service. This could be a customer who has already submitted their information to your business whether through a purchase, email op-tin, or something similar. It could also be a potential customer who has submitted their information online by other means, and has also shown interest in other products or services related to what you offer.

You can find these types of customers using online tools such as D7 Lead Finder.

D7 Lead Finder allows you to find potential leads online providing you with lists of leads based on your search. Using its search feature, you can enter in a keyword related to your business as well as your targeted location, and find people who may be interested in what you’re offering.

For example, if your business is a hair salon or real estate, you would search your industry name such as “hair salon” or “realtor”. The search feature will then fetch and compile a list including customers’ names, phone numbers, social media links, email addresses, etc. You can download these lists and upload them directly into your Facebook ads account.

To download your list for a Facebook custom audience, simply select the “F ads” button in the top panel above the featured list. This will download the list into a file specifically formatted for Facebook.

Once you’ve downloaded your list, head back over to your Facebook ads manager account. Make sure that you’re working under the right business account if you have multiple pages.

Scraping Emails for Lists

Momentum Digital uses D7 Lead Finder, Linkedin, Hunter, and other tools to scrape and collect industry-related data and contact information. This is very useful in saving time and money for direct marketing.

Contact us to learn more about Email Scraping & Direct Marketing

D7 Lead Finder

This software allows us to collectively use search engines and search criteria to find data sources that are publicly available online. This SaaS product streamlines and organizes those efforts.

This marketing tool has saved us countless hours and thousands of dollars because of how we can use this data to target specific audiences with ads, calls and emails!

Creating Custom Facebook Audiences

“Does Your List Include a Column for Customer Value?”

The following page will give you the option to include a column that displays the value of each customer. A customer’s value is configured from the frequency of how often they buy from you, as well as how much they typically spend. Since our list was generated using leads we haven’t interacted with, we won’t need to add a customer value.

Next, you will be given the option to finally upload your list. If you have a list of your own, you can download the list template and manage your list so that it matches that template.

Now, name your audience, and proceed to the next step.

On your Facebook ads manager account, navigate to the button in the top left corner, “Create Audience”, and select “Custom Audience” in the drop-down menu. On the following pop up page, notice the Customer List option. This feature is what will allow us to integrate our downloaded list for D7 Lead Finder. Select “Next” to proceed.

Once you’ve uploaded your list, Facebook will attempt to match all of the information accurately. If some information needs to be corrected, you will need to manually complete it. See the adjacent tab that reads “Actions needed”. To manually match the rest of your list information, simply click the tab and complete the necessary actions.

When you’re ready, select “Upload and Create.”

Creating Custom Lookalike Audiences

From here, you’re able to either create your ad or a custom lookalike audience. A lookalike audience copies the same attributes of the audience you just created, but will find similar, new leads.

To complete the custom lookalike audience setup, you need to fill out the needed information such as audience location and audience size.

Facebook Custom Audiences

The best most targeted advertising on Facebook is using data and custom audiences. We format and upload data to map fields into email and phone number then run ads on Facebook to these targeted groups.

Talk about fishing 🎣 with dynamite. Custom audiences using data allows for the best direct ad marketing ROI. Learn more by scheduling a call.

Facebook Ads Custom Audiences

Imagine knowing exactly who you want to target with ads. Upload potential customer data and then target them with ads on facebook or instagram!

We constantly use Facebook and Instagram ads to target lists of potential customers we want to work with at Momentum.

Creating Facebook Lookalike Audiences

Now that you’ve made a direct custom audience, you can create a lookalike audience. This lookalike audience will mirror all the interests and attributes related to your list based on converging factors. This is your next best audience list to use for Facebook Ads.

Hire Momentum Digital to setup and run your custom targeted ad campaigns. Schedule a call to review!

Creating Custom Facebook Ads

If you chose to create a lookalike audience, you won’t see the option to create an ad on the same pop up box. For you to create an ad, you will need to select your original custom audience on your Facebook ads manager page. Then, select the “Action” button in the top right corner, and select “Create Ad” in the drop-down menu.

To integrate a brief video into your ad, you can film one using your phone or computer. A quick 15 second video is more than enough. In the video be sure to advertise your business and what you’re offering. You can also create a longer video if you prefer.

On the next page, add your video or image along with your ad text. Once completed, you’re free to publish your ad campaign.

What’s your marketing objective?

You are given three options, Awareness, Consideration, or Conversions. Under these three options, are more specific objectives such as brand awareness, traffic, and catalog sales. Select the objective that most fits your marketing goals.

If you’d like to customize your ads budget, you can select “Campaign Spending Limit”. On the following page, add your ad’s name, where you want the ad to take your leads to, the custom audience you created, and your targeted demographic.

Creating A New Facebook Ad

Now it’s time to create a specifically targeted ad for this group. You know who you are targeting so you can tailor the ad to catch this industry or person’s interest.

Learn how to create specific ads and campaigns with Facebook by scheduling a quick call or demo!

Create a Facebook Ad Campaign

Creating the campaign and ad is the fun part. Make sure your targeting matches your ad and ad copy. You are targeting a specific subset of people within a new ad set and ad.

Imagine targeting the right person at the right time with the right message. That's one of the key components to successful marketing.

Thanks for Learning How to Create Facebook Custom Audiences Using Email Lists!

If you want to learn more about How to Create Facebook Custom Audiences Using Email Lists or just Facebook Marketing in General then please schedule a call or demo with us. We also provide a free marketing audit and more!

For more of our Momentum Monday blogs on digital marketing, SEO, and Google My Business, subscribe to us.

If you have any comments or questions, leave them down below. If this was helpful, let us know.

Happy Monday!

    By Mac
    January 29, 2020

    Digital Marketing Trends for 2020

    If you’re a small business owner or a digital marketer then I suggest reading this blog to learn about 12 digital marketing trends for 2020 that could help you and your business!

    Watch this vlog on YouTube – Digital Marketing Trends for 2020

    If you don’t feel like reading —- Here is a list of the top 12 Digital Marketing Trends for 2020.

    1. 1. Integrated Digital Marketing
    2. 2. Simplicity
    3. 3. Local SEO
    4. 4. Facebook Chat
    5. 5. Content Optimization
    6. 6. YouTube
    7. 7. TikTok
    8. 8. Education
    9. 9. Voice Search
    10. 10. AI Marketing 
    11. 11. Virtual Technology
    12. 12. Automation

    595,000 ….

    That’s how many small businesses will fail this year.

    – Fundera

    According to Fundera, roughly 113,000 (19%) will fail due to getting beat or out-marketed by competition, and another 83,000 (14%) will fail due to poor marketing.

    This could never happen to you right? Right now things might be “good”? Well, that’s easy when the S&P 500 has tripled in the last decade. The economy is fantastic right now; arguably better than it’s ever been!

    But what happens when it’s not ….

    This year you’ll see increased competition in many industries and verticals, especially those with lower barriers to entry (such as marketing agencies 🤦‍♂️) . You should anticipate increasing difficulty standing out, especially online, this year and for years to come. That’s why I suggest reading this blog to learn more about branding and 12 digital marketing trends for 2020. Time to become the go to source online for all your customer needs so to avoid becoming another sad failure statistic when the economy dips!

    Here’s to 2020.

    Another year? NO. Another decade. This, my friends, will be the year of vision and strategy. 95% of your need to STOP doing the old routines you think were working, and start focusing towards what really matters — the internet.

    Answer these questions for me (in your head or the comments below if you want).

    • How many hours per day are you on your phone, computer or tablet?
    • Do you think internet consumption will increase or decrease this decade?
    • Do you think more people will use their phones for research & buying decisions?
    • How many followers do you have online?
    • How much content are you producing online?
    • Are you happy and impressed with your current online presence and reputation?

    Now let me answer these for you (and myself)….

    • How many hours per day are you on your phone, computer or tablet?
      • A lot. At least 12 per day.
    • Do you think internet consumption will increase or decrease this decade?
      • Yes. 100%
    • Do you think more people will use their phones for research & buying decisions?
      • Absolutely.
    • How many followers do you have online?
      • Not enough. Maybe a few thousand.
    • How much content are you producing online?
      • Not enough. 2-3 per week.
    • Are you happy and impressed with your current online presence and reputation?
      • No. It can always be better.

    Okay. If I’m not happy with my answers, then you probably shouldn’t be happy with yours either.

    Digital advertising spend is supposed to reach $435+ Billion in 2020. That’s absurd. The majority of those dollars are starting to shift into the following ad platforms and strategies. 

    Mobile Advertising

    Predicted that mobile advertising will account for 30.5% of global ad spend in 2020, up from 19.2% in 2017 (Zenith’s Advertising Expenditure Forecasts)

    Social Advertising 

    Facebook (and Instagram) ad revenue expectations alone are supposed to surpass $36 Billion in 2020 says Ignite Media.

    Video Advertising

    Advertisers are expected to spend $77 billion on video advertising this year, not including social media platforms (Gartner) with 

    Youtube alone, net advertising revenues in the United States are projected to reach 5.47 billion U.S. dollars, up from 3.88 billion U.S. dollars in 2017. 

    Listen, I’m NOT SUGGESTING that you advertise online more. What I am suggesting is that you understand these trends because a lot of big brands and agencies are moving their ad dollars here because they understand how much more people will be on their phones watching videos and browsing social media, instead of watching TV, reading magazines, or listening to the radio.

    So, the real question is, what’s next, and how can your business stay ahead of the trends while building your brand online?

    Here are my 12 tips, recommendations and digital marketing trends for 2020.

    1. Integrated Digital Marketing in 2020

    What does this even mean? Good question. Nothing a Google search can’t explain.

    I refer to integrated digital marketing as having all your online marketing be cohesive and actively communicating and working together. This would be so that you can have one account or dashboard that explains what you’re currently marketing online, and how well its working (or not working).

    A prime example of this would be using something like Hubspot. Albeit, I’m not a huge fan of Hubspot because its overpriced and not as user friendly as others. However it is robust, has many integrations, and can achieve 95% of needs of marketers. They also have good support for teaching, sales, and customer service.

    The goal here is to minimize the need to piece together various different softwares and applications to satisfy your digital marketing needs. It’s annoying and overly complicated to try remembering and loggins into various accounts, when instead you could have all of this under one dashboard and login.

    • Website Analytics
      • Google Analytics
    • Social Media Statistics
      • Facebook, Instagram, Twitter, YouTube
    • Advertising Reports
      • Google Ads, Facebook Ads. 

    Hubspot provides much more than this, but in terms of integrated digital marketing, I’m referring to a one-stop shop for all things online marketing.

    Do keep in mind, Hubspot is NOT my recommendation, or the only game in town. I am simply including them here since they are the most well known and most commonly used. Other recommendations include, Sharpspring, Infusionsoft, & ActiveCampaign.

    If you’re looking to simplify your life, business, and marketing, then look into an integrated digital marketing solution. 

    2. Simplicity in Marketing in 2020

    Yes, this counts as a trend. Less is more. Haven’t you heard? 

    Have you ever been to a really busy website with pop-ups, chat features, opt-ins, and all sorts of nonsense? What about receiving constant emails that are too complicated with all sorts of specials and designs?

    What happened to providing one simple message or solution to a common need or problem that get’s people excited, interested, and involved with your brand? Try starting with a message that caters to the most common pain point or problem that got people to your website, social media, or email campaign to begin with. 

    This article be Ve talks about simplistic marketing campaigns from recent years and how they worked.

    It’s 2020 and you probably get hundreds of bs marketing emails, constant notifications from social media, and constant ads everywhere you look online. It’s too busy.

     Personally, I’m over it. I’m hoping you are too. So, don’t become a spammy digital solicitor in 2020. 

    Provide simple elegant designs and 1-2 messages at most. Stop confusing your customers. Get them in the door with 1 offering, then gradually upsell them other custom solutions based on their needs. 

    Clickfunnels is great at keeping it simple with their marketing and sales. The marketers and affiliates hit you with various ads but one common message, leading you to a landing page with one message and one action, followed by a series of emails and remarketing ads with one common goal and solution. 

    KISS = Keep It Simple Stupid.

    It’s true. We’re busy. You’re busy. The busier you make your marketing, the more time you invest, and the less you’ll get in return.

    So whenever you are designing a page keep these things in mind …

    1. Design 
      1. Keep it sleek and simple. Don’t overcomplicate it and use too many colors, images or options.
    2. Speed
      1. Make the website and design quick to load and consume.
      2. Keep your website less than 2 seconds load, especially on mobile
    3. Information
      1. Don’t confuse your customers with too many messages or calls to action. Use 1-2 at most.

    3. Local SEO in 2020

    Okay. I could talk about this topic for hours. But I’ll Keep it Simple Stupid.

    Google is prioritizing local search to compete with Yelp, Facebook and others. Whatever Google prioritizes, you should prioritize. 

    Here are 5 local SEO statics that stand out to me.

    • 46% of all Google searches are looking for local information. (Source: GoGulf)
    • 72% of consumers that did a local search visited a store within five miles. (Source: HubSpot Marketing Statistics)
    • 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)
    • 88% of searches  for local businesses on a mobile device either call or visit the business within 24 hours. (Source: Nectafy)
    • “Near me” or “close by” type searches grew by more than 900% over two years. (Source: Chat Meter)

    Here are some other key changes Google has made to Google My Business that stand out to me, which lead me to believe Google is focusing more than ever on Local Search.

    1. They released Google Posts not too long ago. These allow businesses to post deals, offers, discounts, content and more to GMB. They are also making these posts more prominent in the rich snippets and local branded search results.
    2. Google My Business is more commonly downloaded and used than in years before. The application for smartphones makes it incredibly easy to use Google Posts and to post pictures and videos as well. The notifications from GMB are constantly being pushed.
    3. The GMB launch of Google Messages is similar to Yelp inbox where you can communicate with customers, answer questions, and get GMB followers.
    4. Google recently acquired CallJoy, which is an integrated app call answering and automation service.
    5. Google has drastically enhanced the knowledge panel for branding searches which takes up a lot of space, leading to a massive UI overhaul to make the local results more ‘social’. 

    4. Facebook Chat Bot Automation in 2020

    Marketing guru and Wordstream founder, Larry Kim (whom I’ve met a few times at conferences), sold Wordstream for $150 in 2018 to Gannet. Why? Well, partly because it was getting too big and he was over it, but also because he saw a new opportunity growing with Facebook chatbots and automation.

    This isn’t a new thing, or a trend, or a fad. People use Facebook Chat bots because they work.

    According to Larry’s new company, Mobile Monkey, Facebook Messenger marketing has 10-80 times better engagement than email. Email has 5-10% open rates and a 1% clickthrough rate, where Facebook chat has around 80% open rates. It’s like texting or direct messaging someone. It’s a little invasive, but reaches people where they arent currently overexposed or bombarded with sales or marketing messages.

    Manychat is probably my favorite Facebook Chat Bot Messaging platform, and the most common. That’s who I use as well. Here is an article talking about getting started with Manychat and how to use it.

    You can personalize these chats, setup ongoing messaging campaigns, create dynamic responses, and much much more with chatbots!

    5. Content Optimization in 2020

    Sorry if this topic sounds so basic or straight forward. It was actually meant to be generalized since the point I’m going to make is about NOT making content generalized. 

    If you run a smaller business, then you need to represent it. People prefer to engage with other humans, not businesses. That’s probably why a majority of small businesses don’t get as good of engagement on their business social accounts as they do on their personal social accounts, myself included. 

    Content should become increasingly platform specific, especially in the editing. I know first-hand that it’s nearly impossible to constantly create, edit and publish content. I mean c’mon, I haven’t posted an article or vlog in weeks. Yet, we don’t need to post more content. Albeit, it helps. Yet, we need to do a better job crafting and editing longer form content to be better suited for certain platforms.

    For example, with this video and article, I’m going to cut it up different ways so that I can use it on various platforms.

    • Facebook = Meant for more personal and mid-length content for consumption and virality. Include and use all their features like tagging, locations, groups, emotions and more. Be relatable and not salesy. 
    • Instagram = Shorter form content and image based. Make sure to tag others, use hashtags, start an engagement group, post to stories, and use the IGTV. Keep videos shorter, make them personal, dont sell.
    • YouTube = Better for long form content videos that are information or educational. Start a community and get involved with groups and other bloggers or vloggers. Doesnt need as much editing but thumbnails do matter.
    • Twitter = Extremely short form content. More about listening, engaging, sharing and commenting. Get other people involved in the conversation who care and would relate to the content.

    I definitely suggest hiring a content marketer who can do video editing, graphic design, and social media management —- or one of each. You can also hire people from places like Fiverr for a fraction of the cost.

    6. YouTube In 2020

    YouTube is really taking off. YouTube has replaced TV, even though they have a YouTube TV, so I guess they really might replace TV.

    YouTube has become the radio and the television. People (like myself) now consume YouTube for various reasons and in various ways.

    1. Educational content (training, how to)
    2. Information (learning and knowledge)
    3. Entertainment (escape, excite, laugh)
    4. Relax (listen, no need to watch, background noise)
    5. Engage (develop communities and encourage others)

    Advertising on YouTube has grown tremendously as well.  Here are some YouTube growth statistics from Oberlo

    • 2 billion monthly active users
    • 79% of US has YouTube account
    • 2nd largest social network
    • Every day 1 Billion hours are watched
    • 62% of businesses use YouTube
    • 70% consumed from mobile

    Right now advertising on YouTube is still a little complex, but its getting easier. You can literally have your ad (video) play in front of, on top of, or beside, a majority of videos online — and YOU CAN PICK the video. Just imagine the level of targeting and detail if you know what your target market likes to watch online.

    The best thing is, pre-roll YouTube videos cant be skipped right away, unlike most ads online, especially regarding video.

    Take advantage of YouTube ads before its too expensive.

    7. TikTok in 2020 in 2020

    New to TikTok? Don’t worry, we all are!

    This new social media platform is taking the world by storm. According to Wikipedia, TikTok is a video-sharing social networking service owned by ByteDance, a Beijing-based company founded in 2012 by Zhang Yiming. It is used to create short lip-sync, comedy, and talent videos. The app was launched in 2017 for iOS and Android for markets outside of China. ByteDance bought Musical.ly and merged it with another social platform to create this social media mogul. 

    By the numbers on TikTok … 

    TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 123 million times in the United States alone. If your brand’s target audience includes anyone between the age 13 and 30, you should be in TikTok right now.

    Okay. What does this mean for your business? As mentioned above, if you have a younger target market, especially one that is national or international, then you need to start thinking about how TikTok can help grow your brand and how to reach these customers. 

    Right now TikTok is generating a lot of hype, as well as user and ad revenue growth, but the ad market here is still uncharted territory. People have no idea how to use it to advertise. I think branding and social virality is the play. Similar to how new rappers are emerging on TikTok is how you should promote your brand. Pay younger TikTok influencers to do a fun dance or video related to using your brand or product.

    8. Educational Products and Courses in 2020

    If you’re like me, a digital marketer, then I’m sure you’ve been bombarded with ads on Facebook, Instagram, and YouTube, with ads selling digital marketing courses or how to start a marketing agency.

    Weird though. I’m creating my own course AND I already own a digital agency. Either bad targeting on their part, or maybe there are plenty of suckers out there.

    Don’t get me wrong. Education is the key. Some of these course might even be helpful. However, a lot of them are bad and misleading, from what I’ve read online. Here is a recent article on Medium talking about the scams that are online courses. Many of these people are using ClickFunnels combined with Instagram Ads and remarketing.

    Yet, in the midst of this tempestuous market, there are a few key reasons why they are still the future.

    According to Research and Markets, the global online education market is projected to witness a compound annual growth rate of 10.26% during the forecast period to reach a total market size of US $286.62 billion by 2023, increasing from US $159.52 billion in 2017. Platforms that facilitate learning through gaming are gaining popularity.

    Here are those who are winning from this growth:

    • Ad platforms
      • Google (YouTube), Facebook (Instagram), and others
    • Course Software
      • Teachable, Skillshare, Kajabi, and others.
    • Entrepreneurs
      • Those creating the courses and content.

    Here are those who are losing from the online education boom.

    I’m coming out with a course on Local SEO for Small Businesses. If you want to sign up early just send me an email to [email protected]

    9. Voice Search in 2020

    Have you used Siri, Google, Amazon, or any voice search in the last week? What about the last 24 hours? I have. Personally, I owe an iPhone and personal Apple products. In my bathroom I have a Google Home that I use daily, and at work I have an Amazon Echo that uses Alexa for me to play music and order products.

    Here are some voice search statistics from Quora Creative that might intrigue you … or scare you. And yes, our technology is listening!

    1. The Echo Dot was crowned as the best-selling product on Amazon in the 2018 holiday season.
    2. Grocery shopping accounts for more than 20% of voice-based orders
    3. Voice-based shopping is expected to jump to $40 billion in 2022
    4. By 2024, the global voice-based smart speaker market could be worth $30 billion.
    5. 60% of smartphone users have tried voice search at least once in the past 12 months.
    6. 55% of teenagers are using voice search daily basis.
    7. In terms of accuracy, Google Home is the winner so far by answering 81% of the queries correctly, on average.
    8. Top 3 common keywords in voice search phrases are “how”, what” and “best”.

    So why does this matter for you and your small business? I can think of a few key reasons.

    1. Google Search
      1. Google will be implementing voice search and response ads giving local service based queries and auto dialing in the upcoming months and years. I can basically guarantee it. 
      2. Read this SearchEngineJournal article about 4 ways to prepare for voice search advertising.
    2. Amazon Alexa
      1. Amazon will similarly implement voice search product recommendations and sponsored Amazon Prime products and voice command purchases at premium prices. This will be game changing. 
      2. This is already happening and here is an article from Forbes from over a year ago that talks about it in detail.
    3. Apple Siri 
      1. Siri will be providing voice search advertising for local search among other things similar to Google. They will probably partner with large retail brands for this distribution.
      2. LocalMarketingInstitute talks about the voice of local voice search with Siri in this article.

    Main takeaway here is this — You will eventually be spending paid advertising dollars on local voice search, but the goal is to not have to. The goal is to be the primary brand or local provider thats trusted and approved by these major voice recognition and response companies. Be the best and optimize your products or service to be the premier option.

    10. AI Marketing in 2020

    AI does stand for artificial intelligence. No, not aliens. But close enough it seems, right?

    AI kinda freaks me out. I don’t need automation doing everything for me, but it could definitely help with marketing. 

    Here are some key areas or points of emphasis for how automated intelligence or artificial intelligence could be used in business and marketing.

    • Personalized content 
    • Syndication
    • Chatbots
    • Bidding
    • Google SERP

    This article by content marketing Institute talks about 8 different ways marketers use artificial intelligence in their digital marketing.

    Here is one prime example:

    Intelligent email content curation

    Your team often spends hours compiling and scheduling weekly emails to multiple customer segments. Even with smart subscriber segmentation, you can’t deliver a personalized email to every single customer. Yet, a 2016 study by Demand Metric found that 80% of marketers say personalized content is more effective than “unpersonalized” content.

    That’s when artificial intelligence enters the game. Algorithms can map a subscriber’s website experience and email browsing data to understand all the individual’s interactions with your content. This knowledge allows the algorithm to identify hyper-contextual content to create one-on-one personalized emails.

    Dynamic emails can be compiled based on:

    • Previous website interactions
    • Previously read blog articles and content
    • Time spent on a page
    • Wish list
    • Most popular content at the time
    • Interest of similar visitors
    • Previous interactions with branded emails

    Instead of me going into detail here, I suggest you read the article above.

    The main point I’d like to make is that content and marketing needs to be more synonymous and seamless. People should receive custom tailored content and website to what they want. Marketers should also be able to rely more on automated marketing, bidding, and interactions with customers. Manual work is overrated anyways, right?

    11. Virtual Technology in 2020

    Okay. So this one is a bit further out, but people have been talking about it for years. 

    The immersion of virtual technology like VR headset, virtual staging for real estate, and virtual gaming has been a hot yet debated topic for more than 10 years. Many companies have come and gone due to a lack of funding, and running out of money, mostly because the concept hasnt seen mass market adoption. This is mostly due to the reality that virtual reality is not yet necessary and is simply a novelty. 

    No, I dont need to virtually hike the Himalayas. It would be cool and all, but videos and pictures of others still works for now.

    Nevertheless, this is still going and set to grow significantly the next few years. Why, because the technology is improving as well as the use cases for the technology. For example, it’s becoming increasingly popular to use or create 3D tours and real estate staging videos that showcase newly designed constructure or architectural renderings. My friends over at DesignBlendz are leading the market around Philadelphia when it comes to real estate virtual renderings simply because they see a consumer and commercial demand for that particular offering. 

    For the most part, technology follows the money which follows the market. It’s gradual. It’s only on rare occasions where savants like Steve Jobs or Elon Musk create something that doesn’t necessarily have a direct consumer demand. 

    According to this Forbes article and a report from Futuresource Consulting, the future of VR is bright. Worldwide, VR market volume is expected to reach 98.4 million sales by 2023, generating an installed base of 168 million units with a worldwide population penetration of 2%. Growth is forecast across all regions and countries, with China leading the way.

    At Momentum Digital we actually over virtual tours as partners with Google and Matterport. Our customers tend to typically be small businesses or restaurants, or real estate related. These provide massive value to their potential customers by allowing us to customize an in-depth 3D experience of the business or space for their customers to preview conveniently from the comfort of their home or their smart device before making a buying decision.

    Here is a video that showcases some of our virtual tour technology and process.

    12. Marketing Automation in 2020

    Last but not least, marketing automation. 

    What is marketing automation? Well, simply put, it’s a way to automate a lot of your marketing actions so that you don’t have to manually make changes and updates.

    I’m not great at this, but that’s what software is for, so that it can do the dirty work for example.

    A prime reference to this would be using automated sequence marketing using a platform like Zapier, which connects softwares for automating purposes, to maybe connect a new lead to email marketing sequences, adding that lead to a spreadsheet, and then sending a text.

    In June of last year I created a blog and video talking about How to setup an automated marketing campaign using Mailchimp, where I incorporate Slack and Zapier. This is one small and easy example as to the power of automation.

    I strongly recommend connected software integrations for marketing automation with a tool like Zapier, but there are others as well, such as Automate.io, ActiveCampaign, and Hubspot. This is a key digital marketing trend I see more and more often.

    Antoher example of marketing automation I use is with my one company, Phone Repair Philly, where I connect new leads into a marketing automation from Facebook Lead forms. I setup these “Zaps” that when a new FB lead comes in they are automatically added to this drip campaign.

    As you can see the new lead does the following … 

    1. Facebook lead form
    2. Added to Google spreadsheet
    3. Added to Mailchimp list
    4. Sent asn SMS
    5. Sent an email
    6. Message to my slack
    7. Delays
    8. Send Email
    9. Send reminder SMS

    This could go on and on. There is no limit to the amount of actions and software you can use here, but you do have to pay for a premium plan that will get you an allotted amount of zaps and tasks.

    This can be a gamechanger for your business if you can figure this out.


    Just to recap, here are the 12 Digital Marketing Trends for 2020 that we just covered.

    • Integrated Digital Marketing
    • Simplicity
    • Local SEO
    • Facebook Chat
    • Content Optimization
    • YouTube
    • TikTok
    • Education
    • Voice Search
    • AI Marketing 
    • Virtual Technology
    • Automation

    Thank you for reading. I hope this gives you some marketing insight and strategy moving forward in 2020 having read about these 12 Digital Marketing Trends for 2020.

    If you have any questions you can email me at [email protected] or connect with me on social media!

    Thanks so much and good luck this year!

    By Mac
    October 21, 2019

    The Ultimate Local SEO Cheat Sheet for Small Businesses 

    Let’s learn more about the Ultimate Local SEO strategies and hacks for small businesses with this weeks’ blog!

    In this week’s blog, you will learn about The Ultimate Local SEO Cheat Sheet for Small Businesses! If you’re looking to boost the rank of your business within your local map pack then this is the guide for you.


    If you found this video useful then please SUBSCRIBE to our YouTube channel OR SUBSCRIBE to our Email List to stay updated on our latest blog posts by signing up to our email list here.

    Are you looking to get more online traffic and customers? If so, then follow these 10 easy steps to rank higher online for increased search results, traffic, and new customers.

    Before reading, find out your SEO Score by using this FREE SEO Tool

    Welcome back to another installment of our SEO series! This blog is a follow-up blog from Top 6 Local SEO Tips for Small Businesses


    Local SEO Strategies for Small Business


    1. Google My Business

    GMB is a free and easy to use tool that allows businesses and organizations to manage how their business is represented on Google! This tool can be used on a desktop, tablet, or even a mobile app for your smartphone, so you can manage it on the go. This is our main secret when it comes to ranking for local searches, getting more phone calls, and acquiring over 50% of all our customers. Not only that, but within the past year, 64% of consumers have used Google My Business to find contact details for local businesses. 

    Here are the most important aspects of Google My Business. Watch our most recent Google My Business Blog videos for more information.

    1. Claim your profile to manage it
    2. Update all your contact information
      1. Name
      2. Address
      3. Phone Number
    3. Download the Mobile App
    4. Pick multiple industry categories
    5. Update your logo and cover photo
    6. Upload photos, videos, and a virtual tour
    7. Add your products and services (and pricing)
    8. Create Google Posts weekly

    Keeping this consistent you will save yourself time later on while creating local listings to link back to your own site.  

    By using this tool you can rank higher on different applications such as; 

    • Google maps
    • Mobile Google searches 
    • Third-party Google searches

    This is why the biggest tip we can give you when setting up your Google My Business account is to make sure to optimize it to its fullest through filling out your entire profile. This proves legitimacy to both Google as well as your potential leads!

    seo google my business

    2. Content

    Content is incredibly important for optimizing any website and ranking well within search engines. It added to provide information, value, and education, especially with regards to business content. There are really only 3 types of content; written, visual & audio.

    Some examples of the content may include: 

    • Written articles
    • Videos
    • Pictures & Images
    • Podcasts
    • Virtual Tours 

    The most consumed type of content is usually the following:

    • News & Entertainment
    • Informational & Educational

    Here are three major elements of content: 

    1. Keyword Strategy – this is the research done to create an extensive list of keywords you would like to rank for. This should take into account what your audience is searching for and cater to that with long-tail keywords. Some options you can use to help find keyword content for SEO include the following:

      1. Keywords Everywhere
      2. UberSuggest by Neil Patel
      3. KWFinder
      4. SEMRush 
      5. Countless others

    2. Site Structure – The ideal structure for your website would be similar to that of a pyramid. Your homepage would link to important pages, then those pages would link to more, and so forth. 

    This is important for two reasons; 

    • Google can read (or crawl) your website better 
    • You’re not competing with your own content 

    3. CopywritingYou should write articles that are attractive to read, and that makes your audience want to stay on your website. At the same time, you want to make your SEO content attractive to Google.

    Two major players that you want to keep in mind when wondering where to post your content is to Google My Business as it’ll help round out your profile and Social media as this is how people can organically find your content. As well as your own website to help push your domain authority higher within Google’s algorithm. 

    Finally, make sure you optimize this for local SEO through the use of long-tail keywords!

    seo content

    sourced by Data Flair

    3. Page Speed

    We’ve all run into the problem where it takes a website forever to load either on mobile or our desktops. It becomes incredibly frustrating and annoying super quickly. Occasionally it can even push us to leave the page or search altogether. 

    Google cares a lot about user experience, and this is why page speed matters on your website! They want to avoid causing their users this frustration at any cost. 

    Almost 70% of all Google traffic is coming from mobile devices, which is why it’s so important to keep both mobile and desktop in mind while designing your site! 

    The ideal loading speed for your site should be around 1 to 3 1/2 seconds

    Some important tools to know how fast your page loads are; 

    pingdom page speed test

    4. Mobile Friendliness

    Make sure your website is optimized not only for your Ultimate local SEO but also for mobile devices. According to a recent report by Hitwise, more than 50% of Google searches are now done on a mobile device and 70% of that traffic will call a business directly

    Keeping your site interactive through the use of click to call buttons, functional links, and fill out forms will also help to increase your local SEO by keeping people interested and engaged while on your website.

    Provide your customers with the best and most relevant content or answers to what it is they’re looking for — and do it in a way where it’s quick and easy for them to consume. When optimizing websites for Page Speed, Mobile, and SEO … all you have to do is put yourself in the customers’ shoes. 

    Use this FREE Mobile Friendliness Tool by Google to view your website to see if it’s mobile-friendly or not. 

    google mobile friendly test

    5. Reviews (Reputation Management)

    Reviews are simply what people are saying about their experience with your business. This is usually ranked from 1-5 on most platforms. You can collect reviews in a number of ways from these top reputation management platforms: 

    Other platforms include

      • Amazon (for eCommerce)
      • Thumbtack (for local service companies)
      • Angie’s List  (for local service companies)
      • Trustpilot (traveling and small business)
      • Trip Advisor (tourism companies & things to do)
      • GlassDoor (for employee reviews)
      • Manta (for small local businesses)
      • FourSquare (for local food, service, restaurants)

    Now do remember, you can also collect reviews via 3rd party review sites that allow you to collect reviews automatically without allowing the bad reviews to be posted.

    • BirdEye
    • SignPost
    • Yext
    • Capterra

    Now lastly, please make sure you also do the following to get better SEO, more reviews, and better customer experiences.

    • Use 3rd party software (mentioned above)
    • Create a Google Review Link
    • Responding to all comments or questions
    • Thanking people for reviews

    Remember to give your customers incentives for reviewing your business! By thanking them or offering discounts and deals to returning customers who have reviewed you can triple reviews that are left!

    Through implementing this you can create an environment where both your clients feel heard and valued, as well as creating important legitimacy with Google as they view reviews as added content. Miles Beckler’s video “Reputation Management 101” can be a valuable source if you’d like to learn more on this topic. 

    reputation management software

    6. Publish Local Listings

    So Local Listings refer to other directories or citations that link back to your website or business. These contain your business’s name, address, and phone number (otherwise referred to as NAP) and should be consistent across platforms. 

    They might also contain a brief company description or important visual media connected to your company. This is why it’s important to fill out everything on your Google My Business to keep these listings and your Google account consistent.

    Local Business Listings give more visibility for your business and every new listing that you create enhances your chances of being found online by customers. 

    If your business is visible online, search engines trust the accuracy of your business data, and thus, your chances of ranking on top for local searches shoot up. 

    Some popular local business directories include; 

    If you’d like to audit your own local listings check out our partner Brightlocal.

    As well, there are “aggregates” that you “syndicate” your information to and they transmute your data across different local listing platforms such as; 

    local listing seo

    7. Optimize All Directories

    Now that you create and distribute all your local listings, now you need to optimize them to be relevant and consistent across the internet. This is where NAP (Name, address, and phone number) comes into play. It is incredibly important that this stays consistent across platforms for a number of reasons. 

    • It allows your customers to find and contact you no matter how/where they find your website online
    • Google can easily recognize consistent data across platforms and immediately connect it to your business 
      • This is what prompts your business to be recognized multiple times as legitimate, relevant, and correct

    This can often be industry-specific, so make sure to utilize directories that are catered to your business specifically to boost traffic to your site.

    Other things to mention and keep in mind is the importance of using 3rd party Local SEO or aggregate platforms to manage and maintain the content and consistency across all the major local listings and directories

    We highly suggest partnering with Moz & BrightLocal.

    brightlocal seo

    8. Post to Google & Social Media

    This builds upon our previous discussion on content. 

    Google is becoming more social by allowing its Local Business profiles to get followers and publish content and specials directly to potential customers. Unlike Google +, this feature is a B2C social platform that is aimed to build more business while competing with the likes of Facebook, Instagram, and Yelp.

    What are Google Posts?

    So, create unique posts on Google to communicate deals, specials, products, and services. Then I’d suggest also posting and remaining consistent and relevant by posting similar yet more creative content on other social platforms.

    This utilizes something called “Social Bookmarking” which proves to Google that your business is credible and active. Through being a credible business will foster more activity on your website. 

    Google My Business is even more important to consistently post on. 

    • This can be done both through the app as well as the desktop version. 
    • Google is attempting to foster a more significant presence within the social networks field and will thus reward your content for using its own platform. 

    google posts

    9. Optimize Metadata

    This refers to the short snippets of data that Google can crawl easily. This appears both in and under your website in the search results. It should include a title and description both of which utilize Ultimate Local SEO optimizations for small businesses. 

    This means you should take into consideration the use of keywords and how to best appeal to your audience.

    • This should be around 150 characters to summarize who you are and what you do.

    It is also the first thing potential clients see when they search, so it’s important to not only tailor this to Google’s own algorithm but also to your customers and what they want to see.

    Metadata is one of the first things Google sees and also communicate about your business. Make sure each page on your website has it’s own relevant and keyword-rich metadata so that everyone (including Google) know what that page is and mentions.

    how to Optimize Metadata

    10. Backlinks

    Also referred to as “inbound link”, are trustworthy, authoritative link building through relationships and content. Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another, according to Moz. By receiving multiple backlinks search engines can infer that your content is credible and will rank your site higher. 

    Though, it is important to avoid spammy backlinking as they should be done with a specific purpose in mind. 

    Strategies you can implement to garner more backlinks are; 

    • Guest blogging for larger sites 
    • Ask other bloggers to consider reviewing your site 
    • Offer your content as a resource to others
    • Try answering questions on Quora.com
    • Get listed on directories 

    backlink seo

    By following this Ultimate Local SEO Cheat Sheet for Small Businesses you will be able to increase your ranking within search engines and gain more significant conversions.

    Thanks for reading and learning more about the Ultimate Local SEO Strategies for small local businesses. If you found this article useful please leave a comment or follow us on YouTube or social media! 

    Let us know in the comments what tip you’re most excited to check out or which seems the most daunting. We would love to help or give you some more information! 

    What SEO strategy have you tried or are struggling the most with? Please comment below! 

    Written by Samantha Hughes and Mac Frederick.

    By Mac
    January 21, 2019

    How to Streamline Your Content Creation in 2019

    This week, learn how to streamline your content creation in 2019. These strategies will help you create better content faster for all of your clients. We have compiled our best tips for making the most of your content creation time and for keeping your creativity flowing.

    Content Creation Strategy Meeting

    Continue reading

    By Mac
    January 14, 2019

    9 ways to Grow your Business’ Instagram Presence

    Our social media guide below contains 9 ways to help grow your business’ Instagram presence Organically – Let’s dive in –

    Continue reading

    By Mac
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