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Momentum Mondays

November 16, 2020

Optimizing Blogs for SEO Content

This week Learn about Optimizing Blogs for SEO Content & Internal Linking.

Welcome back to another Momentum Monday Marketing blog! If you have a WordPress website or blog then you’ll want to learn more about Optimizing Blogs for SEO Content.

For a visual representation of what we go through in this blog, watch our video tutorial. Follow us on Facebook or Instagram, and subscribe to us on YouTube.

Getting Started with a WordPress Blog

To get started, log into your website provider or builder. In this tutorial, we’ll be using our WordPress website. You may have a different provider such as Weebly or Wix. While these builders have different infrastructure and setup, you should still be able to follow the steps that we take as long as your website has basic features such as blog posting and plugin capabilities. These are great and common web design platforms for small businesses.

Once you’ve logged in, navigate to your blog posts and choose the specific blog that you want to optimize. This blog should fall under a topic cluster.

Creating a topic for your SEO Content

A topic cluster is a main topic that houses various content on your blog. 

The specific content that is grouped into a topic cluster, referred to as cluster content, all falls under one topic shared among the cluster content, which is called pillar content.

Cluster content is beneficial for SEO mapping as it falls under pillar content that is related to keywords. Using an SEO and user-friendly cluster content blog will allow you to more easily rank under keywords on Google.

When you’ve chosen your cluster content blog, you can start optimizing it by tailoring it for SEO.

To rank on Google, make sure that you have your keyword located somewhere in the blog title. You need search engines to understand the topic when Optimizing Blogs for SEO Content.

SEO Topic Cluster

HubSpot is a great resource to learn more about Inbound Marketing using SEO Cluster Content.

Optimizing Your Blog for SEO

We recommend implementing Yoast SEO premium, a WordPress plugin that aids in SEO optimization by providing additional features to make your content SEO friendly. 

The core principles we recommend to focus on when optimizing your blog include:

  • Metadata, Title, and Description
  • Image Tag and Compression
  • Internal and External Linking
  • Keyword Focused Content
  • User Experience
  • Conversion Actions

Use the SEO analysis provided by Yoast SEO premium to make sure that you’re optimizing each principle accordingly.

When revising your metadata, title, and description, be sure that your targeted keyword is located in your blog title and description. Keep the content of your blog keyword focused. Make sure the keyword that you want to target is effectively used throughout your blog.

yoast seo metadata

Be sure to compress any images in your blog. Images smaller in size allow for faster page loads and take up less space on your website. You can tag your images as well if they’re location-based.

If you include images or YouTube videos in your blog, consider the plugin, Lazy Load. This plugin can help your website load faster, which is another important feature for SEO ranking.

lazy load seo

Internal and external linking involves implementing links to other pages on your blog as well as to pages outside of your blog. This is essential when optimizing blogs for SEO content by giving authority to your post.

Add conversion actions, CTAs (call to actions), to further engage your audiences. Present service-related actions that you would like potential business customers or clients to take, such as email or newsletter opt-ins.

When you’ve fully optimized your blog, use the Yoast SEO Analysis to review it. You want every principle on the plugin to appear green. This means that each component has been optimized to its full potential.

Analyze WordPress’s innate Publish side panel. Its Readability and SEO features should also appear green. This means that your blog is SEO and user friendly, which will allow it to rank higher.

When ready, save your changes and publish the blog. To add the blog to your website menu, navigate to the Appearance tab on WordPress. Under this tab, navigate to the Menus tab, and then Posts. Once you’ve located your blog, drag and place it where you want it.

When ready, save your changes and publish the blog. To add the blog to your website menu, navigate to the Appearance tab on WordPress. Under this tab, navigate to the Menus tab, and then Posts. Once you’ve located your blog, drag and place it where you want it.

publish seo blog post
Thanks for Learning about Optimizing Blogs for SEO Content

If you want to learn more about Optimizing Blogs for SEO, Local SEO, or general Digital Marketing then join our Email List or schedule a call or demo with us. We also provide a free marketing audit and more!

Welcome to the Momentum Monday Marketing Blog!

Every week we share marketing tips and tricks related to helping small businesses grow online.

Subscribe to our YouTube and turn on your post notifications to be the first to learn more about our marketing videos and strategies!

    By Mac
    November 2, 2020

    How to Add Negative Keywords to Google Ads

    This week Learn How to Add Negative Keywords to Google Ads to Help Increase Your ROI.

    Welcome back to another Momentum Monday Marketing blog! If you use Google Ads and want to increase your CTR, Conversion Rate, and ROI then you need to learn How to Add Negative Keywords to Google Ads.

    For a visual representation of what we go through in this blog, watch our video tutorial. Follow us on Facebook or Instagram, and subscribe to us on YouTube.

    Getting Started with Google Ads

    When running an advertising campaign using Google Ads to promote your products and services, use relevant keywords that are likely to attract the appropriate audience. When people search these keywords on Google, your ads will show up in the search results. Negative keywords are search terms filtered out of your advertising campaigns or ad groups. These include keywords that detract from the goal of your advertising campaign.

    Google for Business allows all types of business owners to use Google search ads to create ads, audiences, campaigns and more!

    What are Google Ads?

    Google allows businesses to advertise with them using search ads, display ads, videos and more.

    You can use Google ads search campaigns by using keywords to target customers looking for your products or services.

    Log into Google Ads

    For example, if you intend to get more sales for your business through your campaign, you want to refrain from using research-based keywords.

    These types of keywords include terms such as “what is” or “how to”. People searching these terms typically have the intention of researching or learning more about a product or service, rather than directly purchasing it. If your goal is to gain sales through your advertising campaign, negative keywords such as research-based terms would attract leads that will likely not turn into direct sales. 

    When you add negative keywords to a campaign, your ads will not show up in the search results of those keywords. Adding negative keywords can be significantly helpful because it prevents you from wasting your ad campaign’s budget and losing out on profits.

    new google ads login

    To get started, log into your Google Ads account. On the left hand panel, navigate to your campaigns. You can choose a specific campaign or select “Campaigns” to navigate to all of your campaigns.

    Adding Negative Keywords to Google Ads

    Next, navigate to “Keywords” on the left-hand panel. In the drop-down list, navigate to “Negative Keywords”. This will take you to your list of negative keywords. You can manually create a list, or you can save keywords to a list. Use the blue plus button in the top left corner to add your negative keywords. 

    You can also pick negative keywords from keywords that are already active in your campaign. To do so, navigate to “Search Keywords” in the left-hand panel. Here, you can see the list of keywords that are currently active.

    Once you’ve uploaded your list, Facebook will attempt to match all of the information accurately. If some information needs to be corrected, you will need to manually complete it. See the adjacent tab that reads “Actions needed”. To manually match the rest of your list information, simply click the tab and complete the necessary actions.

    When you’re ready, select “Upload and Create.”

    How to Add Negative Keywords to Google Ads

    Adding Negative Keywords to Google Ads help you save money on clicks while increasing ROI

    Go through your existing keywords and analyze which keywords are the most relevant to not only your products and services, but also the goal of your advertising, whether it be to gain more sales, phone calls, or leads.

    Once you’ve identified which of your keywords are negative, check the box next to each one of them. Notice the option “Add as a negative keyword” at the top of the list. Select it to change the keywords to negatives. You can either add them to a campaign or add them as a negative keyword list. You can then apply the negative keyword list to a campaign.

    Once you’ve uploaded your list, Facebook will attempt to match all of the information accurately. If some information needs to be corrected, you will need to manually complete it. See the adjacent tab that reads “Actions needed”. To manually match the rest of your list information, simply click the tab and complete the necessary actions.

    When you’re ready, select “Upload and Create.”

    google ads negative keywords

    Adding Negative Keywords to Google Ads help you save money on clicks while increasing ROI

    Thanks for Learning How to Add Negative Keywords to Google Ads

    If you want to learn more about How to Add Negative Keywords to Google Ads then join our Email List or schedule a call or demo with us. We also provide a free marketing audit and more!

    Welcome to the Momentum Monday Marketing Blog!

    Every week we share marketing tips and tricks related to helping small businesses grow online.

    Subscribe to our YouTube and turn on your post notifications to be the first to learn more about our marketing videos and strategies!

      By Mac
      October 19, 2020

      Facebook Custom Audiences Using Email Lists

      Learn How to Create Facebook Custom Audiences Using Email Lists

      Welcome to the Momentum Monday Marketing Blog!

      Every week we share marketing tips and tricks related to helping small businesses grow online.

      Subscribe to our YouTube and turn on your post notifications to be the first to learn more about our marketing videos and strategies!

      Welcome back to another Momentum Monday Marketing blog! If you’re interested in targeting customers on Facebook using lists, then stay tuned.

      Today, we’re going to look at how to create custom audiences using email lists, including how to upload customer lists that integrate into custom Facebook audiences.

      For a visual representation of what we go through in this blog, watch our video tutorial. Follow us on Facebook or Instagram, and subscribe to us on YouTube.

      Getting Started with Facebook for Business

      Before we get started, make sure that you have the basics to complete what we go over. This includes a Facebook page for your business as well as a Facebook business ads account associated with that page.

      To learn more about custom audiences in Facebook, you can review Facebook’s help article. When you upload a list containing a customer’s email or phone number to an audience for your online ad, if that email or phone number matches up to your customer’s Facebook account, your ads will directly target those customers.

      So, why would you want to use a custom audience? 

      Facebook For Business

      Make sure you have a Facebook Business Account using Facebook Ads Manager. This takes a few moments to create this account.

      Facebook for Business allows all types of business owners use their Facebook Page to create ads, audiences, campaigns and more!

      Lead Scraping to Create Custom Audience Lists

      Typically, you would use a custom audience to have your ads appear directly to a customer that has previously shown interest in your product or service. This could be a customer who has already submitted their information to your business whether through a purchase, email op-tin, or something similar. It could also be a potential customer who has submitted their information online by other means, and has also shown interest in other products or services related to what you offer.

      You can find these types of customers using online tools such as D7 Lead Finder.

      D7 Lead Finder allows you to find potential leads online providing you with lists of leads based on your search. Using its search feature, you can enter in a keyword related to your business as well as your targeted location, and find people who may be interested in what you’re offering.

      For example, if your business is a hair salon or real estate, you would search your industry name such as “hair salon” or “realtor”. The search feature will then fetch and compile a list including customers’ names, phone numbers, social media links, email addresses, etc. You can download these lists and upload them directly into your Facebook ads account.

      To download your list for a Facebook custom audience, simply select the “F ads” button in the top panel above the featured list. This will download the list into a file specifically formatted for Facebook.

      Once you’ve downloaded your list, head back over to your Facebook ads manager account. Make sure that you’re working under the right business account if you have multiple pages.

      Scraping Emails for Lists

      Momentum Digital uses D7 Lead Finder, Linkedin, Hunter, and other tools to scrape and collect industry-related data and contact information. This is very useful in saving time and money for direct marketing.

      Contact us to learn more about Email Scraping & Direct Marketing

      D7 Lead Finder

      This software allows us to collectively use search engines and search criteria to find data sources that are publicly available online. This SaaS product streamlines and organizes those efforts.

      This marketing tool has saved us countless hours and thousands of dollars because of how we can use this data to target specific audiences with ads, calls and emails!

      Creating Custom Facebook Audiences

      “Does Your List Include a Column for Customer Value?”

      The following page will give you the option to include a column that displays the value of each customer. A customer’s value is configured from the frequency of how often they buy from you, as well as how much they typically spend. Since our list was generated using leads we haven’t interacted with, we won’t need to add a customer value.

      Next, you will be given the option to finally upload your list. If you have a list of your own, you can download the list template and manage your list so that it matches that template.

      Now, name your audience, and proceed to the next step.

      On your Facebook ads manager account, navigate to the button in the top left corner, “Create Audience”, and select “Custom Audience” in the drop-down menu. On the following pop up page, notice the Customer List option. This feature is what will allow us to integrate our downloaded list for D7 Lead Finder. Select “Next” to proceed.

      Once you’ve uploaded your list, Facebook will attempt to match all of the information accurately. If some information needs to be corrected, you will need to manually complete it. See the adjacent tab that reads “Actions needed”. To manually match the rest of your list information, simply click the tab and complete the necessary actions.

      When you’re ready, select “Upload and Create.”

      Creating Custom Lookalike Audiences

      From here, you’re able to either create your ad or a custom lookalike audience. A lookalike audience copies the same attributes of the audience you just created, but will find similar, new leads.

      To complete the custom lookalike audience setup, you need to fill out the needed information such as audience location and audience size.

      Facebook Custom Audiences

      The best most targeted advertising on Facebook is using data and custom audiences. We format and upload data to map fields into email and phone number then run ads on Facebook to these targeted groups.

      Talk about fishing 🎣 with dynamite. Custom audiences using data allows for the best direct ad marketing ROI. Learn more by scheduling a call.

      Facebook Ads Custom Audiences

      Imagine knowing exactly who you want to target with ads. Upload potential customer data and then target them with ads on facebook or instagram!

      We constantly use Facebook and Instagram ads to target lists of potential customers we want to work with at Momentum.

      Creating Facebook Lookalike Audiences

      Now that you’ve made a direct custom audience, you can create a lookalike audience. This lookalike audience will mirror all the interests and attributes related to your list based on converging factors. This is your next best audience list to use for Facebook Ads.

      Hire Momentum Digital to setup and run your custom targeted ad campaigns. Schedule a call to review!

      Creating Custom Facebook Ads

      If you chose to create a lookalike audience, you won’t see the option to create an ad on the same pop up box. For you to create an ad, you will need to select your original custom audience on your Facebook ads manager page. Then, select the “Action” button in the top right corner, and select “Create Ad” in the drop-down menu.

      To integrate a brief video into your ad, you can film one using your phone or computer. A quick 15 second video is more than enough. In the video be sure to advertise your business and what you’re offering. You can also create a longer video if you prefer.

      On the next page, add your video or image along with your ad text. Once completed, you’re free to publish your ad campaign.

      What’s your marketing objective?

      You are given three options, Awareness, Consideration, or Conversions. Under these three options, are more specific objectives such as brand awareness, traffic, and catalog sales. Select the objective that most fits your marketing goals.

      If you’d like to customize your ads budget, you can select “Campaign Spending Limit”. On the following page, add your ad’s name, where you want the ad to take your leads to, the custom audience you created, and your targeted demographic.

      Creating A New Facebook Ad

      Now it’s time to create a specifically targeted ad for this group. You know who you are targeting so you can tailor the ad to catch this industry or person’s interest.

      Learn how to create specific ads and campaigns with Facebook by scheduling a quick call or demo!

      Create a Facebook Ad Campaign

      Creating the campaign and ad is the fun part. Make sure your targeting matches your ad and ad copy. You are targeting a specific subset of people within a new ad set and ad.

      Imagine targeting the right person at the right time with the right message. That's one of the key components to successful marketing.

      Thanks for Learning How to Create Facebook Custom Audiences Using Email Lists!

      If you want to learn more about How to Create Facebook Custom Audiences Using Email Lists or just Facebook Marketing in General then please schedule a call or demo with us. We also provide a free marketing audit and more!

      For more of our Momentum Monday blogs on digital marketing, SEO, and Google My Business, subscribe to us.

      If you have any comments or questions, leave them down below. If this was helpful, let us know.

      Happy Monday!

        By Mac
        September 14, 2020

        How to Add Pixels to Squarespace for Facebook & Google

        How to Add Pixels to Squarespace for Facebook & Google

        Welcome to another Momentum Monday blog! Today, we’re going to look at How to add Pixels to Squarespace for Facebook & Google! The Google Analytics code and Facebook pixel can help you keep track of your website’s performance based on data collected in your accounts. Having access to this vital information can help you better optimize your website and improve your business success.

        For a visual representation of what we go through in this blog, watch our video tutorial below. Follow us on Facebook, Instagram, & Twitter, and subscribe to us on YouTube to get weekly tips, tricks, and hacks that can help you better optimize your business.

         

         

        Getting Started with Squarespace Pixels

         

        Log into your Squarespace account to get started. When logged in, locate the dashboard panel on your account homepage. 

        Squarespace web design settings

        • This panel is located on the left side of the page, listing the various features of your Squarespace account such as Pages, Design, Commerce, Marketing, and more. 
        • Closer to the bottom of the panel, you should see Analytics listed. This is the feature that shows you the traffic data and insights of your website helping you evaluate its performance. 
        • In order to get this data displayed on the Analytics page, you need to add the Google Analytics code from your Analytics account. To start this process, go back to the dashboard panel on your Squarespace account homepage. 
        • Locate Settings listed at the bottom of the panel. Next, navigate to Advanced listed at the bottom of the Settings panel.
        • On the following panel, you will see a number of new features such as External API Keys, Developer API Keys, Code Injection, URL Mappings, and more.

        squarespace google analytics id

         

        These various features allow you to add or edit parts of your website in different ways that affect your website on the backend. 

        Navigate to External API Keys, and notice the Google Analytics Account Number box at the top of the new panel. By entering your Analytics account number into this box, you will enable Google Analytics on your Squarespace website. 

         

        Adding Your Google Analytics Tracking ID to Squarespace

         

        To collect your Analytics account number, log into your Analytics account.

         

        If you don’t have a Google Analytics account, you need to create one using either your Gmail account information or your Google Business account information. 

        Google Analytics new property

         

        As you’re logged in to your Google Analytics account, navigate to the Admin feature listed at the bottom of the left sidebar on your account homepage. 

        If you already have an admin account created, then you are set to continue to the next step. 

        If not, you need to create an admin account by selecting the Create Account button at the top of the page.

        Creating Google Analytics for Squarespace

        • Fill out the necessary fields, such as your name and the checkboxes you want, then continue onto the next page.
        • On the following page, select what you’re creating your account for (either website, mobile app, or both). Since this will be for your Squarespace website, choose the website option. 
        • Once finished, complete the property setup on the next page. The property setup requires you to add your website name, website URL, website industry category, and website time zone. 
        • While logged in to your Google Analytics account, navigate to the Admin feature listed at the bottom of the left sidebar on your account homepage. 

         

        If you already have an admin account created, then you are set to continue to the next step. Make sure to setup all these accounts properly when learning how to add pixels to Squarespace. You’ll need these accounts for more than your website.

        If not, you need to create an admin account by selecting the Create Account button at the top of the page. Fill out the necessary fields, such as your name and the checkboxes you want, then continue onto the next page. 

        On the following page, select what you’re creating your account for (either website, mobile app, or both). Since this will be for your Squarespace website, choose the website option. 

        When finished, complete the property setup on the next page. The property setup requires you to add your website name, website URL, website industry category, and website time zone. 

        After filling out the property setup, hit the Create button, and accept the necessary terms and conditions. Your admin account should now be available. 

        The admin homepage is split up into three parts, Admin, Property, and View. Attached to each admin account are different properties (websites or apps). 

        Google Analytics Pixel ID

        The website you added when creating your admin account, your Squarespace website, should be the property attached to your admin account. 

        Navigate to Property Settings, listed as an option beneath the Create Property button. You should see the Analytics Tracking ID for your website as the very first set of information listed. Copy the Tracking ID. This is what should be pasted into the Google Analytics Account Number box on the External API Keys page of the advanced settings of your Squarespace website.

        Paste the Tracking ID into the box, then hit the Save option that appears in the top left corner of the panel. Once you have done this, Google Analytics has successfully been enabled on your Squarespace website.

        To learn how to add the Facebook pixel to your Squarespace website, move onto the next steps.

         

        Adding Your Facebook Pixel to Squarespace

        It’s imperative to properly add your pixels to squarespace for optimized marketing and advertising. So, on your Squarespace account homepage, navigate to Marketing listed on the panel. On the following panel, go to Facebook Pixel & Ads listed near the bottom. This is where you need to paste the Facebook pixel in order to connect your Facebook business account to your Squarespace website.

        To retrieve the Facebook pixel, log into your Facebook business account. On the initial page, select the business account of your website. On the following page, select the Business Settings button in the top right corner.

        Your business account settings should display the Facebook page of your Squarespace website.

        Getting your Facebook Pixel

         

        Go to Pages listed on the left sidebar of your Business Settings, then locate your website’s Facebook page. If the Facebook page for your website is not listed, your account may not be attached or given access to it, or the page may not exist. Hit the Add button next to the Pages search box, and select the appropriate option. If your page already exists, all you need to do is add it or request access to it. However, if it doesn’t exist, you will need to create it. If requesting access to the page, approval for it may take some time, but if you are already the admin of the page, your request will be approved automatically.

        Once your page access is situated, locate Data Sources listed on the left sidebar of the Business Settings. Under

        Connect Facebook Pixel to Squarespace

        neath Data Sources, locate the Pixels option, and navigate to it. 

        This feature allows you to create and name the Facebook pixels for each page. If a pixel does not exist for your page, add one by hitting the Add button next to the Pixels search box. Fill out your pixel name and enter your website URL, then continue. 

        Next, you will be given the option to either manage your business page and set up the pixel later, or set up your pixel now. If you are following along with this blog presently, choose the option to set up your pixel now. Instead, if you want to come back to this tutorial at another time, choose the latter option. 

        The following page will give you the option to add your code to your website by either using partner integration, manually adding the code yourself, or emailing a developer with instructions and documentation for installation. Choose to add the code using partner integration, and select Squarespace as your partner.

        Your following page will tell you to implement the code on Squarespace by navigating to Code Injection. This is not correct, though. To follow the proper steps, skip to the next page where you will find your Facebook pixel ID listed in the second step. Copy your pixel ID. 

        Navigate back to your Squarespace website, and under Facebook Pixel & Ads, paste your pixel ID. Hit Save to finalize.

        Then navigate back to your Facebook business account. On the next page, paste your website URL into the appropriate box to send traffic to it and verify the connection. If the connection is working, it will show up as “Active” (this takes a few seconds to load.)

        Once verified, you have completed the process!

         

        Verifying the Google Analytics Code and Facebook Pixel

        To double check whether the Analytics tag and Facebook pixel are active, you can use the Google Chrome extensions, Facebook Pixel Helper and Google Tag Assistant. Using these extensions will help you verify the existences of the tag and pixel on your website. 

        Now you’re done!!

         

        Thanks for Reading our latest Marketing Blog on How to Add Pixels to Squarespace for Facebook & Google!

         

        For more information on Digital Marketing, SEO, Web Design and more please subscribe to us.

        If you have any comments or questions, leave them down below. 

        Written by: Mac Frederick – Local SEO Expert

        By Mac
        September 4, 2020

        5 Local SEO Tactics You Need to Implement

        5 local SEO tactics you need to implement

        When it comes to running a small business, implementing the right local SEO tactics is paramount for converting more leads to paying customers. If you want to make more sales, receive more phone calls, and welcome more consumer visitations, you need to make sure your business is optimized for geo-specific Google searches. In this article we talk about 5 Local SEO Tactics that can help most small businesses rank higher on Google.

        In other words, if your business appears in well-placed rankings on Google Maps, more locals will deem your business trustworthy and credible, and they’ll be more likely to purchase something there. With all of this in mind, we’re going to discuss the basics of the local SEO tactics that you’d be wise to implement.

        google-local-3-pack-local-seo

        Local SEO Basics

        While the concept of search engine optimization is well-known in 2020, what does the more specific niche of local SEO entail? From a technical standpoint, this is the process of making sure that your website is optimized for geographically-specific keywords; usually, those that describe a company’s locale.

        But how does that look in practice? Well, it’s one thing for someone to Google “bookstores”, and it’s an entirely different thing for them to search for “bookstores in Boston”. The latter represents a local keyword, that will provide information about a query related to a particular area. Apart from this, there are also keywords that Google intersects with GPS data about the user to provide an answer; that’s what happens when you search for “restaurants near me”.

        Most people use Google Maps to find local service providers or product vendors, making the process of optimizing your business for Google Maps via local SEO tactics absolutely crucial. While this is more specific than general SEO, the process adheres to a pretty much identical set of principles.

        When you’re conducting general SEO, you use the help of experts such as WP Full Care to design your website and optimize it to rank higher on regular search queries. Conversely, with local SEO, you’re mostly tweaking your listing on Google Maps. Your goal here is for Google to deem your business as a credible, legitimate enterprise that’s worth presenting to its users.

        local seo basics

        Other Local SEO Factors

        The important web of backlinks that’s crucial for general SEO has its equivalent in local SEO as well, in the form of positive consumer reviews and local citations. Listings on major aggregate websites and social networks such as Facebook Places, Foursquare, or Yelp help as well.

        Just as with general search results, before organic results are displayed, Google has three paid results placed above. So, what does that mean for the importance of local SEO tactics? Are web design and optimization for your listings not as important as paying for an ad? We’ll provide the answer below.

        seo ranking factors

        Local SEO Tactics vs Paid Ads

        When you’re implementing local SEO tactics, there’s always the dilemma of paid advertisements versus local SEO. And this is not a new thing — it’s actually just an extension of a conundrum as old as digital marketing; should you invest in advertising or organic marketing?

        At the end of the day, the answer comes from the relation between time and money. If you want to use local SEO tactics and slowly build an organic following, you will need to invest less money than you would into ads, but it takes far more time to do so.

        On the other hand, paid advertisements produce results in terms of lead conversion pretty much instantly — pay-per-click campaigns are designed to immediately provide you with lots of traffic. The problem here is that you can’t sustain a digital marketing strategy for a long time on paid ads, at least not in any extensive capacity. In other words, this is a tactic, not a strategy.

        Comparatively, the timeline for local SEO campaigns may vary. But one constant is the fact that you can’t expect significant results in less than half a year. And that’s in the very least — usually, it takes up to a year. Paid ads will get you leads much faster, but you can’t sustain that business model for long.

        Cost-efficiency becomes an even bigger issue if you’re facing a lot of niche competition. Ads will become increasingly more expensive as more companies begin competing for the same local keywords. On top of all that, we need to remember that huge numbers of people use ad blockers — Internet users simply want to resist paid advertisements.

        seo vs ppc

        Google Maps Ranking Factors

        When it comes to local SEO tactics, we’ve already described how and why Google Maps listings represent the pinnacle of your local digital marketing strategy. With that in mind, it’s important to note which factors decide your Google Maps rankings and the visibility of your business.

        For one, the optimization of your business’ Google My Business listing is quite crucial. You need to successfully utilize subcategories and categories, and use the proper keywords in the title of your business. You don’t want to compete for geo-specific keywords that are actually too far away compared to the searcher.

        Backlinks are also important, as we’ve already mentioned, though not in the traditional sense that you’re used to with General SEO. Here, we’re talking about inbound links that connect you to relevant niche blogs, review aggregates, and reputable authority sources on your niche subjects.

        While on the subject of user reviews, Google’s algorithm is extremely passionate about the essence of these reviews, meaning both their quantity and their quality. For instance, Google notices how diverse user reviews are. This means that you’ll have better rankings if your business receives reviews on a wider variety of review websites.

        Besides that, you also need to deal with the proper on-page optimization; the content you post needs to be optimized for your niche, as well as your phone number, address, and name.

        optimize-your-gmb-listing-for-google-maps

         

        For more of our Momentum Monday blogs on digital marketing, SEO, and Google My Business, subscribe to us.

        If you have any comments or questions, leave them down below. If this was helpful, let us know.

        Written by: Mac Frederick – Local SEO Expert

        [email protected]

        (215) 876-2954

        By Mac
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