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SEO

November 16, 2020

Optimizing Blogs for SEO Content

This week Learn about Optimizing Blogs for SEO Content & Internal Linking.

Welcome back to another Momentum Monday Marketing blog! If you have a WordPress website or blog then you’ll want to learn more about Optimizing Blogs for SEO Content.

For a visual representation of what we go through in this blog, watch our video tutorial. Follow us on Facebook or Instagram, and subscribe to us on YouTube.

Getting Started with a WordPress Blog

To get started, log into your website provider or builder. In this tutorial, we’ll be using our WordPress website. You may have a different provider such as Weebly or Wix. While these builders have different infrastructure and setup, you should still be able to follow the steps that we take as long as your website has basic features such as blog posting and plugin capabilities. These are great and common web design platforms for small businesses.

Once you’ve logged in, navigate to your blog posts and choose the specific blog that you want to optimize. This blog should fall under a topic cluster.

Creating a topic for your SEO Content

A topic cluster is a main topic that houses various content on your blog. 

The specific content that is grouped into a topic cluster, referred to as cluster content, all falls under one topic shared among the cluster content, which is called pillar content.

Cluster content is beneficial for SEO mapping as it falls under pillar content that is related to keywords. Using an SEO and user-friendly cluster content blog will allow you to more easily rank under keywords on Google.

When you’ve chosen your cluster content blog, you can start optimizing it by tailoring it for SEO.

To rank on Google, make sure that you have your keyword located somewhere in the blog title. You need search engines to understand the topic when Optimizing Blogs for SEO Content.

SEO Topic Cluster

HubSpot is a great resource to learn more about Inbound Marketing using SEO Cluster Content.

Optimizing Your Blog for SEO

We recommend implementing Yoast SEO premium, a WordPress plugin that aids in SEO optimization by providing additional features to make your content SEO friendly. 

The core principles we recommend to focus on when optimizing your blog include:

  • Metadata, Title, and Description
  • Image Tag and Compression
  • Internal and External Linking
  • Keyword Focused Content
  • User Experience
  • Conversion Actions

Use the SEO analysis provided by Yoast SEO premium to make sure that you’re optimizing each principle accordingly.

When revising your metadata, title, and description, be sure that your targeted keyword is located in your blog title and description. Keep the content of your blog keyword focused. Make sure the keyword that you want to target is effectively used throughout your blog.

yoast seo metadata

Be sure to compress any images in your blog. Images smaller in size allow for faster page loads and take up less space on your website. You can tag your images as well if they’re location-based.

If you include images or YouTube videos in your blog, consider the plugin, Lazy Load. This plugin can help your website load faster, which is another important feature for SEO ranking.

lazy load seo

Internal and external linking involves implementing links to other pages on your blog as well as to pages outside of your blog. This is essential when optimizing blogs for SEO content by giving authority to your post.

Add conversion actions, CTAs (call to actions), to further engage your audiences. Present service-related actions that you would like potential business customers or clients to take, such as email or newsletter opt-ins.

When you’ve fully optimized your blog, use the Yoast SEO Analysis to review it. You want every principle on the plugin to appear green. This means that each component has been optimized to its full potential.

Analyze WordPress’s innate Publish side panel. Its Readability and SEO features should also appear green. This means that your blog is SEO and user friendly, which will allow it to rank higher.

When ready, save your changes and publish the blog. To add the blog to your website menu, navigate to the Appearance tab on WordPress. Under this tab, navigate to the Menus tab, and then Posts. Once you’ve located your blog, drag and place it where you want it.

When ready, save your changes and publish the blog. To add the blog to your website menu, navigate to the Appearance tab on WordPress. Under this tab, navigate to the Menus tab, and then Posts. Once you’ve located your blog, drag and place it where you want it.

publish seo blog post
Thanks for Learning about Optimizing Blogs for SEO Content

If you want to learn more about Optimizing Blogs for SEO, Local SEO, or general Digital Marketing then join our Email List or schedule a call or demo with us. We also provide a free marketing audit and more!

Welcome to the Momentum Monday Marketing Blog!

Every week we share marketing tips and tricks related to helping small businesses grow online.

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    By Mac
    September 14, 2020

    How to Add Pixels to Squarespace for Facebook & Google

    How to Add Pixels to Squarespace for Facebook & Google

    Welcome to another Momentum Monday blog! Today, we’re going to look at How to add Pixels to Squarespace for Facebook & Google! The Google Analytics code and Facebook pixel can help you keep track of your website’s performance based on data collected in your accounts. Having access to this vital information can help you better optimize your website and improve your business success.

    For a visual representation of what we go through in this blog, watch our video tutorial below. Follow us on Facebook, Instagram, & Twitter, and subscribe to us on YouTube to get weekly tips, tricks, and hacks that can help you better optimize your business.

     

     

    Getting Started with Squarespace Pixels

     

    Log into your Squarespace account to get started. When logged in, locate the dashboard panel on your account homepage. 

    Squarespace web design settings

    • This panel is located on the left side of the page, listing the various features of your Squarespace account such as Pages, Design, Commerce, Marketing, and more. 
    • Closer to the bottom of the panel, you should see Analytics listed. This is the feature that shows you the traffic data and insights of your website helping you evaluate its performance. 
    • In order to get this data displayed on the Analytics page, you need to add the Google Analytics code from your Analytics account. To start this process, go back to the dashboard panel on your Squarespace account homepage. 
    • Locate Settings listed at the bottom of the panel. Next, navigate to Advanced listed at the bottom of the Settings panel.
    • On the following panel, you will see a number of new features such as External API Keys, Developer API Keys, Code Injection, URL Mappings, and more.

    squarespace google analytics id

     

    These various features allow you to add or edit parts of your website in different ways that affect your website on the backend. 

    Navigate to External API Keys, and notice the Google Analytics Account Number box at the top of the new panel. By entering your Analytics account number into this box, you will enable Google Analytics on your Squarespace website. 

     

    Adding Your Google Analytics Tracking ID to Squarespace

     

    To collect your Analytics account number, log into your Analytics account.

     

    If you don’t have a Google Analytics account, you need to create one using either your Gmail account information or your Google Business account information. 

    Google Analytics new property

     

    As you’re logged in to your Google Analytics account, navigate to the Admin feature listed at the bottom of the left sidebar on your account homepage. 

    If you already have an admin account created, then you are set to continue to the next step. 

    If not, you need to create an admin account by selecting the Create Account button at the top of the page.

    Creating Google Analytics for Squarespace

    • Fill out the necessary fields, such as your name and the checkboxes you want, then continue onto the next page.
    • On the following page, select what you’re creating your account for (either website, mobile app, or both). Since this will be for your Squarespace website, choose the website option. 
    • Once finished, complete the property setup on the next page. The property setup requires you to add your website name, website URL, website industry category, and website time zone. 
    • While logged in to your Google Analytics account, navigate to the Admin feature listed at the bottom of the left sidebar on your account homepage. 

     

    If you already have an admin account created, then you are set to continue to the next step. Make sure to setup all these accounts properly when learning how to add pixels to Squarespace. You’ll need these accounts for more than your website.

    If not, you need to create an admin account by selecting the Create Account button at the top of the page. Fill out the necessary fields, such as your name and the checkboxes you want, then continue onto the next page. 

    On the following page, select what you’re creating your account for (either website, mobile app, or both). Since this will be for your Squarespace website, choose the website option. 

    When finished, complete the property setup on the next page. The property setup requires you to add your website name, website URL, website industry category, and website time zone. 

    After filling out the property setup, hit the Create button, and accept the necessary terms and conditions. Your admin account should now be available. 

    The admin homepage is split up into three parts, Admin, Property, and View. Attached to each admin account are different properties (websites or apps). 

    Google Analytics Pixel ID

    The website you added when creating your admin account, your Squarespace website, should be the property attached to your admin account. 

    Navigate to Property Settings, listed as an option beneath the Create Property button. You should see the Analytics Tracking ID for your website as the very first set of information listed. Copy the Tracking ID. This is what should be pasted into the Google Analytics Account Number box on the External API Keys page of the advanced settings of your Squarespace website.

    Paste the Tracking ID into the box, then hit the Save option that appears in the top left corner of the panel. Once you have done this, Google Analytics has successfully been enabled on your Squarespace website.

    To learn how to add the Facebook pixel to your Squarespace website, move onto the next steps.

     

    Adding Your Facebook Pixel to Squarespace

    It’s imperative to properly add your pixels to squarespace for optimized marketing and advertising. So, on your Squarespace account homepage, navigate to Marketing listed on the panel. On the following panel, go to Facebook Pixel & Ads listed near the bottom. This is where you need to paste the Facebook pixel in order to connect your Facebook business account to your Squarespace website.

    To retrieve the Facebook pixel, log into your Facebook business account. On the initial page, select the business account of your website. On the following page, select the Business Settings button in the top right corner.

    Your business account settings should display the Facebook page of your Squarespace website.

    Getting your Facebook Pixel

     

    Go to Pages listed on the left sidebar of your Business Settings, then locate your website’s Facebook page. If the Facebook page for your website is not listed, your account may not be attached or given access to it, or the page may not exist. Hit the Add button next to the Pages search box, and select the appropriate option. If your page already exists, all you need to do is add it or request access to it. However, if it doesn’t exist, you will need to create it. If requesting access to the page, approval for it may take some time, but if you are already the admin of the page, your request will be approved automatically.

    Once your page access is situated, locate Data Sources listed on the left sidebar of the Business Settings. Under

    Connect Facebook Pixel to Squarespace

    neath Data Sources, locate the Pixels option, and navigate to it. 

    This feature allows you to create and name the Facebook pixels for each page. If a pixel does not exist for your page, add one by hitting the Add button next to the Pixels search box. Fill out your pixel name and enter your website URL, then continue. 

    Next, you will be given the option to either manage your business page and set up the pixel later, or set up your pixel now. If you are following along with this blog presently, choose the option to set up your pixel now. Instead, if you want to come back to this tutorial at another time, choose the latter option. 

    The following page will give you the option to add your code to your website by either using partner integration, manually adding the code yourself, or emailing a developer with instructions and documentation for installation. Choose to add the code using partner integration, and select Squarespace as your partner.

    Your following page will tell you to implement the code on Squarespace by navigating to Code Injection. This is not correct, though. To follow the proper steps, skip to the next page where you will find your Facebook pixel ID listed in the second step. Copy your pixel ID. 

    Navigate back to your Squarespace website, and under Facebook Pixel & Ads, paste your pixel ID. Hit Save to finalize.

    Then navigate back to your Facebook business account. On the next page, paste your website URL into the appropriate box to send traffic to it and verify the connection. If the connection is working, it will show up as “Active” (this takes a few seconds to load.)

    Once verified, you have completed the process!

     

    Verifying the Google Analytics Code and Facebook Pixel

    To double check whether the Analytics tag and Facebook pixel are active, you can use the Google Chrome extensions, Facebook Pixel Helper and Google Tag Assistant. Using these extensions will help you verify the existences of the tag and pixel on your website. 

    Now you’re done!!

     

    Thanks for Reading our latest Marketing Blog on How to Add Pixels to Squarespace for Facebook & Google!

     

    For more information on Digital Marketing, SEO, Web Design and more please subscribe to us.

    If you have any comments or questions, leave them down below. 

    Written by: Mac Frederick – Local SEO Expert

    By Mac
    September 4, 2020

    5 Local SEO Tactics You Need to Implement

    5 local SEO tactics you need to implement

    When it comes to running a small business, implementing the right local SEO tactics is paramount for converting more leads to paying customers. If you want to make more sales, receive more phone calls, and welcome more consumer visitations, you need to make sure your business is optimized for geo-specific Google searches. In this article we talk about 5 Local SEO Tactics that can help most small businesses rank higher on Google.

    In other words, if your business appears in well-placed rankings on Google Maps, more locals will deem your business trustworthy and credible, and they’ll be more likely to purchase something there. With all of this in mind, we’re going to discuss the basics of the local SEO tactics that you’d be wise to implement.

    google-local-3-pack-local-seo

    Local SEO Basics

    While the concept of search engine optimization is well-known in 2020, what does the more specific niche of local SEO entail? From a technical standpoint, this is the process of making sure that your website is optimized for geographically-specific keywords; usually, those that describe a company’s locale.

    But how does that look in practice? Well, it’s one thing for someone to Google “bookstores”, and it’s an entirely different thing for them to search for “bookstores in Boston”. The latter represents a local keyword, that will provide information about a query related to a particular area. Apart from this, there are also keywords that Google intersects with GPS data about the user to provide an answer; that’s what happens when you search for “restaurants near me”.

    Most people use Google Maps to find local service providers or product vendors, making the process of optimizing your business for Google Maps via local SEO tactics absolutely crucial. While this is more specific than general SEO, the process adheres to a pretty much identical set of principles.

    When you’re conducting general SEO, you use the help of experts such as WP Full Care to design your website and optimize it to rank higher on regular search queries. Conversely, with local SEO, you’re mostly tweaking your listing on Google Maps. Your goal here is for Google to deem your business as a credible, legitimate enterprise that’s worth presenting to its users.

    local seo basics

    Other Local SEO Factors

    The important web of backlinks that’s crucial for general SEO has its equivalent in local SEO as well, in the form of positive consumer reviews and local citations. Listings on major aggregate websites and social networks such as Facebook Places, Foursquare, or Yelp help as well.

    Just as with general search results, before organic results are displayed, Google has three paid results placed above. So, what does that mean for the importance of local SEO tactics? Are web design and optimization for your listings not as important as paying for an ad? We’ll provide the answer below.

    seo ranking factors

    Local SEO Tactics vs Paid Ads

    When you’re implementing local SEO tactics, there’s always the dilemma of paid advertisements versus local SEO. And this is not a new thing — it’s actually just an extension of a conundrum as old as digital marketing; should you invest in advertising or organic marketing?

    At the end of the day, the answer comes from the relation between time and money. If you want to use local SEO tactics and slowly build an organic following, you will need to invest less money than you would into ads, but it takes far more time to do so.

    On the other hand, paid advertisements produce results in terms of lead conversion pretty much instantly — pay-per-click campaigns are designed to immediately provide you with lots of traffic. The problem here is that you can’t sustain a digital marketing strategy for a long time on paid ads, at least not in any extensive capacity. In other words, this is a tactic, not a strategy.

    Comparatively, the timeline for local SEO campaigns may vary. But one constant is the fact that you can’t expect significant results in less than half a year. And that’s in the very least — usually, it takes up to a year. Paid ads will get you leads much faster, but you can’t sustain that business model for long.

    Cost-efficiency becomes an even bigger issue if you’re facing a lot of niche competition. Ads will become increasingly more expensive as more companies begin competing for the same local keywords. On top of all that, we need to remember that huge numbers of people use ad blockers — Internet users simply want to resist paid advertisements.

    seo vs ppc

    Google Maps Ranking Factors

    When it comes to local SEO tactics, we’ve already described how and why Google Maps listings represent the pinnacle of your local digital marketing strategy. With that in mind, it’s important to note which factors decide your Google Maps rankings and the visibility of your business.

    For one, the optimization of your business’ Google My Business listing is quite crucial. You need to successfully utilize subcategories and categories, and use the proper keywords in the title of your business. You don’t want to compete for geo-specific keywords that are actually too far away compared to the searcher.

    Backlinks are also important, as we’ve already mentioned, though not in the traditional sense that you’re used to with General SEO. Here, we’re talking about inbound links that connect you to relevant niche blogs, review aggregates, and reputable authority sources on your niche subjects.

    While on the subject of user reviews, Google’s algorithm is extremely passionate about the essence of these reviews, meaning both their quantity and their quality. For instance, Google notices how diverse user reviews are. This means that you’ll have better rankings if your business receives reviews on a wider variety of review websites.

    Besides that, you also need to deal with the proper on-page optimization; the content you post needs to be optimized for your niche, as well as your phone number, address, and name.

    optimize-your-gmb-listing-for-google-maps

     

    For more of our Momentum Monday blogs on digital marketing, SEO, and Google My Business, subscribe to us.

    If you have any comments or questions, leave them down below. If this was helpful, let us know.

    Written by: Mac Frederick – Local SEO Expert

    [email protected]

    (215) 876-2954

    By Mac
    August 17, 2020

    How to Request Access to a Google My Business Page

    How to Request Access to a Google My Business Page

    Welcome back to another Momentum Monday marketing blog! Today, we’re going to look at How to Request Access to a Google My Business Page, whether it’s the page of your own business or another business that you own or manage. This video is meant for business owners and digital marketers so that you can quickly request access and manage a GMB account.

    In order for you to gain access to another Google My Business page, you must go through a process of approval. For a visual representation of what we go through in this blog, watch our video tutorial. Follow us on Facebook, Instagram, & Twitter, and subscribe to us on YouTube to get weekly tips, tricks, and hacks that can help you better optimize your business.

    Getting Started with Google My Business

    Before we get started, feel free to read through the help article on this tutorial provided by Google. The concise guide provides a brief video alongside links that help break things down for users looking to gain access to a Google My Business page. For our hands-on, detailed tutorial, continue following our steps below.

    To begin, search the business name on Google. The Google My Business page will show up on the right sidebar. Navigate to the lower portion of the page to the hyperlink that reads “Own this business?”. This option will allow you to request access to the business page. Simply click the hyperlink to get started.

     

    Requesting Access to a GMB Account

     

    The following page will notify you that the listing has already been claimed. You are given the option to either recover the page if you are its original owner (and if you’ve lost access to it), or request access to the page as an affiliated user. For the purpose of this tutorial, select the button “Request Access”.

    If you are the original owner of the account, follow the Account Recovery guide if needed.

    request access to gmb listing

    Fill out the following form, which gives you the option to choose the type of access you are seeking (management or ownership), the type of relationship you have with the business, your name, agency name, and phone number.

    requesting access to a gmb account

    Request Approval to Manage the GMB Account

     

    When ready, hit the “Submit” button to send in your request form. Your request is sent to the current owner of the Google My Business page. Once they approve it, you are given access to manage the page. If the current owner of the page does not approve your request after three days, Google will contact you with an alternative way to verify your affiliation so you can gain access to it. 

     

    submit gmb management request

    When your request is approved, you will receive an email that notifies you and directly gives you access to edit the page. Follow the email instructions to successfully begin editing and optimizing the Google My Business page.  Learn more about Local SEO Management on our services page. 

    For more of our Momentum Monday blogs on digital marketing, SEO, and Google My Business, subscribe to us.

    If you have any comments or questions, leave them down below. If this was helpful, let us know.

    Written by: Mac Frederick – Local SEO Expert

    By Mac
    June 23, 2020

    How To Add Google Tag Manager To A Squarespace Website

    How To Add Google Tag Manager To A Squarespace Website

    Welcome to another Momentum Monday! Today we’re going to look at how to add Google Tag Manager to your Squarespace website. Google Tag Manager allows you to oversee all of the tags featured on your website under one platform. Using features called containers, GTM can track data on your website such as conversions, remarketing, site analytics, and the like.

     

    Getting Started with Google Tag Manager

    To begin, you will need to create a Google Tag Manager account. You can easily do so using an existing Google Business account or Gmail account. If you already have an account, simply login. Once inside GTM, you will see that it gives you the ability to have multiple manager accounts. You can make different accounts based on what you intend to use them for. In this tutorial, we’re using an account to place, what is called a GTM container, on a Squarespace website. A container is code that includes all of the tags, triggers, and variables on your website.  You will be placing a GTM container on the backend of your Squarespace website.

    How to Setup and Index Your Squarespace website using Google Search Console

     

     

    To create a new account, select the Create Account button in the top right corner. When creating your account, be sure to fill out the information, such as account name, location, and container name. Since you are creating this for your website, when choosing the target platform, select Web.

     

    google tag manager creation

     

    Finally, hit the Create button, and accept the GTM Terms and Conditions. Immediately after accepting the Terms and Conditions, the GTM installation code should pop up. This will need to be copied and pasted into your website’s header and footer.

     

    create gtm account

     

     

    Finally, hit the Create button, and accept the GTM Terms and Conditions. Immediately after accepting the Terms and Conditions, the GTM installation code should pop up. This will need to be copied and pasted into your website’s header and footer.

    Installing GTM on Your Squarespace Website

    Login to your Squarespace website, navigate to Settings, and then Advanced. From there, navigate to Code Injection. On the left sidebar, you should see the header and footer of your website. To install the GTM container on your website, copy and paste the header code from GTM into your website header box. After, copy the body code from GTM into your website footer box. Finally, save your Squarespace website.

    adding gtm code

    Testing Your GTM Code

     

    To make sure the container is up and running, you want to test it. There are two ways you are able to test if the Google Tag Manager container is working properly. 

     

    Head back to your Google Tag Manager account. Navigate to Workspace, and select the Preview button in the top right corner. Now, simply refresh your website page. You should see the Google Tag Manager preview on your website, which means the container has been properly installed.

     

    You can also test the container by using the Google Tag Assistant Chrome extension. This allows you to verify Google tags that have been placed on pages. Download the Tag Assistant extension. This only works on the Google Chrome browser. Once the extension has been downloaded, make sure to enable it. Refresh your website page. The tag assistant should display that the GTM container is active.

     

    We hope this helped! If you have any questions or comments, be sure to leave them down below. 

    Happy Monday!

     

    Thanks for taking the time to read and learn How to Add Google Tag Manager to a Squarespace website. This is part of our SEO marketing blog series with our Momentum marketing blogs. If you have any questions, comments, or concerns, feel free to leave them in the comment section, or contact us.

     

    Happy Monday! 

    Mac Frederick

    [email protected]

    (215) 876-2954

    By Mac
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