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Small Business

November 16, 2020

Optimizing Blogs for SEO Content

This week Learn about Optimizing Blogs for SEO Content & Internal Linking.

Welcome back to another Momentum Monday Marketing blog! If you have a WordPress website or blog then you’ll want to learn more about Optimizing Blogs for SEO Content.

For a visual representation of what we go through in this blog, watch our video tutorial. Follow us on Facebook or Instagram, and subscribe to us on YouTube.

Getting Started with a WordPress Blog

To get started, log into your website provider or builder. In this tutorial, we’ll be using our WordPress website. You may have a different provider such as Weebly or Wix. While these builders have different infrastructure and setup, you should still be able to follow the steps that we take as long as your website has basic features such as blog posting and plugin capabilities. These are great and common web design platforms for small businesses.

Once you’ve logged in, navigate to your blog posts and choose the specific blog that you want to optimize. This blog should fall under a topic cluster.

Creating a topic for your SEO Content

A topic cluster is a main topic that houses various content on your blog. 

The specific content that is grouped into a topic cluster, referred to as cluster content, all falls under one topic shared among the cluster content, which is called pillar content.

Cluster content is beneficial for SEO mapping as it falls under pillar content that is related to keywords. Using an SEO and user-friendly cluster content blog will allow you to more easily rank under keywords on Google.

When you’ve chosen your cluster content blog, you can start optimizing it by tailoring it for SEO.

To rank on Google, make sure that you have your keyword located somewhere in the blog title. You need search engines to understand the topic when Optimizing Blogs for SEO Content.

SEO Topic Cluster

HubSpot is a great resource to learn more about Inbound Marketing using SEO Cluster Content.

Optimizing Your Blog for SEO

We recommend implementing Yoast SEO premium, a WordPress plugin that aids in SEO optimization by providing additional features to make your content SEO friendly. 

The core principles we recommend to focus on when optimizing your blog include:

  • Metadata, Title, and Description
  • Image Tag and Compression
  • Internal and External Linking
  • Keyword Focused Content
  • User Experience
  • Conversion Actions

Use the SEO analysis provided by Yoast SEO premium to make sure that you’re optimizing each principle accordingly.

When revising your metadata, title, and description, be sure that your targeted keyword is located in your blog title and description. Keep the content of your blog keyword focused. Make sure the keyword that you want to target is effectively used throughout your blog.

yoast seo metadata

Be sure to compress any images in your blog. Images smaller in size allow for faster page loads and take up less space on your website. You can tag your images as well if they’re location-based.

If you include images or YouTube videos in your blog, consider the plugin, Lazy Load. This plugin can help your website load faster, which is another important feature for SEO ranking.

lazy load seo

Internal and external linking involves implementing links to other pages on your blog as well as to pages outside of your blog. This is essential when optimizing blogs for SEO content by giving authority to your post.

Add conversion actions, CTAs (call to actions), to further engage your audiences. Present service-related actions that you would like potential business customers or clients to take, such as email or newsletter opt-ins.

When you’ve fully optimized your blog, use the Yoast SEO Analysis to review it. You want every principle on the plugin to appear green. This means that each component has been optimized to its full potential.

Analyze WordPress’s innate Publish side panel. Its Readability and SEO features should also appear green. This means that your blog is SEO and user friendly, which will allow it to rank higher.

When ready, save your changes and publish the blog. To add the blog to your website menu, navigate to the Appearance tab on WordPress. Under this tab, navigate to the Menus tab, and then Posts. Once you’ve located your blog, drag and place it where you want it.

When ready, save your changes and publish the blog. To add the blog to your website menu, navigate to the Appearance tab on WordPress. Under this tab, navigate to the Menus tab, and then Posts. Once you’ve located your blog, drag and place it where you want it.

publish seo blog post
Thanks for Learning about Optimizing Blogs for SEO Content

If you want to learn more about Optimizing Blogs for SEO, Local SEO, or general Digital Marketing then join our Email List or schedule a call or demo with us. We also provide a free marketing audit and more!

Welcome to the Momentum Monday Marketing Blog!

Every week we share marketing tips and tricks related to helping small businesses grow online.

Subscribe to our YouTube and turn on your post notifications to be the first to learn more about our marketing videos and strategies!

    By Mac
    November 2, 2020

    How to Add Negative Keywords to Google Ads

    This week Learn How to Add Negative Keywords to Google Ads to Help Increase Your ROI.

    Welcome back to another Momentum Monday Marketing blog! If you use Google Ads and want to increase your CTR, Conversion Rate, and ROI then you need to learn How to Add Negative Keywords to Google Ads.

    For a visual representation of what we go through in this blog, watch our video tutorial. Follow us on Facebook or Instagram, and subscribe to us on YouTube.

    Getting Started with Google Ads

    When running an advertising campaign using Google Ads to promote your products and services, use relevant keywords that are likely to attract the appropriate audience. When people search these keywords on Google, your ads will show up in the search results. Negative keywords are search terms filtered out of your advertising campaigns or ad groups. These include keywords that detract from the goal of your advertising campaign.

    Google for Business allows all types of business owners to use Google search ads to create ads, audiences, campaigns and more!

    What are Google Ads?

    Google allows businesses to advertise with them using search ads, display ads, videos and more.

    You can use Google ads search campaigns by using keywords to target customers looking for your products or services.

    Log into Google Ads

    For example, if you intend to get more sales for your business through your campaign, you want to refrain from using research-based keywords.

    These types of keywords include terms such as “what is” or “how to”. People searching these terms typically have the intention of researching or learning more about a product or service, rather than directly purchasing it. If your goal is to gain sales through your advertising campaign, negative keywords such as research-based terms would attract leads that will likely not turn into direct sales. 

    When you add negative keywords to a campaign, your ads will not show up in the search results of those keywords. Adding negative keywords can be significantly helpful because it prevents you from wasting your ad campaign’s budget and losing out on profits.

    new google ads login

    To get started, log into your Google Ads account. On the left hand panel, navigate to your campaigns. You can choose a specific campaign or select “Campaigns” to navigate to all of your campaigns.

    Adding Negative Keywords to Google Ads

    Next, navigate to “Keywords” on the left-hand panel. In the drop-down list, navigate to “Negative Keywords”. This will take you to your list of negative keywords. You can manually create a list, or you can save keywords to a list. Use the blue plus button in the top left corner to add your negative keywords. 

    You can also pick negative keywords from keywords that are already active in your campaign. To do so, navigate to “Search Keywords” in the left-hand panel. Here, you can see the list of keywords that are currently active.

    Once you’ve uploaded your list, Facebook will attempt to match all of the information accurately. If some information needs to be corrected, you will need to manually complete it. See the adjacent tab that reads “Actions needed”. To manually match the rest of your list information, simply click the tab and complete the necessary actions.

    When you’re ready, select “Upload and Create.”

    How to Add Negative Keywords to Google Ads

    Adding Negative Keywords to Google Ads help you save money on clicks while increasing ROI

    Go through your existing keywords and analyze which keywords are the most relevant to not only your products and services, but also the goal of your advertising, whether it be to gain more sales, phone calls, or leads.

    Once you’ve identified which of your keywords are negative, check the box next to each one of them. Notice the option “Add as a negative keyword” at the top of the list. Select it to change the keywords to negatives. You can either add them to a campaign or add them as a negative keyword list. You can then apply the negative keyword list to a campaign.

    Once you’ve uploaded your list, Facebook will attempt to match all of the information accurately. If some information needs to be corrected, you will need to manually complete it. See the adjacent tab that reads “Actions needed”. To manually match the rest of your list information, simply click the tab and complete the necessary actions.

    When you’re ready, select “Upload and Create.”

    google ads negative keywords

    Adding Negative Keywords to Google Ads help you save money on clicks while increasing ROI

    Thanks for Learning How to Add Negative Keywords to Google Ads

    If you want to learn more about How to Add Negative Keywords to Google Ads then join our Email List or schedule a call or demo with us. We also provide a free marketing audit and more!

    Welcome to the Momentum Monday Marketing Blog!

    Every week we share marketing tips and tricks related to helping small businesses grow online.

    Subscribe to our YouTube and turn on your post notifications to be the first to learn more about our marketing videos and strategies!

      By Mac
      July 28, 2020

      How to Grow Your Business During COVID

      Learn how to Grow Your Business During COVID using my 5 Key Principles that allowed me to 2X BOTH my companies amidst the Coronavirus.

       

      In the video and blog below I explain How to Grow Your Business Business During COVID using 5 methods I used to Double the Revenue of BOTH my companies in just a few months.

      If you dont feel like reading you can watch my 10-minute video, but I go into gritty detail with the written story below.

      Hi, my name is Mac Frederick and I’m a 30-year-old entrepreneur living in Philadelphia. 5 years ago I was fired from my dream job at Google for starting a small agency on the side. This forced me to go all-in on becoming a full-time entrepreneur and small business owner. A few months later I moved to Philadelphia, PA and started Momentum Digital and Phone Repair Philly. I started both these companies really out of necessity, but thinking back, all I did was take my skillset and passion in starting a business to make money.

      I’ll spare you the details and setbacks, but the past few years haven’t been easy; full of ups-and-downs, losing clients, hiring and firing, getting burnt out and many long nights. Even though Momentum Digital was voted #33 Fastest Growing Business in 2019, and Phone Repair Philly won Best of Philly in 2018, it doesn’t mean life has been full of victories…. it’s really been more the opposite. I’ve enjoyed both pains and triumphs. It’s part of the journey. Yet, it wasn’t until this disaster of 2020 (as people say) that I’ve truly made a difference in growing my companies.

      Grow Your business during COVID.    Best of Philly

      Growing a company isn’t easy, especially if you don’t have adequate resources: time, money, people (for starters). Naturally, growing TWO businesses at the same time can be even more daunting and counterproductive. Your time is split. Your attention is split. Nothing really ever comes together.

      So let me get into the details. You can skip the new few paragraphs about the backstory leading up to the virus.

      At the end of 2019 I was really burnt out. In late August I took a 2-week trip to London, Croatia (Yacht Week), and Thailand. It was amazing. Before leaving I had 1000 plates spinning. Imagine all your anxieties surfacing at once. Right before I left I was in the process of signing a new partner with Momentum who could help run the business. She quit and backed out the day I left. On top of that, my assistant/manager was having a nervous breakdown and on the verge of quitting. I tried to save what I could but my bags were already packed and I needed an escape.

      Mac iPhone Repair

      The trip was incredible and just what I needed. Halfway through the trip my phone exploded as I was on a sailboat in the Adriatic Sea. All I could do is laugh. Funny, I know. The guy who owns a phone repair shop was stranded with a broken phone. Instead of fixing it I said ‘Fuck it’ and went without it. I cut myself off from both companies. My thought process is that I was over it. I was burnt out and if the companies failed then whatever, I would build them back up and restart. That’s the worst that could happen … and it basically did.

      Upon my return I felt rejuvenated. However, nothing was right at home. I had a few contractors and employees quit from both companies. I found some others slacking and/or stealing, and had to cut bait with them as well. At this point Phone Repair Philly had been keeping me financially afloat, but it was losing money at this point too. So I decided to focus back on that company and rebuilt Momentum later.

      December rolled around and I was audited by the State of PA. Not random though, as one of the guys I fired tried to claim Unemployment. I denied it and was subsequently audited. Imagine the joy! What was I to do now? Give up? Throw in the towel? Well, I guess quite the opposite. I had 3 shops at the time and decided to work one more myself as it was struggling. So through December and January I started getting more involved in the day-to-day operations and going through the finances. I started making some changes and found out 3 more people had been stealing. They were immediately fired, leaving me with 5 employees, which was half the amount I had months prior but with the same amount of locations. Luckily I passed the UC audit, but now I was forced to work one of my locations full-time.

       

      Cue the Coronavirus…

      In late January of 2020 I had just fired 3 more employees for stealing, passed the tax audit, and started working one of my shops full-time, that of which used to be producing $30,000 per month and just finished last month with a measly $13,000. Pathetic. I was legitimately shopping around to move locations because I thought the location was the issue. During this time period I heard from some Chinese manufacturers that some plants were shutting down early to some Coronavirus going on. I thought it was a novel name and nothing more than a sign for me to stock up on parts. So here I am, buying mass amounts of inventory on credit, hoping for the best.

      Philly coronavirus closed

      At this same time Momentum had become the ugly ducking bringing in less than $20k per month. I had a few clients and a few contractors. My team had fallen apart and I was over it, waiting for some saving grace. Maybe the only reason that I’m not embarrassed to say all this is because I was able to turn both companies around, but it wasn’t easy.

       

       

      So here’s what happened next …

      I went back to rest on my laurels. Back to what got me started. Back to my first time making money in 2011 fixing phones on campus at Penn State. I started fixing phones and devices in my one shop every day and working on Momentum in my spare time. For the next few months I focused on these 5 Core Aspects leading to How I Doubled My Businesses During COVID.

      Here are the 5 Core Tactics to Growing My Business during COVID

       

      #1) Luck & Good Fortune

      Okay, so this isn’t a tactic. Let’s be honest and call a spade a spade. Sometimes in life you need to get lucky. So how did I get lucky? Well, for starters I passed the UC Audit without owing any money to the state. This also allowed me to fix some things I was doing wrong and get certain aspects of my business and payroll straightened up. I cut the fat so to speak, and learned more about my businesses.

      More importantly, as COVID hit, I was scared of being forced to shut down. I specifically remember telling myself I wasn’t going to shut down even if required. Nonetheless, the State & Local Government declared my business as essential, since we fix many devices for first line defense, healthcare, and local government employees.

      covid essential business

      Not only were we allowed to stay open, many competitors had to shut down, including Apple, Carrier Stores, and other 3rd party electronics shops. This meant anybody looking for electronics repair or phone related issues found us (using Google mostly). Being able to acquire these new customers was vital not only to our bottom line, but for future revenue, as our customer service and quality has improved and we will have acquired life-long customers (repeat revenue).

      Then the riots and looting hit the city. Guess who stayed open and wasn’t hit? Phone Repair Philly. None of our stores or locations were affected at all. Running two of my locations in danger zones kept my business safe.

      Philly riots and looting

      Last but not least, Momentum started picking up for Real Estate marketing as realtors were no longer able to meet buyers in person and were forced to hire digital services for Virtual Tours and Digital Marketing for Real Estate.

       

      #2) Hard Work and Perseverance

      This sounds cliche I know, but it’s true. People say work smarter not harder. Well, it can be both. From February – April, over 3 months, I worked every day over 12 hours per day. This might sound normal to some, and insane to others. For over 2 months straight I worked my Phone Repair Philly shops fixing devices, improving processes, and growing the business. I did it out of necessity. I just fired 3 people and I had 2 employees who didn’t want to work due to Covid concerns. This was my time to step up.

      Hard work

      As an entrepreneur you have to take the good with the bad. True entrepreneurs don’t know anything else. We eat what we kill. We reap what we sow. This was such a blessing in disguise honestly because I had no idea what was going on in the daily operations of my phone repair business and things had been falling through the cracks. Our shops are open daily from 10am to 6pm. However, I came in every day at 8am and worked until 8pm. Sometimes earlier and sometimes later. My shops grew consistently busier as we were the only game in town too. Our traffic for our downtown locations slowed at Center City & University City, but the residential market in Northern Liberties at the location I was working really picked up. During down time and before and after work I’d actually focus on Momentum and growing that business. The cycle seemed endless. Yet, everyone else was at home watching Netflix, doing nothing, while I was working relentlessly. I am grateful for it.

       

      #3) Getting Partners

      Running a business by yourself is more than difficult. It’s tiring. It’s lonely. It’s frustrating. You feel like you have nobody around you and when things are going well you have nobody to celebrate with. When things aren’t going well you have nobody there to cope with. In my opinion, having a business partner not only will improve your business production; it will improve your entire mental outlook. For the past few years I haven’t had a business partner for either company. In 2015 I started Momentum with a friend in LA who ended up losing focus and we fell apart. I bought out his equity before things got ugly. Luckily we’re still friends and have moved on. Phone Repair Philly has never had a partner, or even a manager. A few years ago we were growing and doing well and I attach some of that success to one of my techs who was basically my manager, but I had to let him go for stealing. Since then things have been tough as I can only manage so much on my own. Last year for Momentum I was bringing on a business partner who ended up bailing right before the official paperwork and my trip overseas. Needless to say, it’s been a long winding and lonely road.

      First business partner Momentum Digital

      So over the past two years I have been looking for business partners. I posted on Linkedin, Angels List, Startup Forums, and had endless conversations with friends and mentors. I was at the point where I would literally give up part of my company to bring on someone from scratch to help run either company.

      Less than 3 years ago I hired Sean for Momentum and Joseph for Phone Repair Philly. They were both Sophomores in college. They were brought on as entry level interns. The months and years to follow I noticed similar traits from both of them. They were smart, hard-working, responsible, ambitious, eager to learn, reliable, and focused on getting better. Neither of them came in with the skills or experience to do their job. But they learned. They learned quickly. Those key traits grew on me and I began to understand how much I cared about those characteristics, and about them as people. I actually get along with both of them in many ways. I see myself in them. I can grow with them. We can be a team.

      Early in 2020 I brought up the conversation of bringing them on as partners. Both were very open to and excited by this idea, but they still hadn’t even finished school. So over the next few months I pushed and challenged them to see how they could function as full-time students and employees. They both excelled. When graduation came around I presented them with the opportunity and paperwork. We signed and I gave them gifts and words of appreciation and validation. It was time to grow together. Since then they have been nothing but the best and more than what I could have wished for in a partner. I’m grateful for both of them.

      This goes to show you that it’s important to promote from within based on your culture, values, and your intuition. You don’t need some fancy high-profile resume with tons of experience. You need someone you can train and who is eager to learn and get their hands dirty.

      Sean Boyle partner

       

      #4) Systems and Processes

      NOW is the time to focus on systems, processes and procedures. As a small business owner you spend most of your time working in your business and running your business instead of working on the business. Imagine a world in which you have a bunch of free time to work on all the aspects of your business you have procrastinated on completing. You have soo much to do yet so little time. Well, guess what, now you have the time. You have no choice. This part of the business can be considered growth hacking, which is definitely a key aspect to helping your grow your business during COVID.

      During the Coronavirus over 90% of businesses were forced to close. THIS is the time everyone should have been focusing on the things you haven’t had time to fix. Remember that website you’ve bee trying to rebuild? Remember those classes you wanted to take online? Remember that new vendor or manufacturer you wanted to find? Some of these procedures and systems I was able to create during this time, even as we were still open.

      • Optimizing our website and SEO
        • We began fixing our website for Momentum and Phone Repair Philly. Momentum Digital had
          design and SEO issues I’d been slacking on for months. PRP I updated our content and added a full e-commerce portal and Phone Repair Philly seoprocessing.
        • A lot of our focus lately has been on Local SEO and Google My Business. We have been increasing our relevance, citation and link building, getting more reviews, utilizing Google posts, and posting more content. Our organic local rankings have steadily increased.
      • Creating hiring and onboarding procedures.
        • Both my companies needed a major overhaul for HR. I converted Phone Repair Philly to an S Corp then setup a new payroll system and workers compensation and bonus plan for employees. I also instituted a new background check, shadowing, training, and onboarding system for employees. It’s not perfect, but it’s much better than it was.
        • For Momentum Digital we created a new hiring and recruiting process. We also got help creating new paperwork and contracts for employees and contractors. We finished our taxes and got a new accountant. Then we switched to ADP for payroll.
      • Taking Payments, Payment Processing, Invoicing, and Point of Sale System.
        • For Phone Repair Philly we have been using Square and it’s great and easy to use. I now have it setup to do Payroll, workers compensation, time tracking, inventory tracking and more. I updated our pricing and also a system to send follow-ups and marketing emails. The past few months we really focused on improving our inventory and point of sale customization.
        • For Momentum Digital we also went back to using Square and started setting up more recurring and automated payments to make things easier. We also setup portals with clients for direct deposit ACH transfers.
      • Sales and Marketing
        • Over the past few months I have been running more campaigns on Facebook and Instagram for both companies. We also just brought on a social media manager with design experience who has been adding a lot of value and saving us time.
        • For Phone Repair Philly I’m also in the process of hiring two good sales people to help sell B2B and upsell current customers on buying/selling phones, phone insurance, new carrier plans and more. I expect this to increase gross revenue 25%.
        • For Momentum Digital we keep hiring and training new sales people to help with direct outreach and cold calling real estate agents and small businesses to pitch them on virtual tours. This is getting more traction and leads and the overhead is low as they’re all sales commission based only. We also started using Torch Leads for prospecting and email campaigns then creating landing pages and marketing funnels using High Level. This will drastically increase our automation of lead generation.
      • Organization and Communicationgrowth hacking
        • For both companies we have weekly calls and reporting. We also use Slack and setup systems to track our work and progress. Slack can be overwhelming but its quick and easy to use for team collaboration.
        • Recently I started using BlueFolder for Phone Repair Philly to track customers, work orders, progress and a lot of details. Things were complex and confusing and falling through the cracks before implementing this CRM and Ticket Management system.
        • Momentum Digital is using 17hats for leads, questionnaires, invoicing, and more. It’s a very cheap and useful automation and tracking tool that can be used as a CRM and much more.

      #5) Local SEO

      Over 50% of our leads and customers from both businesses come from Google, and more specifically Local SEO. SEO stands for Search Engine Optimization (organically ranking at the top of Google). The term Local SEO has to do with ranking your business at the top of Google local search results for your products or services. For example, if you search “Digital Marketing agencies philadelphia” and you’re in the center city area you’ll notice Momentum Digital typically shows up it the Local Google Maps 3-Pack. This drive a lot of calls and website visits. Similarly, if you search keywords such as “cell phone repair shops philadelphia”, you’ll get search results that have at least 1 Phone Repair Philly location in the Google Maps 3-pack. These Google search results are very demand driven and lead to more responsive leads and active customers.

      Local SEO is typically categorized and lumped in with SEO, but really it’s the aspect of SEO that focuses on geographically significant results that rank in the Map Pack using your Google My Business account. This account is free to setup and use. In this recent blog I talk about the Google Local SEO Cheat Sheet for small businesses. I recommend watching and reading this content if you want to learn how to rank higher on Google for free, which will lead to more customers.Momentum Digital seo

      A few key aspects we have been focusing on for Local SEO involves managing and optimizing our GMB listing (mentioned above). We are more focused on getting 5-star reviews, adding Google Posts, and adding more overall Local GMB content —- all on a weekly basis. If you master these key aspects then you’ll have you business ranking on Google in no time.

      Contact us at [email protected] or call (215) 876-2954 for more information about Local SEO and Digital Marketing for your small business.

      Recap of How You Can Grow Your Business During COVID

      First you need to stop playing the victim game. We’ve all had rough patches, some more than others. And yes, this has to be one of the worst, BUT are you just going to give up and lose your business? No. Not me. Not ever. So, get back on that horse and focus on these areas of your business during this time.

      1. Good Fortune — Do the right thing and eventually you’ll be rewarded. Keep your intentions clear.
      2. Work Hard — Don’t give up. Now is the time to focus and work overtime on key aspects of your business and ways to pivot.
      3. Get Partners — Hire from within and grow your team and marketing partners to grow your business.
      4. Build Systems & Processes — Fix all the things you’ve been slacking on. Work on the hard things that will make a huge difference.
      5. SEO — This is a way to get more business and customers online, and for free, without having to pay for marketing.

       

      Thanks so much for reading this article! I hope this was helpful and informative. Trust me when I say if you’ve read this far than that means this is important to you, and me, and that I have been in your shoes.

      Time to put your head down and put in the work.

      My name is Mac Frederick and I’m a small business entrepreneur and digital consultant. You can find me on Instagram (@MacFrederick) Linkedin, Facebook and more!

      [email protected]

      By Mac
      July 27, 2020

      Verify Google My Business Account with a Postcard

      Learn How to Verify Google My Business Account with a Postcard

      Welcome to another Momentum Monday. Today, we’re going to look at how to verify a Google My Business account using the postcard you receive at your business address.

       

       

      Create a Google My Business Account

       

      The first step is to create a Google My Business account if you have not already done so. You can do this on the Google My Business main page. Open an account with either an existing Gmail account or a premium Google account.

       

      google my business page

       

      If you are new to Google, you can create a brand new Gmail account or premium Google account here. After your account is created, use the same login information to create your Google My Business account.

       

      Once you have created your Google My Business account, you can move on to the next steps which includes setting up your account’s basic information as well as verifying your account.

       

      Setup Basic Account Information

       

      Before verifying your account, you want to further set it up by filling out the basic information. This includes adding the account page name (your business name), your business phone number, your business location (address), and your business website.

       

      The business address you add will be used to verify your account. Google will send a postcard to the address that you enter. 

       

      This postcard includes a verification code that you will be prompted to enter to confirm your account. This not only verifies your account, but also confirms that your business has a valid location and address.

       

      Verify Your GMB Account

       

      Verify Google My Business Account with a Postcard

       

      The final step is to verify your account using the code that appears on the postcard. The postcard will arrive in the mail at the address you enter for your business’s location. You should receive it within three to five days. Once you’ve received the postcard in the mail, take the verification code and enter it into your account.

       

      To do so, log into your account. On your account’s home page, you should see a notification that reads “Pending Verification”. This notification gives you the option to enter the verification code on the postcard you receive. Simply follow the instructions. Select the option to enter the code. The following page will allow you to submit the code to successfully verify your account. 

       

      Google My Business Account Postcard

      Optimize Your GMB Account

      When you submit the code, your account is instantly verified. From here, all you need to do is optimize your account. Add your business services, description, hours, posts, photos, videos, and bookings. For more information, see our blog on how to optimize your Google My Business account to further strengthen your account page and its SEO performance.

      Add services to GMB

      For more of our Momentum Monday blogs on digital marketing, SEO, and Google My Business, subscribe to us.

      If you have any comments or questions, leave them down below. If this was helpful, let us know.

      Happy Monday!

       

      By Mac
      April 20, 2020

      Major Google My Business Updates During the Coronavirus!

      Major Google My Business Updates During the Coronavirus!

      As you probably know, due to the current COVID-19 pandemic, many non-essential businesses such as restaurants, bars, and gyms have been temporarily closed. Below we will talk about the Major Google My Business Updates during the Coronavirus!

      Google My Business Updates During the Coronavirus

       

      Essential businesses that provide services and resources like grocery stores, convenient stores, banks, and supply shops remain open. 

       

      Fortunately, we’re still open here at Momentum, operating daily under normal hours.

       

      As a result of the change in business closures, Google My Business has mandated accounts to update their current business information. I would personally consider these changes to be Major Google My Business Updates during the Coronavirus.

       

      When you log into your Google My Business account, you will find that it is currently facing limited functionality due to a lack of resources as a result of COVID. The limited functionality is causing delays and affecting specific account features & listings such as:

      • Your Business Hours of Operation
      • Your Business Reviews
      • GMB Question & Messaging

       

       

      Continue reading below, or view the video above, to further find out about the Google My Business changes. You can also refer to this article by Business 2 Community talking about these GMB updates in detail.

       

      Here are some of the updates to GMB due to the Coronavirus and How to Implement them!

       

      Once you log into GMB, under the “Info” tab, you can update the current availability of your business. This includes your new business hours, as well as whether your business is temporarily closed or not.

       

      To edit your business hours, scroll down to your listed hours and select the pencil icon located to the right of it. 

       

      Likewise, you can add new hours by scrolling down to “Add special hours” and selecting the pencil icon to the right of it.

       

      To mark your business as temporarily closed, you must select the “Info” tab from the top-left menu. Then, scroll down to “Close this business on Google”. There will be three listed options. Finally, select the option “mark as temporarily closed.”

       

      Update GMB hours

       

      Other account updates such as your business address, type, phone number, etc., can still be revised and updated, but the changes will take a longer time to publish. Since Google My Business is facing limited functionality and resources, changes to your account information may take a few days or weeks to publish.

       

      Next, the Question & Messaging feature, which has allowed customers to directly message you with questions about your business, has apparently been shut down. I also run a few retail electronics shops, and my messaging from customers has been drastically reduced, but still available. The Q&A feature hasn’t been enabled for months though. I think GMB stopped allowing this feature from it’s BETA program for certain businesses.

       

      So, yes, we’re still receiving messages from customers on our end, but we are not getting questions anymore (it’s been this way for a few months). This could possibly be because we’re an essential business, but the reason isn’t entirely clear to us.

       

      Like the Question & Messaging feature, business reviews have been suspended. While you can still ask for reviews from your customers, Google will not be publishing any new reviews at this time. Please be patient on this, as the reviews you received might still post, and might even give you options to review them before they are confirmed. Time will tell.

       

      Following these changes and delays, Google has added a new feature which allows you to post a business update specifically regarding COVID-19. 

      GMB COVID Post Feature

       

      To do this, navigate to “Create post”. You will find the option to write a “COVID-19 Update”. 

       

      You can let your customers know what services you’re specifically providing during this time, or what services you’re limiting or restricting.

      This post will show up under your Google My Business listing!

       

      This is just a quick list recap of the Major Google My Business Updates during the Coronavirus.

       

      1. Hours of Operation
      2. Business Information Updates 
      3. Questions & Messaging
      4. Reviews
      5. COVID Update Post
      6. Other Issues & Delays

       

      Finally, with many things at a stand-still, we truly recommend that you prioritize your business local SEO. Enhance your internet marketing strategies, build your business SEO, really work your business on the backend, so when everything gets back to normal you’re still prospering. 

       

      Google has also offered over $340 million in Google Ads to all small businesses in response to the pandemic. Take advantage of it and start promoting your business with Google Ads.

       

      Thanks, and Happy Monday!

      By Mac
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