fbpx

Uncategorized

July 28, 2020

How to Grow Your Business During COVID

Learn how to Grow Your Business During COVID using my 5 Key Principles that allowed me to 2X BOTH my companies amidst the Coronavirus.

 

In the video and blog below I explain How to Grow Your Business Business During COVID using 5 methods I used to Double the Revenue of BOTH my companies in just a few months.

If you dont feel like reading you can watch my 10-minute video, but I go into gritty detail with the written story below.

Hi, my name is Mac Frederick and I’m a 30-year-old entrepreneur living in Philadelphia. 5 years ago I was fired from my dream job at Google for starting a small agency on the side. This forced me to go all-in on becoming a full-time entrepreneur and small business owner. A few months later I moved to Philadelphia, PA and started Momentum Digital and Phone Repair Philly. I started both these companies really out of necessity, but thinking back, all I did was take my skillset and passion in starting a business to make money.

I’ll spare you the details and setbacks, but the past few years haven’t been easy; full of ups-and-downs, losing clients, hiring and firing, getting burnt out and many long nights. Even though Momentum Digital was voted #33 Fastest Growing Business in 2019, and Phone Repair Philly won Best of Philly in 2018, it doesn’t mean life has been full of victories…. it’s really been more the opposite. I’ve enjoyed both pains and triumphs. It’s part of the journey. Yet, it wasn’t until this disaster of 2020 (as people say) that I’ve truly made a difference in growing my companies.

Grow Your business during COVID.    Best of Philly

Growing a company isn’t easy, especially if you don’t have adequate resources: time, money, people (for starters). Naturally, growing TWO businesses at the same time can be even more daunting and counterproductive. Your time is split. Your attention is split. Nothing really ever comes together.

So let me get into the details. You can skip the new few paragraphs about the backstory leading up to the virus.

At the end of 2019 I was really burnt out. In late August I took a 2-week trip to London, Croatia (Yacht Week), and Thailand. It was amazing. Before leaving I had 1000 plates spinning. Imagine all your anxieties surfacing at once. Right before I left I was in the process of signing a new partner with Momentum who could help run the business. She quit and backed out the day I left. On top of that, my assistant/manager was having a nervous breakdown and on the verge of quitting. I tried to save what I could but my bags were already packed and I needed an escape.

Mac iPhone Repair

The trip was incredible and just what I needed. Halfway through the trip my phone exploded as I was on a sailboat in the Adriatic Sea. All I could do is laugh. Funny, I know. The guy who owns a phone repair shop was stranded with a broken phone. Instead of fixing it I said ‘Fuck it’ and went without it. I cut myself off from both companies. My thought process is that I was over it. I was burnt out and if the companies failed then whatever, I would build them back up and restart. That’s the worst that could happen … and it basically did.

Upon my return I felt rejuvenated. However, nothing was right at home. I had a few contractors and employees quit from both companies. I found some others slacking and/or stealing, and had to cut bait with them as well. At this point Phone Repair Philly had been keeping me financially afloat, but it was losing money at this point too. So I decided to focus back on that company and rebuilt Momentum later.

December rolled around and I was audited by the State of PA. Not random though, as one of the guys I fired tried to claim Unemployment. I denied it and was subsequently audited. Imagine the joy! What was I to do now? Give up? Throw in the towel? Well, I guess quite the opposite. I had 3 shops at the time and decided to work one more myself as it was struggling. So through December and January I started getting more involved in the day-to-day operations and going through the finances. I started making some changes and found out 3 more people had been stealing. They were immediately fired, leaving me with 5 employees, which was half the amount I had months prior but with the same amount of locations. Luckily I passed the UC audit, but now I was forced to work one of my locations full-time.

 

Cue the Coronavirus…

In late January of 2020 I had just fired 3 more employees for stealing, passed the tax audit, and started working one of my shops full-time, that of which used to be producing $30,000 per month and just finished last month with a measly $13,000. Pathetic. I was legitimately shopping around to move locations because I thought the location was the issue. During this time period I heard from some Chinese manufacturers that some plants were shutting down early to some Coronavirus going on. I thought it was a novel name and nothing more than a sign for me to stock up on parts. So here I am, buying mass amounts of inventory on credit, hoping for the best.

Philly coronavirus closed

At this same time Momentum had become the ugly ducking bringing in less than $20k per month. I had a few clients and a few contractors. My team had fallen apart and I was over it, waiting for some saving grace. Maybe the only reason that I’m not embarrassed to say all this is because I was able to turn both companies around, but it wasn’t easy.

 

 

So here’s what happened next …

I went back to rest on my laurels. Back to what got me started. Back to my first time making money in 2011 fixing phones on campus at Penn State. I started fixing phones and devices in my one shop every day and working on Momentum in my spare time. For the next few months I focused on these 5 Core Aspects leading to How I Doubled My Businesses During COVID.

Here are the 5 Core Tactics to Growing My Business during COVID

 

#1) Luck & Good Fortune

Okay, so this isn’t a tactic. Let’s be honest and call a spade a spade. Sometimes in life you need to get lucky. So how did I get lucky? Well, for starters I passed the UC Audit without owing any money to the state. This also allowed me to fix some things I was doing wrong and get certain aspects of my business and payroll straightened up. I cut the fat so to speak, and learned more about my businesses.

More importantly, as COVID hit, I was scared of being forced to shut down. I specifically remember telling myself I wasn’t going to shut down even if required. Nonetheless, the State & Local Government declared my business as essential, since we fix many devices for first line defense, healthcare, and local government employees.

covid essential business

Not only were we allowed to stay open, many competitors had to shut down, including Apple, Carrier Stores, and other 3rd party electronics shops. This meant anybody looking for electronics repair or phone related issues found us (using Google mostly). Being able to acquire these new customers was vital not only to our bottom line, but for future revenue, as our customer service and quality has improved and we will have acquired life-long customers (repeat revenue).

Then the riots and looting hit the city. Guess who stayed open and wasn’t hit? Phone Repair Philly. None of our stores or locations were affected at all. Running two of my locations in danger zones kept my business safe.

Philly riots and looting

Last but not least, Momentum started picking up for Real Estate marketing as realtors were no longer able to meet buyers in person and were forced to hire digital services for Virtual Tours and Digital Marketing for Real Estate.

 

#2) Hard Work and Perseverance

This sounds cliche I know, but it’s true. People say work smarter not harder. Well, it can be both. From February – April, over 3 months, I worked every day over 12 hours per day. This might sound normal to some, and insane to others. For over 2 months straight I worked my Phone Repair Philly shops fixing devices, improving processes, and growing the business. I did it out of necessity. I just fired 3 people and I had 2 employees who didn’t want to work due to Covid concerns. This was my time to step up.

Hard work

As an entrepreneur you have to take the good with the bad. True entrepreneurs don’t know anything else. We eat what we kill. We reap what we sow. This was such a blessing in disguise honestly because I had no idea what was going on in the daily operations of my phone repair business and things had been falling through the cracks. Our shops are open daily from 10am to 6pm. However, I came in every day at 8am and worked until 8pm. Sometimes earlier and sometimes later. My shops grew consistently busier as we were the only game in town too. Our traffic for our downtown locations slowed at Center City & University City, but the residential market in Northern Liberties at the location I was working really picked up. During down time and before and after work I’d actually focus on Momentum and growing that business. The cycle seemed endless. Yet, everyone else was at home watching Netflix, doing nothing, while I was working relentlessly. I am grateful for it.

 

#3) Getting Partners

Running a business by yourself is more than difficult. It’s tiring. It’s lonely. It’s frustrating. You feel like you have nobody around you and when things are going well you have nobody to celebrate with. When things aren’t going well you have nobody there to cope with. In my opinion, having a business partner not only will improve your business production; it will improve your entire mental outlook. For the past few years I haven’t had a business partner for either company. In 2015 I started Momentum with a friend in LA who ended up losing focus and we fell apart. I bought out his equity before things got ugly. Luckily we’re still friends and have moved on. Phone Repair Philly has never had a partner, or even a manager. A few years ago we were growing and doing well and I attach some of that success to one of my techs who was basically my manager, but I had to let him go for stealing. Since then things have been tough as I can only manage so much on my own. Last year for Momentum I was bringing on a business partner who ended up bailing right before the official paperwork and my trip overseas. Needless to say, it’s been a long winding and lonely road.

First business partner Momentum Digital

So over the past two years I have been looking for business partners. I posted on Linkedin, Angels List, Startup Forums, and had endless conversations with friends and mentors. I was at the point where I would literally give up part of my company to bring on someone from scratch to help run either company.

Less than 3 years ago I hired Sean for Momentum and Joseph for Phone Repair Philly. They were both Sophomores in college. They were brought on as entry level interns. The months and years to follow I noticed similar traits from both of them. They were smart, hard-working, responsible, ambitious, eager to learn, reliable, and focused on getting better. Neither of them came in with the skills or experience to do their job. But they learned. They learned quickly. Those key traits grew on me and I began to understand how much I cared about those characteristics, and about them as people. I actually get along with both of them in many ways. I see myself in them. I can grow with them. We can be a team.

Early in 2020 I brought up the conversation of bringing them on as partners. Both were very open to and excited by this idea, but they still hadn’t even finished school. So over the next few months I pushed and challenged them to see how they could function as full-time students and employees. They both excelled. When graduation came around I presented them with the opportunity and paperwork. We signed and I gave them gifts and words of appreciation and validation. It was time to grow together. Since then they have been nothing but the best and more than what I could have wished for in a partner. I’m grateful for both of them.

This goes to show you that it’s important to promote from within based on your culture, values, and your intuition. You don’t need some fancy high-profile resume with tons of experience. You need someone you can train and who is eager to learn and get their hands dirty.

Sean Boyle partner

 

#4) Systems and Processes

NOW is the time to focus on systems, processes and procedures. As a small business owner you spend most of your time working in your business and running your business instead of working on the business. Imagine a world in which you have a bunch of free time to work on all the aspects of your business you have procrastinated on completing. You have soo much to do yet so little time. Well, guess what, now you have the time. You have no choice. This part of the business can be considered growth hacking, which is definitely a key aspect to helping your grow your business during COVID.

During the Coronavirus over 90% of businesses were forced to close. THIS is the time everyone should have been focusing on the things you haven’t had time to fix. Remember that website you’ve bee trying to rebuild? Remember those classes you wanted to take online? Remember that new vendor or manufacturer you wanted to find? Some of these procedures and systems I was able to create during this time, even as we were still open.

  • Optimizing our website and SEO
    • We began fixing our website for Momentum and Phone Repair Philly. Momentum Digital had
      design and SEO issues I’d been slacking on for months. PRP I updated our content and added a full e-commerce portal and Phone Repair Philly seoprocessing.
    • A lot of our focus lately has been on Local SEO and Google My Business. We have been increasing our relevance, citation and link building, getting more reviews, utilizing Google posts, and posting more content. Our organic local rankings have steadily increased.
  • Creating hiring and onboarding procedures.
    • Both my companies needed a major overhaul for HR. I converted Phone Repair Philly to an S Corp then setup a new payroll system and workers compensation and bonus plan for employees. I also instituted a new background check, shadowing, training, and onboarding system for employees. It’s not perfect, but it’s much better than it was.
    • For Momentum Digital we created a new hiring and recruiting process. We also got help creating new paperwork and contracts for employees and contractors. We finished our taxes and got a new accountant. Then we switched to ADP for payroll.
  • Taking Payments, Payment Processing, Invoicing, and Point of Sale System.
    • For Phone Repair Philly we have been using Square and it’s great and easy to use. I now have it setup to do Payroll, workers compensation, time tracking, inventory tracking and more. I updated our pricing and also a system to send follow-ups and marketing emails. The past few months we really focused on improving our inventory and point of sale customization.
    • For Momentum Digital we also went back to using Square and started setting up more recurring and automated payments to make things easier. We also setup portals with clients for direct deposit ACH transfers.
  • Sales and Marketing
    • Over the past few months I have been running more campaigns on Facebook and Instagram for both companies. We also just brought on a social media manager with design experience who has been adding a lot of value and saving us time.
    • For Phone Repair Philly I’m also in the process of hiring two good sales people to help sell B2B and upsell current customers on buying/selling phones, phone insurance, new carrier plans and more. I expect this to increase gross revenue 25%.
    • For Momentum Digital we keep hiring and training new sales people to help with direct outreach and cold calling real estate agents and small businesses to pitch them on virtual tours. This is getting more traction and leads and the overhead is low as they’re all sales commission based only. We also started using Torch Leads for prospecting and email campaigns then creating landing pages and marketing funnels using High Level. This will drastically increase our automation of lead generation.
  • Organization and Communicationgrowth hacking
    • For both companies we have weekly calls and reporting. We also use Slack and setup systems to track our work and progress. Slack can be overwhelming but its quick and easy to use for team collaboration.
    • Recently I started using BlueFolder for Phone Repair Philly to track customers, work orders, progress and a lot of details. Things were complex and confusing and falling through the cracks before implementing this CRM and Ticket Management system.
    • Momentum Digital is using 17hats for leads, questionnaires, invoicing, and more. It’s a very cheap and useful automation and tracking tool that can be used as a CRM and much more.

#5) Local SEO

Over 50% of our leads and customers from both businesses come from Google, and more specifically Local SEO. SEO stands for Search Engine Optimization (organically ranking at the top of Google). The term Local SEO has to do with ranking your business at the top of Google local search results for your products or services. For example, if you search “Digital Marketing agencies philadelphia” and you’re in the center city area you’ll notice Momentum Digital typically shows up it the Local Google Maps 3-Pack. This drive a lot of calls and website visits. Similarly, if you search keywords such as “cell phone repair shops philadelphia”, you’ll get search results that have at least 1 Phone Repair Philly location in the Google Maps 3-pack. These Google search results are very demand driven and lead to more responsive leads and active customers.

Local SEO is typically categorized and lumped in with SEO, but really it’s the aspect of SEO that focuses on geographically significant results that rank in the Map Pack using your Google My Business account. This account is free to setup and use. In this recent blog I talk about the Google Local SEO Cheat Sheet for small businesses. I recommend watching and reading this content if you want to learn how to rank higher on Google for free, which will lead to more customers.Momentum Digital seo

A few key aspects we have been focusing on for Local SEO involves managing and optimizing our GMB listing (mentioned above). We are more focused on getting 5-star reviews, adding Google Posts, and adding more overall Local GMB content —- all on a weekly basis. If you master these key aspects then you’ll have you business ranking on Google in no time.

Contact us at [email protected] or call (215) 876-2954 for more information about Local SEO and Digital Marketing for your small business.

Recap of How You Can Grow Your Business During COVID

First you need to stop playing the victim game. We’ve all had rough patches, some more than others. And yes, this has to be one of the worst, BUT are you just going to give up and lose your business? No. Not me. Not ever. So, get back on that horse and focus on these areas of your business during this time.

  1. Good Fortune — Do the right thing and eventually you’ll be rewarded. Keep your intentions clear.
  2. Work Hard — Don’t give up. Now is the time to focus and work overtime on key aspects of your business and ways to pivot.
  3. Get Partners — Hire from within and grow your team and marketing partners to grow your business.
  4. Build Systems & Processes — Fix all the things you’ve been slacking on. Work on the hard things that will make a huge difference.
  5. SEO — This is a way to get more business and customers online, and for free, without having to pay for marketing.

 

Thanks so much for reading this article! I hope this was helpful and informative. Trust me when I say if you’ve read this far than that means this is important to you, and me, and that I have been in your shoes.

Time to put your head down and put in the work.

My name is Mac Frederick and I’m a small business entrepreneur and digital consultant. You can find me on Instagram (@MacFrederick) Linkedin, Facebook and more!

[email protected]

By Mac
July 27, 2020

Verify Google My Business Account with a Postcard

Learn How to Verify Google My Business Account with a Postcard

Welcome to another Momentum Monday. Today, we’re going to look at how to verify a Google My Business account using the postcard you receive at your business address.

 

 

Create a Google My Business Account

 

The first step is to create a Google My Business account if you have not already done so. You can do this on the Google My Business main page. Open an account with either an existing Gmail account or a premium Google account.

 

google my business page

 

If you are new to Google, you can create a brand new Gmail account or premium Google account here. After your account is created, use the same login information to create your Google My Business account.

 

Once you have created your Google My Business account, you can move on to the next steps which includes setting up your account’s basic information as well as verifying your account.

 

Setup Basic Account Information

 

Before verifying your account, you want to further set it up by filling out the basic information. This includes adding the account page name (your business name), your business phone number, your business location (address), and your business website.

 

The business address you add will be used to verify your account. Google will send a postcard to the address that you enter. 

 

This postcard includes a verification code that you will be prompted to enter to confirm your account. This not only verifies your account, but also confirms that your business has a valid location and address.

 

Verify Your GMB Account

 

Verify Google My Business Account with a Postcard

 

The final step is to verify your account using the code that appears on the postcard. The postcard will arrive in the mail at the address you enter for your business’s location. You should receive it within three to five days. Once you’ve received the postcard in the mail, take the verification code and enter it into your account.

 

To do so, log into your account. On your account’s home page, you should see a notification that reads “Pending Verification”. This notification gives you the option to enter the verification code on the postcard you receive. Simply follow the instructions. Select the option to enter the code. The following page will allow you to submit the code to successfully verify your account. 

 

Google My Business Account Postcard

Optimize Your GMB Account

When you submit the code, your account is instantly verified. From here, all you need to do is optimize your account. Add your business services, description, hours, posts, photos, videos, and bookings. For more information, see our blog on how to optimize your Google My Business account to further strengthen your account page and its SEO performance.

Add services to GMB

For more of our Momentum Monday blogs on digital marketing, SEO, and Google My Business, subscribe to us.

If you have any comments or questions, leave them down below. If this was helpful, let us know.

Happy Monday!

 

By Mac
November 18, 2019

How To Use A Virtual Tour?

 How To Use A Virtual Tour?

[6 min read]

Welcome back to another Momentum Monday!

 In this week’s blog, learn how to use a virtual tour and explore all of the full capabilities. Let’s dive in!

https://youtu.be/o1CwReV-UmQ

Types of Virtual Tour Cameras

Before we discuss how to use these virtual tours, we should first talk about the many different ways that they’re captured. Matterport, a virtual tour hosting platform, uses an exciting variety of different cameras! Now, depending on each camera, the virtual tour will look different.

We use Matterport as our virtual tour provider. They offer many different cameras, as well as a stellar hosting platform that allows us to post to Google and many other sites straight from our account!

Without Matterport, it would be a lot harder to shoot these tours. Matterport’s system makes shooting virtual tours very simple. Check out their superior cameras and virtual tour equipment on their website!

RICOH THETA Z1

product ricothetaz1

This camera acts as an entry-level solution for 3rd party companies. At only $400, this is a perfect camera if you’re starting up your virtual tour agency. The Theta Z1 is perfect for shooting small spaces within 4-8% accuracy. This is not as accurate as some of our other cameras, but this one is perfect for beginners.

 

RICOH THETA Vproduct ricothetav

A step up from the Theta Z1, the Theta V offers 20-25 megapixels and impeccable outdoor lighting. Again, this is a solid beginner camera for those on a budget. Still around the $400 mark, the Theta V is still a solid option either way you slice it.

INSTA360 ONE X

product insta360

The best camera for starting out in the virtual tour world. The INSTA360 not only offers the very best out of all the novice devices, but this is capable with more features and accuracy to get the perfect virtual tour for your clients. The camera also offers high resolution and capability, but only at small spaces…think less than 2,000 square feet.

 

Pro2 3D Cameraproduct pro2

The golden standard of virtual tours. This is the camera that Momentum 360 utilizes. The Pro2 utilizes a tripod, and comes with 4k capability as well as floor plans and the Matterpak. Starting at $3,395, there’s a reason this camera is priced accordingly. It also shoots within 1%, meaning it is the 2nd most accurate virtual tour camera on the market. If you’re a seasoned virtual tour photographer, you should consider picking up the Pro2.

 

Leica BLK360

product leica

This is the holy grail of virtual tours. If you thought the Pro2 was good, then wait until you hear about Leica. Starting at $18,000, yes you read that right, this camera shoots with 0.01% accuracy, making it the most accurate virtual tour camera in the world. It is not even close. The Leica is great for scanning large and outdoors spaces, as well as projects that require the high accuracy. If you’re an expert virtual tour provider shooting high-level virtual tours, then you might want to pick up the Lecia, but at a steep cost, so be aware.

Now that we’ve covered all the virtual tour cameras that Matterport offers, it’s time to dig deep into the experience and how to properly use virtual tours!

 

images 7

Desktop Virtual Tours

Using a virtual tour on a desktop is different than using it on a mobile device. It can seem pretty easy at first, but if you follow this guide it’ll make your experience much better!

  1. Click the Play Button

Capture 2

When your virtual tour loads, you’ll be prompted to the virtual tour’s name, along with an option to explore the 3D space. There’s a sleek background that previews the business as well. It’s a very nice touch by Matterport. When you’re ready to jump in, click the play button!

  1. Click “View Fullscreen”

Capture 4

As soon as the virtual tour loads, it’ll show a brief dollhouse view, then the view will zoom to the starting point of the tour. Try not to be overwhelmed, we’ll make it easier to view these tours. Since you’re on desktop, you have the option to view the entire tour in fullscreen. This is better than just viewing it by default, as you’re able to see all the neat features inside the tour that you may have missed if you didn’t press full screen. Click the “View Fullscreen” option on your bottom right.

  1. Click “View Floorplan”

Capture 7

So now you’re inside the property, but you don’t know if this is the true starting point, or better yet, the starting point that you want to start at! Click “View Floorplan”, this will allow you to get a birds-eye view of the entire place. You can truly see how large, or small, the building is from this view. It’s incredible that the cameras can map out the entire space like this!

  1. Click “View Dollhouse”

Capture

Taking this one step further, if you select “View Dollhouse”, you’ll be able to see a side-view of the property and how many floors there are. This is great if you work in the real estate or construction business. It provides tremendous insight into how the building looks, with width and height generally speaking. Whether you’re building a space or tearing it down, this view does a great job at showing you the whole place in its entirety.

  1. Get Familiar with Space

Capture 1

From this view, you’ll be able to figure out where exactly you want to start checking out the tour. Use your cursor to get familiar with the space and see all the neat features that this view provides. Drag your way to your desired spot and then simply click once to get back inside the property.

  1. Happy Exploring!

Capture 5

Finally, we’re here! Go crazy. This is when you can explore the entire place at your leisure. Now that you’re using the full screen view, it makes it so much easier to see the place as if you were actually there in person! It’s a fascinating feature that Matterport has.

Tap the screen to virtually walk-through the property and see everything that it has to offer. Using your two fingers on your cursor, you can actually zoom in on objects. Desktop’s zoom isn’t that impressive, it benefits more so in the mobile experience.

 

  1. Mattertags

Capture 6

Now if you go through the tour and notice these little dots on your screen, don’t be alarmed, they’re there for a reason. These are called “Mattertags.” Mattertags allow virtual tour users to add their tags to a property, to give more context to the viewer checking out their space.

A cool little feature of these mattertags is that you can embed YouTube videos and website URLs inside of them. So if you have any content that you want to show off, now is the time to use it! These mattertags somewhat help local SEO too, we just haven’t figured out how much yet.

Some interesting Matterport stats that we found with mattertags:

  • Online, Houses with Mattertags receive 40% more interest than houses without.
  • Viewers will spend 300% more time viewing a listing with a virtual tour than one without
  • Virtual Tours receive over 9 Million hits per day worldwide (2018) up from 4 Million in 2014
  1. Slideshow

Capture 3

Now if you don’t feel like clicking your cursor each virtually step you take, you can click the play button inside the tour that simply reads “play.” This will take you on a virtual tour …of the virtual tour.

Mind blown? Yep, us too.

images 8

Mobile Virtual Tours

When comparing virtual tour experiences, mobile virtual tours are more convenient than desktop. In our opinion, we make it a priority to make the mobile experience just as great as the desktop.

Why?

Because 60% of Google searches come from mobile devices. If our experience on mobile sucks, then we’ll be missing out on the majority of potential business!

From a consumer perspective, there are many ways to explore virtual tours to their full capability. Let’s check out the best way to view virtual tours on mobile devices.

  1. Click the Play Button

IMG 2492

Just like desktop, when you load the virtual tour, you’ll see a background image along with a play button to the business. It’ll also give a message saying, “Presented by (insert your virtual tour company). Very nice touch again by Matterport we must say. It makes virtual tour companies like us feel good when it says that it’s presented by Momentum 360, it makes the tour look more professional. Anyway, just like desktop, press the play button.

  1. Click “Open Highlights” 

IMG 2495

On mobile, you’ll already have a limited view, so make sure you take some time to check out the main points of the tour. You do this by clicking the ^ icon arrow on the bottom left. This will give a brief slideshow of the different rooms inside the virtual tour. By checking out these highlights, it makes using the virtual tour a lot easier on mobile. So get comfortable, grab a snack, and swipe through the different key elements on the virtual tour.

  1. Pick Starting Point

IMG 2496

From the highlights page, you can actually click on the image and start your tour from there. This is great because it creates a unique experience each and every time a consumer views a virtual tour. Not every view of a virtual tour will be the same. So once you take some time to familiarize yourself with the property, click on a room that interests you and start viewing it from there!

Here are a few more interest Matterport stats we found!

  • Hotel Virtual Tours increase online bookings by up to 85%
  • Virtual tours offers more features than any other Virtual Tour on the market !
  • Captured with a top of the line HD DSLR Camera and advanced post processing techniques.
  1. Happy Exploring!

IMG 2497 2

Just like the desktop view, it’s time to enjoy the virtual tour! Click everywhere and anywhere, go crazy. Personally, we like to click and follow a general path throughout the property, and then go into some of the small areas that the property has to offer. However, to his and her their own. So check out the virtual tour anyway you’d like!

  1. Mattertags

IMG 2498 1

Just like desktop, mobile also offers mattertags that give more insight into the property. These are pretty much the same as on desktop, so just click on the tags and see what pops up! If anything, the mattertags are more precise on where they’re pointing to. If the mattertag is trying to point out something small in particular, we believe it’s easier to view this on mobile. Again, these tags can include other links, videos, etc. The possibilities are endless, so make sure you check out all the tags inside of the virtual tour.

  1. Zoom

IMG 2499

Unlike desktop, mobile offers a better zoom capability for the entire tour. If you compare desktop to mobile, you’ll be able to zoom in much more on mobile than desktop. So if you’re using a virtual tour for your shop, make sure your camera can zoom in accordingly. Think about it, if you’re a retail store, why wouldn’t you want customers to check out absolutely every single one of your items? That’s the whole point of the tour in the first place!

So… Why Consider Getting a Virtual Tour From Us?

Momentum 360 has been the leading-virtual tour provider in Philadelphia since our inception. Why? Because we deliver a top-quality product at a reasonable price. We take pride in helping small-businesses rise and get more traction. We lived through the struggle that most business owners go through on a daily basis, that’s why we get along with them so well.

If you’re looking to grow your online presence with a quality virtual tour, look no further.

You can schedule a call with Sean or Mac and always get more information on our website!

Our owners Mac Frederick and Sean Boyle have over 20+ years of digital marketing experience and are ready to help take your business to the next level! Our team members have also worked at Google and Facebook before, so we have the most up-to-date knowledge in the business. All to help your business rank at the top of Google and kickstart your journey to be a future lead generation machine!

You can email us or check out our website  for more information!

We hope this blog informed you on Virtual Tours, what equipment to use, and How to Use Virtual Tours for your small business.

For more helpful content like this, you can follow our social pages!

If you have any questions or concerns, leave them in the comments below! From everyone at Momentum 360, thanks for the love and until next time, build Momentum!

By Mac
October 14, 2019

Top 6 Local SEO Tips for Small Businesses

In this week’s blog you will learn about the TOP 6 Local SEO TIPS for Small Businesses! If you have a small or local business, then this video is for you!

What you will learn….

1. Basic info about Local SEO (Search Engine Optimization
2. Why SEO is Important for Small Business
3. Free Tools & Resources

Before reading, find out your SEO Score by using this FREE SEO Tool.

Continue reading

By Devon
July 22, 2019

Sweetly Scooped Ice Cream

During this week’s episode of Small Business Saturday Philadelphia, we sat down with Marek Sulzynski (and his wonderful family – Julien, Flore, and Ellie) from Sweetly Scooped. Located in Jenkintown, Sweetly Scooped is a family-friendly ice cream parlor serving up unique ice cream dishes and shakes!

 


Continue reading

By Devon
Scroll to top