fbpx

Web Design

September 14, 2020

How to Add Pixels to Squarespace for Facebook & Google

How to Add Pixels to Squarespace for Facebook & Google

Welcome to another Momentum Monday blog! Today, we’re going to look at How to add Pixels to Squarespace for Facebook & Google! The Google Analytics code and Facebook pixel can help you keep track of your website’s performance based on data collected in your accounts. Having access to this vital information can help you better optimize your website and improve your business success.

For a visual representation of what we go through in this blog, watch our video tutorial below. Follow us on Facebook, Instagram, & Twitter, and subscribe to us on YouTube to get weekly tips, tricks, and hacks that can help you better optimize your business.

 

 

Getting Started with Squarespace Pixels

 

Log into your Squarespace account to get started. When logged in, locate the dashboard panel on your account homepage. 

Squarespace web design settings

  • This panel is located on the left side of the page, listing the various features of your Squarespace account such as Pages, Design, Commerce, Marketing, and more. 
  • Closer to the bottom of the panel, you should see Analytics listed. This is the feature that shows you the traffic data and insights of your website helping you evaluate its performance. 
  • In order to get this data displayed on the Analytics page, you need to add the Google Analytics code from your Analytics account. To start this process, go back to the dashboard panel on your Squarespace account homepage. 
  • Locate Settings listed at the bottom of the panel. Next, navigate to Advanced listed at the bottom of the Settings panel.
  • On the following panel, you will see a number of new features such as External API Keys, Developer API Keys, Code Injection, URL Mappings, and more.

squarespace google analytics id

 

These various features allow you to add or edit parts of your website in different ways that affect your website on the backend. 

Navigate to External API Keys, and notice the Google Analytics Account Number box at the top of the new panel. By entering your Analytics account number into this box, you will enable Google Analytics on your Squarespace website. 

 

Adding Your Google Analytics Tracking ID to Squarespace

 

To collect your Analytics account number, log into your Analytics account.

 

If you don’t have a Google Analytics account, you need to create one using either your Gmail account information or your Google Business account information. 

Google Analytics new property

 

As you’re logged in to your Google Analytics account, navigate to the Admin feature listed at the bottom of the left sidebar on your account homepage. 

If you already have an admin account created, then you are set to continue to the next step. 

If not, you need to create an admin account by selecting the Create Account button at the top of the page.

Creating Google Analytics for Squarespace

  • Fill out the necessary fields, such as your name and the checkboxes you want, then continue onto the next page.
  • On the following page, select what you’re creating your account for (either website, mobile app, or both). Since this will be for your Squarespace website, choose the website option. 
  • Once finished, complete the property setup on the next page. The property setup requires you to add your website name, website URL, website industry category, and website time zone. 
  • While logged in to your Google Analytics account, navigate to the Admin feature listed at the bottom of the left sidebar on your account homepage. 

 

If you already have an admin account created, then you are set to continue to the next step. Make sure to setup all these accounts properly when learning how to add pixels to Squarespace. You’ll need these accounts for more than your website.

If not, you need to create an admin account by selecting the Create Account button at the top of the page. Fill out the necessary fields, such as your name and the checkboxes you want, then continue onto the next page. 

On the following page, select what you’re creating your account for (either website, mobile app, or both). Since this will be for your Squarespace website, choose the website option. 

When finished, complete the property setup on the next page. The property setup requires you to add your website name, website URL, website industry category, and website time zone. 

After filling out the property setup, hit the Create button, and accept the necessary terms and conditions. Your admin account should now be available. 

The admin homepage is split up into three parts, Admin, Property, and View. Attached to each admin account are different properties (websites or apps). 

Google Analytics Pixel ID

The website you added when creating your admin account, your Squarespace website, should be the property attached to your admin account. 

Navigate to Property Settings, listed as an option beneath the Create Property button. You should see the Analytics Tracking ID for your website as the very first set of information listed. Copy the Tracking ID. This is what should be pasted into the Google Analytics Account Number box on the External API Keys page of the advanced settings of your Squarespace website.

Paste the Tracking ID into the box, then hit the Save option that appears in the top left corner of the panel. Once you have done this, Google Analytics has successfully been enabled on your Squarespace website.

To learn how to add the Facebook pixel to your Squarespace website, move onto the next steps.

 

Adding Your Facebook Pixel to Squarespace

It’s imperative to properly add your pixels to squarespace for optimized marketing and advertising. So, on your Squarespace account homepage, navigate to Marketing listed on the panel. On the following panel, go to Facebook Pixel & Ads listed near the bottom. This is where you need to paste the Facebook pixel in order to connect your Facebook business account to your Squarespace website.

To retrieve the Facebook pixel, log into your Facebook business account. On the initial page, select the business account of your website. On the following page, select the Business Settings button in the top right corner.

Your business account settings should display the Facebook page of your Squarespace website.

Getting your Facebook Pixel

 

Go to Pages listed on the left sidebar of your Business Settings, then locate your website’s Facebook page. If the Facebook page for your website is not listed, your account may not be attached or given access to it, or the page may not exist. Hit the Add button next to the Pages search box, and select the appropriate option. If your page already exists, all you need to do is add it or request access to it. However, if it doesn’t exist, you will need to create it. If requesting access to the page, approval for it may take some time, but if you are already the admin of the page, your request will be approved automatically.

Once your page access is situated, locate Data Sources listed on the left sidebar of the Business Settings. Under

Connect Facebook Pixel to Squarespace

neath Data Sources, locate the Pixels option, and navigate to it. 

This feature allows you to create and name the Facebook pixels for each page. If a pixel does not exist for your page, add one by hitting the Add button next to the Pixels search box. Fill out your pixel name and enter your website URL, then continue. 

Next, you will be given the option to either manage your business page and set up the pixel later, or set up your pixel now. If you are following along with this blog presently, choose the option to set up your pixel now. Instead, if you want to come back to this tutorial at another time, choose the latter option. 

The following page will give you the option to add your code to your website by either using partner integration, manually adding the code yourself, or emailing a developer with instructions and documentation for installation. Choose to add the code using partner integration, and select Squarespace as your partner.

Your following page will tell you to implement the code on Squarespace by navigating to Code Injection. This is not correct, though. To follow the proper steps, skip to the next page where you will find your Facebook pixel ID listed in the second step. Copy your pixel ID. 

Navigate back to your Squarespace website, and under Facebook Pixel & Ads, paste your pixel ID. Hit Save to finalize.

Then navigate back to your Facebook business account. On the next page, paste your website URL into the appropriate box to send traffic to it and verify the connection. If the connection is working, it will show up as “Active” (this takes a few seconds to load.)

Once verified, you have completed the process!

 

Verifying the Google Analytics Code and Facebook Pixel

To double check whether the Analytics tag and Facebook pixel are active, you can use the Google Chrome extensions, Facebook Pixel Helper and Google Tag Assistant. Using these extensions will help you verify the existences of the tag and pixel on your website. 

Now you’re done!!

 

Thanks for Reading our latest Marketing Blog on How to Add Pixels to Squarespace for Facebook & Google!

 

For more information on Digital Marketing, SEO, Web Design and more please subscribe to us.

If you have any comments or questions, leave them down below. 

Written by: Mac Frederick – Local SEO Expert

By Mac
October 28, 2019

7 FREE Tips to Drive more Website Traffic

If you’re a small business owner looking to gain more website traffic and customers, then we have the guide for you. In this week’s blog, you will learn about SEO and Website Traffic as we talk about 7 Free Tips to Drive More Website Traffic! 

7 FREE Tips to Drive More Website Traffic

If you found this video useful then please SUBSCRIBE to our YouTube channel OR SUBSCRIBE to our Email List to stay updated on our latest blog posts & tips!

Welcome back to another installment of our Website Optimization series! This blog is a follow-up blog from The Ultimate Local SEO Cheat Sheet for Small Businesses

Continue reading

By Devon
April 1, 2019

Top 5 WordPress Plugins in 2019

In this article, we will go over a few must-have Wordpress plugins for your WordPress installation in 2019.

By Admin
May 28, 2018

Optimize Your Local Business Website for Conversions

Let's talk about the 3 Ways To Optimize Your Local Business For More Conversions!

At Momentum, we’re constantly being asked to help businesses and individuals optimize their website and online experience. From Shopify stores selling widgets to brick and mortar locations offering personal training, there is definitely tons of potential online for businesses to expand. Let’s review a very thorough explanation of how you can fix and optimize your local business for website conversions!

No matter what the offering, whether it’s services, information or physical products, I tend to see some of the same issues with websites specifically that can easily be fixed and should be kept in mind when looking for improvements.

Here are three ways you can optimize your local business website for more conversions —- that should be implemented before you even consider investing in PPC or a long-term SEO game plan.

optimize your local business

Quantify Conversions they can be counted and improved upon!

Having a site is a must. Getting the right traffic to it is a must. AND Getting that traffic to turn into conversions is obviously important.

However, before you decide how exactly you make your customers convert make sure it can be measured and quantified.

Whether it’s call tracking so you know how, when and why a customer called via call tracking, or a specific appointment booking app so you can lock people into certain time – make sure you know how you’re going to measure success so you can improve on it.

Avoid sending traffic to any page where success can’t be defined, or counted, it’s flying blind and will just leave you frustrated.

What’s your favorite flavor of ice cream?

Not sure?

What’s flavor do you like better, cookie dough or mint chocolate chip?

Cookie dough obviously.

Forcing your traffic to make a choice right off the bat can immediately tell you more about what they are expecting to find, if they are looking for something else and offers an immediate path to conversion.

For example a physiotherapy clinic might offer a dozen different services.

Massages, personal training sessions, therapy for certain conditions or ailments – there can be a lot to distill and forcing the user to make a choice off the bat can give us data on what they are looking for and what they are not finding.

So by grouping the services into buckets we can funnel traffic accordingly instead of leaving customers wandering through the site looking for something that may not even be there – or worse just leaving your site thinking you don’t or can’t solve their problem.

I recommend keeping choices to four at the most so it doesn’t become overwhelming and it’s easy for customers to make a choice.

Track Calls for Conversions!

If your business gets tons of calls – or even a few. You definitely need to be tracking calls so you know what’s coming, and how it’s being handled. This is a key method to optimizing your local business for conversions!

At a certain point the sales cycle becomes more face to face, and having transparency on how your staff is handling inbound leads is crucial.

  • Are they answering calls in a timely manner?
  • Do you know what medium drove the call? Instagram? Google Paid? Email?
  • Are they pushing to close and working around objections to find solutions?
  • Are they even answering the phone?

With cost per click getting higher and higher in most paid searches, losing calls to weak sales associates, laziness, and being swamped is just not an option and absolutely is costing you dollars.

Setting up call tracking is something we do for every Momentum Digital client and it’s an easy way to diagnose how leads are being lost or mishandled at the human level.

With call tracking you can and should be doing the following:

  • Missed calls can be called or texted back from a desktop, laptop or other smartphone,
  • After hours calls can be sent to a certain number so no potential customers slip through the cracks.
  • Have calls ring two numbers simultaneously from a certain campaign or during a certain time frame.
  • Swamped on the weekends? If your staff can’t answer past three rings have the call go elsewhere – a call center, a manger – or even right to you.
  • Know EXACTLY how many calls each ad, landing page and marketing effort (online and offline) is yielding.

We can set you up with this entire system relatively inexpensively, and if you are in the market to make a big push online and want to be precise about which marketing dollars are driving the best return, call tracking is probably the fastest thing any business – even if you are selling dorky puppy costumes on Shopify- can implement in 1-2 hours that will clarify tons on how existing traffic is being dealt with.

Whenever I’m looking at a potential client or even helping a friend with their own ventures I always look for these three aspects of the user experience.

Segmenting traffic and making sure conversions can be and are tracked and tracking calls is something that should be implemented to capitalize on existing traffic before working on the meat and potatoes of SEO and pulling in more organic traffic.

Thanks for learning some key concepts to optimize your local business for conversions!

By Mac
April 23, 2018

4 Best Shopify Apps for Small Businesses

Let's Review the 4 Best Shopify Apps for Small Business Owners!

Momentum Digital is back with another Marketing Blog! A small business doesn’t have to mean small profits, especially in this connected and data-driven digital age. If you’re selling products online, there’s a good chance you’re using the Shopify e-commerce platform. A plug-and-play online shopping solution to get your products online quickly and easily? What’s not to love? Here are the Top 4 Best Shopify Apps for Your Business!

One of the most powerful and incentivizing offerings from Shopify is its vast library of 3rd-party applications and software to optimize and boost your e-commerce potential (and your bottom line).

But with so many options to choose from, how can one know what app is worth the time and money to implement in his or her shop? As a digital agency focused on helping small businesses with their online presence, Momentum Digital knows what our clients need for their shops. Here are our top 4 Best Shopify Apps for small business owners!

Here is a relevant video that covers the best Shopify Apps for 2020

1. RetargetApp for Shopify

Purpose = Facebook and Instagram Automated Retargeting Ads

Cost = $15+ month + ads cost

retarget app for shopify

Did you know that around 60% of first-time website visitors will leave before buying a product? It’s because we as consumers often need time to consider a product before pulling the trigger and dropping our cash. It works in brick-and-mortar shops and is even more prominent in online shops.

Retarget marketing is a form of online advertising targeting consumers on their past actions. In many cases, it’s serving an ad to someone who visited your website but didn’t do what you wanted them to do e.g purchase something, download something etc.

RetargetApp is one of our favorite Shopify plugins that we recommend to our clients. The premise is simple: when a user visits your site and views a product or adds it to their cart, but leaves without purchasing it, they’ll be served retargeted ads on Facebook with that specific product along with up to 10 more similar items.

Setup is incredibly easy and there’s no need to manage the ads in Facebook Business Manager as you would normally. You set your description and pay after you make some sales (maximum of 5%).

We’re seeing some incredible returns using this app with ROAS as high as 25x on some accounts for Facebook Ads.

2. Mailchimp - Email Marketing with Shopify

Purpose = Automated Email Marketing with Shopify

Cost = FREE & Premium Plans

shopify mailchimp

Chances are that you’ve heard of MailChimp, but the Shopify integration is a must-have if your eCommerce shop is running the platform. Email marketing is integral to sustaining an effective eCommerce strategy. The right email to the right person at the right time can make or break a sale. We could have a whole blog post about email marketing, but let’s focus on MailChimp for Shopify.

Aside from all the existing functionality of MailChimp (which offers a lot of great features right off the bat), the Shopify app will let you do things like sync purchase data, setup marketing automation emails for abandoned carts, and segment customers based on their purchase behavior.

Another sweet feature is the option to add e-commerce link tracking to your email campaigns. Knowing exactly who clicks an email link to your shop, what they do on your site, and also what they didn’t do on your site is invaluable data. Know how to use it!

The app is free if you’re only looking to sync your existing MailChimp account to your Shopify store, but unlocking the additional features comes with a (fair) price tag.

3. Yotpo - Social Proof Marketing

Purpose = Automated Social Proof & Reviews

Cost = FREE & Premium Plans

yotpo shopify

At the very core of consumer psychology is the desire for our shopping habits to be confirmed and validated by both ourselves and our peers. We want our purchases to be informed and free of regret. Check out these two statistics:

  1. Over 70% of Americans say they look at product reviews before making a purchase – (source)
  2. Nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews – (source)

Yotpo is a customer marketing platform that generates reviews and user-generated content from customers. You can then leverage this “social proof” to further inform potential customers that their purchase will be worthwhile as it was for previous buyers.

The free plan includes some pretty cool features like review request emails, review widgets, UGC moderation, and more. The paid “Growth” and “Premium” plans up the ante with advanced widgets, shoppable Instagram plugins, and Google Seller ratings.

3. Alt Text Optimizer - Fix Your Images

Purpose = Fix SEO Image Attributes

Cost = $1.99 per month

seo alt text optimizer

Admittedly, this isn’t the most “fun” Shopify plugin perse (no offense to any SEOs who just love image alt text). However, SEO is incredibly important for any website and that goes triple for ecommerce websites.

This plugin lets you create an automated Alt Text naming convention for all the images on your site. Once done correctly and the Google SEO paragons are satisfied, you’ll reap the rewards of boosted search engine rankings and traffic from Google Image searches.

Not to mention, you’ll be optimizing your website so people with visual or hearing disabilities will be able to properly view your shop’s content!

This rounds out the Best 4 Shopify Apps for Business owners!

By Mac
Scroll to top