Time to get serious with your business. When it comes to leveling up you’ll need to consider all aspects of your business. One of those aspects should be your digital presence, and when it comes to that online environment, your website is home base. This is the main arena where customers will learn the most about your products or services. So, let’s talk about Things to Consider Before Choosing a Web Design Agency.

The first thing you need to do is analyze your website and website SEO. How is your website working for you? Is it performing? Are you getting leads, calls and customers? Is it optimized for mobile, speed, content, marketing, and SEO? If not, then you need to redesign and optimize it. The best place to start would be finding the right web design agency. Before you do that you should start with our Free Website SEO Audit Tool to analyze and review your current web performance.

An outdated or cluttered website won’t generate leads and will definitely hurt your brand. If your website lacks a practical structure or isn’t easy-to-navigate your customers will leave and never come back.

Choosing a Web Design Agency for your company may sound a bit daunting, but there are essential parameters that can help you a lot.

Web design is involves buying a domain (like from GoDaddy) and setting up hosting/server (like from BlueHost) and then building something to sit on top of it that can be shown to people that visit your published URL. This is where most potential customers will learn everything you want to share about your products, services, brand and more.u

Critical elements of a website focus on user experience (UX) and user interface (UI). Pick up your mobile device and google “Italian restaurants near me” Open the first search results and look through them. How would you feel? If you’re hungry and want to try a Fiorentina steak, for example, these websites had good web designers.

And why is the design of a website so important?

It’s simple. In any kind of web design – be it for Italian cuisine or the automotive industry – the first impression is vital. And if your website can impress the user, at first sight, that’s already a success.

This is how the graphic design platform 99Design describes “Web Design”

“Web design is what creates the overall look and feel when you’re using a website. It’s the process of planning and building the elements of your website, from structure and layout to images, colors, fonts and graphics.

Web design has numerous components that work together to create the finished experience of a website, including graphic design, user experience design, interface design, search engine optimization (SEO) and content creation. These elements determine how a website looks, feels and works on various devices. Check out this in-depth guide on building a website, if you want to learn more about the whole process.”

The following are some of the most important, proven points to consider when choosing a web design agency:

1. Consider Your Business & Requirements

You should know from the beginning what you expect from a web designer. This way, everything will go better and smoother. Think about what your business is and choose a handful of websites based on their key features. And ask your developers to design a site that meets your needs. For example, tell them to take website A for infographics, website B for the content, and so on.

2. Assess Their SEO/SEM & Copywriting Capabilities

Search engine optimization (SEO) and search engine marketing (SEM) are always among the skills required to develop promising websites. Try to find a web design agency with SEO/SEM experts who’re sufficiently familiar with short- and long-term marketing strategies.

Some web design agencies subcontract their services to freelancers who’re usually not skilled/experienced enough. In other words, the quality of the content (copy) you receive will be different from what you see in their portfolios.

If you want to schedule an appointment to check their credibility, feel free to do so. Remember, however, that words are easy to say but hard to put into action. Listen to them carefully and make sure their statements match their work samples.

3. Examine Their Portfolio

One way to find a well-established agency is through its portfolios: examples of work that web design agencies post on their website to build trust and credibility. If the agency has worked with dozens of companies before, you can usually see this in their portfolio.

Take the time to examine previous projects. Do you get a good feeling? If so, trust your gut and contact the agency. If not, take a deep breath and move on to the next step or agency.

And even if the agency’s website doesn’t have a portfolio section, statistics, or proof of quality, you can be sure that the website is the best it’s to offer. Analyze the website and see if you like it or not.

4. Ensure That They Know Enough About Conversion

When designing an e-commerce website, you need conversion. You want customers and efforts that convert. Therefore, your web design agency should have a unique strategy to achieve this. There used to be a saying, “If a website looks good, visitors will convert!”

But that’s not enough today, and it won’t be enough in the future, because this concept will be even more misleading. Digital marketers are integrating artificial intelligence and machine learning into their strategies. 

This makes it quite easy to automatically create thousands of images or huge blocks of text that look good but aren’t original. If your agency doesn’t have new ideas, its work will lack uniqueness and originality.

5. Check If They Keep Up With The Technological Competition

Web designers should know enough about web design in the past, present and future. Consider these questions: What elements should your site include now to get visitors to take certain actions? And what about the future?

This year (2022), for example, some designers have taken a seemingly unusual approach, i.e., typography in an unusual size and color. While we don’t recommend incorporating such unusual typography into your website, make sure your agency is embracing these trends, or at least aware of them.

We’ve already talked about AI. Artificial intelligence and machine learning will undoubtedly replace a large portion of web designers. But they’ll never be able to replace intelligent designers, i.e., those who’ve a fresh mind and ideas. Make sure that your web designer belongs to this irreplaceable fraction.

By implementing these strategies, businesses can expect to see an increase website SEO traffic over time. While some of these tactics will bring immediate results, others may require more patience and time. Keep going by experimenting with different approaches and evaluating the results.

Try to find a web design agency with SEO/SEM experts who’re sufficiently familiar with short- and long-term marketing strategies, like those in digital companies in Washington dc, for example.

Call us today to learn how our experts can help you grow your website traffic and your business.

Thanks for taking the time to review our blog on How to Increase Website SEO Traffic! We hope you found this informational and valuable to grow your business!

Remember, a fantastic way to showcase your knowledge is by providing educational content, such as tutorials and webinars, not just visual designs and brochures!

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