June 24, 2024

The Role of Content Marketing for Small Business & SEO Growth

Content Marketing for Small Business Growth

As a small business owner, you have to make the most of your resources and utilize budget-friendly Search Engine Optimization (SEO) techniques as much as possible. And what better ally to help you achieve multiple goals at the same time than content?

Let’s go through 5 roles content marketing plays in your small business SEO’s success after defining what “content marketing” really is first.

content marketing for seo

What Is Content Marketing?

Content marketing is not a single step but a sequence of multiple steps that are done to deliver your valuable content to its intended audience. 

If you’ve already planned for your content in the form of:

  • Keyword research
  • Competitor analysis
  • Content calendar 

Then it’s time to make sure search engines and readers notice the effort you’ve put into creating valuable content. That effort is what “content marketing” basically is. 

Content Marketing Suggestions:

  • Blog posts
  • Newsletters
  • Emails
  • Multi-media (videos, podcasts, etc.)
  • Earned media (guest posts, etc.)

By showing search engines that you’re doing your best to deliver well-structured, valuable, relevant, and easy-to-read content; you’ll attract more audience, become more credible, get readers to stay on your pages for longer, and get more leads. Below we will cover Content Marketing for Small Business Growth & SEO.

5 Content Marketing Benefits for SEO

In a survey by Semrush, we found that 97% of marketers have used content marketing strategies to achieve success in 2023. In 2024, you can reap the following benefits if you do content marketing well. 

Become More Visible

Search engines prioritize websites with fresh, relevant content. So if you’re publishing good content on a constant basis, you’ll have higher chances of showing up in your target audience’s search result pages (SERPs). 

Eventually, increased visibility attracts more traffic to your pages. And if your valuable content is worth the reader’s time, you’ll show Google that you’re fostering a better user experience on your pages.

This way, you’ll also get higher click-through rates (CTRs), which is a ranking factor in itself. 

It goes in a circle: The more valuable your content is, the more you’ll be recommended to readers and the more they’ll click on your link. Higher CTRs and lower bouncing rates translate to higher rankings, more visibility, and more traffic.

Establish Trust

What will happen if someone searches for a query you’ve addressed in your blog post and actually reads the article? Well, if they find the answer they’re looking for on your website, they’ll most likely come back again in the future.

In fact, they may share the answer with their friends or on social channels (AKA backlinks), which in turn shows search engines that you’re a reliable source. 

The bottom line is that providing valuable solutions to your audience’s problems builds trust with both search engines and readers. 

Increase Brand Awareness

Content marketing is your small business’s golden ticket to becoming a trusted source of information in your industry. Your brand will become more known among your targeted audience for the same reasons that trust is built

This way, when potential customers need the products or services you offer, your brand will be at the forefront of their minds.

Spend Less

Content marketing is a cost-effective way to improve SEO compared to traditional advertising methods. 

With content, you know you’re making a long-term investment, and you know that the results will be worth the effort. If the content (whether it’s a blog, an FAQ page, or an infographic) can continue to attract organic traffic, you’ll be receiving more leads for months, even years, 

Stay Relevant

We live in a world where there’s no end to the information we receive daily. There’s no guarantee that the next piece of information won’t make your audience forget about the last, which could be you!

Content marketing helps you stay at the top of your audience’s mind. How?

Your weekly/monthly newsletters remind them of your services, unique selling points, and why they chose you in the first place.

Your regular blogs remind them that you’re still researching the industry to provide up-to-date info.

Your earned media shows them you’re active in the industry and trusted by other sources.

HERE are the Top 9 Trends to Improve Content Marketing for Small Business Growth — published by SEMRush.

Below are the Top 5 Marketing Trends for 2023, most of which are still viable.

Top 5 Marketing Trends of 2023
My Thoughts on the Future of Content Marketing for SEO

As the Founder and CEO of Momentum Digital, I’m excited to share my vision for the future of Content Marketing for Small Business Growth, and the TOP 5 Emerging Trends that are set to revolutionize SEO strategies:

  1. Interactive Content: Interactive content like quizzes, polls, and calculators not only engages users but also keeps them on your site longer, improving dwell time and reducing bounce rates, which are crucial SEO factors.
  2. Video SEO: Video continues to dominate content consumption. Optimizing videos for search engines with descriptive titles, tags, and transcripts can significantly enhance SEO and drive organic traffic. This is massive for platforms like YouTube.com which is the 2nd biggest search engine. You can includes keywords and hashtags and unique titles for YT Videos.
  3. Voice Search Optimization: With the rise of voice assistants, optimizing content for conversational queries and long-tail keywords is becoming essential. Structuring content in a question-and-answer format can help capture voice search traffic. Platforms like Amazon, Apple, Google and Facebook are now emerging with new features for Voice Search and AI.
  4. Ephemeral Content: Stories on platforms like Instagram and Facebook are gaining popularity due to their temporary nature. Leveraging ephemeral content to showcase behind-the-scenes footage, product launches, or daily updates can create a sense of urgency and foster engagement. Ephemeral content is social media content that is only available for a short period of time, usually 24 hours
  5. AI-Driven Content Creation: Artificial Intelligence tools, such as ChatGPT, are transforming content creation. AI can generate personalized content at scale, optimize headlines, and even predict content performance based on historical data, enhancing overall content strategy effectiveness. Learn more about How to Train CHATGPT for Your AI Content.

These trends represent the future of content marketing, where user engagement, personalization, and technical optimization converge to improve SEO growth. By staying ahead of these trends and leveraging innovative strategies, businesses can not only improve their search engine rankings but also build stronger connections with their audience in the digital realm of tomorrow.

Ephemeral Content Example
Here is an Example of Ephemeral Content, which is 24 hour social content and stories.

The more valuable and relevant your content, the more likely you are to attract organic traffic from potential customers searching for information related to your products or services.

Focus on creating valuable content that addresses your audience’s needs so you can improve your SEO performance and grow your small business on a budget. Regularly publish fresh, informative content for long-term benefits as a way to improve your content marketing for small business growth.

If you need professional help and consultation along the way, count on Momentum for tailored advice and support to achieve your SEO goals. Schedule a free demo.

Thanks for learning more about Content Marketing for Small Business Growth and Success. Follow these rules, trends and technology when creating social media calendars, blog posts, and more!

Please leave a like or comment. Also, check out our other marketing blogs and YouTube Channel.

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“My name is Mac and I used to work for Google. Now I help small businesses grow online and rank higher on Google”