How To Create A New Business Website In 5 Steps

Opportunities are for the people who seek them. Right? A business without a well-design website equals missing out on potential golden opportunities. Having an online presence with a website means many new customers can find your business and buy, without you having to do anything!

You may mistakenly think, “I have a business Facebook page.” A social media presence is no substitute for a website; you need both in today’s saturated global marketplace to beat the fierce competition.

If you’re new to the digital world or need help figuring out where to start, the following simple tips will help you create a great website.

Your website is the digital ‘home base’ for your business. So you don’t just want a website, you NEED a high-quality professional website. Read below to learn how to create a new business website to dominate your competition.

This step is crucial and will save you time and energy later. Research your target audience well and consider their wants and needs before you start. Ask them what they need or how they want their online experience to be. Gathering as much information as possible will help you make better decisions.

When in doubt, have a formula: Ask yourself who your ideal customers are and how they choose a product or service. List them and keep them in mind until the end of this process.

Once you have completed your research, brainstorm some ideas. These brainstorming tools can help:

• IdeaBoards
• RealTimeBoard
• Bubble.Us
• Popplet

If you want to create a great website, you have two options: Hire a developer to code your website or use a popular CMS (content management system).

A CMS can help you manage and create content without programming skills. Depending on your budget, stability, and user-friendly design, you can choose between the following options:

• WordPress
• Joomla!
• Drupal
• Squarespace
• Wix

WordPress: Among all CMSs, WordPress is the most popular. WordPress is free to install and use. You can benefit from free or paid add-ons that add even more functionality to your website. You can also buy ready-made themes installed with a single click. WordPress is ideal for business, shopping, portfolios, or personal use.

The downside of WordPress websites is security. Due to its popularity, it is a go-to place for hackers. You need to update your WordPress website regularly. There are security plugins that solve this problem for you.

Joomla: Joomla! is another option; the security and SEO are better, but you have fewer options than WordPress for plugins or add-ons. So when you compare the two, WordPress is the better choice.

Drupal: Parallel to WordPress, it’s flexible and easy to use. But again, the additional plugins are the main problem. You can only find add-ons that support some applications. You should pay the programmers to do the job for you.

Squarespace: It is a simple and easy-to-use CMS. Aesthetics is an important feature here. It is also customizable and has all-in-one features that you can use for hosting, creating your websites, or selling online. However, you cannot easily edit a website needing more work and improvement. Different versions are a problem; once you use one version, there are different versions, and you can not switch to other ones, making it difficult to choose the best version.

Wix: Compared to others, Wix is a newcomer. It has drag-and-drop features. You can use more than 500 templates or customize the ones you like best. You don’t have to worry about SEO, as this feature is built into the website. After WordPress, Wix is second in the number of users: more than 400000 websites.

Next, you need to engage your customers with relevant content. Your goal is not to sell, sell, sell on your website. Content marketing helps you create a new business website by providing value and information and ensuring clients remember your website and visit it repeatedly. Why? Because you have what they need, your content can solve a problem for them.

Telling stories about your brand is a fantastic approach to a content marketing strategy. You are not limited to a specific form of content. Use blog posts, audio, video, newsletters, photos, surveys, or e-books to share your story with the world and add even more value.

Now that you know all the components, you can choose a domain name.

You can use your own name or the name of your brand for the website. If not, using shorter domain names relevant to your business is better.

It is beneficial to choose a name that is easy to use and spell, as it is easier to remember. Generally, .com names are better, so websites often prefer .com domains over (.org, .co, or .net). Make sure your domain name is not registered or a trademark.

There are some domain name generators you can use, including:

• Domainwheel
• NameBoy
• Panabee
• InstantDomainSearch

You can also check with your host provider for domain names. Choosing a host also depends on your budget and the nature of your business. A few of the web hosts are:

• Godaddy: World’s largest domain registrar
• Bluehost: Best for WordPress sites
• Hostinger: Best for beginner-friendly sites  
• Nexcess: Best for e-commerce 

Now you can think about how to monetize your website. Your work is not over when you have created a great website. Every website needs traffic. That is visitors who will read your content, interact with your website, and eventually buy your product or service. That’s why the content marketing plan comes before the host or domain plan.

There are several ways to create traffic. Search engine optimization (SEO) helps you appear at the top of search results. Online advertising can also drive more traffic to your website. Email marketing is a good choice if you already have a list of pre-qualified customers. You can also attract visitors by posting links to your website on your social media profiles.

If you have business cards or brochures, you can spread your domain name by putting your website address on them.

Congratulations! Now you know how to create a new business website that will attract more customers. Next you’ll want to focus on growing and marketing that website to get sales and revenue!

When things get complicated, you are not alone. You can enlist the help of a reputable agency and its digital marketing experts. At Momentum Digital, we know how to get the best out of your website. Please feel free to contact us for any professional help during your journey. We’ll be more than happy to help.

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