Cycle Brewerytown Marketing Interview
Please watch our Small Business Saturday Marketing Interview with Cycle Brewerytown in Philadelphia.
Cycle Brewerytown – The Story
Seven years ago, Tiffany went through a major life change. At the time, she was working for her husband. Tiffany’s job involved doing various financial and accounting duties when she decided it was time for her to branch out on her own.
She quit her job, left her husband, and decided to pursue her passion for spinning. Tiffany suffers from severe anxiety and cycling has impacted her life very positively. Before she started her business, she could never see herself as a cycling instructor, let alone a business owner. Cycling has helped her manage her anxiety by helping her focus and stop thinking about all of the nonsense going on in her mind.
She is originally from Miami but found herself in Philadelphia a few years ago. In pursuit of a potential spinning career, she worked as a cycling instructor, teaching classes at different cycling studios throughout the city.
For years, her life was traveling to different studios to teach and training clients privately in between classes. Tiffany moved to Brewerytown and one of her clients suggested that she open her own cycling studio in Brewerytown because there was none nearby or in the neighborhood. She initially put the idea off because she had no money and did not think a cycling studio would be successful at that time.
Fast forward a few years later, Tiffany gained a business partner who pushed her to pursue her dreams. Now, Cycle Brewerytown has been open and serving the community for 2 years!
Cycle Brewerytown – The Vision
Tiffany always had a clear picture of what she wanted Cycle Brewerytown to be – a studio revolving around Hip-Hop. This studio is all about hip-hop.
During her days as a traveling spin instructor, Tiffany got in trouble for the kind of music she wanted to play during her classes. She was told it was too “dirty” or “explicit.” Tiffany likes unedited versions of songs by artists like Meek Mill and Rick Ross. She wanted to create a space where that type of music was welcomed and embraced.
Tiffany believes that this music motivates a lot of people more than other music like EDM or Pop music.
Apart from cycling classes, there are also…
These classes are all about conditioning the body. They include exercises with battle ropes or jump ropes to get the heart rate up.
Weight Bearing Circuit Classes
During these classes, you will work with different types of weights like kettlebells, and dumbbells while using a resistance band.
Ride and Conditioning Classes
These classes incorporate both cycling and condition exercises. This class is a 30 minute split between the two workouts – cycling and conditioning.
Ride and Flow Classes
Tiffany’s favorite class – this option is a cycling class followed by a 30 minute, all hip-hop yoga flow instruction.