Month: March 2018

March 19, 2018

Small Business Saturday | Sweet Freedom Bakery

“Momentum Digital is back with another episode of Small Business Saturday, where we highlight a deserving company in the greater Philadelphia area. We recently sat down with Charlie the head Baker of Sweet Freedom Bakery.”

Sweet Freedom is here to serve as a safe haven to children and adults alike who have been deprived of the simple pleasure of eating a freshly baked goodie.

Not only are their products vegan (dairy-free, casein-free, egg-free) and gluten-free, but we avoid the use of corn, wheat, peanuts, and soy as well. The only sweeteners they will ever use are the most natural and unrefined of sugars that are gentler on your body.

Sweet Freedom’s tasty goodies range from cupcakes, cakes, doughnuts, breads, loaves, cookies, muffins and so much more. Sweet Freedom has two locations to serve you, Sweet freedom is the PERFECT place for all your vegan goodies! Sweet Freedom shops are conveniently located in Bryn Mawr, and South Philly .

Be sure to order all your yummy vegan treats from Sweet Freedom Bakery!

March 19, 2018

How to Balance Your SEO and PPC Strategies in The First 6 Months

In the early days of any business, one of your primary objectives will be to bring as much relevant traffic to your website as possible. As you already know, there are two main ways to accomplish this: having a great SEO strategy, and using paid advertising. However, an easy trap to fall into is the belief that these approaches are mutually exclusive.
Long story short, they’re not. In fact, if used correctly, SEO and PPC can be combined to give your business a significant head start in its opening months. To help you get going, here are a few tips on balancing your marketing strategies and getting the most out of both your paid and organic traffic.
Related reading: Using Google Alerts to Get An Edge Over Your Competition.

Set Shared Goals
While SEO and PPC have unique strengths, they can be used in tandem for many common marketing aspirations. This means each strategy supports the other, fast-tracking you to your goals, and decreasing the overall investment to achieve those aims.
For example, say you want to boost web traffic by 20 percent, running some targeted PPC ads can be a great way to reach more people, and point them to your website. However, optimizing your web pages to show up more often in search results will also increase the likelihood that the right people will find your store.
However, while using both strategies may see some overlap in audiences, it gives you an even greater boost to your overall visibility. Furthermore, by integrating the two approaches, if someone sees your ad and then decides to look you up, your SEO efforts will make it far easier for them to find you.
Having shared objectives for your campaigns means you can refine your marketing efforts to be complementary. Not only will this reinforce your brand message, it also helps to build a sense of consistency and familiarity which can greatly enhance consumer trust in your brand.

Combine Your Data
Your SEO and PPC campaigns will both yield valuable data that can provide extensive insights into the habits and preferences of your target audience. So rather than having two completely separate teams acting on their associated data alone, it makes sense to pool your resources. This means that you can form a more complete picture of buyer habits, and enable your finding to influence your SEO and PPC efforts simultaneously.

  • Data from onsite searches can help you narrow down keywords for your PPC ads.
  • Success of individual PPC ads can provide insights into the sort of aesthetics and copy that are most popular with your target audience.
  • Targeted ads on social media can provide granular detail about specific demographics, helping to build better buyer personas, and refine your SEO.

Another important reason to pool your data is that it can help to highlight discrepancies. If your paid ads are attracting an entirely different demographic to your organic search results, then you need to know why, and to use this knowledge to optimize your approach.

Optimize Landing Pages
Whether users find their way to your website via search results, or paid ads, having a great landing page is essential if you want to turn that visitor into a customer. Naturally, your SEO efforts will increase your site’s authority, and help these pages to show up in search results. However, if you have a unified strategy for SEO and PPC, these pages will also complement the paid ads that drive traffic to them.
The benefit of this is that users who click on your ads will feel like they have come to exactly where they expected, rather than having to navigate from your homepage to whatever inspired them in your advert. In fact, AdWords allows you to link individual product pages to your PPC ads, which is fantastic for driving impulse sales and creating a highly streamlined experience for your customers.
Test Organic Keywords
Finding the best keywords and key phrases for your marketing campaigns can be a difficult task. Even after reviewing your options using tools such as Wordstream’s keyword finder, it’s really a matter of trial and error to find the exact combinations that work for your business.
This is essential for getting the most out of your SEO, but you should also implement your findings in your PPC strategy. In fact, by reviewing the performance of individual paid ads, you can even use your PPC efforts to determine which keywords are most viable for your organic efforts.
Top tip: if you use an ecommerce host like Shopify to run your online store, you can claim $100 in Google Adwords credit when you spend $25.

Double Your Odds
A final point to remember when weighing up the viability of PPC versus SEO for your marketing approach is that by employing both, you can actually double your presence in search results. For example, if you manage to rank on the first page of search results for a given keyword, and your paid ad also shows up, the user is presented with two immediate options for visiting your site.
This increased visibility will also cause your website to seem more and more familiar over time, as it continues to show up in results. So while many web users are in the habit of ignoring paid search results, this doesn’t mean they don’t scan through them and remember the websites.
Then, if your site also appears in the organic search results, it is already recognizable, and presents the user with an alternative means of reaching your website, without feeling like they’ve been lured their by an advert. This means they arrive with greater trust in your brand, which in turn increases their likelihood of conversion.
                                                                          – Credit: Pixabay
As you can see, there is a lot to be gained both from paid advertising, and from improving your SEO. These two strategies are each powerful in their own right, but become infinitely more impactful when used together as part of an integrated approach.
While it is certainly possible to incorporate either of these tactics into your marketing strategy at a later date, it will always be most effective to implement them from day one. By doing this, you build your campaign upon a foundation of consistency, making it far easier to develop and optimize your approach over time.
Your first few months in business can be hard work, but that attention and diligence will pay off. Put the time and effort in now, and before long, you will not only have built an ecommerce brand to be proud of, but you’ll also have acquired invaluable marketing experience that will benefit you in all your future endeavors.


 Victoria Greene
is a branding consultant and freelance writer. On her blog, Victoria Ecommerce, she shares tips on ecommerce and how companies can improve their brand representation. She is passionate about using her experience to help brands improve their reach.

March 12, 2018

How To STOP WASTING MONEY in Adwords & Facebook

How To STOP WASTING MONEY in Adwords & Facebook

Many businesses come to us with poor advertising results. They say “oh, we tried Adwords, it didn’t work, oh we tried Facebook ads also, didn’t work, we got no return on our investment.”

In pay-per-click advertising you must make the user experience as seamless as possible. Make the user have zero doubt when going through your online sale funnel. Achieving this is quite simple, but also very unknown within this large industry of digital advertising. This is why Google & Facebook are cashing in on your poor performance.

The US Digital advertising spending on mobile is expected to hit a whopping $83 billion by the end of 2019, according to eMarker.

Google and Facebook make up 57% of U.S. mobile spend.

Question

What happens when your pay-per-click ads suck?

Answer

The costs get so prohibitive that you stop doing it. And no number of free $100 coupons will save your bad marketing practices.

Bad marketing will always fail. But if you’re doing good marketing for a good product or service, yet not quite achieving the success you want, then you will be ahead of 98% of the marketing world by the time you finish this post.

Why?

You’re not applying the two rules of a successful PPC campaign:

Rule One – Attention Ratio

Rule Two – Message Match

I don’t care how good you are at AdWords or Facebook management or ad writing.

If you don’t understand attention ratio and message match, you are doing it wrong, and your ads are under performing as a result.

PPC Success Rule #1 – Attention Ratio

Attention ratio is the ratio of links available other then your primary CTA. On a homepage this is regularly around 40:1 implying that there are 39 diverting actions and 1 desired action. A focused landing page has an attention ratio of 1:1. One focus to convert traffic into leads.

A homepage can have up to 57 links on the page. If the campaign you’re promoting with your PPC ads is “Promo 2” (highlighted in red below) then not only will it be hard to find amidst all the clutter (the attention ratio is 57:1), there are so many competing elements that your prospect will either hit the back button or click on another promos.

Attention ratio of a homepage:

What’s wrong with them clicking another promo? Surely a sale is a sale. NO. If they don’t interact with the campaign you’re promoting your AdWords statistics will reflect a failure as “Promo 2” wasn’t the one that converted.

Next, let’s take a look at the landing page below. It’s very clear that there is only one thing to do here, so the attention ratio is a perfect 1:1.

Using a campaign-specific landing page for your ad campaigns is the first step to success, but in and of itself, it will only improve the attention ratio. If you don’t improve the message match you will still fail, just not as much.

PPC Success Rule #2 – Message Match
Message match is a measure of how well your landing page headline matches the call-to-action that was clicked to arrive on your landing page. For paid ads, this is the headline of the ad.

Another aspect of message match is what’s known as design match. If your ad is visual, such as a display ad or a Facebook ad – that has a graphical component to it, you need to follow the design of your ad through to the landing page. The stronger the design of your landing page matches the design of the ad, the stronger the design match will be.

Follow through on your ad’s promise. Maintain the scent. Match the message.

The 2 Impacts of Good Message Match:

  1. More successful campaigns: Sounds overly simplistic to say “more successful”, but when visitors are instantly reaffirmed that they can get what they came for – because the headline matches the link (or ad) they came from – they are more likely to remain on your page.Think of it like an elevator pitch. Your headline is the foot in the door you need to allow you to pitch your product. If it’s a strong match to your ad, your visitor will proceed past your headline and on to the rest of your page content: the elevator pitch itself. This will lead to higher conversions and, as a result, a higher return on investment (ROI) for your marketing campaigns.
  2. Better UX : User Experience is positive, meaning better ad price and position. The success of your campaign also leads to lower ad prices and better ad positions. This is because Google starts building a history of your success. With poor message match, there will be a higher bounce rate which is interpreted by Google as a poor user experience – which you get dinged for. The stronger your message match is, the better the user experience is – making your account history more positive, lowering your costs.

Following these two simple rules will help your advertising budget (ROI) tremendously.

If you would like to a Free PPC audit for either Adwords or Facebook please email me at [email protected]

March 5, 2018

Shaking Up Small Business Marketing In Philly (For FREE)

STOP AND READ (C’mon its Monday…) This impacts you or someone you know. I guarantee it. So Please Read (or watch) how we are revitalizing the small business industry in Philadelphia, completely for FREE.

I’m going to selfishly ask all my Friends & Followers to LIKE & SUBSCRIBE to the least selfish thing we do as a company at Momentum Digital with Small Business Saturday. What is Small Business Saturday (SBS)? Watch here!

Recap:

Every Saturday we highlight a Small Local Businesses in Philadelphia, completely for free. Yes, FREE! This is our 20% Non-Profit Initiative at Momentum to not only help smaller companies who can’t afford an agency, but to do so in a way that proactively and unselfishly highlights all the amazing business owners and people in our city. Here is our latest episode of SBS:

 


Nobody else is doing this. Let me repeat —
NOBODY else is doing this.

Why would another company waste 20+ hours per week to plan, shoot, edit, and produce a video, then take more time into posting and distributing that video for thousands of people. We do this week-in and week-out and ask for NOTHING in return. Why? Three Reasons….

  1. Just because … because we actually care and actually want to help. Legit.
  2. It works … their business gets amazing free exposure while we also perfect our craft doing something we love.
  3. To grow … IF (more like when) we grow our fanbase and viewers/subscribers to eventually tens of thousands, THEN we can pitch for a sponsor (cough, cough @VisitPhilly or @AmericanExpress)

Amazing hypothesis! LOL

What’s the last nice thing you did for someone that cost you a lot of your time? We want to make and different, and we already are, but we need to make a bigger splash. It may seem as if we’re revolutionizing the small business community in Philadelphia. Butttttt …. we need a bigger following to reach more people! So, stop reading this. Like STOP (but do come back), and please immediately Like this Post, Comment/Tag a business/person you think could be featured as an SBS, and SHARE this post. Oh, and don’t forget to Follow us on Facebook and Subscribe to our YouTube!

So I guess I am asking for something in return — I’m asking that you SHARE this message. This is BIGGER than Us. This is BIGGER than You. We, as a company, strongly believe in The American Dream and empowering the people who have and always will be the backbone of this country.

  • SUPPORT people like George Ofidis, owner and founder of George’s Pizza, a small mom and pop shop on Girard.
  • SUPPORT people like Robert Perry, owner and founder of Tattooed Mom, a bar and restaurant in South Philly.
  • SUPPORT people like Alexis Hoban, owner and founder of Odyssey Hair Studio, a boutique hair salon in Washington Square.

To those who already support and follow Momentum and SBS, we want to say thank you! We plan on sending updates with a new SBS series every Saturday on Facebook, Instagram, YouTube, Email and our Blog.

March 5, 2018

Small Business Saturday | Avery’s Pet Styling & Boutique

Momentum Digital Is back with another episode of Small Business Saturday, where we highlight a deserving company in the greater Philadelphia area. We recently sat down with Taria Avery the founder and CEO of Avery’s Pet Styling & Boutique.

Avery’s Pet Styling & boutique specializes in caring for all cats and dogs, with a focus on special needs pets, busy pet parents, and doting clients that love to pamper their fur-kids – Avey’ is not your average groom studio. Avery’s is in the works of creating their very own doggy day care and even a doggy lounge with FREE wifi and of course coffee!

Avery’s current services:

  • personalized spa packages delivered weekly, bi-weekly, monthly, etc.  
  • Our list of services include:
  • Full-service Grooming
  • Maintenance Grooming
  • Deluxe Spa Baths
  • Express Grooming
  • Cat Grooming
  • Hand stripping
  • Breed specific and hand scissoring work

Avery’s has two locations to serve you, and a mobile fleet to provide top of the line service at your doorstep. Avery’s is the perfect fit for pet parents in the tristate area who are  looking to simplify their pet’s care and enhance their busy lifestyle.The groom shops are conveniently located in Upper Darby, and Glenside .The mobile grooming fleet covers Pennsylvania’s Montgomery, Delaware, Chester, Philadelphia, Bucks county,Southern New Jersey and parts of Delaware.

Avery’s Pet Styling & Boutique offers a personalized service that is unique to each of their clients. Avery’s mission is to become more than a client when you choose Avery’s for your pet care needs, you become part of our family.Be sure to follow Avery’s Pet Style and Boutique  for their Grand Opening Event, specials, and new services.

If you want to reach out to Taria you can contact her via Avery’s Pet Style and Boutique, call her at 877-5 AVERY’S (528-3797) or follow her on Facebook Instagram and Twitter

Check out Philadelphia Inquirer article on Avery’s Pet Style Boutique.

Until next Saturday!

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