Month: November 2018

November 26, 2018

Momentum Mondays: 5 FREE Marketing Ideas for Small Businesses

Calling all small business owners! We’ve put together the best five FREE marketing tatics for small businesses. When starting your business, we know that the last thing on your mind is how you’re going to pay for promotions, marketing, and advertising. Getting the word out about your business fast and early can often determine whether your business is going to suceed. Our company, Momentum Digital, is also a small business, so we understand the struggles that small business owners face on an everyday basis.  

Here at Momentum Digital, we take digital marketing seriously. However, we know that not everyone has the budget to hire an agency to take care of their business’ digital marketing needs. Thankfully, there are plenty of free digital marketing tricks you, as a small business owner, can utilize to hit your target audience. Here are a few of our favorites:

1. Bump Up Your Business’ Social Media Presence:

Social media is by far the best tool a small business owner can have in their toolbox. Posting on social media allows your business to build a brand voice, publish information about your business, and familiarize your followers with your products and services. Posting daily content on social media will keep your business at the top of your followers feeds and help you to gain organic engagement and followers.

Luckily, both Facebook and Instagram have options for businesses to create a business account on their platforms. This gives you FREE insights into who is following your posts and directly engaged with your business’ page – this includes information such as age, location, gender, what times they are more likely on the platform, etc.

To create a Facebook business page

  • Select the “Pages” header from your Facebook profile page.
  • Click on the “Create a Page” button
  • Select the type of page you can’t to create.
  • From here, you can fill out the fields according to your specific business.

To create an Instagram business page

  • Find the “Settings” tab on your Instagram account.
  • Scroll until you find “Switch to Business Account.” It will ask you to connect a Facebook business page (which we just created) before choosing your business category.
  • Fill out the remaining fields with information pertaining your small business.

2. Optimize your Social Media Accounts
Once your business pages are created, it is important to optimize your accounts to make it easy for new people (and potential customers) to find you. This is often referred to as SMO, or Social Media Optimization.To do this…

  • Make sure your business’ profile name and handle is full name of your business
  • Make sure your social media bios state exactly what your business does
  • Make sure your profile photo is your company’s logo
  • Make sure all of your profile’s fields are complete and correct.
  • Make sure all of your social content is original and curated to fit your brand
  • Make sure you are using a handful of trusted hashtags. This will allow your post to reach more people. Also pay attention to “trending” hashtags that your business may be able to take advantage of.

It is also important to optimize your social media posting schedules. There are tons of studies done to pinpoint which exact times for different days of the weeks are the best to post on social media. However, it is often best to go off of your own analytics and test different times of the day to see which schedule does best for your brand and target audience.

  1. Attend Networking Events

In a city as large and diverse as Philadelphia, there are plenty of free networking opportunities available to small business owners. Make sure you are taking advantage of platforms like Facebook, LinkedIn, MeetUp, and Eventbrite to keep tabs on events happening in your area that could help you promote your business.

Make the most out of free marketing events by:

  • Familiarize yourself with who is going to the event and who you want to connect with. Doing some research on the attendees will give you create conversation starters and help you stand out
  • Set goals for what you want to get out of the networking event – do you want to hand out 10 business cards? Connect with 3 different people on LinkedIn? Knowing what you’re looking to get out of the event will make the experience much more worthwhile for you.
  • Prepare yourself for the usual networking questions. This will give you the confidence you need to put yourself out there.
  1. Create a newsletter or weekly email marketing campaign

There are a number of great, free email marketing websites that small business owners can take advantage of. Some of our favorites are MailChimp, SendPulse, and BenchMark.  

These websites will allow you to customize your own newsletter or email campaigns. You can save templates to send to different email lists. This will allow you to not only stay connected with your customers, but to give them updates and the latest information about what is going on with your business.

5. Utilize Momentum Digital’s Small Business Saturday service
At Momentum Digital, we are passionate about giving back to the small business community in Philadelphia. One way we give back is through an initiative we call Small Business Saturday. This idea was conceived by American Express, but we felt that small, local businesses should be honored every single day, not just once a year. So, we decided to Amex’s idea and run with it. Once a week, we feature a different unique small business in Philadelphia. We do this through producing a professionally made video about the business, crafting an email campaign to send to all of our subscribers, posting and promoting the small business on our social media channels, and writing a blog post highlighting the business. So far, we have featured 50+ small businesses in and around Philadelphia.

This service is completely free of charge to the small business owner. The only thing we ask in return is that the business reposts the content on their channels and that they give us a referral to another small business that could benefit from this service.
We know what you’re thinking – sounds great, but how do you get involved? Simply share your story with us! You can contact us at [email protected] to learn more about this initiative or fill out and submit this survey form with information about your business!  We have highlight some amazing local small businesses in Philadelphia such as STUMP Plants, Fort Mifflin, and Joe’s Pizza. All of our past SBS episodes can be found on our YouTube Channel. YOUR business could be our next SBS feature!



November 24, 2018

Small Business Saturday in Philadelphia 2018 Recap

Small Business Saturday 2018 Recap

small business saturday 2018

What is Small Business Saturday?

‘Tis the season to shop small. Honor Small Business Saturday this holiday season by shopping small today — Saturday, November 24th. If you follow any of our social accounts, you know how much we preach about and promote Small Business Saturday. As an agency, Momentum Digital is passionate about helping as many small business as we can. In order to do our part, we adapted the idea of Small Business Saturday into our own mission to expand the cause. But where did this idea “Small Business Saturday” come from?

Find out more about the original Small Business Saturday mission, how you can participate, and some important announcements about our Small Business Saturday mission below, as well as the Small Business Saturday 2018 Recap by our team here at Momentum Digital.

How did Small Business Saturday Get Started?

The Small Business Saturday mission was founded by American Express. Small Business Saturday is a movement that is meant to promote shopping at local small businesses in your area instead of chain corporations or shopping malls. This annual holiday takes place on the Saturday after Thanksgiving and asks that all shoppers show love to their favorite small businesses by stopping in to do their holiday shopping.
What is Small Business Saturday
However, our Small Business Saturday takes place all year around. Every time you decide to grab a coffee from a corner coffee store instead of a Starbucks or buy a dress from a local boutique instead of  Forever 21, you are supporting the Small Business Saturday cause.

How was Small Business Saturday created?

The idea originated in 2010. During this time, small businesses across the country were feeling the hurt of the economic recession. In an effort to help small businesses, American Express launched the Small Business Saturday campaign. They encourage everyone to dedicate the Saturday after Thanksgiving to “shopping small” in hopes that an influx of spending at local businesses will help them stay on their feet.

Shop Small Business this Saturday

In 2011, the Small Business Saturday initiative takes off. The initiative is adapted nationwide, even gaining the support of many local government officials. The movement grew so quickly that the Senate unanimously passes a resolution in support of the day and officials in all 50 states vow to participate.  

Also in 2011, the Small Business Saturday Coalition is founded. The Coalition is a group of corporation and non-profits, government officials, and more that decide to come together in support of the Small Business Saturday cause.

By 2013, 1,400 individuals and organizations become Small Business Saturday Neighborhood Champions. This group is responsible for spreading the word about the Small Business Saturday cause in their local neighborhoods and creating community events and activities around the holiday.

Since 2013, the Small Business Saturday initiative has grown more and more each year. As of the 2017 Small Business Saturday, there are 7,200 Neighborhood Champions and over 100 major corporations apart of the Small Business Saturday Coalition. Spending at small and local businesses on Small Business Saturday has increased holiday spending at small businesses to $85 Billion in total.

How can you participate in Small Business Saturday?

As a consumer, you can do your part by shopping small, and not just this Saturday, but every time you shop. American Express offers a Small Business locator on their website so they you can locate local small business near you to visit. You can also spread the word by organizing a community event, sharing your support on social media, and informing your favorite small businesses about the cause so they they can get involved!

As a small business owner, American Express wants you and your business to get involved in the Small Business Saturday cause. American Express has free Small Business Saturday swag available – such as event checklists, flyers, stickers and more – for all small businesses.

small business saturday image

How does Momentum Digital help Small Business Saturday?

At Momentum Digital, we want to honor local small businesses year round. We believe in the American Dream and that small businesses are the backbone of our country’s economy. As an agency, we help to uplift and promote small businesses in any way we can.

As a small business ourselves, we know that most of these businesses don’t have the means, knowledge, or funds to keep their business competitive in the digital era. Digital marketing is one of the biggest assets to a small business. However, not every small business owner knows how to pull it off correctly. To help this, we dedicate time out of our work week to help promote unique local businesses in Philadelphia.

We do this through creating, filming and editing a completely free professional and promotional video about the small business. During this process, we allow the business owner to talk about whatever they want and promote their business in any way they see fit. We do this week in and week out, asking nothing in return. Some of the various marketing we provide the business includes the following:

  • Create social media postings and stories to release on our social media platforms – Facebook, Instagram and Twitter – for a full week.
  • Craft and distribute an email marketing campaign about the business that we send out to out email mailing lists
  • Create a short blog post on the business that we post onto our company website.
  • Promote via word of mouth and connections with other business owners and entrepreneurs.momentum small business saturday

Previously, we did this everysingleweek. However, this has been such a large burden on our team, our resources, and our overall bandwidth. It takes a combined 20-30 hours every week for our team to complete these videos: from planning, scheduling, traveling, staging, filming, editing, producing, posting, and marketing. That’s a lot of time!

Don’t get us wrong — We LOVE doing the SBS videos. However, we are doing this completely free of charge. So we cannot justify the time, research, and effort that it takes to continue to produce these videos weekly, as much as we would like to continue the video series. Soooo, starting after the official Small Business Saturday on November 24, we are changing it up…. Keep reading below to find out how, and to see if you can earn a spotlight or help join the mission of empowering Small Businesses here locally in Philadelphia.

Momentum’s new Small Business Saturday Game Plan!

Have you ever listened to a podcast? If not, you’re in for a treat.

You guessed it … moving forward starting in December, Momentum will be launching our very own podcast, to complement the Small Business Saturday series.

momentum small business podcast

So, here’s how it’s going to work ….

The Momentum SBS Video series is going to move to once per month. Yes, instead of monthly, the videos are going to be weekly. These videos are going to be considered exclusive, as we will only be producing one per month, meaning only 12 per year. Therefore, we will be extremely selective as to who gets approved for a SBS video with Momentum. They will have to fit some key criteria and it will also be mandatory for them to showcase their involvement and enthusiasm.

Business Criteria

  • Must be local to Philadelphia
  • Must be classified as a small business
  • Must have a unique story, mission, or culture
  • Must truly show their interest and excitement in working and helping the mission
  • Must be a business that’s visually and socially appealing (ie. no lawyers, bankers, accountants, etc — sorry, we love you all too)
    • Evaluated on a quality score by our team

Surprisingly, not every business we worked with to provide this free video was overly enthusiastic about what we were providing ?. Most were grateful, but some, not so much. This is disheartening to our team and the mission, as we only want the best for each other. It’s so difficult running and growing a small businesses that we must all work together and support each other, yet some didn’t share the video.

Nonetheless, we know and understand how busy these business owners must be. Even taking an hour out of their busy day can be a burden to some. Regardless, we truly appreciate working with those who understood the mission and support that comes from our team, so we thank all of you who helped grow SBS.

Instead of the weekly video series, the SBS show will become a weekly podcast series, and a monthly video series. The podcast will be a new amazing way to highlight small local businesses without being to invasive or taking up much time from our business or theirs. We’ll be interviewing various owners throughout the city asking to hear about their story and how they got started. The podcasts will be more conversational asking about what makes them unique, how they grew, what difficulties they’ve faced, how they market themselves and more. Part of the podcasts will also include Q&A from both sides, where they get to ask us questions about digital marketing and how they can continue to grow their digital presence. Our founder, Mac Frederick, will still be hosting the podcast and videos. This will give us a chance to become thought leaders in the space while providing truly unique and unadulterated feedback about their digital identity, online brand, and what they can do to improve.

To recap ….

  • Momentum has produced videos every week for over a year highlighting small businesses in Philadelphia completely for free.
  • We are moving the video series to a higher quality monthly feature
  • We are launching a new PODCAST weekly, interviewing small business owners
  • Small businesses can apply online to get involved

Thanks to everyone who has been a part of this amazing cause. It’s literally been so much fun getting to know all these different business stories from the most genuine business owners in the city. AND IT WON’T STOP HERE. This is just the beginning!

Let’s take a look back at all the cool businesses we worked with over the past year!

Business Episode Link
Team Dental 1
Paper Mill 2
Vesper Sporting Club 3
Odyssey Hair Studio 4
Philabundance 5
Revolution House 6
AL Pine 7
Tattooed Mom 8
Bocconcini 9
What is SBS
Mad Rex 10
Christmas Village 11
Stripp’d Juice 12
Philadelphia Barber Company 13
South Feillini 14
Philadelphia Zoning 15
Averys Pet Styling 16
Sweet Freedom Bakery 17
Joes Pizza 18
Campos Deli 19
Ontray 20
Piper Wai 21
Saint Lucifer 22
Passero’s Coffee 23
Birds of Prey 24
Gallery Cafe 25
Evil Genius Beer 26
Indy Hall 27
Champion Denistry 28
Vesper Day Club 29
Sculpere 30
Fine Palate Resturant 31
Front Street Cafe 32
Crust Vegan Bakery 33
Jenzy 34
Nine Ting 35
Felt + Fat 36
Franny Lou’s Porch 37
Little Baby’s Ice Cream 38
Circle Thift 39
Dolce and Caffe 40
United By Blue 41
Love City Brewing Co. 42
Baba’s Brew 43
n2 Sweet Cafe 44
Morris Animal Refuge 45
Philadelphia Independents 46
Fort Mifflin 47
Phila. Photo Arts Center 48
La’vanter 50
Smak Parlour 51

Over 50 episodes in one year .. and a few recap videos too!

We started this mission to give back to the city we LOVE. Boy has this been a success so far.

Please share these stories and pass along our mission here at Momentum Digital for Small Business Saturday!

To Feature Your Business, you can send us an email or DM us on Facebook or Instagram!

Call Mac Frederick or send him an email if you have any questions about your small business and what we can do to help!

[email protected]

(215) 876-2954

shop small

November 19, 2018

7 Steps to Maximize Your Facebook Ad Strategy Just in Time for The Holidays

The holiday shopping season is right around the corner! The excitement of “Holiday Advertising” for Black Friday and various holiday sales are about to break the internet. How is your brand different from other brands? We have compiled the seven best ways to maximize your Facebook Ad Strategy this crazy holiday season.

Keep in mind that only 1.79 out of 7 billion people worldwide buy their goods and services from E- Commerce businesses. The number is shockingly low because 95% of first-time shoppers leave E-Commerce shoppers leave sites without purchasing. We live in a society that loves to scroll but not purchase. This is your chance to leverage your advertising skills to turn scrollers into shoppers!

Consider the following questions:

  • Where does the excitement come from when you are waiting in line to try on the latest pair of shoes from Nike?   
  • How does the satisfaction of buying the latest Apple product alleviate the stress of waiting in long lines and fear of it being sold out once it’s in your hand?
  • What incites employees from REI to take action with the REI #OptOutside campaign on every social media platform like no other?

How do we make our brand compelling enough to be bought? Learn how to maximize your Facebook holiday ads with these seven helpful tips!

7 Facebook Ads Strategies to Maximize Your Holiday Advertising

Step #1: Determine Your Facebook Ad Strategy

Get ahead of the game and plan your pre-holiday brand awareness strategy. Your business should set goals that are specific to what your market and business needs. Make sure these goals are attainable and keep in mind that the holiday season is to meant to create product and brand awareness. By creating product awareness, you have the potential to introduce your brand to new holiday shoppers.


There is no such thing as not enough awareness. Add more value to the organization; Facebook offers an opportunity to improve brand awareness, and provide an easier way for audiences to shop. Consider increasing the quality of sales. To enhance the quality of sales, it starts with niching down your audience. As you do this, your business will better reach your target audience more efficiently (We’ll address this further down).


Step #2: Consider Using Additional Placements

Facebook has about 14 different ad placement types to give you the opportunity to put your ads in spaces like the Facebook Feed, Facebook Marketplace, Instagram Feed, Instagram Stories, Messenger and more. When selecting your Facebook placements in your ad set, make sure to only check Facebook Feed, and Instagram Feed, they are the highest performing placements. A new rising placement for Ecomm stores is Facebook Messenger. Create a separate ad set and ad creation just for Messenger and be sure to speak to your audience depending on which products you are trying to get sales for. Offer them discounts, buy one get one, last min deals, hit them hard this week for black friday sales. Showing urgency will be your winning strategy during the holidays.

Step #3: Create Your Custom Audience

When customizing your audience put into consideration about people who have previously taken action on to your app or site.

Make sure to have at least these 2 custom audience set up for remarketing. Once you drive all your traffic this week for black friday and cyber monday, the shopping does not stop there.


Create a website traffic audience for those for added to cart but did not check out. Use Dynamic remarketing ads to show those people the same products they previously looked at.


Also create an engagement remarketing list for those who have interacted on your ad. Offer them a second chance to receive the deal, make sure scarcity and urgency is represented within your ad copy.

Use ‘Create a Custom Audience’

There are many custom audience categories available such as:

  1. Customer File. This utilizes your customers’ email addresses.
  2. Website Traffic. This targets people who have visited your website in the past.
  3. App Activity. These are people who have visited your mobile app recently.
  4. Offline Activity and Engagement. This allows you to see who interacted with your business’ content, such as video, on Facebook.

Utilize a custom audience filter to pinpoint who your ad is reaching. Custom audience filters help your business find better target audiences, which is better than targeting cold audiences created from only interests and basic demographics.  

Step #4: Design Your Facebook Content

Black Friday and Cyber Monday is just around the corner! To beat out other retailers, you should create a compelling offer that will make people stop and click your ad. Any discount on your products or services should be at a minimum of 20% to be effective.

If your business cannot profit with a minimum of 20%, try an alternative other than direct discounts. Look into where you can purchase items, such as scarfs, mugs, holiday bags in bulk so you are able to give them away for free to customers. By adding some sort of deal, this will increase traffic to your website and the likelihood that people will purchase items.


Try offering complimentary free items for specific purchases!

Consider the following examples:


  • For a jacket, offer a free scarf.
  • For gloves, offer a free hand warmer.
  • For ties, offer a free pocket square.


These are all items that can be purchased easily in bulk. This will help your customers see the use and worth your brand is offering.

Step #5: Schedule Your Facebook Content

Planning out your content calendar in advance increases the quality of your posts. This will result in higher organic engagement for your business. Planning out your content gives you a higher chance of reaching the audience you want to because it allows you to pick a specific time and day for your postings to go live.

There are social media management tools, such as eClincher, Buffer, Sprout Social, HootSuite, Sendible and more, that were created to help you stay on track with your content. These tools can help you set up a posting schedule for not only Facebook, but your businesses other social media platforms. Save yourself time and stress by planning ahead.


Step #6: Reminder: Check Your Ad Account Spending Limit

During the Black Friday weekend, your business could quickly reach it’s ad limit without even noticing. If things are going well with your campaign, you will be spending above your regular budget. Overspending can result in your campaign turning off until you clear your ad account balance.

Keep a close eye on your ad spend limit – you sure don’t want to spend over your limit!


Step #7: Track & Analyze Your Reports Daily

Staying on top of your campaign performance is vital to being successful this Holiday season. To do well this season, you need insight on what works this holiday season. I highly recommend you monitor your campaigns daily. Make sure you understand what needs to be changed or added to improve your blogs.  Especially since Black Friday is on a short time frame and so is the holiday season itself.

ReportGarden Facebook Ads Reporting can help you manage clients, campaign & reporting on a single platform.


To recap, don’t forget to follow these steps to maximize your Facebook Ads!  

Don’t forget to:

  1. Determine Your Facebook Ad Strategy
  2. Consider Using Additional Placements
  3. Create Your Custom Audience       
  4. Design Your Facebook Content
  5. Schedule Your Facebook Content
  6. Check Your Ad Account Spending Limit
  7. Track & Analyze Your Reports Daily

“The key is, no matter what story you tell, make the buyer the hero” – Chris Brogan

Happy Holidays from Momentum Digital!



November 19, 2018

Small Business Saturday Philadelphia- Smak Parlour

Small Business Saturday: Smak Parlour


In this week’s episode of Small Business Saturday, we sat down with Reannoin Celins shop manager of Smak Parlour. Smak Parlour is located in the Old City, Philadelphia. The shop was founded 13 years ago, and became a staple Philadelphia women’s boutique. It was created by two high school, fashion-obsessed, best friends, Abby and Katie. Since opening its doors, Smak has been dedicated to being a one-stop fashion shop for both moms and daughters looking for the perfect look.


Smak Parlour is the perfect girl’s shopping heaven you need in your life. At Smak Parlour, you can find everything from shoes and accessories, to mugs and greeting cards. Smak Parlour not only sells all of the latest fashions, but they also design all of their own clothing. Smak’s flagship store in Old City actually began as a sewing space where the founders began their original clothing line called Smak Parlour Cut & Sew Collection. Smak Parlour Cut & Sew Collection showcases the perfect mix between vintage and contemporary fashion. This fashion line is not only sold in their Old City boutique, but also online and in other select clothing stores internationally. If there are any retail stores looking to add Smak to their collection, their clothing line can also be pursued wholesale.


This Black Friday, Smak Parlour is running a charity campaign called “Be A Doll and Help Us Fill Our U-Haul!” Taking place at their physical storefront, Smak has rented an entire U-Haul truck to park out front of the shop. It is Smak’s goal to completely fill the U-Haul by the end of the event. From 12pm to 6 pm, Smak will be accepting all donations of new and used toys. The toys will go to less fortunate children in Philadelphia. As an incentive, Smak will be giving away a $30 store gift card to anyone that donates. There will also be drink – alcoholic and non – and small bites available to everyone that stops by the event.

You can shop all of Smak’s selection in store or online. Our friends at Smak Parlour are online on their website. You can also connect with them on Facebook, Instagram, and Twitter.

November 12, 2018

Small Business Saturday Philadelphia: La’Vanter

Small Business Saturday Philadelphia: La’Vanter

During this week’s episode of Small Business Saturday, we sat down with Jamil Scurry, founder and CEO of La’Vanter. La’Vanter is an up-and-coming women’s fashion boutique located in the North Philadelphia.  All of the clothing offered in the store is handpicked by Jamil himself, ensuring that there is a unique item available for every girl, no matter what style or shape.  The clothing items sold at La’Vanter rotate quarterly, so there is always something new being offered and it’s always on trend. The La’Vanter team also hunts high and low for nifty and fashion- forward thrift finds, which they make available for sale as well, making sure everything in their shop is 100% unique.

The store’s name, La’Vanter, comes from a book Jamil discovered through Oprah’s book club called “The Alchemist.” According to the book, La’Vanter is the name of a warm wind that blows through the Southern part of France. To Jamil, this definition perfectly encompassed what he wanted his store to be about – freedom. By day, Jamil is a police officer, but his heart and soul lies in the fashion industry. One day, he hopes to expand his store to men’s fashion and even create a fashion line himself (we can’t wait to see what he does!)

The storefront was purchased and completely revamped by Jamil and the La’Vanter team. The store’s design has clear influences from runway fashion boutiques in France, London, New York, and more. The shop has a beautiful exposed brick wall that acts as the perfect accent to the beautiful clothing in the store. Their full clothing selection is displayed tastefully on hanging racks so that you can easily see the clothing pieces and map out how you would style each of them. Their clothing is also offered in many different sizes. The store has a second floor, that is still being renovated, where the La’Vanter team hopes to expand their offerings to a men’s fashion line.

You can find our friends at La’Vanter online on Facebook and Instagram. Their storefront is located at 1334 W Venago Street in Philadelphia. Stop in anytime to browse their unique selection and find your next favorite fashion piece!

Scroll to top