Month: January 2019

January 28, 2019

Small Business Saturday Philadelphia – Podcast – See Philly Run

See Philly Run:

During this week’s episode of the Small Business Saturday Philadelphia Podcast, Mac and Delilah spoke with Ian Thomas. Ian is the owner and founder of See Philly Run.

See Philly Run is a small business that conducts unique Philly running tours. See Philly Run offers an array of different running tours for runners of all types! Whether you’re a tourist, a local, or a company looking for a team building exercise, See Philly Run has you covered.

See Philly Run was founded by Ian as a passion project. Ian has always had a love for both history and running. Although he is not originally from Philly, he can attest that Philadelphia is completely unique and unlike any other city he has been to. Ian received his Master’s degree at Temple University in history and decided that now was the time to begin the See Philly Run journey. The tours hosted by See Philly Run do not aim to give a complete history of Philadelphia. Instead, the tours offer fun facts and “headline” style information about the city as the run progresses.

See Philly Run Running Tour

All See Philly Run tours go at a pace for people of all running skill-levels. As Ian puts it, “you aren’t going to break any personal records on the run, but don’t show up in high heels.” The longest run available at the moment totals five miles. City running is something special, particularly in Philadelphia, because you get to see a lot in a short amount of time and you end up in spaces that you normally wouldn’t be otherwise. While on the running tour, there are plenty and stops and photo ops. This gives you the opportunity to not only document your tour, but to enjoy all of the beautiful Philly scenery.

See Philly Run has a number of unique running tours available. To name a few, there is…

  • Philly Squared. This tour takes you to the five main squares in Philadelphia.
  • The Rocky Run. This tour takes you through the infamous Rocky run. Your group will travel through the Italian Market and South Philly, ending at the Art Museum Steps.
  • The Beer Run. Discover some of Philly’s best pubs, breweries, and beer gardens on this tour. End your journey with a celebratory post-run brew!
Ian with See Philly Run

Once your run is complete, Ian will give you a recap of what you saw, a map of where you ran, and some more information about each spot you visited. This is sent directly to your inbox when the run is complete!

Right now, See Philly Run is Ian’s passion project. He has tons of things in mind to expand on the business and possibly move it to other major cities in the U.S. one day. Listen to the full podcast to hear his plans and strategies for expansion as well as Mac and Delilah’s advice.

See Philly Run Tour

If you would like to book a running tour with See Philly Run, visit their website or book your tour through Airbnb Experiences. Don’t see a run you want to take? No worries – Ian can create a custom run just for you! Follow See Philly Run on Instagram and Facebook to stay up-to-date with their latest offerings.

Make sure you are following us on Facebook and Instagram to stay up-to-date on the Small Business Saturday Project. Subscribe to our YouTube channel where you can find all of our past and future SBS episodes. You can listen to our podcast on Spotify, Apple Podcasts,, Google Podcasts, and RadioPublic.

January 21, 2019

Small Business Saturday – Podcast – Melissa Alam

Small Business Saturday – Melissa Alam

During this week’s episode of the Small Business Saturday Philadelphia podcast, we spoke with Melissa Alam. Melissa is a creator, serial entrepreneur, and digital strategist who has been in Philly since her college years 12 years ago.

Melissa can be known as a “Jane” of all trades and master of all – she is always working on a new and exciting project. Listen as Mac, Delilah, and Melissa discuss collaboration/making connections, learning different skill sets, imposter syndrome, and learning how to hustle.

Melissa Alam

Melissa began her entrepreneurship journey in 6th grade when she began selling random things to her classmates. Her entrepreneurial spirit followed her to college at Temple University where she put all of her time and effort into starting a sorority – Kappa Phi Gamma – from the ground up. After graduation, her passion for development and building organizations led her to start her first of many businesses, “Wood Works Paddle,” with one of her sorority sisters.

Melissa Alam

Post college, Melissa worked for a few different agencies in the area before deciding that she wanted to pursue freelance work. When she first started freelancing, she did not have high paying clients or an extensive portfolio. To make up for this, she started to build her portfolio up with hypothetical work for events and businesses that she wanted to run in the future in order to get real clients now. Melissa says that freelancing taught her to hustle. From there, she launched her next major project, The Hive, followed by her own agency, Femme & Fortune. She has also developed a number of yearly events and conventions including Fearless Con, the “Study Hall Summit” during Philly Tech Week, and the upcoming “Recess” during this year’s Philly Tech Week.

Femme & Fortune - Melissa Alam

For Melissa, the best part of being an entrepreneur is having freedom and being able to sleep in. She attributes her success to the amazing connections she has made in the Philadelphia small business community. In Philadelphia, she says that the entrepreneurs all help each other – it’s not about your background or education, it’s about the people you meet and the connections you make.

Melissa says that the hardest things for her when she was first getting started was building her brand and voice and affording the tools that she needed to succeed. No matter the struggle, Melissa would never go back to working a traditional 9-5 job.

Currently, Melissa is working on client work, branding, creating an online digital course, and marketing her upcoming events. What’s next for her? She hopes to continue to teach at UArts, travel, and perfect her stand up comedy skills.

You can connect with Melissa on Instagram, Facebook,and Twitter. For more information on Melissa and her projects, visit her website at

Make sure you are follow us on Facebook and Instagram to stay up-to-date on the Small Business Saturday Project. Subscribe to our YouTube channel where you will find all of our past and future SBS episode. You can listen to our podcast on Spotify, Apple Podcasts,, Google Podcasts, and RadioPublic.

January 21, 2019

How to Streamline Your Content Creation in 2019

How To Streamline Your Content Creation in 2019

This week, learn how to streamline your content creation in 2019. These strategies will help you create better content faster for all of your clients. We have compiled our best tips for making the most of your content creation time and for keeping your creativity flowing.

Content Creation Strategy Meeting

For a digital marketer, content creation can be a slow and tedious process. As a content creator, it can sometimes feel overwhelming and never ending. In fact, 44% of marketers say that content production is their biggest challenge. However, 61% of consumers are influenced by custom content. Therefore, you need to have a great content creation strategy in place. Content creation may be your most dreaded activity, but what if I told you that it doesn’t have to be?

Content is everywhere. Everything you encounter from the moment you wake up can be considered content. That text from your mom? Content. That cute puppy picture on your Facebook feed? Content. Even the news alerts you receive on your phone are, you guessed it, content.

For a business, content helps you interact with your customers, give more information about your business, create a brand voice, and much more. In this article, we will give you 7 of our best content creation tips and tricks to make your content creation processes quick, easy, and, most importantly, fun!

7 Content Creation Tips to Streamline your Content Creation:

1. Keep all of your ideas in one place

Content Planning Workspace

Great ideas can hit you at any moment. To take advantage of these aha moments, make sure you have a dedicated space to write them down. Whether it’s a post-it note, a journal, or a Google doc, make sure you write it down. This will save you time and energy during your brainstorm sessions later.

Don’t have a specific idea? No problem! Write down larger, broader topics to get your creativity flowing. Once you have your ideas and topics down in one place, you can track the topics, using applications like Mention, to see how popular the topics are and how well content involving those topics are performing on social media. This will save you time in the long run and ensure that the content you are creating has a high probability of helping you reach your content goals.

2. Repurpose Content

Who says that the content you create will go out of style? By putting time and effort into your content creation, you can reuse top performing content later on. Lots of your past content can be expanded upon and given new life. Some of our favorite ways to reuse and recycle old content are:

  • Turning old blog posts into downloadable guides. Have you blogged about the same topic a few times? Combine them, update them, and turn them into a definitive guide that can be downloaded by your customers.
  • Turning research into an infographic. Not only are infographics informative, but they are one of the most widely shared pieces of content. Having important or interesting data and research about your company can help those in companies similar to yours.
Content Creation Board
  • Turning data into social media posts. Everyone loves a good statistic. If you have solid stats, turn them into small, shareable posts and tweets.
  • Turning blog post information into newsletter topics. If you didn’t promote your blog post in a newsletter when it was first released, try mentioning the topic in your next newsletter and linking it back to the original blog.
  • Turning a blog post topic into a podcast episode. Podcasts are huge right now. Not only will it recycle your content, but it will create even more content for your company.

  3. Have a Social Media Content Calendar

Social Media Content Calendars save lives. Not only will it map out your month, including holidays and other buzz days, but it will show you how many pieces of content you will need to create ahead of time. Content calendars can…

Social Media Monthly Calendar
  • Help you break up your content. Looking at your content laid out for the whole month can help to ensure that you have new and fresh content going out that will keep your audience engaged.
  • Get your team involved. Having the content calendar located on a Google Drive makes it easy for your team members to divide up the work and give you input on your content strategy for the month. If this calendar is for a client, this will allow them a sneak peek at what is going on and time to make any changes before the content is published.
  • Allows you to plan ahead. If you are working with a larger team – copywriters, graphic designers, videographers, editors – then it gives them advance notice as to what needs to get done and when it needs to be done by.

In short, if you don’t have a content calendar yet – GET ONE!

4. Utilize Templates

Social Media Content Strategy

With content creation, it is not important to reinvent the wheel. If you do your research and preparation correctly, there are templates you can use for your content creation process. Whether it’s a free template from a digital marketing resource or a template specific to your company, templates can come in handy when developing content.

Templates can be used for:

  • Always having the correct post dimensions for every platform
  • Content Calendars
  • Social Media cover and profile photos
  • Content reporting documents

Overall templates make your life easier and help you to create content faster. Having a template you know you can go to can take some of the stress and anxiety out of content creation.

5. Look into Your Analytics to Determine What is Working

Social Media Data Analytics

It is crucial to monitor your social media analytics in order to determine which posts are performing the best. Instagram and Facebook make it easy for businesses to view insights on how well posts are performing, how many impressions their page has received, and even who their target audience is. You can also research analytics for content creation using tools like Google Analytics, Google Search Console, your website statistics, surveys sent to clients and customers, or even keyword search platforms like Spyfu.

Doing a social media audit for the previous month before you begin your social media preparations for the next month will give you a better idea of how your business is performing online and which posts are receiving the best reaction from your audience. Looking at your analytics can also help you determine which content you would like to repurpose in other ways.

6. Scheduling is a Marketer’s Best Friend

Hubspot Logo

If you are a social media marketer running multiple social media accounts, remembering to post for every account, on every platform, at the best time can be a struggle. Lucky for us, there are platforms available to us to help us manage our workflow and schedule out posts. There are many tools that can help in this, but one of our favorites is Hubspot.

On Hubspot, there are tons of tools to make a content creator’s life easier. Hubspot can help in all areas of content creation from Content Planning and Strategy to Content Creation tools to Analyzing Content.

  7. Use Google Alerts for Blog Topic Ideas

Social Media Blogging Google Alerts

Blogging is great. But sometimes it can be a struggle to find a great topic to talk about. Watching the news and looking at what friends and competitors are doing can be a big help when brainstorming ideas. However, it leaves a broad range to choose from. If you have a client in a niche industry, set up Google Alerts for niche topics and keywords. This will inform you whenever there is a new blog or new story published and send a link directly to your Google inbox.

Google Alerts may be useful for more than just getting blog topic ideas. They can also let you know when your content has been indexed by Google, identify bloggers and other companies you can collaborate with, and monitor your brand and brand voice.

Social Media Planning Board

Today, we reviewed 7 of our favorite content creation strategies to streamline your content creation plan. I hope that these tips have helped to ease your creative mind. The content creation process can be challenging, but it is one of the most important things to help build your following and brand. If you are a content creator – we see you and appreciate you!

If you have any other tips and tricks that we didn’t mention, we would love to hear them! We are always looking for ways to spice up our content creation process!

Comment below if you ♡ content creation and share this with a follow content creator who may need some new tips and strategies!

January 14, 2019

FREEZE – CRYOTherapy at CRYO Philadelphia is so good that it will give you shivers

During this week’s episode of Small Business Saturday, we sat down with Daynha, owner and founder of CRYO Philadelphia. CRYO Philadelphia is a premier CRYO Wellness Center. The team at CRYO Philadelphia offers CRYOTherapy sessions along with several other CRYO healing services. CRYO Philadelphia has been serving the Philadelphia region for several years now, and is located in Center City Philadelphia. Watch their FULL SBS episode on YouTube!

The business was started a few years ago in order to find alternative treatments to chronic aches and pains. Daynha knew she had to share this treatment with everyone she know after she had her first experience with CRYOTherapy. Daynha has always been interested and passionate about wellness and holistic healing, so she jumped at the opportunity to try it out. During her first session, Daynha, much like her usual first time customers, could not wait for it to be over. However, once it was over, she truly felt its healing properties begin to soothe her body.

During a CRYOTherapy session, your blood is literally cleansed. Due to the aches and pains you are feeling, there are inflammatory properties located in your blood. When your body’s temperature is brought down so drastically during the session, it forces your blood to rush to your body’s core. This, in turn, alleviates the inflammation and creates natural healing. CRYOTherapy can be beneficial for a number of things, but it is mainly used to treat pain from injuries, joints, and other wear and tear. The most frequent CRYOTherapy patience are athletes, runners, and sufferers of common bone and joint diseases.

CRYO Philadelphia has frequent customers ranging from Sixers players, to Phillies’ star Ryan Howard, to your next door neighbor. They believe that their process and experience can be enlightening for everyone.

Book your first CRYOTherapy session at CRYO Philadelphia today! You can reserve a time on their website or contact them via email or social media to schedule. At CRYO Philadelphia, they care about you and your healing process. They want to empower all of their CRYO customers to take the driver’s seat in their body’s natural healing process. They truly believe that incorporating a holistic healing routine into your life will improve it 10 fold. The team will be with you every step of the way, holding your hand and answering any questions you may have about the process.

You can find our friends at CRYO Philadelphia online on their website. Their full list of holistic healing services can also be found there. Make sure to follow them on social media! They can be found on Facebook, Instagram, and Twitter.
You can connect with Small Business Saturday Philadelphia on Instagram and Facebook. Until next Saturday!

January 14, 2019

9 ways to Grow your Business’ Instagram Presence

Our social media guide below contains 9 ways to help grow your business’ Instagram presence Organically – Let’s dive in –

Instagram is probably one of the easiest platforms to create an account on. However, maintaining a successful business account is a whole different ball game. Before we jump into the 9 ways that I have used and applied to help grow a few different business Instagrams, let’s review some key stats about Instagram and why your business needs a strong Instagram presence.

It’s no secret that Instagram is considered the focal point for many businesses and digital marketers. According to Falcon, the engagement rate on Instagram is 10x higher than it is on Twitter. Think of it this way – Instagram is considered the sweet spot of the social media scene for marketers and business. And I don’t think I have to explain why I mean unless you’ve been living under a rock or something?

Falcon states that Instagram has 1 billion monthly active users, Of those users, 50% are following brands. That’s a pretty good number if you ask me, with high chances of business opportunities!

Businesses have the capability to market on platforms. Social media platforms allow them to reach their audience in real time, with the message they want to tell, and collect the data needed to further remarket to their potential clients. Despite all of this knowledge, statistics, videos, and content, online business are still struggling to maintaining their social media presence. Why, you ask? Simple.

In this article and I will point out a few ways that business can build and maintain their Instagram presence by providing examples from my own experience with helping business accounts grow their Instagrams.

There are a total of 25 million business accounts on Instagram, and this number is not slowing down. Because social media has such a positive impact, it continues to be one of the strongest ways to communicate with current and potential clients in real time. Statistically speaking, organic Instagram usage costs your business nothing and makes the most sense sense. If you don’t have an Instagram presence, you should probably STOP reading this blog and create one right now. Need help? Read this article provided by Instagram on how to create a business Instagram account. If you already have a business Instagram account – take notes!

As promised, here are 9 Ways to Grow Your Instagram Presence

  1. Strategy

Listen up Business Owners – When creating a business Instagram account you must first create an Instagram business strategy or action plan strategy.  WHY? Let’s review a few more stats created by our friends over at Wordstream.

With Instagrams immense community, how is your business going to stand out? How are you going to go after your audience? What brand message are you advertising? What call to actions are you going to use? What design aesthetic are you going to use? How often are you going to post? How can your brand be seen to new potential clients? These are only a few questions you should be asking yourself which is why strategy is step one.

Think about when you first created your business. You obviously had to create some sort of plan on how you would get from point a to point b, created goals and then steps on how you would accomplish those goals. Welp people, this isn’t rocket science. Your Instagram strategy is pretty much the exact same thing as your business strategy.

Your Instagram marketing plan should be clear to the point and discuss what you want to accomplish for example:

  1. Your goals
  2. Who your target audience is  
  3. What story you want to tell.
  4. You’re brand design or aesthetic.
  1. Research

Research Is very important for any business creating an online social presence. You should be asking – What is your competition doing? What are the other businesses doing? What hashtags are popular in your industry? Who in your industry is having success via Instagram?  

No one wants to reinvent the wheel, nor should they have to in today’s technological world.  There are many ways to see what your competitors are doing such as…

  • Have you performed a Social media audit? The purpose of the audits are to evaluate and optimize a business’s profiles and strategies. In ways, they have increased and can increase their original goals. This article contains a FREE template, provided by Hootsuite, on how to create a social media audit.
  • Another key tip with research is knowing and understanding Instagram statistics and anayltics. All business accounts should utilize the Instagram anayltics and insights as this will tell you your audience, demographic, trending post and so forth. Check out this article provided by Hootsuite about the top 24 Instagram statistics you should be aware of in order to help grow your Instagram presence.
  • It is key to understand Instagrams News Feed Algorithm and trends so that your business can stay at the top of your follower’s feeds.
  • If you an e-commerce shop, apply for Instagram shopping. You can click here to apply for your Instagram shoppers account.
  1. Goal setting

No one wants to work harder. The goal is to always work smarter.  Let’s discuss Smart Goals. In order to create a successful strategy, you must create goals with action plans. The key is to create SMART goals, which help you determine if the goal can be accomplished and the steps needed in accomplishing these goals.

Check out this blog provided by mind tools which explains what smart goals are and how to implement them in your strategy.

  1. SEO

Yes, I said it. Instagram SEO! Creating an SEO strategy for your Instagram account is vital in today’s competitive business world.The two key areas that affect SEO are…

  1. Your account handle. This is the ‘@’ name that you register your account with. This should clearly reflect the sector in which your business operates.
  2. Your account name. This appears under your profile picture and should reflect your account handle and industry.

Looking for more tips on how to create and optimize SEO-friendly Instagram handles and names that will increase Instagram engagement? Check out this Linkedin blog all about creating the perfect Instagram name.

  1. Consistency is key, Always!

There are many successful Instagram accounts that are a beauty to watch blossom as they have been consistent since they created their accounts. Some key pointers would be:

  • Limiting your range of filters to one or two and applying them to every photo
  • Think of creating a photo grid to plan out how your posts will look digitally
  • Create a niche for your account, this will help with brand recognition,
  • Keeping your storyline and postings consistent with the filters and a clear goal.
  • Creating a social media calendar will help you stay on track with your content and audience building. If you just do not have the time to invest in Instagram, then try a posting platform such as Hootsuite.
  • Stay up to date with the news and latest trends in your industry. Provide value to your followers by posting this information on the stories, posting curated user-generated content you curate, from blogs, polls, videos, and images
  • Utilize your Instagram anayltics and insights when creating content, as this will help you determine what your customers want to see and the best time to post this information.
  • Hashtags, or tags however you would like to call them, are still crucial for business owners

According to our business partners over at Hubspot, Instagram posts with at least one hashtag averages 12.6% more engagement than a post with no hashtags. Hashtags are like categories, for example. Instagram is essentially an online photo album and hashtags are the categories for your photos. Hashtags help your post get discovered by viewers most interested in seeing it. When it comes to hashtags…

  • You should always try to vary your hashtags according to your posts. Try not to copy and paste the same hashtag every time as tags should be relevant
  • Stay active in your Instagram community. What are others doing? WHY NOT PARTICIPATE?
  • Try running a contest using your keywords as hashtags.
  1. Business Biography

Your Social Media biography should clarify your Business’ purpose. Your profile’s bio is the first thing users see when they are on your Instagram. You should have a creative, well-crafted, clear message that you would like your audience to view in your biography.  Put yourself in the consumer’s shoes – would you want to follow an account that is unclear of their own goals? Your Instagram bio can also include:

  • Keywords
  • Call to actions
  • Hashtags
  • A link your website to your business bio
  • A link your other social accounts

This will make it easier for your clients to visit your website and or social profiles.

  1. This saying will never get old – CONTENT is KING

Provide value. Why would you follow a company who provides no value? Always put yourself in the consumer’s shoes. Don’t have great content of your own to post? Try user-generated content on Instagram. This is a chance for followers to involve themselves more deeply with your brand while also reducing marketing costs because the content is being created and approved by your audience.

For example, you can ask a question and create a social poll around a trending topic that you know will attract buzz. You also want to aim to create viral industry content. How? Simple. What’s going on in your industry? Stay on top of the latest news and trends, and then relay this information with your audience.

When choosing and creating the content that will go on your Instagram page, keep in mind your business’ design and aesthetic. Try not to overwhelm your audience with design or to much content. Remember to keep your audience in mind while curate content. Specifically tailor your messages to them, keeping postings and descriptions clean and consistent. You can spice up your business’ content in a number of ways. Some of my favorites are:

  1. Adding videos and boomerangs to your stories
  2. Producing Instagram Video content that doesn’t require sound to be engaged. Roughly 85%  of Facebook, Instagram’s parent company, users play videos without sound, and the numbers are similar on Instagram.
  3. Add some humor and personality to your descriptions
  4. Use clean images
  5. Add stickers and gifys to your stories.
  6. Basically, be a human behind a brand, not just a brand.

Which leads to tip number 8…

  1. Build relationships

You are a human, not a robot. No one wants to follow a robot. Show some personality in your brand’s content and postings. It’s much easier to build a relationship and get invested in a brand when you are interacting with an actual human. Would you agree?

Show emotions while posting and try to remember the audience you are targeting. Sometimes it’s okay to not ask a question but, instead give a command. For example, try telling your audience to Double Tap If they agree with X Y or Z issue. Building a trust with your users, engaging with them daily, staying active and consistent in the Instagram community, and cross-promoting will help your brand more than you may think.

  1. Make your brand credible.

How, you ask?  Here’s the secret sauce: ENGAGE. You can engage in many different ways with your audience. However, some of the most popular ways are…

  • Commenting. Do this, and this will benefit your Instagram account. Instagram cares the most about engagement. When a post receives a bunch of likes and comments, Instagram sees this as “quality”, remember to post engaging valuable content that more people will want to see and interact with. (Take away tip: Remember people buy when they trust)
  • Don’t only comment but write useful comments. This provides value to the interaction. This can be done by offering tips or sending links that can help the users.
  • Participate in social communities
  • Join and create engagement Pods
  • Reach out to Influencers and see if they would be interested in partnering with you. This will help you advertise your brand’s message and/or products
  • Likes. More likes = more cred for your brand
  • Interact with your followers. This is your community, your audience. Communicate with them by liking, commenting, following and messaging your. Ask them questions such as what could you do better, what type of content would you like to see more of?
  • Try Instagram live. Get out of your comfort zone! I’ve said this several times and will say it once more, do not be afraid to show personality behind a brand. People want to interact and get to know YOU.

In the end, review the data and research you collected and utilize it by providing curated   content, with a clear goal and high levels of engagement.

That’s all folks, I would love some feedback, have any of you tried any of the tips I’ve mentioned above? If so I would love to know your experience and thoughts. Comment below and I’ll be sure to reply 😉

By sara
Scroll to top