E-Commerce

January 14, 2019

9 ways to Grow your Business’ Instagram Presence

Our social media guide below contains 9 ways to help grow your business’ Instagram presence Organically – Let’s dive in –

Instagram is probably one of the easiest platforms to create an account on. However, maintaining a successful business account is a whole different ball game. Before we jump into the 9 ways that I have used and applied to help grow a few different business Instagrams, let’s review some key stats about Instagram and why your business needs a strong Instagram presence.

It’s no secret that Instagram is considered the focal point for many businesses and digital marketers. According to Falcon, the engagement rate on Instagram is 10x higher than it is on Twitter. Think of it this way – Instagram is considered the sweet spot of the social media scene for marketers and business. And I don’t think I have to explain why I mean unless you’ve been living under a rock or something?

Falcon states that Instagram has 1 billion monthly active users, Of those users, 50% are following brands. That’s a pretty good number if you ask me, with high chances of business opportunities!

Businesses have the capability to market on platforms. Social media platforms allow them to reach their audience in real time, with the message they want to tell, and collect the data needed to further remarket to their potential clients. Despite all of this knowledge, statistics, videos, and content, online business are still struggling to maintaining their social media presence. Why, you ask? Simple.

In this article and I will point out a few ways that business can build and maintain their Instagram presence by providing examples from my own experience with helping business accounts grow their Instagrams.

There are a total of 25 million business accounts on Instagram, and this number is not slowing down. Because social media has such a positive impact, it continues to be one of the strongest ways to communicate with current and potential clients in real time. Statistically speaking, organic Instagram usage costs your business nothing and makes the most sense sense. If you don’t have an Instagram presence, you should probably STOP reading this blog and create one right now. Need help? Read this article provided by Instagram on how to create a business Instagram account. If you already have a business Instagram account – take notes!

As promised, here are 9 Ways to Grow Your Instagram Presence

  1. Strategy

Listen up Business Owners – When creating a business Instagram account you must first create an Instagram business strategy or action plan strategy.  WHY? Let’s review a few more stats created by our friends over at Wordstream.

With Instagrams immense community, how is your business going to stand out? How are you going to go after your audience? What brand message are you advertising? What call to actions are you going to use? What design aesthetic are you going to use? How often are you going to post? How can your brand be seen to new potential clients? These are only a few questions you should be asking yourself which is why strategy is step one.

Think about when you first created your business. You obviously had to create some sort of plan on how you would get from point a to point b, created goals and then steps on how you would accomplish those goals. Welp people, this isn’t rocket science. Your Instagram strategy is pretty much the exact same thing as your business strategy.

Your Instagram marketing plan should be clear to the point and discuss what you want to accomplish for example:

  1. Your goals
  2. Who your target audience is  
  3. What story you want to tell.
  4. You’re brand design or aesthetic.
  1. Research

Research Is very important for any business creating an online social presence. You should be asking – What is your competition doing? What are the other businesses doing? What hashtags are popular in your industry? Who in your industry is having success via Instagram?  

No one wants to reinvent the wheel, nor should they have to in today’s technological world.  There are many ways to see what your competitors are doing such as…

  • Have you performed a Social media audit? The purpose of the audits are to evaluate and optimize a business’s profiles and strategies. In ways, they have increased and can increase their original goals. This article contains a FREE template, provided by Hootsuite, on how to create a social media audit.
  • Another key tip with research is knowing and understanding Instagram statistics and anayltics. All business accounts should utilize the Instagram anayltics and insights as this will tell you your audience, demographic, trending post and so forth. Check out this article provided by Hootsuite about the top 24 Instagram statistics you should be aware of in order to help grow your Instagram presence.
  • It is key to understand Instagrams News Feed Algorithm and trends so that your business can stay at the top of your follower’s feeds.
  • If you an e-commerce shop, apply for Instagram shopping. You can click here to apply for your Instagram shoppers account.
  1. Goal setting

No one wants to work harder. The goal is to always work smarter.  Let’s discuss Smart Goals. In order to create a successful strategy, you must create goals with action plans. The key is to create SMART goals, which help you determine if the goal can be accomplished and the steps needed in accomplishing these goals.

Check out this blog provided by mind tools which explains what smart goals are and how to implement them in your strategy.

  1. SEO

Yes, I said it. Instagram SEO! Creating an SEO strategy for your Instagram account is vital in today’s competitive business world.The two key areas that affect SEO are…

  1. Your account handle. This is the ‘@’ name that you register your account with. This should clearly reflect the sector in which your business operates.
  2. Your account name. This appears under your profile picture and should reflect your account handle and industry.

Looking for more tips on how to create and optimize SEO-friendly Instagram handles and names that will increase Instagram engagement? Check out this Linkedin blog all about creating the perfect Instagram name.

  1. Consistency is key, Always!

There are many successful Instagram accounts that are a beauty to watch blossom as they have been consistent since they created their accounts. Some key pointers would be:

  • Limiting your range of filters to one or two and applying them to every photo
  • Think of creating a photo grid to plan out how your posts will look digitally
  • Create a niche for your account, this will help with brand recognition,
  • Keeping your storyline and postings consistent with the filters and a clear goal.
  • Creating a social media calendar will help you stay on track with your content and audience building. If you just do not have the time to invest in Instagram, then try a posting platform such as Hootsuite.
  • Stay up to date with the news and latest trends in your industry. Provide value to your followers by posting this information on the stories, posting curated user-generated content you curate, from blogs, polls, videos, and images
  • Utilize your Instagram anayltics and insights when creating content, as this will help you determine what your customers want to see and the best time to post this information.
  • Hashtags, or tags however you would like to call them, are still crucial for business owners

According to our business partners over at Hubspot, Instagram posts with at least one hashtag averages 12.6% more engagement than a post with no hashtags. Hashtags are like categories, for example. Instagram is essentially an online photo album and hashtags are the categories for your photos. Hashtags help your post get discovered by viewers most interested in seeing it. When it comes to hashtags…

  • You should always try to vary your hashtags according to your posts. Try not to copy and paste the same hashtag every time as tags should be relevant
  • Stay active in your Instagram community. What are others doing? WHY NOT PARTICIPATE?
  • Try running a contest using your keywords as hashtags.
  1. Business Biography

Your Social Media biography should clarify your Business’ purpose. Your profile’s bio is the first thing users see when they are on your Instagram. You should have a creative, well-crafted, clear message that you would like your audience to view in your biography.  Put yourself in the consumer’s shoes – would you want to follow an account that is unclear of their own goals? Your Instagram bio can also include:

  • Keywords
  • Call to actions
  • Hashtags
  • A link your website to your business bio
  • A link your other social accounts

This will make it easier for your clients to visit your website and or social profiles.

  1. This saying will never get old – CONTENT is KING

Provide value. Why would you follow a company who provides no value? Always put yourself in the consumer’s shoes. Don’t have great content of your own to post? Try user-generated content on Instagram. This is a chance for followers to involve themselves more deeply with your brand while also reducing marketing costs because the content is being created and approved by your audience.

For example, you can ask a question and create a social poll around a trending topic that you know will attract buzz. You also want to aim to create viral industry content. How? Simple. What’s going on in your industry? Stay on top of the latest news and trends, and then relay this information with your audience.

When choosing and creating the content that will go on your Instagram page, keep in mind your business’ design and aesthetic. Try not to overwhelm your audience with design or to much content. Remember to keep your audience in mind while curate content. Specifically tailor your messages to them, keeping postings and descriptions clean and consistent. You can spice up your business’ content in a number of ways. Some of my favorites are:

  1. Adding videos and boomerangs to your stories
  2. Producing Instagram Video content that doesn’t require sound to be engaged. Roughly 85%  of Facebook, Instagram’s parent company, users play videos without sound, and the numbers are similar on Instagram.
  3. Add some humor and personality to your descriptions
  4. Use clean images
  5. Add stickers and gifys to your stories.
  6. Basically, be a human behind a brand, not just a brand.

Which leads to tip number 8…

  1. Build relationships

You are a human, not a robot. No one wants to follow a robot. Show some personality in your brand’s content and postings. It’s much easier to build a relationship and get invested in a brand when you are interacting with an actual human. Would you agree?

Show emotions while posting and try to remember the audience you are targeting. Sometimes it’s okay to not ask a question but, instead give a command. For example, try telling your audience to Double Tap If they agree with X Y or Z issue. Building a trust with your users, engaging with them daily, staying active and consistent in the Instagram community, and cross-promoting will help your brand more than you may think.

  1. Make your brand credible.

How, you ask?  Here’s the secret sauce: ENGAGE. You can engage in many different ways with your audience. However, some of the most popular ways are…

  • Commenting. Do this, and this will benefit your Instagram account. Instagram cares the most about engagement. When a post receives a bunch of likes and comments, Instagram sees this as “quality”, remember to post engaging valuable content that more people will want to see and interact with. (Take away tip: Remember people buy when they trust)
  • Don’t only comment but write useful comments. This provides value to the interaction. This can be done by offering tips or sending links that can help the users.
  • Participate in social communities
  • Join and create engagement Pods
  • Reach out to Influencers and see if they would be interested in partnering with you. This will help you advertise your brand’s message and/or products
  • Likes. More likes = more cred for your brand
  • Interact with your followers. This is your community, your audience. Communicate with them by liking, commenting, following and messaging your. Ask them questions such as what could you do better, what type of content would you like to see more of?
  • Try Instagram live. Get out of your comfort zone! I’ve said this several times and will say it once more, do not be afraid to show personality behind a brand. People want to interact and get to know YOU.

In the end, review the data and research you collected and utilize it by providing curated   content, with a clear goal and high levels of engagement.

That’s all folks, I would love some feedback, have any of you tried any of the tips I’ve mentioned above? If so I would love to know your experience and thoughts. Comment below and I’ll be sure to reply 😉

By sara
January 7, 2019

How to Optimize Instagram Direct Message for Your Business!

In today’s day and age, “sliding in the DMs” is such a common phrase.

Optimizing Instagram Direct Message for Your Business!

So known in fact that it’s a negative connotation! Sliding in the DMs would mainly refer to trying to talk to your local Insta hottie and seeing if you’d want them to come over and “Netflix and Chill,” with you…. but that’s a story for another day.

 

Optimizing Instagram Direct Message for Your Business!

I’m here to tell you that using Instagram’s Direct Message is a great thing, and should be used entirely to nurture your leads and execute on your sales pipeline. Today we will Learn How to Optimize Instagram Direct Message for Your Business!

Our partners at HubSpot define lead nurturing as “The process of building relationships with your prospects with the goal of earning their business when they’re ready”.

Using the Direct Message feature on Instagram makes it easier for your business to capture inbound leads and turn them into sales in a jiffy.

Here’s an overview of the 4 topics I’ll be addressing — scroll down for more context.

Lead Generation

  • By using Instagram (link) posts and stories to show off your business, direct messaging the people who engage with your content can be extremely valuable to generating quality leads

Sales Execution

  • Knowing your sales pipeline in relation with your DMs will give your business the ability to close at a high clip

Networking

  • Regardless if that contact doesn’t become a lead, you can still add them to your contact list for collaboration and referrals

Value

  • Now that your content team understands the importance of connecting with their ideal persona, they’ll take the time to produce content that provides value to your future customers

Learn more about these topics below!

Lead Generation

optimizing instagram

Of course, we’ve used Instagram in its entirety for our personal use, so why don’t we use it for new business? Quite possibly, like most professionals, they’re afraid of being too “unorthodox” in their outreach.


To which I say, they’re simply afraid of taking the chance to be successful. They’ll never go for it!

Kevin Gibbons with State of Digital sums it up well, “Everyone wants to be innovative, but no one wants to make mistakes – those two things don’t go hand in hand.”

Us digital marketers are always looking for new ways to be successful, but how can we find success in new areas if we’re afraid to fail in new avenues of business?

The answer is…we can’t!

Not to be clique…but did Jordan stop when he got cut from his high school basketball team, or Edison when he found 10,000 ways not to make a lightbulb, even Elvis didn’t quit when he was told he “couldn’t sing.”

If they can do it, you can do it.

Here is a step-by-step process on how to get more leads via Instagram DMs for your business! 

  1. Post an engaging post/story on your Instagram timeline that drives engagement
  2. From the engagement shown on your content, determine which genuine profiles match your ideal persona
  3. Compile a list of all the profiles that fit your ideal persona criteria for this one specific post
  4. Once you have a detailed list of profiles, start contacting them via Instagram DM! Your script should mirror something like this:
  • “Hi! Thanks for liking our picture. What did you like most about it”
  • “Do you have any questions on our new offer we’re giving out this week”
  • “What do you think our team could do to make our profile better for you?”

Pro Tip: All of these scripts will give you data that your lead gen team can use for future business, and more importantly, the person you’re talking to gets the genuine vibe that you truly care for them and their opinion.

  1. Once you’ve received feedback, you can start implementing changes in your lead gen strategy to generate a higher conversion rate!

Check out our video showing you how to engage, and monetize leads with Instagram.

 

                                   


Sales Execution

This is where the fun begins.

Finally, you have compiled a proper list of your future customers. Now…it’s time to put that to use!

 

At this point in the HubSpot Sales Process  your future customers should be in the Consideration Stage. They understand what your company does and who your audience is. The lingering questions they’re now faced with are…why should they buy from you? Do they even have a problem for you to solve?

Now depending on each customer, this is different. It’s important to continue to use the power of Insta DM to help with this.

So what’s next? You’ve gotten their attention, whether they replied back to your lead gen strategy or not. The next steps are essential to creating a solid pipeline.

Here’s what you need to do…

Track their future engagement

  • Make a mental note on who continues to like and comment on your content, and who simply only liked your post once out of curiosity. This is where you find your true audience

Those who continue to support, thank them!

  • You don’t have to go all salesy yet…first thank them for the consistent support and love on IG! Without them, your page wouldn’t have the popularity it does today. Take the time to thank them.

Follow-up!

  • After thanking them, make sure you follow up with questions like “Do you have any questions on our current products? Have you been involved with *Your Niche* for a while now? Do you love it? What problems do you have now?”

Empathy first

  • Once you find out about the person and their likes/dislikes with your industry, empathize with them! Tell them you’ve been in their shoes and that’s why you took the time to develop a product that does everything you need it to! Now…you need to understand you’re playing with fire. If you come off as fake, you could be blocked and even go as far as receiving a bad review on Google! Always be sure to act genuine and take an interest in what your future customer is saying. After all, like your Instagram popularity, where would you be without your paying customers?  Nowhere!

Then Cash the Check

  • Now that you’ve built a strong relationship with your future client, you know their likes/dislikes, hobbies, you’ve arranged to get drinks this week and also be the best man in their wedding…kidding of course. The connection doesn’t have to be that dep obviously, but the more you’re connected with them, the better. Finally, this is where you ask to schedule a meeting, give them a promo code, ask them when they think they’d order your magnificent beauty cream, etc! This is where you go in for the kill and cash the check. Going in for the kill isn’t the right phrase…the better phrase would be to help them with whatever problems they had to begin with! Bingo!

Use these helpful tips and you’ll be on your way to Insta DM sales heaven! 


Networking

Networking

Now sadly, sales aren’t all that glamorous as we know. You get told “no”, “I’m not quite ready”, “I need to talk it over with the husband” too many times to count.  You’ll accept the sad reality that most people won’t buy your product..and that’s ok! It’s not that you or your company are bad people, those people simply don’t need your product! They already have a solution to the problem you’re trying to solve, and they’re happy with it. Sure, you can keep trying to convince that person your product is better, and it might be, but at the end of the day, it’s what the customer wants, not you.  At the end of the day if you still have no sales, don’t walk home defeated! Look for the opportunity in failure. One of the biggest parts of the business is networking. Use your failed sales attempts to turn the business relationship into a casual one! Add them on Insta! Facebook? Sure! Twitter? Oh yeah, meme city! The more people you know at the end of the day, the better. Why? Because they can refer you to people that could possibly want to buy from you! Ultimately, your network is your net worth…so make new friends! Using Insta DM is so easy because you don’t even need to talk to people face-to-face! So from those introverts out there, I don’t want to hear it. There are no excuses!

Take it from J.K. Rowling in this Huffington Post article, who talks about the possibility of Harry Potter never having been written!   

“I had been writing almost continuously since the age of six but I had never been so excited about an idea before. To my immense frustration, I didn’t have a pen that worked, and I was too shy to ask anybody if I could borrow one.”  -J.K. Rowling

Despite your own fears…there is always a way to grow your network, even if you’re shy.


Value

 

Now throughout this article, I’ve talked about a lot of things that you can do to connect with your customer. What’s better than that? Giving your customer something…for free! That’s what your company is doing with each Instagram post and story you send out. First and foremost, the value is your top priority whenever you post. If your first inclination is to think about how many sales you’ll get from this new post, you’re not thinking for your customer, you’re actually being quite selfish. The true way to “get sales” is to actually provide valuable content to your customer. Whether that’s a podcast, quote, cool design…make them love what you post! Help your audience in the industry you’re in! It’s simple..if they have a problem..work with them to help them solve it! You’ll be going the extra mile with them and providing them with actual help instead of asking with your palm out what the CCV of their card is. In fact, if you overemphasize and triple-down on providing value…the leads and sales will take care of themselves!

Just to review…here are the 4 topics I mentioned to optimize your business!

 

Lead Generation

  • By using Instagram posts and stories to show off your business, direct messaging the people who engage with your content can be extremely valuable to generating quality leads

Sales Execution

  • Knowing your sales pipeline in relation with your DMs will give your business the ability to close at a high clip

Networking

  • Regardless if that contact doesn’t become a lead, you can still add them to your contact list for collaboration

Value

  • Now that your content team understands the importance of connecting with their ideal persona, they’ll take the time to produce content that provides value to your future customers

To those who made it to the end, thank you!!!

 

My name is Sean Boyle, Sales & Business Development Manager at  Momentum Digital. Follow me on LinkedIn and Instagram for more information. Leave any comments and questions below for more details!

December 31, 2018

How To Start Advertising on Youtube in 2019

Boost your leads and sales in 2019 with creating short engaging videos for your products and services. With YouTube as one of the most seasoned informal communities and has experienced numerous developments of paid advertising alternatives. Today, there are a bunch of amazing paid tools and assets you can use to focus on a specific audience segment and reach them with your video content on YouTube.

Youtube will help promote your brands message, service and direct the viewer to the next steps with a call to action.

Understanding the needs of your customers will help drive the type of content you create, the tone of your messaging, and the experiences you offer. Once you have a sense of the journey your customers are on, it will be easier to figure out what kinds of videos they’d most appreciate. The organizing principle called ICE—Information, Connection, Entertainment—lets you think about the role your videos will play in a customer’s daily life.

Information

People watch these videos for the latest updates, self-improvement, how-to instructions and decision-making help.

Connection

People watch these videos to share with other users, to bond with their communities and to react to friends’ suggestions.

Entertainment

People watch these videos to get inspired, laugh, relax, be nostalgic and relieve boredom.

Here are 5 tips when creating your company  Youtube videos:

  1.  Include an Element of Surprise – The problem with generic ads is that they make little to no impression on the viewer. They’re just noise. Remarkable ads break the mold. They surprise people when they diverge from the norm and, if executed well, are entirely unforgettable.
  2.  Tug At Your Audience’s Heart Strings – The options here are endless—we humans have quite the range of emotional triggers—all you need to do is pick the one you want to evoke and begin building a story to incorporate it.
  3.  Inspire Viewers to Take Action – One of the best ways to create ads that resonate with viewers is to present a serious problem and then show them that, by supporting your business, they can help to turn it around. Start by outlining the problem. Share gripping facts or testimonials, demonstrating the gravity of the issue. Then, pivot to show what your company is doing to eliminate this problem.
  4.  Leverage Nostalgia – Never underestimate the power of nostalgia in marketing. The truth is, people have an emotional connection to their past and enjoy reminiscing on it. By infusing advertisements with “blasts from the past,” brands can tap into these emotions, causing people to feel more favorably toward their products.
  5.  Be Different – When something’s out of the ordinary, it demands extra attention. Ever seen a David Lynch film? Or Birdman? Or Memento? They all present super weird, convoluted stories that just don’t seem to add up, causing you to walk out of the theater thinking “what the $%*# just happened?!” As a result, these movies stand out in our minds.


Since YouTube is owned by Google, YouTube’s Ad Manager works within Google Ads, recently known as Google Adwords. So to set up your YouTube video ads, you’ll have to sign into or make your own Google Ads Account. From that point, you’ll match up your YouTube Channel with your Ads account.


Using the Ads interface, you’re able to launch your ads, collect and monitor data across ad campaigns, utilize advanced targeting, and launch retargeting ads. Once you’re all set up, you can tap into the YouTube-specific advertising options available to you.


Here’s a brief overview of the main advertising options, and how each of them work.

TrueView Ads

TrueView advertisements, otherwise called in-stream promotions, are YouTube’s debut publicizing item. Working like a conventional business, TrueView promotions are skippable recordings that show up before the primary video a watcher chose – like customary TV ads, better since clients can skip them on the off chance that they aren’t intrigued. In opposition to what you may think as a sponsor, this is useful for both you and your planned clients; group of onlookers individuals can skip promotions that aren’t important to them, and you possibly pay when they demonstrate intrigue, which is determined when a watcher navigates or goes through more than 30 seconds viewing your advertisement.

Source: Think with Google

Despite the fact that you have up to sixty seconds to tell a more drawn out, increasingly full story with a YouTube TrueView advertising, regardless you need to pack the initial six seconds with eye catching substance. In case you’re ready to keep your watcher’s consideration, it satisfies.

According to Think with Google, viewers who watch TrueView ads for more than 30 seconds are 23 times more likely to visit or subscribe to the channel, watch more videos by the brand, or share the video.

TrueView advertisements enable you to alter your video with different CTAs and overlay content to move further activity with interactive catches and off-site interfaces, and have diverse alternatives relying upon your showcasing objective, similar to these beneath.

Kinds of TrueView Ads:

TrueView Reach Ads

 



Use TrueView Reach promotions to focus on your watchers dependent on most extreme impressions rather, charging by expense per thousand impressions rather than expense per-see.
Best for: driving attention to your image.


TrueView Discovery Ads

Use TrueView Discovery promotions to demonstrate your advertisements on the YouTube indexed lists page, like Google look promotions, or to appear beside related recordings rather than before them. Best for: drawing in crowds who may think about purchasing.


TrueView Action Ads

Use TrueView Action promotions to include a catch specifically into your video that drives your imminent clients to click out to your site. Best for: nurturing leads to take purchase actions.

 

Bumper Ads

Bumper ads on YouTube are short video ads limited to six seconds long. These ads typically play before the actual video a viewer decides to watch on YouTube, like the previews at the beginning of a movie when you go to the theater – only super short – and are made available as an add-on to traditional campaigns.

 

Bumper ads are relatively simple, and are a good way to capture your audience’s attention, especially when that audience is viewing on mobile. On their own, Bumper ads are probably not long enough to make up a complete video advertising strategy, but work well when paired with a longer, more robust video campaign to coincide with a new product launch or a marketing push aimed at raising brand awareness.

 


Source:
Insights.la

Here are just a few of the targeting options YouTube offers:

    • Audience Demographics: Target by gender, age, location, parental status, or household income.
    • Audience Interests: Target by topics of interest, like sports, fashion, gaming, etc.
    • Audience Affinity: Target by customized audiences with specific interests tailored to your brand.
    • Audience Life Events: Target by purchasing behavior and brand preference shifts due to life milestones like moving, graduating or getting married.
    • Audience In-Market: Target by searches for products or services similar to those you offer.
    • Audience Retargeting: Target your video content based on past interactions, website behavior, and more using customized lists created automatically via Google Ads.

The best part about video advertising on YouTube is that keywords are significantly less expensive than on Google. Views from advertising on YouTube cost an average of $0.05 per click, while the average Google keyword ballparks between $1-2. Add in the ability to directly target customers with your video ads based on their previous searches, and you have a winning advertising platform.


Why you should start marketing on Youtube


Success Stories:


Retail:
Turf & Needle

“We’ve definitely seen an impact with YouTube. We started our company five years ago with just $6,000. We did $100 million in sales last year and about a million people will be sleeping on a Tuft & Needle mattress by year’s end. We believe that we’ll be able to continue scaling our company to the size we can become using YouTube the entire way. We absolutely feel like we’re living the American dream.”

Daehee Park and JT Marino, Founders, Tuft & Needle

Travel: Majestic Heli Ski

“You know, you say a picture is worth a thousand words? Video is worth a million. They see the lodge, the dinners, the skiing – and they get it. Plus, YouTube leveled the playing field by allowing me to reach customers that would otherwise look at some of the more established businesses. That’s helped us boost our customer base by more than 400% over the last five years and increase sales around 25% each year since starting on YouTube. So we know our marketing dollars are well spent.”

Njord Rota, Owner, Majestic Heli Ski


YouTube user statistics

iPad is on the Apple Mac book Pro. Youtube logo on iPad screen. Youtube is the largest video sharing website in the world.


Now that you know more about how Youtube Advertising can take your business to the next level. How are you going to start?

Begin your successful video campaign by understanding your objective. Define your core message and tone. Ensure that your videos meet your brand goals. Find the best ways to engage your intended audience.

Ask yourself what your brand stands for—what are the passions that will drive its success? At the same time, ask yourself what your customers care about in their daily lives. Find the point where your brand’s passions overlap with your audience’s concerns. At that intersection lies something unique you can bring your fans to earn their loyalty.

The following tools can help you understand what your customers care about. What videos do they watch? How active are they on social networks? How do they use their mobile devices?

YouTube Trends Dashboard

See what videos are trending on YouTube.

YouTube Analytics

See how your audience is reacting to—and interacting with—your videos.

Think with Google

Explore Google data, insights, and perspectives for marketers.

Brand Lift

Look beyond impressions and views to understand the direct impact your YouTube ads have on perceptions and behaviors throughout the customer journey.

Google Surveys

Learn what people really think about your brand.

Good luck with your video campaigns.

March 19, 2018

How to Balance Your SEO and PPC Strategies in The First 6 Months

In the early days of any business, one of your primary objectives will be to bring as much relevant traffic to your website as possible. As you already know, there are two main ways to accomplish this: having a great SEO strategy, and using paid advertising. However, an easy trap to fall into is the belief that these approaches are mutually exclusive.
Long story short, they’re not. In fact, if used correctly, SEO and PPC can be combined to give your business a significant head start in its opening months. To help you get going, here are a few tips on balancing your marketing strategies and getting the most out of both your paid and organic traffic.
Related reading: Using Google Alerts to Get An Edge Over Your Competition.

Set Shared Goals
While SEO and PPC have unique strengths, they can be used in tandem for many common marketing aspirations. This means each strategy supports the other, fast-tracking you to your goals, and decreasing the overall investment to achieve those aims.
For example, say you want to boost web traffic by 20 percent, running some targeted PPC ads can be a great way to reach more people, and point them to your website. However, optimizing your web pages to show up more often in search results will also increase the likelihood that the right people will find your store.
However, while using both strategies may see some overlap in audiences, it gives you an even greater boost to your overall visibility. Furthermore, by integrating the two approaches, if someone sees your ad and then decides to look you up, your SEO efforts will make it far easier for them to find you.
Having shared objectives for your campaigns means you can refine your marketing efforts to be complementary. Not only will this reinforce your brand message, it also helps to build a sense of consistency and familiarity which can greatly enhance consumer trust in your brand.

Combine Your Data
Your SEO and PPC campaigns will both yield valuable data that can provide extensive insights into the habits and preferences of your target audience. So rather than having two completely separate teams acting on their associated data alone, it makes sense to pool your resources. This means that you can form a more complete picture of buyer habits, and enable your finding to influence your SEO and PPC efforts simultaneously.

  • Data from onsite searches can help you narrow down keywords for your PPC ads.
  • Success of individual PPC ads can provide insights into the sort of aesthetics and copy that are most popular with your target audience.
  • Targeted ads on social media can provide granular detail about specific demographics, helping to build better buyer personas, and refine your SEO.

Another important reason to pool your data is that it can help to highlight discrepancies. If your paid ads are attracting an entirely different demographic to your organic search results, then you need to know why, and to use this knowledge to optimize your approach.

Optimize Landing Pages
Whether users find their way to your website via search results, or paid ads, having a great landing page is essential if you want to turn that visitor into a customer. Naturally, your SEO efforts will increase your site’s authority, and help these pages to show up in search results. However, if you have a unified strategy for SEO and PPC, these pages will also complement the paid ads that drive traffic to them.
The benefit of this is that users who click on your ads will feel like they have come to exactly where they expected, rather than having to navigate from your homepage to whatever inspired them in your advert. In fact, AdWords allows you to link individual product pages to your PPC ads, which is fantastic for driving impulse sales and creating a highly streamlined experience for your customers.
Test Organic Keywords
Finding the best keywords and key phrases for your marketing campaigns can be a difficult task. Even after reviewing your options using tools such as Wordstream’s keyword finder, it’s really a matter of trial and error to find the exact combinations that work for your business.
This is essential for getting the most out of your SEO, but you should also implement your findings in your PPC strategy. In fact, by reviewing the performance of individual paid ads, you can even use your PPC efforts to determine which keywords are most viable for your organic efforts.
Top tip: if you use an ecommerce host like Shopify to run your online store, you can claim $100 in Google Adwords credit when you spend $25.

Double Your Odds
A final point to remember when weighing up the viability of PPC versus SEO for your marketing approach is that by employing both, you can actually double your presence in search results. For example, if you manage to rank on the first page of search results for a given keyword, and your paid ad also shows up, the user is presented with two immediate options for visiting your site.
This increased visibility will also cause your website to seem more and more familiar over time, as it continues to show up in results. So while many web users are in the habit of ignoring paid search results, this doesn’t mean they don’t scan through them and remember the websites.
Then, if your site also appears in the organic search results, it is already recognizable, and presents the user with an alternative means of reaching your website, without feeling like they’ve been lured their by an advert. This means they arrive with greater trust in your brand, which in turn increases their likelihood of conversion.
                                                                          – Credit: Pixabay
As you can see, there is a lot to be gained both from paid advertising, and from improving your SEO. These two strategies are each powerful in their own right, but become infinitely more impactful when used together as part of an integrated approach.
While it is certainly possible to incorporate either of these tactics into your marketing strategy at a later date, it will always be most effective to implement them from day one. By doing this, you build your campaign upon a foundation of consistency, making it far easier to develop and optimize your approach over time.
Your first few months in business can be hard work, but that attention and diligence will pay off. Put the time and effort in now, and before long, you will not only have built an ecommerce brand to be proud of, but you’ll also have acquired invaluable marketing experience that will benefit you in all your future endeavors.


 Victoria Greene
is a branding consultant and freelance writer. On her blog, Victoria Ecommerce, she shares tips on ecommerce and how companies can improve their brand representation. She is passionate about using her experience to help brands improve their reach.

September 8, 2017

7 Must-Have Shopify Integrations 2017

In case you haven’t heard, Shopify is becoming more of an e-commerce goliath by the day.

For someone who has mostly worked with WordPress and WooCommerce when building out e-commerce websites, getting acquainted with Shopify and its extensive features has been an eye-opening experience. Seemingly wherever WordPress lacks in reporting and integration, Shopify excels.

The key to Shopify, like any business, is knowing how to drive traffic to your store, and then convert leads into paying customers once they arrive.

Would your online store benefit from a fully-automated abandoned cart workflow that doesn’t quit after one reminder, push notifications that get delivered directly to customers’ desktops, or even your very own, fully-functional app on the App Store?

With other platforms, you may have to implement hundreds of lines of code and pay thousands of dollars to extract the value of true online marketing tools. Luckily, Shopify makes it easy and inexpensive to nurture leads and make sure that every customer has an ideal experience on your store.

Whether you have never touched a Shopify account before, or you are a seasoned veteran, these 7 tools are guaranteed to make your store more successful.

1. Pushcrew

If you are on Facebook (who isn’t) you have most likely been updated on your desktop when someone requests to be your friend, mentions you in a post, or if it’s a close friend or family member’s birthday. Additionally, you may have opted-in to receive push notifications via your favorite news source such as CNN, Fox News, or TMZ, whichever you prefer.

The beauty of push notifications is that every single person who has allowed notifications be sent to them will receive the alert, whether they are currently on your website or not. You can “push” flash sales, holiday discounts, company updates, new products or blog posts, and anything else you want! The notifications are linked with a URL of your choosing, meaning you can send your customers directly to the page on your website that talks about the red shoes on sale.

Furthermore, you can group your audience into different segments, such as geography or interests, and send them targeted, customized notifications.

Price: The best part about Pushcrew is that it’s FREE (up to 500 subscribers). This means you can test it out all you want until you hit the 500 mark, and by then, you’ll have no reason not to give them your money.

push notificaitons

Watch the video below to see how to get setup with Pushcrew in less than 5 minutes!


2. Hotjar

What valuable insights could you gain from literally sitting behind your customers, watching their every mouse movement and click on your website before either making a purchase or exiting the site?

With Hotjar, you are able to watch full recordings of every single customer’s session on your website. All you have to do is hit play and you can relive the actions they took that either led to a sale or missed opportunity.

You will be able to identify glitches on the website, holes in a sales funnel, annoying/unnecessary content that distracts from the products, and much more. It’s important to remember that what looks like a homerun design to you may be seen as overkill to the people whose opinion actually matters – your customers.

Price: FREE up to 2,000 recordings at a single time.

hotjar

3. Tawk.to

There are a few different live chat tools out there, but I have found Tawk.to to be the most user-friendly and customizable.

For starters, you are able to download an app for both Apple and Android so that you will never miss a customer inquiry again.

Once in the platform, you are able to see a list of visitors on your site currently, where they are located, and exactly what page they are viewing. If this wasn’t already cool enough, you can personally reach out to whoever you want.

For example, let’s say that Sally is back on the page with red shoes for sale. You can send her a message that will pop-up on the bottom right or left hand corner of her browser that will read “Good afternoon, can we help you pick out the perfect pair of red shoes for the occasion?” Sally might have been going back-and-forth in her head whether to buy the shoes or not, but receiving that highly targeted chat message could be the push she needed to follow through with the purchase!

Below are are some really awesome add-on features that have either already been released or that are coming soon.

Price: FREE!

tawk.to

4. RetargetApp

For those of you with the term ROI (Return on Investment) tattooed in your brain for measuring the results of marketing campaigns, this Shopify app was created with you in mind.

This tool allows you to automate Facebook remarketing for products that have been viewed but not purchased on your website. How it works is that when someone is looking at product on your site and then leave, they get “Pixeled” by Facebook and that product will follow them on Facebook AND Instagram, reminding them that they left behind those beautiful red shoes.

The image below is a real life example from one of our clients at Momentum. As you can see, this person spent $3,273.62 to make $40,842.29 – a profit of $37.5k – in a little over 3 months! Now, obviously, this isn’t all profit as it doesn’t factor in the cost of goods and shipping, but you get the idea!

These results were achieved with a moderate daily budget and very minimal management after the initial setup.

Price: 10% of Ad spend service fee + daily budget for Ads

shopify facebook remarketing

5. Beautiful Abandoned Cart Emails

There’s no better indicator of buyer intent than an Add to Cart action. More than ever before, people are living hyperactive lifestyles where one second of distraction can cause them to lose focus and forget about what they were doing two seconds ago.

Sometimes a gentle reminder (or two) is all someone needs to complete the purchase of a new pair of red shoes. With Beautiful Abandoned Cart Emails, you can easily set up a one or two email automated workflow that you can schedule for X amount of hours after abandonment.

This email will show the products the customer left behind and any custom message that you sent that you think will help persuade he or she to complete the purchase.

As you can see in the image below, you can easily see the results of each abandoned cart email: who it is, the order date, what email they are in the flow, what the total of the abandoned items are, and whether or not it has been recovered.

Price: $9/month (14-day free trial)

shopify abandoned carts

6. Product Reviews

This is one of the more obvious integrations of any e-commerce store, but you would be surprised how many stores either fail to display reviews for all of their products, or lack a review system altogether.

This is one of the first apps you should install when you create your Shopify store, and should be something that is monitored over time. Peer reviews and testimonials are the best way to reassure new customers that what you are selling is as advertised.

You should be encouraging all customers to leave reviews, and incentivize them to do so with content entries, discounts, and customer loyalty programs. If you don’t want to go that route, an easier way would be to send a follow up email a week after a customer received their product with a reminder to leave a good review if they are happy with their purchase.

It’s also SEO and Google friendly, meaning the reviews will show up on Google search which will drive more traffic to your website (as long as you have good reviews)!

Price: FREE

shopify product reviews

7. Fablet

This may be one of the most farfetched ideas you’ve seen, but don’t be a skeptic, it actually works! You can integrate your Shopify store with a iOS (Apple) app that your customers can download on their iPhone or iPad.

Fablet automatically synchronizes with your products and catalogues from Shopify, and blends them together into a clean and responsive mobile app, fully branded with your company’s name, logo, and colors.

Just like with Pushcrew, you can send push notifications to everyone who has downloaded and enabled them with the app, meaning you can reach your customers via a virtual text message whenever you would like!

I will say that this app does have its drawbacks, such as lack of access to the API (making it almost impossible to track Facebook or Google app install conversions), and minimal design customization.

However, if you are strictly looking for another way to bring in new customers and make your company more legit, this is definitely worth the investment.

Insider’s Hint: Ask to be granted access to iTunes connect. This way you can track downloads, sessions, page views, etc.

Price: FREE – $250/month

shopify mobile app

These 7 apps are just the tip of the iceberg. Depending on what type of store you run and the needs and expectations of your customers, there are endless integrations that can help you achieve the results you are looking for.

If you are interested in learning more about the Shopify platform, or how you can use Facebook ads & remarketing to grow your store, even with a limited budget, let us know in the comment section below.

Kris Dellarciprete
Marketing Director & Web Design
Momentum Digital
[email protected]
https://www.linkedin.com/in/krisdellarciprete

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