Entrepreneurship

January 14, 2019

9 ways to Grow your Business’ Instagram Presence

Our social media guide below contains 9 ways to help grow your business’ Instagram presence Organically – Let’s dive in –

Instagram is probably one of the easiest platforms to create an account on. However, maintaining a successful business account is a whole different ball game. Before we jump into the 9 ways that I have used and applied to help grow a few different business Instagrams, let’s review some key stats about Instagram and why your business needs a strong Instagram presence.

It’s no secret that Instagram is considered the focal point for many businesses and digital marketers. According to Falcon, the engagement rate on Instagram is 10x higher than it is on Twitter. Think of it this way – Instagram is considered the sweet spot of the social media scene for marketers and business. And I don’t think I have to explain why I mean unless you’ve been living under a rock or something?

Falcon states that Instagram has 1 billion monthly active users, Of those users, 50% are following brands. That’s a pretty good number if you ask me, with high chances of business opportunities!

Businesses have the capability to market on platforms. Social media platforms allow them to reach their audience in real time, with the message they want to tell, and collect the data needed to further remarket to their potential clients. Despite all of this knowledge, statistics, videos, and content, online business are still struggling to maintaining their social media presence. Why, you ask? Simple.

In this article and I will point out a few ways that business can build and maintain their Instagram presence by providing examples from my own experience with helping business accounts grow their Instagrams.

There are a total of 25 million business accounts on Instagram, and this number is not slowing down. Because social media has such a positive impact, it continues to be one of the strongest ways to communicate with current and potential clients in real time. Statistically speaking, organic Instagram usage costs your business nothing and makes the most sense sense. If you don’t have an Instagram presence, you should probably STOP reading this blog and create one right now. Need help? Read this article provided by Instagram on how to create a business Instagram account. If you already have a business Instagram account – take notes!

As promised, here are 9 Ways to Grow Your Instagram Presence

  1. Strategy

Listen up Business Owners – When creating a business Instagram account you must first create an Instagram business strategy or action plan strategy.  WHY? Let’s review a few more stats created by our friends over at Wordstream.

With Instagrams immense community, how is your business going to stand out? How are you going to go after your audience? What brand message are you advertising? What call to actions are you going to use? What design aesthetic are you going to use? How often are you going to post? How can your brand be seen to new potential clients? These are only a few questions you should be asking yourself which is why strategy is step one.

Think about when you first created your business. You obviously had to create some sort of plan on how you would get from point a to point b, created goals and then steps on how you would accomplish those goals. Welp people, this isn’t rocket science. Your Instagram strategy is pretty much the exact same thing as your business strategy.

Your Instagram marketing plan should be clear to the point and discuss what you want to accomplish for example:

  1. Your goals
  2. Who your target audience is  
  3. What story you want to tell.
  4. You’re brand design or aesthetic.
  1. Research

Research Is very important for any business creating an online social presence. You should be asking – What is your competition doing? What are the other businesses doing? What hashtags are popular in your industry? Who in your industry is having success via Instagram?  

No one wants to reinvent the wheel, nor should they have to in today’s technological world.  There are many ways to see what your competitors are doing such as…

  • Have you performed a Social media audit? The purpose of the audits are to evaluate and optimize a business’s profiles and strategies. In ways, they have increased and can increase their original goals. This article contains a FREE template, provided by Hootsuite, on how to create a social media audit.
  • Another key tip with research is knowing and understanding Instagram statistics and anayltics. All business accounts should utilize the Instagram anayltics and insights as this will tell you your audience, demographic, trending post and so forth. Check out this article provided by Hootsuite about the top 24 Instagram statistics you should be aware of in order to help grow your Instagram presence.
  • It is key to understand Instagrams News Feed Algorithm and trends so that your business can stay at the top of your follower’s feeds.
  • If you an e-commerce shop, apply for Instagram shopping. You can click here to apply for your Instagram shoppers account.
  1. Goal setting

No one wants to work harder. The goal is to always work smarter.  Let’s discuss Smart Goals. In order to create a successful strategy, you must create goals with action plans. The key is to create SMART goals, which help you determine if the goal can be accomplished and the steps needed in accomplishing these goals.

Check out this blog provided by mind tools which explains what smart goals are and how to implement them in your strategy.

  1. SEO

Yes, I said it. Instagram SEO! Creating an SEO strategy for your Instagram account is vital in today’s competitive business world.The two key areas that affect SEO are…

  1. Your account handle. This is the ‘@’ name that you register your account with. This should clearly reflect the sector in which your business operates.
  2. Your account name. This appears under your profile picture and should reflect your account handle and industry.

Looking for more tips on how to create and optimize SEO-friendly Instagram handles and names that will increase Instagram engagement? Check out this Linkedin blog all about creating the perfect Instagram name.

  1. Consistency is key, Always!

There are many successful Instagram accounts that are a beauty to watch blossom as they have been consistent since they created their accounts. Some key pointers would be:

  • Limiting your range of filters to one or two and applying them to every photo
  • Think of creating a photo grid to plan out how your posts will look digitally
  • Create a niche for your account, this will help with brand recognition,
  • Keeping your storyline and postings consistent with the filters and a clear goal.
  • Creating a social media calendar will help you stay on track with your content and audience building. If you just do not have the time to invest in Instagram, then try a posting platform such as Hootsuite.
  • Stay up to date with the news and latest trends in your industry. Provide value to your followers by posting this information on the stories, posting curated user-generated content you curate, from blogs, polls, videos, and images
  • Utilize your Instagram anayltics and insights when creating content, as this will help you determine what your customers want to see and the best time to post this information.
  • Hashtags, or tags however you would like to call them, are still crucial for business owners

According to our business partners over at Hubspot, Instagram posts with at least one hashtag averages 12.6% more engagement than a post with no hashtags. Hashtags are like categories, for example. Instagram is essentially an online photo album and hashtags are the categories for your photos. Hashtags help your post get discovered by viewers most interested in seeing it. When it comes to hashtags…

  • You should always try to vary your hashtags according to your posts. Try not to copy and paste the same hashtag every time as tags should be relevant
  • Stay active in your Instagram community. What are others doing? WHY NOT PARTICIPATE?
  • Try running a contest using your keywords as hashtags.
  1. Business Biography

Your Social Media biography should clarify your Business’ purpose. Your profile’s bio is the first thing users see when they are on your Instagram. You should have a creative, well-crafted, clear message that you would like your audience to view in your biography.  Put yourself in the consumer’s shoes – would you want to follow an account that is unclear of their own goals? Your Instagram bio can also include:

  • Keywords
  • Call to actions
  • Hashtags
  • A link your website to your business bio
  • A link your other social accounts

This will make it easier for your clients to visit your website and or social profiles.

  1. This saying will never get old – CONTENT is KING

Provide value. Why would you follow a company who provides no value? Always put yourself in the consumer’s shoes. Don’t have great content of your own to post? Try user-generated content on Instagram. This is a chance for followers to involve themselves more deeply with your brand while also reducing marketing costs because the content is being created and approved by your audience.

For example, you can ask a question and create a social poll around a trending topic that you know will attract buzz. You also want to aim to create viral industry content. How? Simple. What’s going on in your industry? Stay on top of the latest news and trends, and then relay this information with your audience.

When choosing and creating the content that will go on your Instagram page, keep in mind your business’ design and aesthetic. Try not to overwhelm your audience with design or to much content. Remember to keep your audience in mind while curate content. Specifically tailor your messages to them, keeping postings and descriptions clean and consistent. You can spice up your business’ content in a number of ways. Some of my favorites are:

  1. Adding videos and boomerangs to your stories
  2. Producing Instagram Video content that doesn’t require sound to be engaged. Roughly 85%  of Facebook, Instagram’s parent company, users play videos without sound, and the numbers are similar on Instagram.
  3. Add some humor and personality to your descriptions
  4. Use clean images
  5. Add stickers and gifys to your stories.
  6. Basically, be a human behind a brand, not just a brand.

Which leads to tip number 8…

  1. Build relationships

You are a human, not a robot. No one wants to follow a robot. Show some personality in your brand’s content and postings. It’s much easier to build a relationship and get invested in a brand when you are interacting with an actual human. Would you agree?

Show emotions while posting and try to remember the audience you are targeting. Sometimes it’s okay to not ask a question but, instead give a command. For example, try telling your audience to Double Tap If they agree with X Y or Z issue. Building a trust with your users, engaging with them daily, staying active and consistent in the Instagram community, and cross-promoting will help your brand more than you may think.

  1. Make your brand credible.

How, you ask?  Here’s the secret sauce: ENGAGE. You can engage in many different ways with your audience. However, some of the most popular ways are…

  • Commenting. Do this, and this will benefit your Instagram account. Instagram cares the most about engagement. When a post receives a bunch of likes and comments, Instagram sees this as “quality”, remember to post engaging valuable content that more people will want to see and interact with. (Take away tip: Remember people buy when they trust)
  • Don’t only comment but write useful comments. This provides value to the interaction. This can be done by offering tips or sending links that can help the users.
  • Participate in social communities
  • Join and create engagement Pods
  • Reach out to Influencers and see if they would be interested in partnering with you. This will help you advertise your brand’s message and/or products
  • Likes. More likes = more cred for your brand
  • Interact with your followers. This is your community, your audience. Communicate with them by liking, commenting, following and messaging your. Ask them questions such as what could you do better, what type of content would you like to see more of?
  • Try Instagram live. Get out of your comfort zone! I’ve said this several times and will say it once more, do not be afraid to show personality behind a brand. People want to interact and get to know YOU.

In the end, review the data and research you collected and utilize it by providing curated   content, with a clear goal and high levels of engagement.

That’s all folks, I would love some feedback, have any of you tried any of the tips I’ve mentioned above? If so I would love to know your experience and thoughts. Comment below and I’ll be sure to reply 😉

By sara
January 7, 2019

How to Optimize Instagram Direct Message for Your Business!

In today’s day and age, “sliding in the DMs” is such a common phrase.

Optimizing Instagram Direct Message for Your Business!

So known in fact that it’s a negative connotation! Sliding in the DMs would mainly refer to trying to talk to your local Insta hottie and seeing if you’d want them to come over and “Netflix and Chill,” with you…. but that’s a story for another day.

 

Optimizing Instagram Direct Message for Your Business!

I’m here to tell you that using Instagram’s Direct Message is a great thing, and should be used entirely to nurture your leads and execute on your sales pipeline. Today we will Learn How to Optimize Instagram Direct Message for Your Business!

Our partners at HubSpot define lead nurturing as “The process of building relationships with your prospects with the goal of earning their business when they’re ready”.

Using the Direct Message feature on Instagram makes it easier for your business to capture inbound leads and turn them into sales in a jiffy.

Here’s an overview of the 4 topics I’ll be addressing — scroll down for more context.

Lead Generation

  • By using Instagram (link) posts and stories to show off your business, direct messaging the people who engage with your content can be extremely valuable to generating quality leads

Sales Execution

  • Knowing your sales pipeline in relation with your DMs will give your business the ability to close at a high clip

Networking

  • Regardless if that contact doesn’t become a lead, you can still add them to your contact list for collaboration and referrals

Value

  • Now that your content team understands the importance of connecting with their ideal persona, they’ll take the time to produce content that provides value to your future customers

Learn more about these topics below!

Lead Generation

optimizing instagram

Of course, we’ve used Instagram in its entirety for our personal use, so why don’t we use it for new business? Quite possibly, like most professionals, they’re afraid of being too “unorthodox” in their outreach.


To which I say, they’re simply afraid of taking the chance to be successful. They’ll never go for it!

Kevin Gibbons with State of Digital sums it up well, “Everyone wants to be innovative, but no one wants to make mistakes – those two things don’t go hand in hand.”

Us digital marketers are always looking for new ways to be successful, but how can we find success in new areas if we’re afraid to fail in new avenues of business?

The answer is…we can’t!

Not to be clique…but did Jordan stop when he got cut from his high school basketball team, or Edison when he found 10,000 ways not to make a lightbulb, even Elvis didn’t quit when he was told he “couldn’t sing.”

If they can do it, you can do it.

Here is a step-by-step process on how to get more leads via Instagram DMs for your business! 

  1. Post an engaging post/story on your Instagram timeline that drives engagement
  2. From the engagement shown on your content, determine which genuine profiles match your ideal persona
  3. Compile a list of all the profiles that fit your ideal persona criteria for this one specific post
  4. Once you have a detailed list of profiles, start contacting them via Instagram DM! Your script should mirror something like this:
  • “Hi! Thanks for liking our picture. What did you like most about it”
  • “Do you have any questions on our new offer we’re giving out this week”
  • “What do you think our team could do to make our profile better for you?”

Pro Tip: All of these scripts will give you data that your lead gen team can use for future business, and more importantly, the person you’re talking to gets the genuine vibe that you truly care for them and their opinion.

  1. Once you’ve received feedback, you can start implementing changes in your lead gen strategy to generate a higher conversion rate!

Check out our video showing you how to engage, and monetize leads with Instagram.

 

                                   


Sales Execution

This is where the fun begins.

Finally, you have compiled a proper list of your future customers. Now…it’s time to put that to use!

 

At this point in the HubSpot Sales Process  your future customers should be in the Consideration Stage. They understand what your company does and who your audience is. The lingering questions they’re now faced with are…why should they buy from you? Do they even have a problem for you to solve?

Now depending on each customer, this is different. It’s important to continue to use the power of Insta DM to help with this.

So what’s next? You’ve gotten their attention, whether they replied back to your lead gen strategy or not. The next steps are essential to creating a solid pipeline.

Here’s what you need to do…

Track their future engagement

  • Make a mental note on who continues to like and comment on your content, and who simply only liked your post once out of curiosity. This is where you find your true audience

Those who continue to support, thank them!

  • You don’t have to go all salesy yet…first thank them for the consistent support and love on IG! Without them, your page wouldn’t have the popularity it does today. Take the time to thank them.

Follow-up!

  • After thanking them, make sure you follow up with questions like “Do you have any questions on our current products? Have you been involved with *Your Niche* for a while now? Do you love it? What problems do you have now?”

Empathy first

  • Once you find out about the person and their likes/dislikes with your industry, empathize with them! Tell them you’ve been in their shoes and that’s why you took the time to develop a product that does everything you need it to! Now…you need to understand you’re playing with fire. If you come off as fake, you could be blocked and even go as far as receiving a bad review on Google! Always be sure to act genuine and take an interest in what your future customer is saying. After all, like your Instagram popularity, where would you be without your paying customers?  Nowhere!

Then Cash the Check

  • Now that you’ve built a strong relationship with your future client, you know their likes/dislikes, hobbies, you’ve arranged to get drinks this week and also be the best man in their wedding…kidding of course. The connection doesn’t have to be that dep obviously, but the more you’re connected with them, the better. Finally, this is where you ask to schedule a meeting, give them a promo code, ask them when they think they’d order your magnificent beauty cream, etc! This is where you go in for the kill and cash the check. Going in for the kill isn’t the right phrase…the better phrase would be to help them with whatever problems they had to begin with! Bingo!

Use these helpful tips and you’ll be on your way to Insta DM sales heaven! 


Networking

Networking

Now sadly, sales aren’t all that glamorous as we know. You get told “no”, “I’m not quite ready”, “I need to talk it over with the husband” too many times to count.  You’ll accept the sad reality that most people won’t buy your product..and that’s ok! It’s not that you or your company are bad people, those people simply don’t need your product! They already have a solution to the problem you’re trying to solve, and they’re happy with it. Sure, you can keep trying to convince that person your product is better, and it might be, but at the end of the day, it’s what the customer wants, not you.  At the end of the day if you still have no sales, don’t walk home defeated! Look for the opportunity in failure. One of the biggest parts of the business is networking. Use your failed sales attempts to turn the business relationship into a casual one! Add them on Insta! Facebook? Sure! Twitter? Oh yeah, meme city! The more people you know at the end of the day, the better. Why? Because they can refer you to people that could possibly want to buy from you! Ultimately, your network is your net worth…so make new friends! Using Insta DM is so easy because you don’t even need to talk to people face-to-face! So from those introverts out there, I don’t want to hear it. There are no excuses!

Take it from J.K. Rowling in this Huffington Post article, who talks about the possibility of Harry Potter never having been written!   

“I had been writing almost continuously since the age of six but I had never been so excited about an idea before. To my immense frustration, I didn’t have a pen that worked, and I was too shy to ask anybody if I could borrow one.”  -J.K. Rowling

Despite your own fears…there is always a way to grow your network, even if you’re shy.


Value

 

Now throughout this article, I’ve talked about a lot of things that you can do to connect with your customer. What’s better than that? Giving your customer something…for free! That’s what your company is doing with each Instagram post and story you send out. First and foremost, the value is your top priority whenever you post. If your first inclination is to think about how many sales you’ll get from this new post, you’re not thinking for your customer, you’re actually being quite selfish. The true way to “get sales” is to actually provide valuable content to your customer. Whether that’s a podcast, quote, cool design…make them love what you post! Help your audience in the industry you’re in! It’s simple..if they have a problem..work with them to help them solve it! You’ll be going the extra mile with them and providing them with actual help instead of asking with your palm out what the CCV of their card is. In fact, if you overemphasize and triple-down on providing value…the leads and sales will take care of themselves!

Just to review…here are the 4 topics I mentioned to optimize your business!

 

Lead Generation

  • By using Instagram posts and stories to show off your business, direct messaging the people who engage with your content can be extremely valuable to generating quality leads

Sales Execution

  • Knowing your sales pipeline in relation with your DMs will give your business the ability to close at a high clip

Networking

  • Regardless if that contact doesn’t become a lead, you can still add them to your contact list for collaboration

Value

  • Now that your content team understands the importance of connecting with their ideal persona, they’ll take the time to produce content that provides value to your future customers

To those who made it to the end, thank you!!!

 

My name is Sean Boyle, Sales & Business Development Manager at  Momentum Digital. Follow me on LinkedIn and Instagram for more information. Leave any comments and questions below for more details!

December 31, 2018

How To Start Advertising on Youtube in 2019

Boost your leads and sales in 2019 with creating short engaging videos for your products and services. With YouTube as one of the most seasoned informal communities and has experienced numerous developments of paid advertising alternatives. Today, there are a bunch of amazing paid tools and assets you can use to focus on a specific audience segment and reach them with your video content on YouTube.

Youtube will help promote your brands message, service and direct the viewer to the next steps with a call to action.

Understanding the needs of your customers will help drive the type of content you create, the tone of your messaging, and the experiences you offer. Once you have a sense of the journey your customers are on, it will be easier to figure out what kinds of videos they’d most appreciate. The organizing principle called ICE—Information, Connection, Entertainment—lets you think about the role your videos will play in a customer’s daily life.

Information

People watch these videos for the latest updates, self-improvement, how-to instructions and decision-making help.

Connection

People watch these videos to share with other users, to bond with their communities and to react to friends’ suggestions.

Entertainment

People watch these videos to get inspired, laugh, relax, be nostalgic and relieve boredom.

Here are 5 tips when creating your company  Youtube videos:

  1.  Include an Element of Surprise – The problem with generic ads is that they make little to no impression on the viewer. They’re just noise. Remarkable ads break the mold. They surprise people when they diverge from the norm and, if executed well, are entirely unforgettable.
  2.  Tug At Your Audience’s Heart Strings – The options here are endless—we humans have quite the range of emotional triggers—all you need to do is pick the one you want to evoke and begin building a story to incorporate it.
  3.  Inspire Viewers to Take Action – One of the best ways to create ads that resonate with viewers is to present a serious problem and then show them that, by supporting your business, they can help to turn it around. Start by outlining the problem. Share gripping facts or testimonials, demonstrating the gravity of the issue. Then, pivot to show what your company is doing to eliminate this problem.
  4.  Leverage Nostalgia – Never underestimate the power of nostalgia in marketing. The truth is, people have an emotional connection to their past and enjoy reminiscing on it. By infusing advertisements with “blasts from the past,” brands can tap into these emotions, causing people to feel more favorably toward their products.
  5.  Be Different – When something’s out of the ordinary, it demands extra attention. Ever seen a David Lynch film? Or Birdman? Or Memento? They all present super weird, convoluted stories that just don’t seem to add up, causing you to walk out of the theater thinking “what the $%*# just happened?!” As a result, these movies stand out in our minds.


Since YouTube is owned by Google, YouTube’s Ad Manager works within Google Ads, recently known as Google Adwords. So to set up your YouTube video ads, you’ll have to sign into or make your own Google Ads Account. From that point, you’ll match up your YouTube Channel with your Ads account.


Using the Ads interface, you’re able to launch your ads, collect and monitor data across ad campaigns, utilize advanced targeting, and launch retargeting ads. Once you’re all set up, you can tap into the YouTube-specific advertising options available to you.


Here’s a brief overview of the main advertising options, and how each of them work.

TrueView Ads

TrueView advertisements, otherwise called in-stream promotions, are YouTube’s debut publicizing item. Working like a conventional business, TrueView promotions are skippable recordings that show up before the primary video a watcher chose – like customary TV ads, better since clients can skip them on the off chance that they aren’t intrigued. In opposition to what you may think as a sponsor, this is useful for both you and your planned clients; group of onlookers individuals can skip promotions that aren’t important to them, and you possibly pay when they demonstrate intrigue, which is determined when a watcher navigates or goes through more than 30 seconds viewing your advertisement.

Source: Think with Google

Despite the fact that you have up to sixty seconds to tell a more drawn out, increasingly full story with a YouTube TrueView advertising, regardless you need to pack the initial six seconds with eye catching substance. In case you’re ready to keep your watcher’s consideration, it satisfies.

According to Think with Google, viewers who watch TrueView ads for more than 30 seconds are 23 times more likely to visit or subscribe to the channel, watch more videos by the brand, or share the video.

TrueView advertisements enable you to alter your video with different CTAs and overlay content to move further activity with interactive catches and off-site interfaces, and have diverse alternatives relying upon your showcasing objective, similar to these beneath.

Kinds of TrueView Ads:

TrueView Reach Ads

 



Use TrueView Reach promotions to focus on your watchers dependent on most extreme impressions rather, charging by expense per thousand impressions rather than expense per-see.
Best for: driving attention to your image.


TrueView Discovery Ads

Use TrueView Discovery promotions to demonstrate your advertisements on the YouTube indexed lists page, like Google look promotions, or to appear beside related recordings rather than before them. Best for: drawing in crowds who may think about purchasing.


TrueView Action Ads

Use TrueView Action promotions to include a catch specifically into your video that drives your imminent clients to click out to your site. Best for: nurturing leads to take purchase actions.

 

Bumper Ads

Bumper ads on YouTube are short video ads limited to six seconds long. These ads typically play before the actual video a viewer decides to watch on YouTube, like the previews at the beginning of a movie when you go to the theater – only super short – and are made available as an add-on to traditional campaigns.

 

Bumper ads are relatively simple, and are a good way to capture your audience’s attention, especially when that audience is viewing on mobile. On their own, Bumper ads are probably not long enough to make up a complete video advertising strategy, but work well when paired with a longer, more robust video campaign to coincide with a new product launch or a marketing push aimed at raising brand awareness.

 


Source:
Insights.la

Here are just a few of the targeting options YouTube offers:

    • Audience Demographics: Target by gender, age, location, parental status, or household income.
    • Audience Interests: Target by topics of interest, like sports, fashion, gaming, etc.
    • Audience Affinity: Target by customized audiences with specific interests tailored to your brand.
    • Audience Life Events: Target by purchasing behavior and brand preference shifts due to life milestones like moving, graduating or getting married.
    • Audience In-Market: Target by searches for products or services similar to those you offer.
    • Audience Retargeting: Target your video content based on past interactions, website behavior, and more using customized lists created automatically via Google Ads.

The best part about video advertising on YouTube is that keywords are significantly less expensive than on Google. Views from advertising on YouTube cost an average of $0.05 per click, while the average Google keyword ballparks between $1-2. Add in the ability to directly target customers with your video ads based on their previous searches, and you have a winning advertising platform.


Why you should start marketing on Youtube


Success Stories:


Retail:
Turf & Needle

“We’ve definitely seen an impact with YouTube. We started our company five years ago with just $6,000. We did $100 million in sales last year and about a million people will be sleeping on a Tuft & Needle mattress by year’s end. We believe that we’ll be able to continue scaling our company to the size we can become using YouTube the entire way. We absolutely feel like we’re living the American dream.”

Daehee Park and JT Marino, Founders, Tuft & Needle

Travel: Majestic Heli Ski

“You know, you say a picture is worth a thousand words? Video is worth a million. They see the lodge, the dinners, the skiing – and they get it. Plus, YouTube leveled the playing field by allowing me to reach customers that would otherwise look at some of the more established businesses. That’s helped us boost our customer base by more than 400% over the last five years and increase sales around 25% each year since starting on YouTube. So we know our marketing dollars are well spent.”

Njord Rota, Owner, Majestic Heli Ski


YouTube user statistics

iPad is on the Apple Mac book Pro. Youtube logo on iPad screen. Youtube is the largest video sharing website in the world.


Now that you know more about how Youtube Advertising can take your business to the next level. How are you going to start?

Begin your successful video campaign by understanding your objective. Define your core message and tone. Ensure that your videos meet your brand goals. Find the best ways to engage your intended audience.

Ask yourself what your brand stands for—what are the passions that will drive its success? At the same time, ask yourself what your customers care about in their daily lives. Find the point where your brand’s passions overlap with your audience’s concerns. At that intersection lies something unique you can bring your fans to earn their loyalty.

The following tools can help you understand what your customers care about. What videos do they watch? How active are they on social networks? How do they use their mobile devices?

YouTube Trends Dashboard

See what videos are trending on YouTube.

YouTube Analytics

See how your audience is reacting to—and interacting with—your videos.

Think with Google

Explore Google data, insights, and perspectives for marketers.

Brand Lift

Look beyond impressions and views to understand the direct impact your YouTube ads have on perceptions and behaviors throughout the customer journey.

Google Surveys

Learn what people really think about your brand.

Good luck with your video campaigns.

November 19, 2018

7 Steps to Maximize Your Facebook Ad Strategy Just in Time for The Holidays

The holiday shopping season is right around the corner! The excitement of “Holiday Advertising” for Black Friday and various holiday sales are about to break the internet. How is your brand different from other brands? We have compiled the seven best ways to maximize your Facebook Ad Strategy this crazy holiday season.

Keep in mind that only 1.79 out of 7 billion people worldwide buy their goods and services from E- Commerce businesses. The number is shockingly low because 95% of first-time shoppers leave E-Commerce shoppers leave sites without purchasing. We live in a society that loves to scroll but not purchase. This is your chance to leverage your advertising skills to turn scrollers into shoppers!

Consider the following questions:

  • Where does the excitement come from when you are waiting in line to try on the latest pair of shoes from Nike?   
  • How does the satisfaction of buying the latest Apple product alleviate the stress of waiting in long lines and fear of it being sold out once it’s in your hand?
  • What incites employees from REI to take action with the REI #OptOutside campaign on every social media platform like no other?

How do we make our brand compelling enough to be bought? Learn how to maximize your Facebook holiday ads with these seven helpful tips!

7 Facebook Ads Strategies to Maximize Your Holiday Advertising

Step #1: Determine Your Facebook Ad Strategy

Get ahead of the game and plan your pre-holiday brand awareness strategy. Your business should set goals that are specific to what your market and business needs. Make sure these goals are attainable and keep in mind that the holiday season is to meant to create product and brand awareness. By creating product awareness, you have the potential to introduce your brand to new holiday shoppers.

 

There is no such thing as not enough awareness. Add more value to the organization; Facebook offers an opportunity to improve brand awareness, and provide an easier way for audiences to shop. Consider increasing the quality of sales. To enhance the quality of sales, it starts with niching down your audience. As you do this, your business will better reach your target audience more efficiently (We’ll address this further down).

 

Step #2: Consider Using Additional Placements

Facebook has about 14 different ad placement types to give you the opportunity to put your ads in spaces like the Facebook Feed, Facebook Marketplace, Instagram Feed, Instagram Stories, Messenger and more. When selecting your Facebook placements in your ad set, make sure to only check Facebook Feed, and Instagram Feed, they are the highest performing placements. A new rising placement for Ecomm stores is Facebook Messenger. Create a separate ad set and ad creation just for Messenger and be sure to speak to your audience depending on which products you are trying to get sales for. Offer them discounts, buy one get one, last min deals, hit them hard this week for black friday sales. Showing urgency will be your winning strategy during the holidays.

Step #3: Create Your Custom Audience

When customizing your audience put into consideration about people who have previously taken action on to your app or site.

Make sure to have at least these 2 custom audience set up for remarketing. Once you drive all your traffic this week for black friday and cyber monday, the shopping does not stop there.

 

Create a website traffic audience for those for added to cart but did not check out. Use Dynamic remarketing ads to show those people the same products they previously looked at.

 

Also create an engagement remarketing list for those who have interacted on your ad. Offer them a second chance to receive the deal, make sure scarcity and urgency is represented within your ad copy.

Use ‘Create a Custom Audience’

There are many custom audience categories available such as:

  1. Customer File. This utilizes your customers’ email addresses.
  2. Website Traffic. This targets people who have visited your website in the past.
  3. App Activity. These are people who have visited your mobile app recently.
  4. Offline Activity and Engagement. This allows you to see who interacted with your business’ content, such as video, on Facebook.

Utilize a custom audience filter to pinpoint who your ad is reaching. Custom audience filters help your business find better target audiences, which is better than targeting cold audiences created from only interests and basic demographics.  

Step #4: Design Your Facebook Content

Black Friday and Cyber Monday is just around the corner! To beat out other retailers, you should create a compelling offer that will make people stop and click your ad. Any discount on your products or services should be at a minimum of 20% to be effective.

If your business cannot profit with a minimum of 20%, try an alternative other than direct discounts. Look into where you can purchase items, such as scarfs, mugs, holiday bags in bulk so you are able to give them away for free to customers. By adding some sort of deal, this will increase traffic to your website and the likelihood that people will purchase items.

 

Try offering complimentary free items for specific purchases!

Consider the following examples:

 

  • For a jacket, offer a free scarf.
  • For gloves, offer a free hand warmer.
  • For ties, offer a free pocket square.

 

These are all items that can be purchased easily in bulk. This will help your customers see the use and worth your brand is offering.

Step #5: Schedule Your Facebook Content

Planning out your content calendar in advance increases the quality of your posts. This will result in higher organic engagement for your business. Planning out your content gives you a higher chance of reaching the audience you want to because it allows you to pick a specific time and day for your postings to go live.

There are social media management tools, such as eClincher, Buffer, Sprout Social, HootSuite, Sendible and more, that were created to help you stay on track with your content. These tools can help you set up a posting schedule for not only Facebook, but your businesses other social media platforms. Save yourself time and stress by planning ahead.

 

Step #6: Reminder: Check Your Ad Account Spending Limit

During the Black Friday weekend, your business could quickly reach it’s ad limit without even noticing. If things are going well with your campaign, you will be spending above your regular budget. Overspending can result in your campaign turning off until you clear your ad account balance.

Keep a close eye on your ad spend limit – you sure don’t want to spend over your limit!

 

Step #7: Track & Analyze Your Reports Daily

Staying on top of your campaign performance is vital to being successful this Holiday season. To do well this season, you need insight on what works this holiday season. I highly recommend you monitor your campaigns daily. Make sure you understand what needs to be changed or added to improve your blogs.  Especially since Black Friday is on a short time frame and so is the holiday season itself.

ReportGarden Facebook Ads Reporting can help you manage clients, campaign & reporting on a single platform.

Conclusion

To recap, don’t forget to follow these steps to maximize your Facebook Ads!  

Don’t forget to:

  1. Determine Your Facebook Ad Strategy
  2. Consider Using Additional Placements
  3. Create Your Custom Audience       
  4. Design Your Facebook Content
  5. Schedule Your Facebook Content
  6. Check Your Ad Account Spending Limit
  7. Track & Analyze Your Reports Daily

“The key is, no matter what story you tell, make the buyer the hero” – Chris Brogan

Happy Holidays from Momentum Digital!

 

 


November 19, 2018

Small Business Saturday Philadelphia- Smak Parlour

Small Business Saturday: Smak Parlour

 

In this week’s episode of Small Business Saturday, we sat down with Reannoin Celins shop manager of Smak Parlour. Smak Parlour is located in the Old City, Philadelphia. The shop was founded 13 years ago, and became a staple Philadelphia women’s boutique. It was created by two high school, fashion-obsessed, best friends, Abby and Katie. Since opening its doors, Smak has been dedicated to being a one-stop fashion shop for both moms and daughters looking for the perfect look.

 

Smak Parlour is the perfect girl’s shopping heaven you need in your life. At Smak Parlour, you can find everything from shoes and accessories, to mugs and greeting cards. Smak Parlour not only sells all of the latest fashions, but they also design all of their own clothing. Smak’s flagship store in Old City actually began as a sewing space where the founders began their original clothing line called Smak Parlour Cut & Sew Collection. Smak Parlour Cut & Sew Collection showcases the perfect mix between vintage and contemporary fashion. This fashion line is not only sold in their Old City boutique, but also online and in other select clothing stores internationally. If there are any retail stores looking to add Smak to their collection, their clothing line can also be pursued wholesale.

 

This Black Friday, Smak Parlour is running a charity campaign called “Be A Doll and Help Us Fill Our U-Haul!” Taking place at their physical storefront, Smak has rented an entire U-Haul truck to park out front of the shop. It is Smak’s goal to completely fill the U-Haul by the end of the event. From 12pm to 6 pm, Smak will be accepting all donations of new and used toys. The toys will go to less fortunate children in Philadelphia. As an incentive, Smak will be giving away a $30 store gift card to anyone that donates. There will also be drink – alcoholic and non – and small bites available to everyone that stops by the event.


You can shop all of Smak’s selection in store or online. Our friends at Smak Parlour are online on their website. You can also connect with them on Facebook, Instagram, and Twitter.

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