Entrepreneurship

October 1, 2018

Small Business Saturday Philadelphia- N2 Sweet Cafe

Small Business Saturday Philadelphia:
N2 Sweet Cafe


This week’s Momentum Digital Small Business Saturday, we sat down with Candice Williams, owner of
N2 Sweet Cafe to talk about her creamy nitrogen ice cream shop and cafe in Chinatown. Candice and her business partner traveled around to different parts of the country and tasted liquid Nitrogen ice cream and instantly fell in love with its creamy texture. When they came to Philadelphia they had never seen of anything like it in stores or, at other shops. There for, came the creation of N2 Sweet Cafe. Candice wanted to give Philly the same amazing experiance that she had been enjoying.

Why is nitrogen ice cream so different? For starters, there is nothing like it in the supermarket freezer section. But also, it’s unique because the liquid nitrogen that is put in the ice cream makes the ice crystal molecules so small that it creates a creamier custard-like consistency. N2 Sweet Cafe is giving you an experience that can’t be found anywhere else in Philadelphia. It’s not just about eating the ice cream it’s about the fun experience you get while watching the ice cream be made. Get blown away by the instant change in ice cream as it goes from a liquid to a delectable solid in seconds!

Candice’s mission is all about family and education. Because Candice is also a behavioral specialist, she has a love for children and knew when she opened the shop she needed to make it a family-friendly environment. It’s fun aesthetic is the perfect place for communities to come together and enjoy all the store has to offer. La Colombe coffee for the adults, and fun ice cream treats for the kids. N2 Sweet Cafe is a place for the whole family to sit down and enjoy a treat. A wide variety of flavors from strawberry to matcha green tea will have everyone satisfied!

Find N2 Sweet Cafe on Instagram, Facebook, and their website! Stop by soon for their new amazing fall flavors and Eagles promotional discounts (Wear an Eagles jersey on select days and get 10% off!)  Next time you’re strolling through Chinatown, make sure you stop by N2 for a unique, tasty, frozen treat. You won’t regret it. 

September 17, 2018

Small Business Saturday Philadelphia- Love City Brewing

Small Businesss Saturday Philadelphia- Love City Brewing

 

On week’s Small Business Saturday in Philadelphia, we sat down with Melissa and Kevin, owners of Love City Brewing Company to talk about how their small business on Hamilton Street in Philadelphia. Love City Brewing is all about bringing the simplicity back to drinking a good beer.  “Good people, good beer, and a good way to cap off the day”. Love City Brewing Co is your new place for a solid, high quality beer that you know will be the perfect end to a long day at work, or the start to a fun night out with friends. Stop by for a drink and sip on the fresh, crisp taste of something made only 100-feet away from you. What more could you possibly ask for?

Melissa and Kevin met about 13 years ago over a keg at a mutual friend’s house party, ever since that night they haven’t stopped talking. With Kevin’s brewing background they knew their common dream of owning a brewery in Philadelphia wasn’t too far out of reach. Together they have created an array of beers made for every type of person who may roam into their doors.  

 Love City Brewing Co is a bar that is one of a kind. Melissa and Kevin’s  hip, minimalist-styled warehouse bar is located right in between Northern Liberties and Old City. A step into Love City Brewing Co will change your perspective on how and where to drink beer. The bar holds many events such as hosting a number of food trucks from Thursday to Sunday right inside the bar and supporting local nonprofits. Each quarter, Melissa and Kevin team up with a charity and brew a beer where a portion of the profit goes towards their cause.

 

Walking into Love City Brewing Co is meant to be a comfortable experience for everyone. There is space for everyone whether your in a wheelchair or walking or if you love beers or martinis. Love City also had gender neutral bathrooms to make it known that everyone is welcome inside the walls of their warehouse bar. The diversity and beauty of this bar make it the perfect spot for parties or small gatherings.

 Melissa and Kevin’s small business is unique because of their amazing business model and ability to stick to their core values throughout their 13 years in the brewing industry. Follow their Instagram, Facebook, or Twitter and visit their bar the next time you need to go out for a drink with friends. Not only should you enjoy a beer that feels like it was made for you, but take the time to enjoy the amazing atmosphere around you.

 

 

 

 

 

September 10, 2018

Small Business Philadelphia- United by Blue

Small Business Saturday: United By Blue


On this week’s Small Business Saturday Philadelphia we went to  United by Blue, an eco- friendly Coffeehouse and Clothier located on Race St in Philadelphia. We talked with Brian Linton, owner of United by Blue, to get more information.  Not only should
United By Blue be recognized for its amazing location but, also its top quality clothing and delicious treats and top-notch coffee. After hearing Brian’s story, we couldn’t help but appreciate his entrepreneurship and idea to combine his passion for helping the environment with his business model. Brian has truly made an impact on the Philadelphia community by taking a hands on approach to cleaning up ocean waters. United By Blue has so much to offer and it goes beyond the merchandise (even though their products are pretty awesome).

Brian first started his first business at his undergrad at Temple University in 2006. Back then the business was focused on ocean water conservation through money donations. When Brian started United By Blue , Brian wanted a more tangible impact on collecting trash from our ocean waters. United by Blue rolls up their sleeves (litterally) to tackle environmental issues. For every product sold, United By Blue cleans up one pound of trash. So far, 1,104,472 pounds of trash. That’s definitely a mission we can all get behind.

New products are constantly being produce and their well made quality outdoor gear is essential to nature lovers or those who aspire to be. Check out their trendy house decor, high quality blankets, and amazing all-weather hiking boots. Not to mention the cozy- cabin like store aesthetic with a spectacular view of the Benjamin Franklin Bridge is any Philadelphians’ escape. Enjoy a cup of coffee and bakery item while saving the environment at the same time.

What’s better than supporting a small local business, shopping for high quality gear,  as well as  removing pounds of trash from our oceans? Not much. Check out United By Blue on their Instagram, Facebook, and Twitter. Stop by Race St and join the #bluemovement.

March 19, 2018

How to Balance Your SEO and PPC Strategies in The First 6 Months

In the early days of any business, one of your primary objectives will be to bring as much relevant traffic to your website as possible. As you already know, there are two main ways to accomplish this: having a great SEO strategy, and using paid advertising. However, an easy trap to fall into is the belief that these approaches are mutually exclusive.
Long story short, they’re not. In fact, if used correctly, SEO and PPC can be combined to give your business a significant head start in its opening months. To help you get going, here are a few tips on balancing your marketing strategies and getting the most out of both your paid and organic traffic.
Related reading: Using Google Alerts to Get An Edge Over Your Competition.

Set Shared Goals
While SEO and PPC have unique strengths, they can be used in tandem for many common marketing aspirations. This means each strategy supports the other, fast-tracking you to your goals, and decreasing the overall investment to achieve those aims.
For example, say you want to boost web traffic by 20 percent, running some targeted PPC ads can be a great way to reach more people, and point them to your website. However, optimizing your web pages to show up more often in search results will also increase the likelihood that the right people will find your store.
However, while using both strategies may see some overlap in audiences, it gives you an even greater boost to your overall visibility. Furthermore, by integrating the two approaches, if someone sees your ad and then decides to look you up, your SEO efforts will make it far easier for them to find you.
Having shared objectives for your campaigns means you can refine your marketing efforts to be complementary. Not only will this reinforce your brand message, it also helps to build a sense of consistency and familiarity which can greatly enhance consumer trust in your brand.

Combine Your Data
Your SEO and PPC campaigns will both yield valuable data that can provide extensive insights into the habits and preferences of your target audience. So rather than having two completely separate teams acting on their associated data alone, it makes sense to pool your resources. This means that you can form a more complete picture of buyer habits, and enable your finding to influence your SEO and PPC efforts simultaneously.

  • Data from onsite searches can help you narrow down keywords for your PPC ads.
  • Success of individual PPC ads can provide insights into the sort of aesthetics and copy that are most popular with your target audience.
  • Targeted ads on social media can provide granular detail about specific demographics, helping to build better buyer personas, and refine your SEO.

Another important reason to pool your data is that it can help to highlight discrepancies. If your paid ads are attracting an entirely different demographic to your organic search results, then you need to know why, and to use this knowledge to optimize your approach.

Optimize Landing Pages
Whether users find their way to your website via search results, or paid ads, having a great landing page is essential if you want to turn that visitor into a customer. Naturally, your SEO efforts will increase your site’s authority, and help these pages to show up in search results. However, if you have a unified strategy for SEO and PPC, these pages will also complement the paid ads that drive traffic to them.
The benefit of this is that users who click on your ads will feel like they have come to exactly where they expected, rather than having to navigate from your homepage to whatever inspired them in your advert. In fact, AdWords allows you to link individual product pages to your PPC ads, which is fantastic for driving impulse sales and creating a highly streamlined experience for your customers.
Test Organic Keywords
Finding the best keywords and key phrases for your marketing campaigns can be a difficult task. Even after reviewing your options using tools such as Wordstream’s keyword finder, it’s really a matter of trial and error to find the exact combinations that work for your business.
This is essential for getting the most out of your SEO, but you should also implement your findings in your PPC strategy. In fact, by reviewing the performance of individual paid ads, you can even use your PPC efforts to determine which keywords are most viable for your organic efforts.
Top tip: if you use an ecommerce host like Shopify to run your online store, you can claim $100 in Google Adwords credit when you spend $25.

Double Your Odds
A final point to remember when weighing up the viability of PPC versus SEO for your marketing approach is that by employing both, you can actually double your presence in search results. For example, if you manage to rank on the first page of search results for a given keyword, and your paid ad also shows up, the user is presented with two immediate options for visiting your site.
This increased visibility will also cause your website to seem more and more familiar over time, as it continues to show up in results. So while many web users are in the habit of ignoring paid search results, this doesn’t mean they don’t scan through them and remember the websites.
Then, if your site also appears in the organic search results, it is already recognizable, and presents the user with an alternative means of reaching your website, without feeling like they’ve been lured their by an advert. This means they arrive with greater trust in your brand, which in turn increases their likelihood of conversion.
                                                                          – Credit: Pixabay
As you can see, there is a lot to be gained both from paid advertising, and from improving your SEO. These two strategies are each powerful in their own right, but become infinitely more impactful when used together as part of an integrated approach.
While it is certainly possible to incorporate either of these tactics into your marketing strategy at a later date, it will always be most effective to implement them from day one. By doing this, you build your campaign upon a foundation of consistency, making it far easier to develop and optimize your approach over time.
Your first few months in business can be hard work, but that attention and diligence will pay off. Put the time and effort in now, and before long, you will not only have built an ecommerce brand to be proud of, but you’ll also have acquired invaluable marketing experience that will benefit you in all your future endeavors.


 Victoria Greene
is a branding consultant and freelance writer. On her blog, Victoria Ecommerce, she shares tips on ecommerce and how companies can improve their brand representation. She is passionate about using her experience to help brands improve their reach.

February 26, 2018

An Exclusive Guide to the Top 3 Networking Keys

3 Keys to Networking

“There no longer has to be a difference between who you are and what you do.”
― Gary Vaynerchuk

With all the changes happening in networking, marketing, sales, advertising, design, and technology, the business world itself has now become even more complex as technology has taken over how we do just about everything. What if I told you I had the answer to solving this issue? Well, listen up because in this article I will be explaining what each of us does every day without noticing and the benefits of networking. There are three main networking keys we will discuss that will have you sounding like a pro.

According to Aja Frost blog, Network Statistics state:

85% of jobs are filled through networking
72% of people say their impressions are impacted by how someone appears and their handshake (source: Aja Frost blog)

With this piece of information in mind you can now understand the importance of networking,
so let’s first go over a few terms and their definitions: (Keep an eye out for keynotes)

Where do you go to Network?

Today’s modern age technology plays a major role in how business is conducted, especially in the entrepreneurial world. There are many ways to market your business and yourself online with platforms such as Google, Facebook, Instagram, LinkedIn and so on. Every platform I mentioned is free of course, as the budget is important for every entrepreneur and startup business.


Another way to network is to put yourself out there, LITERALLY.

How do you do that you ask?


This depends on where you’re located. Technology is here for your advantage, so use it!

Google is your best friend in this case.Simply search the web for networking events in your specific area, if you’re on a budget then be honest. No need to be shy.

Here’s a great example of FREE Networking Events

If you’re located in Philadelphia you have to check out Technically Philly this organization is killing the networking game. Their events are solely meant to bring entrepreneurs together to network and build relationships that will in the future turn into potential clients, partners, employees and so forth. A great example of a networking event coming up is PHILLY TECH WEEK.

Trust me when I say you do not want to miss it. This event is the place to be especially if you’re a startup, entrepreneur, or just thinking of venturing off on your own.

You also need to understand how and why networking and communication are your marketing and sales tools (“keynote”, your bread and butter). As we know marketing cannot function without sales and vice versa, with that in mind you should start to see the gist of the metaphor. Communication is key in life and if you cannot communicate your brand or message properly then networking will obviously be a challenge. Pro tip: don’t think too deep into it. This is your vision, your dream; so it should not be hard to explain it. There are many YouTube videos on how to communicate and face public speaking fears and network. TED Talks has great knowledge based videos explaining almost every topic. These videos are great examples of how to overcome speaking to others in public speaking in events networking and so forth.

Lastly, start by changing your mindset. If you are not yet an entrepreneur then let’s think like one. Once you realize networking and communication is your number one tool use it to your advantage! Network everywhere you possibly can!

Let’s jump into the top three networking keys that will have you
networking like a pro

Inspiration / Shared Knowledge

One of the most important key takeaways when networking is spreading and receiving inspiration and knowledge from others. Remember your mindset has changed you are now thinking like an entrepreneur meaning when others speak you listen and dissect every bit of information you are given, be sure to ask questions and learn something new.Everyone in the room has the same goal, we are entrepreneurs looking to feed off of one another’s passion and knowledge, we are here to learn and help.

According to Andrew Vest “True networking occurs when there’s an understanding that everyone in the room has equal value. In its purest form, it’s about people enjoying other people, communicating passions and connecting with others who share those passions. It’s about listening, figuring out what others need and connecting them with people you think can help, without any designs for personal gain. The most successful networkers build genuine relationships and give more than they receive. They go beyond thinking, “What’s in it for me?” to ask “How can I help?”

Trust

“Networking is a deliberate activity to build, reinforce and maintain relationships of trust with other people to further goals. Professional networking is simply networking focused on professional goals.” – Andrew Hennigan, Networking speaker, trainer, coach. Author of “Pay Forward Networking”.


Ahh, trust…where do we begin? Trust has to be one of the touchiest subjects for us all. Trust means to put confidence, belief and rely on a person, business or vision. Trust builds something that we all strive for … credit! When someone gives you credit they value your work, they believe and rely on you which is how trust works. When a person connects with you and trusts you or your brand then they are likely to refer you to other individuals.


According to Ivan Misner trust helps you build relationships and keep them which is considered effective networking.Trust can take time so enjoy the ride and build relationships. Trust helps you and your brand as the more people who know what you and your business do the more acknowledgment your business receives, which helps you with Brand awareness. If you have mastered and fully understand this key you are already winning.

3. Brand Awareness

This is the money maker! Brand awareness is how you communicate with your consumers. Your goal should be top of mind awareness. For example, when someone thinks of Google Adwords experts in Philadelphia, I want them to think of Mac Frederick and Momentum Digital. Brand Awareness is what people think of when they hear or see you or your business. Mac Frederick knows all the tips and tricks to help brand awareness from ROI, SEO,Social Media,Web Design, Ads, and so forth.My best advice in growing your online brand presence is to check his blogs and youtube videos for inspiration and possible answers to your questions.

“If your business comes from relationships, relationships should be your business.”– Doug Ales


These are a few examples of a few simple questions to keep in mind when trying to build a trusted brand and spread awareness. What is your brand’s message? How can you become successful if no one knows about your business? How do you build Brand Awareness? What should the logo and name look like? Once you have your branding questions all figured out it’s time for the next step.


This is where we shift our current mindset from entrepreneur to consumer… as a consumer what’s your favorite store to shop at? Why? What makes it your favorite store? Would you trust any business? Would you refer a business you don’t know much about? Why not? Chances are you have referred many friends and family to this store because you value and trust the brand with.

Trust helps build brand awareness keeping this in mind when networking is key. According to Nelson, people are 4 times more likely to buy when referred by a friend.v— Nielsen. Here’s an example:when someone purchase from your brand or gives your brand a try and likes their experience and or product you start to build credit.Always keep in mind referrals are your money shakers whether via online or in person your referred client is part of what we marketers consider organic traffic which is your best consumer. Consumers are more likely to use your service or refer your services to individuals due to emotion which is an important part of the brand message. If you are able to deliver emotion when you network you have sealed the deal and are in for the big bucks.

I personally live by networking and have build many relationships. I have held several positions from networking , like the current position I hold at Momentum Digital. Networking is crucial for any entrepreneur, I have learned and branded myself by creating my own networking keys from experience. These keys in networking will help you understand and spread your true passion the next time you network with others.

Comment below once you’ve tried these networking keys, keep in mind networking is another form of communication, brand yourself and your business and get to networking!

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