How-To’s

March 19, 2018

How to Balance Your SEO and PPC Strategies in The First 6 Months

In the early days of any business, one of your primary objectives will be to bring as much relevant traffic to your website as possible. As you already know, there are two main ways to accomplish this: having a great SEO strategy, and using paid advertising. However, an easy trap to fall into is the belief that these approaches are mutually exclusive.
Long story short, they’re not. In fact, if used correctly, SEO and PPC can be combined to give your business a significant head start in its opening months. To help you get going, here are a few tips on balancing your marketing strategies and getting the most out of both your paid and organic traffic.
Related reading: Using Google Alerts to Get An Edge Over Your Competition.

Set Shared Goals
While SEO and PPC have unique strengths, they can be used in tandem for many common marketing aspirations. This means each strategy supports the other, fast-tracking you to your goals, and decreasing the overall investment to achieve those aims.
For example, say you want to boost web traffic by 20 percent, running some targeted PPC ads can be a great way to reach more people, and point them to your website. However, optimizing your web pages to show up more often in search results will also increase the likelihood that the right people will find your store.
However, while using both strategies may see some overlap in audiences, it gives you an even greater boost to your overall visibility. Furthermore, by integrating the two approaches, if someone sees your ad and then decides to look you up, your SEO efforts will make it far easier for them to find you.
Having shared objectives for your campaigns means you can refine your marketing efforts to be complementary. Not only will this reinforce your brand message, it also helps to build a sense of consistency and familiarity which can greatly enhance consumer trust in your brand.

Combine Your Data
Your SEO and PPC campaigns will both yield valuable data that can provide extensive insights into the habits and preferences of your target audience. So rather than having two completely separate teams acting on their associated data alone, it makes sense to pool your resources. This means that you can form a more complete picture of buyer habits, and enable your finding to influence your SEO and PPC efforts simultaneously.

  • Data from onsite searches can help you narrow down keywords for your PPC ads.
  • Success of individual PPC ads can provide insights into the sort of aesthetics and copy that are most popular with your target audience.
  • Targeted ads on social media can provide granular detail about specific demographics, helping to build better buyer personas, and refine your SEO.

Another important reason to pool your data is that it can help to highlight discrepancies. If your paid ads are attracting an entirely different demographic to your organic search results, then you need to know why, and to use this knowledge to optimize your approach.

Optimize Landing Pages
Whether users find their way to your website via search results, or paid ads, having a great landing page is essential if you want to turn that visitor into a customer. Naturally, your SEO efforts will increase your site’s authority, and help these pages to show up in search results. However, if you have a unified strategy for SEO and PPC, these pages will also complement the paid ads that drive traffic to them.
The benefit of this is that users who click on your ads will feel like they have come to exactly where they expected, rather than having to navigate from your homepage to whatever inspired them in your advert. In fact, AdWords allows you to link individual product pages to your PPC ads, which is fantastic for driving impulse sales and creating a highly streamlined experience for your customers.
Test Organic Keywords
Finding the best keywords and key phrases for your marketing campaigns can be a difficult task. Even after reviewing your options using tools such as Wordstream’s keyword finder, it’s really a matter of trial and error to find the exact combinations that work for your business.
This is essential for getting the most out of your SEO, but you should also implement your findings in your PPC strategy. In fact, by reviewing the performance of individual paid ads, you can even use your PPC efforts to determine which keywords are most viable for your organic efforts.
Top tip: if you use an ecommerce host like Shopify to run your online store, you can claim $100 in Google Adwords credit when you spend $25.

Double Your Odds
A final point to remember when weighing up the viability of PPC versus SEO for your marketing approach is that by employing both, you can actually double your presence in search results. For example, if you manage to rank on the first page of search results for a given keyword, and your paid ad also shows up, the user is presented with two immediate options for visiting your site.
This increased visibility will also cause your website to seem more and more familiar over time, as it continues to show up in results. So while many web users are in the habit of ignoring paid search results, this doesn’t mean they don’t scan through them and remember the websites.
Then, if your site also appears in the organic search results, it is already recognizable, and presents the user with an alternative means of reaching your website, without feeling like they’ve been lured their by an advert. This means they arrive with greater trust in your brand, which in turn increases their likelihood of conversion.
                                                                          – Credit: Pixabay
As you can see, there is a lot to be gained both from paid advertising, and from improving your SEO. These two strategies are each powerful in their own right, but become infinitely more impactful when used together as part of an integrated approach.
While it is certainly possible to incorporate either of these tactics into your marketing strategy at a later date, it will always be most effective to implement them from day one. By doing this, you build your campaign upon a foundation of consistency, making it far easier to develop and optimize your approach over time.
Your first few months in business can be hard work, but that attention and diligence will pay off. Put the time and effort in now, and before long, you will not only have built an ecommerce brand to be proud of, but you’ll also have acquired invaluable marketing experience that will benefit you in all your future endeavors.


 Victoria Greene
is a branding consultant and freelance writer. On her blog, Victoria Ecommerce, she shares tips on ecommerce and how companies can improve their brand representation. She is passionate about using her experience to help brands improve their reach.

February 26, 2018

An Exclusive Guide to the Top 3 Networking Keys

3 Keys to Networking

“There no longer has to be a difference between who you are and what you do.”
― Gary Vaynerchuk

With all the changes happening in networking, marketing, sales, advertising, design, and technology, the business world itself has now become even more complex as technology has taken over how we do just about everything. What if I told you I had the answer to solving this issue? Well, listen up because in this article I will be explaining what each of us does every day without noticing and the benefits of networking. There are three main networking keys we will discuss that will have you sounding like a pro.

According to Aja Frost blog, Network Statistics state:

85% of jobs are filled through networking
72% of people say their impressions are impacted by how someone appears and their handshake (source: Aja Frost blog)

With this piece of information in mind you can now understand the importance of networking,
so let’s first go over a few terms and their definitions: (Keep an eye out for keynotes)

Where do you go to Network?

Today’s modern age technology plays a major role in how business is conducted, especially in the entrepreneurial world. There are many ways to market your business and yourself online with platforms such as Google, Facebook, Instagram, LinkedIn and so on. Every platform I mentioned is free of course, as the budget is important for every entrepreneur and startup business.


Another way to network is to put yourself out there, LITERALLY.

How do you do that you ask?


This depends on where you’re located. Technology is here for your advantage, so use it!

Google is your best friend in this case.Simply search the web for networking events in your specific area, if you’re on a budget then be honest. No need to be shy.

Here’s a great example of FREE Networking Events

If you’re located in Philadelphia you have to check out Technically Philly this organization is killing the networking game. Their events are solely meant to bring entrepreneurs together to network and build relationships that will in the future turn into potential clients, partners, employees and so forth. A great example of a networking event coming up is PHILLY TECH WEEK.

Trust me when I say you do not want to miss it. This event is the place to be especially if you’re a startup, entrepreneur, or just thinking of venturing off on your own.

You also need to understand how and why networking and communication are your marketing and sales tools (“keynote”, your bread and butter). As we know marketing cannot function without sales and vice versa, with that in mind you should start to see the gist of the metaphor. Communication is key in life and if you cannot communicate your brand or message properly then networking will obviously be a challenge. Pro tip: don’t think too deep into it. This is your vision, your dream; so it should not be hard to explain it. There are many YouTube videos on how to communicate and face public speaking fears and network. TED Talks has great knowledge based videos explaining almost every topic. These videos are great examples of how to overcome speaking to others in public speaking in events networking and so forth.

Lastly, start by changing your mindset. If you are not yet an entrepreneur then let’s think like one. Once you realize networking and communication is your number one tool use it to your advantage! Network everywhere you possibly can!

Let’s jump into the top three networking keys that will have you
networking like a pro

Inspiration / Shared Knowledge

One of the most important key takeaways when networking is spreading and receiving inspiration and knowledge from others. Remember your mindset has changed you are now thinking like an entrepreneur meaning when others speak you listen and dissect every bit of information you are given, be sure to ask questions and learn something new.Everyone in the room has the same goal, we are entrepreneurs looking to feed off of one another’s passion and knowledge, we are here to learn and help.

According to Andrew Vest “True networking occurs when there’s an understanding that everyone in the room has equal value. In its purest form, it’s about people enjoying other people, communicating passions and connecting with others who share those passions. It’s about listening, figuring out what others need and connecting them with people you think can help, without any designs for personal gain. The most successful networkers build genuine relationships and give more than they receive. They go beyond thinking, “What’s in it for me?” to ask “How can I help?”

Trust

“Networking is a deliberate activity to build, reinforce and maintain relationships of trust with other people to further goals. Professional networking is simply networking focused on professional goals.” – Andrew Hennigan, Networking speaker, trainer, coach. Author of “Pay Forward Networking”.


Ahh, trust…where do we begin? Trust has to be one of the touchiest subjects for us all. Trust means to put confidence, belief and rely on a person, business or vision. Trust builds something that we all strive for … credit! When someone gives you credit they value your work, they believe and rely on you which is how trust works. When a person connects with you and trusts you or your brand then they are likely to refer you to other individuals.


According to Ivan Misner trust helps you build relationships and keep them which is considered effective networking.Trust can take time so enjoy the ride and build relationships. Trust helps you and your brand as the more people who know what you and your business do the more acknowledgment your business receives, which helps you with Brand awareness. If you have mastered and fully understand this key you are already winning.

3. Brand Awareness

This is the money maker! Brand awareness is how you communicate with your consumers. Your goal should be top of mind awareness. For example, when someone thinks of Google Adwords experts in Philadelphia, I want them to think of Mac Frederick and Momentum Digital. Brand Awareness is what people think of when they hear or see you or your business. Mac Frederick knows all the tips and tricks to help brand awareness from ROI, SEO,Social Media,Web Design, Ads, and so forth.My best advice in growing your online brand presence is to check his blogs and youtube videos for inspiration and possible answers to your questions.

“If your business comes from relationships, relationships should be your business.”– Doug Ales


These are a few examples of a few simple questions to keep in mind when trying to build a trusted brand and spread awareness. What is your brand’s message? How can you become successful if no one knows about your business? How do you build Brand Awareness? What should the logo and name look like? Once you have your branding questions all figured out it’s time for the next step.


This is where we shift our current mindset from entrepreneur to consumer… as a consumer what’s your favorite store to shop at? Why? What makes it your favorite store? Would you trust any business? Would you refer a business you don’t know much about? Why not? Chances are you have referred many friends and family to this store because you value and trust the brand with.

Trust helps build brand awareness keeping this in mind when networking is key. According to Nelson, people are 4 times more likely to buy when referred by a friend.v— Nielsen. Here’s an example:when someone purchase from your brand or gives your brand a try and likes their experience and or product you start to build credit.Always keep in mind referrals are your money shakers whether via online or in person your referred client is part of what we marketers consider organic traffic which is your best consumer. Consumers are more likely to use your service or refer your services to individuals due to emotion which is an important part of the brand message. If you are able to deliver emotion when you network you have sealed the deal and are in for the big bucks.

I personally live by networking and have build many relationships. I have held several positions from networking , like the current position I hold at Momentum Digital. Networking is crucial for any entrepreneur, I have learned and branded myself by creating my own networking keys from experience. These keys in networking will help you understand and spread your true passion the next time you network with others.

Comment below once you’ve tried these networking keys, keep in mind networking is another form of communication, brand yourself and your business and get to networking!

February 12, 2018

Instantly Improve Your Videos with HYPERLAPSES

Everybody always has a first time they remember… get your head out of the gutter… I meant like the first time you heard The Beatles or something of that nature. Well for me, one of those such occurrences was the first time I saw a hyperlapse. I know, most people probably don’t get that, but as a videographer I was just in awe. Check out the video below and the following article to learn how you can incorporate hyperlapses into your videos to make them more appealing and engaging… and check out the rest of the Momentum Digital blog for all things SEO, PPC, and Web development related.

Ok, I’ll be honest, at first I was confused… Like, what did I just watch and how the hell did they do that. It turns out, the whole process is very simple and I will outline it below:

The Process (not talking Joel Embiid)

– The idea here is to pick one specific target to aim your camera at. In this case, I used the center of the clock face on City Hall in downtown Philadelphia.

– Make sure you have the grid on your camera displayed, and line up the center marks with the center of your target. If your camera has a leveler, enable it. These are crucial to shooting a successful hyperlapse!

– Pick a starting location and snap your first pic. It is a good idea to use the viewfinder, because the height of your eye doesn’t change. That way you can maintain consistency throughout the process.
*If you have a monopod, that is actually the preferred method. I didn’t use one for this           tutorial and you can tell in the end product… luckily warp stabilizer was there to save                 me once again.

– Take one step in between each shot. You’ll want to shoot at least 48 stills/frames. This will give you 2 seconds of playback time if you’re exporting in 24 frames per second (which you should be).

Color Correcting:

– Once you have the desired number of still images (remember the more pictures the longer your hyperlapse will be) go ahead and load them into Adobe Lightroom.
– Here you can make some overall adjustments, such as exposure settings, sharpening, tone curve, etc.
– Only edit the first picture! After you have it just the way you like it, hold down shift and click on the last picture in the sequence. This will highlight all of the images. Then you’ll want to hit Synchronize. After all, we want each picture to be consistently colored.
– Once LR is finished syncing, export your images as JPG’s to a new folder.

Assembly and Exporting as MP4:

– Open up a new project in Premiere Pro. Label it “Hyperlapse”.
– Go to the Project Panel and select Import. Find the folder where your edited images are stored and select the first image in the sequence.
– At the bottom of the Import window, you’ll see a button for Options. Click on that and check the box for Image Sequence.
– Premiere Pro will automatically package all your still images into one video clip. It’s really that easy!!
– If you footage appears shaky, like mine in the example, simply use the effect Warp Stabilizer and put the settings on 20% and Position, Scale, Rotation.
– You’re now ready to export your finished product!

If you want to see more awesome tutorials on hyperlapses or see how they’re implemented in some cool videos, some of the best examples I’ve seen are from Sam Kolder and TaylorCut Films.

If you have any questions or comments, please feel free to contact me at [email protected] I’ll be back soon with more tips and tricks on how to improve your photos and videos.

January 23, 2018

EASY Portrait Editing in Lightroom

In this day and age, the iPhone X has made everyone a photographer. But can you take that regular image and really make it pop? My name is Austin Dunhour, and I invite you to watch as I show you step by step how I edit portraits in Adobe Lightroom.

I’m not really sure why kids still go to college anymore. Literally EVERYTHING you need to know is on the internet. Most of the time, in the form of a YouTube video… and for the last 7 months, I’ve tapped into that wonderful well of knowledge more times than I care to remember. Some people binge watch Netflix, I binge watch Peter McKinnon.

So why, you might be asking, have I had my head buried so deep into my computer screen? Well, because 7 months ago, it would have taken the utmost of my ability to even turn on the damn thing, much less produce anything worthy of people paying me for it.

You see, I was never given any lessons, I never took any classes in high school or college, and I really didn’t have anybody here in Philadelphia to study under. So I did what any standard millennial is expected to do, I turned to the internet… and boy did she deliver! You would not believe the amount of photography tutorials you can find online.

I suppose the place to start is with a simple video on camera settings. There are of course three basic building blocks of photography: aperture, shutter speed, and ISO. The purpose of this blog is certainly not to patronize you by going through what all of these mean… I guess I’m more or less trying to explain where to start if your fresh into the game like I was, but those three settings certainly need to be ingrained in your mind before you start anything.

Alright let’s fast forward here a little bit… say you find a model – or a friend that is willing to go through this undoubtedly awkward first shoot with you – and you are in location ready to shoot. It’s very important that you ease the mood, because most people tense up whenever they’re in front of the camera. For some people, they just have this natural calm aura about them. For people like me, just play music… it usually works ;).

I was extremely lucky for this particular shoot. Brigitte is a great person to be around and pretty much a vet when it comes to the modeling game. I didn’t have to pose her once, which is good because the extent of my knowledge on that subject is confined to this tutorial here. <– it’s actually really good you should watch it. Her natural beauty and amazing instincts made it really easy for me to capture some great shots.

The lighting for this shoot was almost perfect. We got really lucky for that as well, because it had been overcast and cold in Philly for the past week. In fact, I even rescheduled the first shoot because of the gloomy forecast. We managed to get the last two hours of daylight on a sunny fall day. This, of course, is known as golden hour. I used to make fun of my coworker because he had to leave early one day for his engagement pics so they could capture golden hour, now a year later I’m planning my whole day around it. Anyway, the idea is to shoot during times when the sun is less harsh, which means not during the middle of the day. If you do find yourself with a ton of harsh light, try to use a reflector.

After you’ve captured these amazing photos of your gorgeous subject, go ahead and copy them onto your computers hard drive or an external hard drive. Open them in Adobe Lightroom and then my video will take you home from there. I would love to further explain the process via type, however I think the best way to get a full understanding of the process is by watching and doing, not by reading.

My name is Austin Dunhour. I am the Content Director here at Momentum Digital. I love learning and being self-sufficient… after all, I ditched my career in the golf industry about a year ago and I’m currently in the process of becoming the next Ridley Scott… one YouTube tutorial at a time.

September 11, 2017

8 Ways to Incorporate Video Into Your Marketing Strategy in 2017

By now, I’m sure you’ve heard the phrase “Content is King” in reference to the importance of creating, producing, and sharing video content, which serves as a launching pad to acquiring new business.

Sitting at the throne of content is video. It is expected that by the end of this calendar year, 2017, online video will account for 74% of all website traffic (Hubspot). With all of the marketing avenues and tools at your disposal, how are you supposed to know what will work best for your specific business and industry?

Take a few minutes to read through the 8 of the best ways to incorporate video into your marketing outreach for the rest of this year, and gain the momentum you need to have the leg up on your competition heading into 2018.

Facebook Advertising

With over 500 million people watching Facebook videos everyday, you are neglecting an exponentially growing audience if you are still only creating traditional text and image based ads. Facebook gives you the ability to get video views at a very minimal cost, meaning you’ll have more money to spend in other marketing avenues.

Facebook video ads work well for both conversion and branding-based campaigns. The most recent example I can give is, in the month of July, we ran a video campaign that was targeted to Page Likes. We were able to acquire just shy of 400 page likes with a $99 spend. That comes out to $0.25 per Page Like – real humans interacting with your business page who would like to learn more about what you do and stay updated with everything going on in your business.

Facebook video ads work exceptionally well for those of you in a service-based industry. Imagine owning a local restaurant, and you want to drive more customers in the door this fall. Create a short, 30-60 second video that eloquently visualizes some seasonal specials as well as classic favorites, and make the call-to-action something that entices people to come by – maybe a free pumpkin drink if you say you came from Facebook or 15% off your order in between the times of 4-6pm Monday-Thursday. You can also add in quick, 5 second clips of customers describing their pleasurable experience and them saying they can’t wait to come back.

Something to also keep in mind is that 85% of Facebook videos are watched without sound. Whether you are at the office, at home trying not to wake up your baby, or quickly scrolling through your feed, believe it or not, sound can be an inconvenience. Crazy, right? Luckily for you, Facebook will automatically add subtitles to your video, meaning you don’t have to spend any time or money hiring a professional to do so.

The power of video on Facebook doesn’t stop with ads. Going “Live” on social media is becoming more popular than ever. Don’t think just because you don’t have a 10,000+ audience you shouldn’t strive to engage the audience you do have. Even if you have 5 people join your Facebook Live, you can encourage those 5 people to share your post, which is then seen by their Facebook audience, which can then get organically shared again and again. Not to say this will happen every time, but consistency is key, especially if you are a small business who is new to the whole social media/video content creation game.

Email Marketing

Email marketing is still a very powerful tool when used strategically. Building an email list full of past and potential customers is one of the most important things you can do as a business owner. Incorporating video into your emails is perfect for blog posts and linking out to content on another platform such as YouTube or Facebook.

What we like to do is whenever we push out a video blog through email (Mailchimp), we write a one-paragraph excerpt touching on the key points of the video, then creating a thumbnail image for the video which is linked to full version of the video.

This approach will give your email list just enough curiosity to want to click out to watch the video and see what you have to say. The reason why this is effective is because the people who have purchased from you in the past, or have opted-in to receive your newsletters in some capacity, are mostly warm to hot leads, meaning they are genuinely interested in your product or service and will be more inclined than anyone else to care about what you are saying and ultimately purchase from you again in the future.

YouTube

If anyone ever tells you they haven’t watched at least one YouTube video in their life, they are lying. A lot of people are surprised to find out that YouTube is the second biggest search engine behind Google. You can find video tutorials, reviews, commentary, how-to’s, and just about anything you need help with on this video behemoth.

Every video that you produce for your business from this moment forward should be posted to YouTube, and yes, SEO’d the proper way. You never know who will be searching for something, even if it’s the most niche, uncommon topic imaginable.

In addition to attracting more eyes to your content, uploading your videos to YouTube has some administrative advantages. YouTube is essentially a free, online video storage system. If you don’t want to keep all of your videos on your computer or external hard drives, simply upload them to YouTube and they will be accessible to you 24/7 (internet-access required).

Uploading videos to your website causes major page-speed issues, which is a monumental SEO disaster. Similar to large image files which can be compressed, videos can be toned down as well, although most times at the expense of quality. This is why if you have any video over 45-60 seconds, it’s better to upload and embed your video via YouTube so that it is hosted on their servers, and not yours.

Finally, any video uploaded to YouTube is eligible to be an ad. Pre-roll video ads appear before other videos on YouTube. Other video ads appear beside playing videos and in search results. Best of all, you can highly target your ads and you only pay when someone engages with your ad (meaning, if someone skips before the 30 seconds are over, you don’t pay anything).

Instagram

Many people think of Instagram is a place only for sharing, liking, and commenting on photos (and the occasional DM, of course). What they don’t realize is that you can advertise videos in stream, post videos to your story, and even go live (similar to Facebook).

What makes video effective on Instagram is the length, flexibility, user engagement, and exclusivity. Attention spans are shorter than ever, meaning being constricted to keeping your videos short will help guide you to create videos that get straight to the point. Since the videos are so short, you are able to repurpose them for just about any other marketing platform or use. Users will engage, like and comment, on things they find interesting. Create a short clip of puppies running in a field, or beachgoers drinking a cold beverage on a hot summer day, and people will connect with your message and engage accordingly. Videos are exclusive, or unique, in the sense that Instagram is still largely image-reliant, meaning videos will stick out on this social media platform more than others.

You can also link your Facebook Ad videos to Instagram if you desire, giving you a wider reach and increased engagement.

Snapchat

Snapchat is not just for friends and family. Many online influencers and brands are taking to Snapchat to both advertise and promote themselves. Snapchat video ads are popping up more than ever before (luckily for users, at this time, most can be skipped). Even though Snapchat doesn’t require you to watch most of these ads, there are plenty of companies that are making very unique and intriguing “commercials” that are often just as entertaining as some of the stories you are watching. Snapchat news does a great job at “clickbaiting”, meaning they often over-exaggerate titles to get you to view the content. Whether you agree with this method or not, at the end of the day, it results into more viewers, which means more people potentially watching your advertisement.

Social influencers such as Gary Vaynerchuk and Tai Lopez do an exceptional job at documenting their daily lives and keep you coming back for more by showcasing all of the rewards that can be achieved as entrepreneurs. These are obviously extreme examples of two universally recognized names, but you can apply the same tactics to your own brand.

Whether you are a local digital marketing agency, a gym owner, restaurateur, or real estate investor, if you have a cool story that inspires people and are able to expand upon that and offer value on a daily basis, people will start noticing and more and more people will watch your stories each and every day.

The one downside at the moment is unlike Instagram and Twitter, there is no functionality to switch between Snapchat accounts, meaning you’ll have to keep your crazy partying snaps to a minimum if you want to build a reputable and respected Snap profile for yourself or your business.

Google Remarketing

Google Adwords Retargeting and Dynamic Remarketing yield some of the best ROI results. Instead of following people around with generic products or services from a website they’ve shown interest in, or specific products they’ve looked at but abandoned before checkout, you can hit someone on the next YouTube video they watch.

As I mentioned earlier, someone watches a YouTube video to do exactly that, watch it. There’s a really good chance you’ll have someone’s full attention (or, as close to it as possible) by remarketing inside of a YouTube video. They will either have to click out of the ad or keep it there until it goes away on its own, meaning even if they don’t actually click out to your website, you are keeping your product or service at the top of their mind, and they will be much more likely to go back and purchase at a later date.

Virtual Reality / Google 360 Virtual Tours

What if your customers could explore your retail space, restaurant, or property listing before ever visiting in person? 360 Video is the next sleeping giant in the worlds of tech and online marketing, and if you aren’t aware of this rapidly growing trend, you are already behind.

360 Virtual Tours offer an all-encompassing user experience for potential customers. They are a series of high quality images that are stitched together to create 360 panoramas. The multiple panoramas are then connected together to allow the potential customer to virtually ‘walk through’ your store, without ever leaving the comfort of their own home. Once completed, the Tour is uploaded to your Google My Business page and can be embedded on your website.

The value of uploading this tour to your Google My Business page is multi-faceted. First off, your competitors most likely aren’t taking advantage of this technology, and if they are, they definitely aren’t using it to its full potential. Secondly, customers will inherently be curious about virtually exploring a location that relates to their search, and it’s up to you to make sure they like what they see. Lastly, embedding this tour on your website and then driving traffic to your location page will help facilitate more phone calls, form submissions, and in-store visits.

Cross-Platform Strategizing

It’s crucial to create content that is relevant to the specific social platform you are using. Each channel has its own criteria for best practices. For example, what works on YouTube won’t necessarily be optimal for Instagram.

Let’s say you recorded a live webinar and want to push that out through all your social channels. What’s a good way to accomplish this?

  • Upload the full-length webinar on Youtube. Send email newsletter that links to YouTube.
  • Assemble the key points into short clips for Facebook. Share one clip each day the following week.
  • Share the best moments from the Webinar in short, 10-15 second videos on Instagram.
  • Don’t forget to link to the main youtube video in the Instagram and Facebook shares!

Don’t just post to post. Always have some meaning behind what you are saying. Your customers aren’t dumb; they can usually tell if you are posting just for the hell of it. Be passionate about your industry, and make sure to always encourage people to like, comment, and subscribe for more videos.

Whether you like it or not, videos are becoming (and in many cases, has already become) the most popular way people consume information. If you only producing written content and white papers, you are far behind the times and missing out on an ocean of potential customers.

Of course, video shooting and editing isn’t something you can wake up one morning and know how to do, or even where to get started. Speaking of videos, there is endless video content out there to help you get started, but if you want to save your time, your most valuable asset, you can always reach out to our content creation team here at Momentum to learn more about how we can set you up for long-term digital growth and success!

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