Marketing

January 21, 2019

How to Streamline Your Content Creation in 2019

How To Streamline Your Content Creation in 2019

This week, learn how to streamline your content creation in 2019. These strategies will help you create better content faster for all of your clients. We have compiled our best tips for making the most of your content creation time and for keeping your creativity flowing.

Content Creation Strategy Meeting

For a digital marketer, content creation can be a slow and tedious process. As a content creator, it can sometimes feel overwhelming and never ending. In fact, 44% of marketers say that content production is their biggest challenge. However, 61% of consumers are influenced by custom content. Therefore, you need to have a great content creation strategy in place. Content creation may be your most dreaded activity, but what if I told you that it doesn’t have to be?

Content is everywhere. Everything you encounter from the moment you wake up can be considered content. That text from your mom? Content. That cute puppy picture on your Facebook feed? Content. Even the news alerts you receive on your phone are, you guessed it, content.

For a business, content helps you interact with your customers, give more information about your business, create a brand voice, and much more. In this article, we will give you 7 of our best content creation tips and tricks to make your content creation processes quick, easy, and, most importantly, fun!

7 Content Creation Tips to Streamline your Content Creation:

1. Keep all of your ideas in one place

Content Planning Workspace

Great ideas can hit you at any moment. To take advantage of these aha moments, make sure you have a dedicated space to write them down. Whether it’s a post-it note, a journal, or a Google doc, make sure you write it down. This will save you time and energy during your brainstorm sessions later.

Don’t have a specific idea? No problem! Write down larger, broader topics to get your creativity flowing. Once you have your ideas and topics down in one place, you can track the topics, using applications like Mention, to see how popular the topics are and how well content involving those topics are performing on social media. This will save you time in the long run and ensure that the content you are creating has a high probability of helping you reach your content goals.

2. Repurpose Content

Who says that the content you create will go out of style? By putting time and effort into your content creation, you can reuse top performing content later on. Lots of your past content can be expanded upon and given new life. Some of our favorite ways to reuse and recycle old content are:

  • Turning old blog posts into downloadable guides. Have you blogged about the same topic a few times? Combine them, update them, and turn them into a definitive guide that can be downloaded by your customers.
  • Turning research into an infographic. Not only are infographics informative, but they are one of the most widely shared pieces of content. Having important or interesting data and research about your company can help those in companies similar to yours.
Content Creation Board
  • Turning data into social media posts. Everyone loves a good statistic. If you have solid stats, turn them into small, shareable posts and tweets.
  • Turning blog post information into newsletter topics. If you didn’t promote your blog post in a newsletter when it was first released, try mentioning the topic in your next newsletter and linking it back to the original blog.
  • Turning a blog post topic into a podcast episode. Podcasts are huge right now. Not only will it recycle your content, but it will create even more content for your company.

  3. Have a Social Media Content Calendar

Social Media Content Calendars save lives. Not only will it map out your month, including holidays and other buzz days, but it will show you how many pieces of content you will need to create ahead of time. Content calendars can…

Social Media Monthly Calendar
  • Help you break up your content. Looking at your content laid out for the whole month can help to ensure that you have new and fresh content going out that will keep your audience engaged.
  • Get your team involved. Having the content calendar located on a Google Drive makes it easy for your team members to divide up the work and give you input on your content strategy for the month. If this calendar is for a client, this will allow them a sneak peek at what is going on and time to make any changes before the content is published.
  • Allows you to plan ahead. If you are working with a larger team – copywriters, graphic designers, videographers, editors – then it gives them advance notice as to what needs to get done and when it needs to be done by.

In short, if you don’t have a content calendar yet – GET ONE!

4. Utilize Templates

Social Media Content Strategy

With content creation, it is not important to reinvent the wheel. If you do your research and preparation correctly, there are templates you can use for your content creation process. Whether it’s a free template from a digital marketing resource or a template specific to your company, templates can come in handy when developing content.

Templates can be used for:

  • Always having the correct post dimensions for every platform
  • Content Calendars
  • Social Media cover and profile photos
  • Content reporting documents

Overall templates make your life easier and help you to create content faster. Having a template you know you can go to can take some of the stress and anxiety out of content creation.

5. Look into Your Analytics to Determine What is Working

Social Media Data Analytics

It is crucial to monitor your social media analytics in order to determine which posts are performing the best. Instagram and Facebook make it easy for businesses to view insights on how well posts are performing, how many impressions their page has received, and even who their target audience is. You can also research analytics for content creation using tools like Google Analytics, Google Search Console, your website statistics, surveys sent to clients and customers, or even keyword search platforms like Spyfu.

Doing a social media audit for the previous month before you begin your social media preparations for the next month will give you a better idea of how your business is performing online and which posts are receiving the best reaction from your audience. Looking at your analytics can also help you determine which content you would like to repurpose in other ways.

6. Scheduling is a Marketer’s Best Friend

Hubspot Logo

If you are a social media marketer running multiple social media accounts, remembering to post for every account, on every platform, at the best time can be a struggle. Lucky for us, there are platforms available to us to help us manage our workflow and schedule out posts. There are many tools that can help in this, but one of our favorites is Hubspot.

On Hubspot, there are tons of tools to make a content creator’s life easier. Hubspot can help in all areas of content creation from Content Planning and Strategy to Content Creation tools to Analyzing Content.

  7. Use Google Alerts for Blog Topic Ideas

Social Media Blogging Google Alerts

Blogging is great. But sometimes it can be a struggle to find a great topic to talk about. Watching the news and looking at what friends and competitors are doing can be a big help when brainstorming ideas. However, it leaves a broad range to choose from. If you have a client in a niche industry, set up Google Alerts for niche topics and keywords. This will inform you whenever there is a new blog or new story published and send a link directly to your Google inbox.

Google Alerts may be useful for more than just getting blog topic ideas. They can also let you know when your content has been indexed by Google, identify bloggers and other companies you can collaborate with, and monitor your brand and brand voice.

Social Media Planning Board

Today, we reviewed 7 of our favorite content creation strategies to streamline your content creation plan. I hope that these tips have helped to ease your creative mind. The content creation process can be challenging, but it is one of the most important things to help build your following and brand. If you are a content creator – we see you and appreciate you!

If you have any other tips and tricks that we didn’t mention, we would love to hear them! We are always looking for ways to spice up our content creation process!

Comment below if you ♡ content creation and share this with a follow content creator who may need some new tips and strategies!

January 14, 2019

9 ways to Grow your Business’ Instagram Presence

Our social media guide below contains 9 ways to help grow your business’ Instagram presence Organically – Let’s dive in –

Instagram is probably one of the easiest platforms to create an account on. However, maintaining a successful business account is a whole different ball game. Before we jump into the 9 ways that I have used and applied to help grow a few different business Instagrams, let’s review some key stats about Instagram and why your business needs a strong Instagram presence.

It’s no secret that Instagram is considered the focal point for many businesses and digital marketers. According to Falcon, the engagement rate on Instagram is 10x higher than it is on Twitter. Think of it this way – Instagram is considered the sweet spot of the social media scene for marketers and business. And I don’t think I have to explain why I mean unless you’ve been living under a rock or something?

Falcon states that Instagram has 1 billion monthly active users, Of those users, 50% are following brands. That’s a pretty good number if you ask me, with high chances of business opportunities!

Businesses have the capability to market on platforms. Social media platforms allow them to reach their audience in real time, with the message they want to tell, and collect the data needed to further remarket to their potential clients. Despite all of this knowledge, statistics, videos, and content, online business are still struggling to maintaining their social media presence. Why, you ask? Simple.

In this article and I will point out a few ways that business can build and maintain their Instagram presence by providing examples from my own experience with helping business accounts grow their Instagrams.

There are a total of 25 million business accounts on Instagram, and this number is not slowing down. Because social media has such a positive impact, it continues to be one of the strongest ways to communicate with current and potential clients in real time. Statistically speaking, organic Instagram usage costs your business nothing and makes the most sense sense. If you don’t have an Instagram presence, you should probably STOP reading this blog and create one right now. Need help? Read this article provided by Instagram on how to create a business Instagram account. If you already have a business Instagram account – take notes!

As promised, here are 9 Ways to Grow Your Instagram Presence

  1. Strategy

Listen up Business Owners – When creating a business Instagram account you must first create an Instagram business strategy or action plan strategy.  WHY? Let’s review a few more stats created by our friends over at Wordstream.

With Instagrams immense community, how is your business going to stand out? How are you going to go after your audience? What brand message are you advertising? What call to actions are you going to use? What design aesthetic are you going to use? How often are you going to post? How can your brand be seen to new potential clients? These are only a few questions you should be asking yourself which is why strategy is step one.

Think about when you first created your business. You obviously had to create some sort of plan on how you would get from point a to point b, created goals and then steps on how you would accomplish those goals. Welp people, this isn’t rocket science. Your Instagram strategy is pretty much the exact same thing as your business strategy.

Your Instagram marketing plan should be clear to the point and discuss what you want to accomplish for example:

  1. Your goals
  2. Who your target audience is  
  3. What story you want to tell.
  4. You’re brand design or aesthetic.
  1. Research

Research Is very important for any business creating an online social presence. You should be asking – What is your competition doing? What are the other businesses doing? What hashtags are popular in your industry? Who in your industry is having success via Instagram?  

No one wants to reinvent the wheel, nor should they have to in today’s technological world.  There are many ways to see what your competitors are doing such as…

  • Have you performed a Social media audit? The purpose of the audits are to evaluate and optimize a business’s profiles and strategies. In ways, they have increased and can increase their original goals. This article contains a FREE template, provided by Hootsuite, on how to create a social media audit.
  • Another key tip with research is knowing and understanding Instagram statistics and anayltics. All business accounts should utilize the Instagram anayltics and insights as this will tell you your audience, demographic, trending post and so forth. Check out this article provided by Hootsuite about the top 24 Instagram statistics you should be aware of in order to help grow your Instagram presence.
  • It is key to understand Instagrams News Feed Algorithm and trends so that your business can stay at the top of your follower’s feeds.
  • If you an e-commerce shop, apply for Instagram shopping. You can click here to apply for your Instagram shoppers account.
  1. Goal setting

No one wants to work harder. The goal is to always work smarter.  Let’s discuss Smart Goals. In order to create a successful strategy, you must create goals with action plans. The key is to create SMART goals, which help you determine if the goal can be accomplished and the steps needed in accomplishing these goals.

Check out this blog provided by mind tools which explains what smart goals are and how to implement them in your strategy.

  1. SEO

Yes, I said it. Instagram SEO! Creating an SEO strategy for your Instagram account is vital in today’s competitive business world.The two key areas that affect SEO are…

  1. Your account handle. This is the ‘@’ name that you register your account with. This should clearly reflect the sector in which your business operates.
  2. Your account name. This appears under your profile picture and should reflect your account handle and industry.

Looking for more tips on how to create and optimize SEO-friendly Instagram handles and names that will increase Instagram engagement? Check out this Linkedin blog all about creating the perfect Instagram name.

  1. Consistency is key, Always!

There are many successful Instagram accounts that are a beauty to watch blossom as they have been consistent since they created their accounts. Some key pointers would be:

  • Limiting your range of filters to one or two and applying them to every photo
  • Think of creating a photo grid to plan out how your posts will look digitally
  • Create a niche for your account, this will help with brand recognition,
  • Keeping your storyline and postings consistent with the filters and a clear goal.
  • Creating a social media calendar will help you stay on track with your content and audience building. If you just do not have the time to invest in Instagram, then try a posting platform such as Hootsuite.
  • Stay up to date with the news and latest trends in your industry. Provide value to your followers by posting this information on the stories, posting curated user-generated content you curate, from blogs, polls, videos, and images
  • Utilize your Instagram anayltics and insights when creating content, as this will help you determine what your customers want to see and the best time to post this information.
  • Hashtags, or tags however you would like to call them, are still crucial for business owners

According to our business partners over at Hubspot, Instagram posts with at least one hashtag averages 12.6% more engagement than a post with no hashtags. Hashtags are like categories, for example. Instagram is essentially an online photo album and hashtags are the categories for your photos. Hashtags help your post get discovered by viewers most interested in seeing it. When it comes to hashtags…

  • You should always try to vary your hashtags according to your posts. Try not to copy and paste the same hashtag every time as tags should be relevant
  • Stay active in your Instagram community. What are others doing? WHY NOT PARTICIPATE?
  • Try running a contest using your keywords as hashtags.
  1. Business Biography

Your Social Media biography should clarify your Business’ purpose. Your profile’s bio is the first thing users see when they are on your Instagram. You should have a creative, well-crafted, clear message that you would like your audience to view in your biography.  Put yourself in the consumer’s shoes – would you want to follow an account that is unclear of their own goals? Your Instagram bio can also include:

  • Keywords
  • Call to actions
  • Hashtags
  • A link your website to your business bio
  • A link your other social accounts

This will make it easier for your clients to visit your website and or social profiles.

  1. This saying will never get old – CONTENT is KING

Provide value. Why would you follow a company who provides no value? Always put yourself in the consumer’s shoes. Don’t have great content of your own to post? Try user-generated content on Instagram. This is a chance for followers to involve themselves more deeply with your brand while also reducing marketing costs because the content is being created and approved by your audience.

For example, you can ask a question and create a social poll around a trending topic that you know will attract buzz. You also want to aim to create viral industry content. How? Simple. What’s going on in your industry? Stay on top of the latest news and trends, and then relay this information with your audience.

When choosing and creating the content that will go on your Instagram page, keep in mind your business’ design and aesthetic. Try not to overwhelm your audience with design or to much content. Remember to keep your audience in mind while curate content. Specifically tailor your messages to them, keeping postings and descriptions clean and consistent. You can spice up your business’ content in a number of ways. Some of my favorites are:

  1. Adding videos and boomerangs to your stories
  2. Producing Instagram Video content that doesn’t require sound to be engaged. Roughly 85%  of Facebook, Instagram’s parent company, users play videos without sound, and the numbers are similar on Instagram.
  3. Add some humor and personality to your descriptions
  4. Use clean images
  5. Add stickers and gifys to your stories.
  6. Basically, be a human behind a brand, not just a brand.

Which leads to tip number 8…

  1. Build relationships

You are a human, not a robot. No one wants to follow a robot. Show some personality in your brand’s content and postings. It’s much easier to build a relationship and get invested in a brand when you are interacting with an actual human. Would you agree?

Show emotions while posting and try to remember the audience you are targeting. Sometimes it’s okay to not ask a question but, instead give a command. For example, try telling your audience to Double Tap If they agree with X Y or Z issue. Building a trust with your users, engaging with them daily, staying active and consistent in the Instagram community, and cross-promoting will help your brand more than you may think.

  1. Make your brand credible.

How, you ask?  Here’s the secret sauce: ENGAGE. You can engage in many different ways with your audience. However, some of the most popular ways are…

  • Commenting. Do this, and this will benefit your Instagram account. Instagram cares the most about engagement. When a post receives a bunch of likes and comments, Instagram sees this as “quality”, remember to post engaging valuable content that more people will want to see and interact with. (Take away tip: Remember people buy when they trust)
  • Don’t only comment but write useful comments. This provides value to the interaction. This can be done by offering tips or sending links that can help the users.
  • Participate in social communities
  • Join and create engagement Pods
  • Reach out to Influencers and see if they would be interested in partnering with you. This will help you advertise your brand’s message and/or products
  • Likes. More likes = more cred for your brand
  • Interact with your followers. This is your community, your audience. Communicate with them by liking, commenting, following and messaging your. Ask them questions such as what could you do better, what type of content would you like to see more of?
  • Try Instagram live. Get out of your comfort zone! I’ve said this several times and will say it once more, do not be afraid to show personality behind a brand. People want to interact and get to know YOU.

In the end, review the data and research you collected and utilize it by providing curated   content, with a clear goal and high levels of engagement.

That’s all folks, I would love some feedback, have any of you tried any of the tips I’ve mentioned above? If so I would love to know your experience and thoughts. Comment below and I’ll be sure to reply 😉

By sara
December 31, 2018

How To Start Advertising on Youtube in 2019

Boost your leads and sales in 2019 with creating short engaging videos for your products and services. With YouTube as one of the most seasoned informal communities and has experienced numerous developments of paid advertising alternatives. Today, there are a bunch of amazing paid tools and assets you can use to focus on a specific audience segment and reach them with your video content on YouTube.

Youtube will help promote your brands message, service and direct the viewer to the next steps with a call to action.

Understanding the needs of your customers will help drive the type of content you create, the tone of your messaging, and the experiences you offer. Once you have a sense of the journey your customers are on, it will be easier to figure out what kinds of videos they’d most appreciate. The organizing principle called ICE—Information, Connection, Entertainment—lets you think about the role your videos will play in a customer’s daily life.

Information

People watch these videos for the latest updates, self-improvement, how-to instructions and decision-making help.

Connection

People watch these videos to share with other users, to bond with their communities and to react to friends’ suggestions.

Entertainment

People watch these videos to get inspired, laugh, relax, be nostalgic and relieve boredom.

Here are 5 tips when creating your company  Youtube videos:

  1.  Include an Element of Surprise – The problem with generic ads is that they make little to no impression on the viewer. They’re just noise. Remarkable ads break the mold. They surprise people when they diverge from the norm and, if executed well, are entirely unforgettable.
  2.  Tug At Your Audience’s Heart Strings – The options here are endless—we humans have quite the range of emotional triggers—all you need to do is pick the one you want to evoke and begin building a story to incorporate it.
  3.  Inspire Viewers to Take Action – One of the best ways to create ads that resonate with viewers is to present a serious problem and then show them that, by supporting your business, they can help to turn it around. Start by outlining the problem. Share gripping facts or testimonials, demonstrating the gravity of the issue. Then, pivot to show what your company is doing to eliminate this problem.
  4.  Leverage Nostalgia – Never underestimate the power of nostalgia in marketing. The truth is, people have an emotional connection to their past and enjoy reminiscing on it. By infusing advertisements with “blasts from the past,” brands can tap into these emotions, causing people to feel more favorably toward their products.
  5.  Be Different – When something’s out of the ordinary, it demands extra attention. Ever seen a David Lynch film? Or Birdman? Or Memento? They all present super weird, convoluted stories that just don’t seem to add up, causing you to walk out of the theater thinking “what the $%*# just happened?!” As a result, these movies stand out in our minds.


Since YouTube is owned by Google, YouTube’s Ad Manager works within Google Ads, recently known as Google Adwords. So to set up your YouTube video ads, you’ll have to sign into or make your own Google Ads Account. From that point, you’ll match up your YouTube Channel with your Ads account.


Using the Ads interface, you’re able to launch your ads, collect and monitor data across ad campaigns, utilize advanced targeting, and launch retargeting ads. Once you’re all set up, you can tap into the YouTube-specific advertising options available to you.


Here’s a brief overview of the main advertising options, and how each of them work.

TrueView Ads

TrueView advertisements, otherwise called in-stream promotions, are YouTube’s debut publicizing item. Working like a conventional business, TrueView promotions are skippable recordings that show up before the primary video a watcher chose – like customary TV ads, better since clients can skip them on the off chance that they aren’t intrigued. In opposition to what you may think as a sponsor, this is useful for both you and your planned clients; group of onlookers individuals can skip promotions that aren’t important to them, and you possibly pay when they demonstrate intrigue, which is determined when a watcher navigates or goes through more than 30 seconds viewing your advertisement.

Source: Think with Google

Despite the fact that you have up to sixty seconds to tell a more drawn out, increasingly full story with a YouTube TrueView advertising, regardless you need to pack the initial six seconds with eye catching substance. In case you’re ready to keep your watcher’s consideration, it satisfies.

According to Think with Google, viewers who watch TrueView ads for more than 30 seconds are 23 times more likely to visit or subscribe to the channel, watch more videos by the brand, or share the video.

TrueView advertisements enable you to alter your video with different CTAs and overlay content to move further activity with interactive catches and off-site interfaces, and have diverse alternatives relying upon your showcasing objective, similar to these beneath.

Kinds of TrueView Ads:

TrueView Reach Ads

 



Use TrueView Reach promotions to focus on your watchers dependent on most extreme impressions rather, charging by expense per thousand impressions rather than expense per-see.
Best for: driving attention to your image.


TrueView Discovery Ads

Use TrueView Discovery promotions to demonstrate your advertisements on the YouTube indexed lists page, like Google look promotions, or to appear beside related recordings rather than before them. Best for: drawing in crowds who may think about purchasing.


TrueView Action Ads

Use TrueView Action promotions to include a catch specifically into your video that drives your imminent clients to click out to your site. Best for: nurturing leads to take purchase actions.

 

Bumper Ads

Bumper ads on YouTube are short video ads limited to six seconds long. These ads typically play before the actual video a viewer decides to watch on YouTube, like the previews at the beginning of a movie when you go to the theater – only super short – and are made available as an add-on to traditional campaigns.

 

Bumper ads are relatively simple, and are a good way to capture your audience’s attention, especially when that audience is viewing on mobile. On their own, Bumper ads are probably not long enough to make up a complete video advertising strategy, but work well when paired with a longer, more robust video campaign to coincide with a new product launch or a marketing push aimed at raising brand awareness.

 


Source:
Insights.la

Here are just a few of the targeting options YouTube offers:

    • Audience Demographics: Target by gender, age, location, parental status, or household income.
    • Audience Interests: Target by topics of interest, like sports, fashion, gaming, etc.
    • Audience Affinity: Target by customized audiences with specific interests tailored to your brand.
    • Audience Life Events: Target by purchasing behavior and brand preference shifts due to life milestones like moving, graduating or getting married.
    • Audience In-Market: Target by searches for products or services similar to those you offer.
    • Audience Retargeting: Target your video content based on past interactions, website behavior, and more using customized lists created automatically via Google Ads.

The best part about video advertising on YouTube is that keywords are significantly less expensive than on Google. Views from advertising on YouTube cost an average of $0.05 per click, while the average Google keyword ballparks between $1-2. Add in the ability to directly target customers with your video ads based on their previous searches, and you have a winning advertising platform.


Why you should start marketing on Youtube


Success Stories:


Retail:
Turf & Needle

“We’ve definitely seen an impact with YouTube. We started our company five years ago with just $6,000. We did $100 million in sales last year and about a million people will be sleeping on a Tuft & Needle mattress by year’s end. We believe that we’ll be able to continue scaling our company to the size we can become using YouTube the entire way. We absolutely feel like we’re living the American dream.”

Daehee Park and JT Marino, Founders, Tuft & Needle

Travel: Majestic Heli Ski

“You know, you say a picture is worth a thousand words? Video is worth a million. They see the lodge, the dinners, the skiing – and they get it. Plus, YouTube leveled the playing field by allowing me to reach customers that would otherwise look at some of the more established businesses. That’s helped us boost our customer base by more than 400% over the last five years and increase sales around 25% each year since starting on YouTube. So we know our marketing dollars are well spent.”

Njord Rota, Owner, Majestic Heli Ski


YouTube user statistics

iPad is on the Apple Mac book Pro. Youtube logo on iPad screen. Youtube is the largest video sharing website in the world.


Now that you know more about how Youtube Advertising can take your business to the next level. How are you going to start?

Begin your successful video campaign by understanding your objective. Define your core message and tone. Ensure that your videos meet your brand goals. Find the best ways to engage your intended audience.

Ask yourself what your brand stands for—what are the passions that will drive its success? At the same time, ask yourself what your customers care about in their daily lives. Find the point where your brand’s passions overlap with your audience’s concerns. At that intersection lies something unique you can bring your fans to earn their loyalty.

The following tools can help you understand what your customers care about. What videos do they watch? How active are they on social networks? How do they use their mobile devices?

YouTube Trends Dashboard

See what videos are trending on YouTube.

YouTube Analytics

See how your audience is reacting to—and interacting with—your videos.

Think with Google

Explore Google data, insights, and perspectives for marketers.

Brand Lift

Look beyond impressions and views to understand the direct impact your YouTube ads have on perceptions and behaviors throughout the customer journey.

Google Surveys

Learn what people really think about your brand.

Good luck with your video campaigns.

December 10, 2018

5 Instagram updates you NEED to know about in 2019

The new year is all about new beginnings and Instagram is doing the same thing this time of year. Instagram has rolled out a few updates and with the new year approaching, they have no plans on slowing down. Have you noticed any of the recent Instagram updates?

Today we will review 5 recent Instagram updates, and 2 beta Instagram updates coming soon!

Lets dive into our instagram updates you need to know about in 2019.

ALT Text Descriptions:

Instagram Updates their images by adding ALT Text.  Have you seen or used the new instagram update? This update rolled out November 28th, and I have to say its about time! Users now can add their own custom alt text that can be read by screen readers.  I personally am excited for this Instagram update because it helps the 285 million people in the world who suffer from visual impairment. this update is very simple to utilize just follow the steps below.

Alt text can be added to photos by following the steps below:


1. Upload or open an existing photo on Instagram.
2. Click on edit on the image, then tap Next.
3. Tap ALT TEXT on the image
4.Write your alt text in the box and tap “Done”
5. Save it and Voilà!

ALT TEXT Instagram Update PIC EX

ALT TEXT Instagram Update PIC EX

Heres a screencast showing how.



Saving shoppable products:

Instagram has rolled out the shoppable post as well as stories but, have you taken a look at the

“save” products feature? Yes, you can save products just as you would on a normal website, when you save your products it will be labeled under “Shopping collection.”

Saving shoppable products can be added to photos by following the steps below:

Tap on a product tag in either Stories or their feed posts, there you will see the option to save the product– not just the post.

It’s like having your very own virtual wishlist that lives on Instagram and takes you right to your products when ready to purchase.

Instagram Update Shoppable images

Instagram Update Shoppable images

 

Check out this video showing you the latest shopping update!

 

Close Friend feature:

A few days ago Insta rolled out yet another feature called close friends. If your an Insta addict like myself you have definitely noticed this update. The feature allows users to share content with their “close friends”. Have you guys used this feature?

What are your thoughts? I personally haven’t used the feature and don’t think I will but nonetheless here’s a photo showing this new update.

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Instagram Updates Profiles:

Instagram started testing and updating certain profiles. According to Instagram, the new update is a  way you can better express yourself and more easily connect
with the people you care about on your profile.


Over the past few weeks, you may have seen design features re-arranged at the top of your profile including changes to icons, buttons and the way you navigate between tabs, which Instagram hopes will make profiles easier and cleaner to use.  The good news is your photos and videos you’ve shared on your grid won’t change.

Instagram Update ALT text

           Instagram Update ALT text

“Inauthentic Activity”: 

Instagram announced in a press release, November 19th that “some accounts have been using third-party software to “artificially grow their audience. This takes away from Instagram true purpose, the “real” and “genuine platform users are looking to experience”. Insta believes users are looking for these factors, and they have started deleting inauthentic content. This new feature has affected many users some are losing follower counts while others a receiving a message from Instagram, stating their account has been removed. Instagram is cracking down and they mean business. Third party integrations no longer being tolerated, Instagram’s new API is able to detect the apps “spam activity” which will then trigger the “account Inauthenticity Process.

Instagram Update Announcement Inauthentic account

Instagram Update Announcement Inauthentic account Image Credit, Instagram

If you believe your account has been affected read more here.

 

Keep your eyes out for these Two NEW Beta Instagram Updates:

So at this point, I believe everyone knows insta is owned by Facebook. With that in mind, Facebook released their Beta program which will now be used as a test for Instagram in Analytics.

Instagram has their own native analytics platform, but it’s nothing compared to Facebook’s in-depth insights. Fortunately, for marketers Like myself, business or influencers this is excellent news!

According to the Instagram Help Center Facebook is currently beta testing adding Instagram to their analytics platform. According to Instagram, With the new analytics platform, Instagram business accounts will actually go beyond metrics like engagement, clicks, and impressions to look at metrics like retention rates and lifetime values.

According to the News center the Beta Update  will also users the capability to create audience segments and assess their value to you. Talk about stepping it up a notch? According to Instagram help center, This feature is available in beta-testing right now, but you need to request access. In order to access this update you will need to have your Facebook pixel set up first, (pixel to FB article) but once you do, you can request access here.

 

Instagram Updates beta version

                Instagram Updates


Beta Instagram update number 2 Promote Stories from Business Page:

We all have seen and understand what sponsored posts, Is this tools allows us to promote organic posts on Instagram so they can reach a wider audience without going through the full ad system. According to Instagram Soon, we may have promoted Stories, too.

What am I talking about you ask?

Instagram recently confirmed that they’re currently testing this story ad ability, which would allow business profiles to boost their organic Stories for maximized reach. Sound familiar? The tool will work just like the boost image tool. Just as post boosting users will be able to use the targeting criteria provided through Instagram sponsored posts. The goal is to allow the user to have control over who is seeing the ad, as well as the auto-target tool which will allow users similar to their current audience of followers to also view the ads.

                Instagram Update beta

                  Instagram Update beta

 


Have you requested access to the new beta updates? If so comment below on your thoughts. Thank you for reading! My name is Sara Lopez, feel free to contact me with an questions regrading Instagram updates. 

 

 

November 19, 2018

Small Business Saturday Philadelphia- Smak Parlour

Small Business Saturday: Smak Parlour

 

In this week’s episode of Small Business Saturday, we sat down with Reannoin Celins shop manager of Smak Parlour. Smak Parlour is located in the Old City, Philadelphia. The shop was founded 13 years ago, and became a staple Philadelphia women’s boutique. It was created by two high school, fashion-obsessed, best friends, Abby and Katie. Since opening its doors, Smak has been dedicated to being a one-stop fashion shop for both moms and daughters looking for the perfect look.

 

Smak Parlour is the perfect girl’s shopping heaven you need in your life. At Smak Parlour, you can find everything from shoes and accessories, to mugs and greeting cards. Smak Parlour not only sells all of the latest fashions, but they also design all of their own clothing. Smak’s flagship store in Old City actually began as a sewing space where the founders began their original clothing line called Smak Parlour Cut & Sew Collection. Smak Parlour Cut & Sew Collection showcases the perfect mix between vintage and contemporary fashion. This fashion line is not only sold in their Old City boutique, but also online and in other select clothing stores internationally. If there are any retail stores looking to add Smak to their collection, their clothing line can also be pursued wholesale.

 

This Black Friday, Smak Parlour is running a charity campaign called “Be A Doll and Help Us Fill Our U-Haul!” Taking place at their physical storefront, Smak has rented an entire U-Haul truck to park out front of the shop. It is Smak’s goal to completely fill the U-Haul by the end of the event. From 12pm to 6 pm, Smak will be accepting all donations of new and used toys. The toys will go to less fortunate children in Philadelphia. As an incentive, Smak will be giving away a $30 store gift card to anyone that donates. There will also be drink – alcoholic and non – and small bites available to everyone that stops by the event.


You can shop all of Smak’s selection in store or online. Our friends at Smak Parlour are online on their website. You can also connect with them on Facebook, Instagram, and Twitter.

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