Digital Agency

January 7, 2019

How to Optimize Instagram Direct Message for Your Business!

In today’s day and age, “sliding in the DMs” is such a common phrase.

Optimizing Instagram Direct Message for Your Business!

So known in fact that it’s a negative connotation! Sliding in the DMs would mainly refer to trying to talk to your local Insta hottie and seeing if you’d want them to come over and “Netflix and Chill,” with you…. but that’s a story for another day.


Optimizing Instagram Direct Message for Your Business!

I’m here to tell you that using Instagram’s Direct Message is a great thing, and should be used entirely to nurture your leads and execute on your sales pipeline. Today we will Learn How to Optimize Instagram Direct Message for Your Business!

Our partners at HubSpot define lead nurturing as “The process of building relationships with your prospects with the goal of earning their business when they’re ready”.

Using the Direct Message feature on Instagram makes it easier for your business to capture inbound leads and turn them into sales in a jiffy.

Here’s an overview of the 4 topics I’ll be addressing — scroll down for more context.

Lead Generation

  • By using Instagram (link) posts and stories to show off your business, direct messaging the people who engage with your content can be extremely valuable to generating quality leads

Sales Execution

  • Knowing your sales pipeline in relation with your DMs will give your business the ability to close at a high clip


  • Regardless if that contact doesn’t become a lead, you can still add them to your contact list for collaboration and referrals


  • Now that your content team understands the importance of connecting with their ideal persona, they’ll take the time to produce content that provides value to your future customers

Learn more about these topics below!

Lead Generation

optimizing instagram

Of course, we’ve used Instagram in its entirety for our personal use, so why don’t we use it for new business? Quite possibly, like most professionals, they’re afraid of being too “unorthodox” in their outreach.

To which I say, they’re simply afraid of taking the chance to be successful. They’ll never go for it!

Kevin Gibbons with State of Digital sums it up well, “Everyone wants to be innovative, but no one wants to make mistakes – those two things don’t go hand in hand.”

Us digital marketers are always looking for new ways to be successful, but how can we find success in new areas if we’re afraid to fail in new avenues of business?

The answer is…we can’t!

Not to be clique…but did Jordan stop when he got cut from his high school basketball team, or Edison when he found 10,000 ways not to make a lightbulb, even Elvis didn’t quit when he was told he “couldn’t sing.”

If they can do it, you can do it.

Here is a step-by-step process on how to get more leads via Instagram DMs for your business! 

  1. Post an engaging post/story on your Instagram timeline that drives engagement
  2. From the engagement shown on your content, determine which genuine profiles match your ideal persona
  3. Compile a list of all the profiles that fit your ideal persona criteria for this one specific post
  4. Once you have a detailed list of profiles, start contacting them via Instagram DM! Your script should mirror something like this:
  • “Hi! Thanks for liking our picture. What did you like most about it”
  • “Do you have any questions on our new offer we’re giving out this week”
  • “What do you think our team could do to make our profile better for you?”

Pro Tip: All of these scripts will give you data that your lead gen team can use for future business, and more importantly, the person you’re talking to gets the genuine vibe that you truly care for them and their opinion.

  1. Once you’ve received feedback, you can start implementing changes in your lead gen strategy to generate a higher conversion rate!

Check out our video showing you how to engage, and monetize leads with Instagram.



Sales Execution

This is where the fun begins.

Finally, you have compiled a proper list of your future customers. Now…it’s time to put that to use!


At this point in the HubSpot Sales Process  your future customers should be in the Consideration Stage. They understand what your company does and who your audience is. The lingering questions they’re now faced with are…why should they buy from you? Do they even have a problem for you to solve?

Now depending on each customer, this is different. It’s important to continue to use the power of Insta DM to help with this.

So what’s next? You’ve gotten their attention, whether they replied back to your lead gen strategy or not. The next steps are essential to creating a solid pipeline.

Here’s what you need to do…

Track their future engagement

  • Make a mental note on who continues to like and comment on your content, and who simply only liked your post once out of curiosity. This is where you find your true audience

Those who continue to support, thank them!

  • You don’t have to go all salesy yet…first thank them for the consistent support and love on IG! Without them, your page wouldn’t have the popularity it does today. Take the time to thank them.


  • After thanking them, make sure you follow up with questions like “Do you have any questions on our current products? Have you been involved with *Your Niche* for a while now? Do you love it? What problems do you have now?”

Empathy first

  • Once you find out about the person and their likes/dislikes with your industry, empathize with them! Tell them you’ve been in their shoes and that’s why you took the time to develop a product that does everything you need it to! Now…you need to understand you’re playing with fire. If you come off as fake, you could be blocked and even go as far as receiving a bad review on Google! Always be sure to act genuine and take an interest in what your future customer is saying. After all, like your Instagram popularity, where would you be without your paying customers?  Nowhere!

Then Cash the Check

  • Now that you’ve built a strong relationship with your future client, you know their likes/dislikes, hobbies, you’ve arranged to get drinks this week and also be the best man in their wedding…kidding of course. The connection doesn’t have to be that dep obviously, but the more you’re connected with them, the better. Finally, this is where you ask to schedule a meeting, give them a promo code, ask them when they think they’d order your magnificent beauty cream, etc! This is where you go in for the kill and cash the check. Going in for the kill isn’t the right phrase…the better phrase would be to help them with whatever problems they had to begin with! Bingo!

Use these helpful tips and you’ll be on your way to Insta DM sales heaven! 



Now sadly, sales aren’t all that glamorous as we know. You get told “no”, “I’m not quite ready”, “I need to talk it over with the husband” too many times to count.  You’ll accept the sad reality that most people won’t buy your product..and that’s ok! It’s not that you or your company are bad people, those people simply don’t need your product! They already have a solution to the problem you’re trying to solve, and they’re happy with it. Sure, you can keep trying to convince that person your product is better, and it might be, but at the end of the day, it’s what the customer wants, not you.  At the end of the day if you still have no sales, don’t walk home defeated! Look for the opportunity in failure. One of the biggest parts of the business is networking. Use your failed sales attempts to turn the business relationship into a casual one! Add them on Insta! Facebook? Sure! Twitter? Oh yeah, meme city! The more people you know at the end of the day, the better. Why? Because they can refer you to people that could possibly want to buy from you! Ultimately, your network is your net worth…so make new friends! Using Insta DM is so easy because you don’t even need to talk to people face-to-face! So from those introverts out there, I don’t want to hear it. There are no excuses!

Take it from J.K. Rowling in this Huffington Post article, who talks about the possibility of Harry Potter never having been written!   

“I had been writing almost continuously since the age of six but I had never been so excited about an idea before. To my immense frustration, I didn’t have a pen that worked, and I was too shy to ask anybody if I could borrow one.”  -J.K. Rowling

Despite your own fears…there is always a way to grow your network, even if you’re shy.



Now throughout this article, I’ve talked about a lot of things that you can do to connect with your customer. What’s better than that? Giving your customer something…for free! That’s what your company is doing with each Instagram post and story you send out. First and foremost, the value is your top priority whenever you post. If your first inclination is to think about how many sales you’ll get from this new post, you’re not thinking for your customer, you’re actually being quite selfish. The true way to “get sales” is to actually provide valuable content to your customer. Whether that’s a podcast, quote, cool design…make them love what you post! Help your audience in the industry you’re in! It’s simple..if they have a with them to help them solve it! You’ll be going the extra mile with them and providing them with actual help instead of asking with your palm out what the CCV of their card is. In fact, if you overemphasize and triple-down on providing value…the leads and sales will take care of themselves!

Just to review…here are the 4 topics I mentioned to optimize your business!


Lead Generation

  • By using Instagram posts and stories to show off your business, direct messaging the people who engage with your content can be extremely valuable to generating quality leads

Sales Execution

  • Knowing your sales pipeline in relation with your DMs will give your business the ability to close at a high clip


  • Regardless if that contact doesn’t become a lead, you can still add them to your contact list for collaboration


  • Now that your content team understands the importance of connecting with their ideal persona, they’ll take the time to produce content that provides value to your future customers

To those who made it to the end, thank you!!!


My name is Sean Boyle, Sales & Business Development Manager at  Momentum Digital. Follow me on LinkedIn and Instagram for more information. Leave any comments and questions below for more details!

March 19, 2018

How to Balance Your SEO and PPC Strategies in The First 6 Months

In the early days of any business, one of your primary objectives will be to bring as much relevant traffic to your website as possible. As you already know, there are two main ways to accomplish this: having a great SEO strategy, and using paid advertising. However, an easy trap to fall into is the belief that these approaches are mutually exclusive.
Long story short, they’re not. In fact, if used correctly, SEO and PPC can be combined to give your business a significant head start in its opening months. To help you get going, here are a few tips on balancing your marketing strategies and getting the most out of both your paid and organic traffic.
Related reading: Using Google Alerts to Get An Edge Over Your Competition.

Set Shared Goals
While SEO and PPC have unique strengths, they can be used in tandem for many common marketing aspirations. This means each strategy supports the other, fast-tracking you to your goals, and decreasing the overall investment to achieve those aims.
For example, say you want to boost web traffic by 20 percent, running some targeted PPC ads can be a great way to reach more people, and point them to your website. However, optimizing your web pages to show up more often in search results will also increase the likelihood that the right people will find your store.
However, while using both strategies may see some overlap in audiences, it gives you an even greater boost to your overall visibility. Furthermore, by integrating the two approaches, if someone sees your ad and then decides to look you up, your SEO efforts will make it far easier for them to find you.
Having shared objectives for your campaigns means you can refine your marketing efforts to be complementary. Not only will this reinforce your brand message, it also helps to build a sense of consistency and familiarity which can greatly enhance consumer trust in your brand.

Combine Your Data
Your SEO and PPC campaigns will both yield valuable data that can provide extensive insights into the habits and preferences of your target audience. So rather than having two completely separate teams acting on their associated data alone, it makes sense to pool your resources. This means that you can form a more complete picture of buyer habits, and enable your finding to influence your SEO and PPC efforts simultaneously.

  • Data from onsite searches can help you narrow down keywords for your PPC ads.
  • Success of individual PPC ads can provide insights into the sort of aesthetics and copy that are most popular with your target audience.
  • Targeted ads on social media can provide granular detail about specific demographics, helping to build better buyer personas, and refine your SEO.

Another important reason to pool your data is that it can help to highlight discrepancies. If your paid ads are attracting an entirely different demographic to your organic search results, then you need to know why, and to use this knowledge to optimize your approach.

Optimize Landing Pages
Whether users find their way to your website via search results, or paid ads, having a great landing page is essential if you want to turn that visitor into a customer. Naturally, your SEO efforts will increase your site’s authority, and help these pages to show up in search results. However, if you have a unified strategy for SEO and PPC, these pages will also complement the paid ads that drive traffic to them.
The benefit of this is that users who click on your ads will feel like they have come to exactly where they expected, rather than having to navigate from your homepage to whatever inspired them in your advert. In fact, AdWords allows you to link individual product pages to your PPC ads, which is fantastic for driving impulse sales and creating a highly streamlined experience for your customers.
Test Organic Keywords
Finding the best keywords and key phrases for your marketing campaigns can be a difficult task. Even after reviewing your options using tools such as Wordstream’s keyword finder, it’s really a matter of trial and error to find the exact combinations that work for your business.
This is essential for getting the most out of your SEO, but you should also implement your findings in your PPC strategy. In fact, by reviewing the performance of individual paid ads, you can even use your PPC efforts to determine which keywords are most viable for your organic efforts.
Top tip: if you use an ecommerce host like Shopify to run your online store, you can claim $100 in Google Adwords credit when you spend $25.

Double Your Odds
A final point to remember when weighing up the viability of PPC versus SEO for your marketing approach is that by employing both, you can actually double your presence in search results. For example, if you manage to rank on the first page of search results for a given keyword, and your paid ad also shows up, the user is presented with two immediate options for visiting your site.
This increased visibility will also cause your website to seem more and more familiar over time, as it continues to show up in results. So while many web users are in the habit of ignoring paid search results, this doesn’t mean they don’t scan through them and remember the websites.
Then, if your site also appears in the organic search results, it is already recognizable, and presents the user with an alternative means of reaching your website, without feeling like they’ve been lured their by an advert. This means they arrive with greater trust in your brand, which in turn increases their likelihood of conversion.
                                                                          – Credit: Pixabay
As you can see, there is a lot to be gained both from paid advertising, and from improving your SEO. These two strategies are each powerful in their own right, but become infinitely more impactful when used together as part of an integrated approach.
While it is certainly possible to incorporate either of these tactics into your marketing strategy at a later date, it will always be most effective to implement them from day one. By doing this, you build your campaign upon a foundation of consistency, making it far easier to develop and optimize your approach over time.
Your first few months in business can be hard work, but that attention and diligence will pay off. Put the time and effort in now, and before long, you will not only have built an ecommerce brand to be proud of, but you’ll also have acquired invaluable marketing experience that will benefit you in all your future endeavors.

 Victoria Greene
is a branding consultant and freelance writer. On her blog, Victoria Ecommerce, she shares tips on ecommerce and how companies can improve their brand representation. She is passionate about using her experience to help brands improve their reach.

March 5, 2018

Shaking Up Small Business Marketing In Philly (For FREE)

STOP AND READ (C’mon its Monday…) This impacts you or someone you know. I guarantee it. So Please Read (or watch) how we are revitalizing the small business industry in Philadelphia, completely for FREE.

I’m going to selfishly ask all my Friends & Followers to LIKE & SUBSCRIBE to the least selfish thing we do as a company at Momentum Digital with Small Business Saturday. What is Small Business Saturday (SBS)? Watch here!


Every Saturday we highlight a Small Local Businesses in Philadelphia, completely for free. Yes, FREE! This is our 20% Non-Profit Initiative at Momentum to not only help smaller companies who can’t afford an agency, but to do so in a way that proactively and unselfishly highlights all the amazing business owners and people in our city. Here is our latest episode of SBS:


Nobody else is doing this. Let me repeat —
NOBODY else is doing this.

Why would another company waste 20+ hours per week to plan, shoot, edit, and produce a video, then take more time into posting and distributing that video for thousands of people. We do this week-in and week-out and ask for NOTHING in return. Why? Three Reasons….

  1. Just because … because we actually care and actually want to help. Legit.
  2. It works … their business gets amazing free exposure while we also perfect our craft doing something we love.
  3. To grow … IF (more like when) we grow our fanbase and viewers/subscribers to eventually tens of thousands, THEN we can pitch for a sponsor (cough, cough @VisitPhilly or @AmericanExpress)

Amazing hypothesis! LOL

What’s the last nice thing you did for someone that cost you a lot of your time? We want to make and different, and we already are, but we need to make a bigger splash. It may seem as if we’re revolutionizing the small business community in Philadelphia. Butttttt …. we need a bigger following to reach more people! So, stop reading this. Like STOP (but do come back), and please immediately Like this Post, Comment/Tag a business/person you think could be featured as an SBS, and SHARE this post. Oh, and don’t forget to Follow us on Facebook and Subscribe to our YouTube!

So I guess I am asking for something in return — I’m asking that you SHARE this message. This is BIGGER than Us. This is BIGGER than You. We, as a company, strongly believe in The American Dream and empowering the people who have and always will be the backbone of this country.

  • SUPPORT people like George Ofidis, owner and founder of George’s Pizza, a small mom and pop shop on Girard.
  • SUPPORT people like Robert Perry, owner and founder of Tattooed Mom, a bar and restaurant in South Philly.
  • SUPPORT people like Alexis Hoban, owner and founder of Odyssey Hair Studio, a boutique hair salon in Washington Square.

To those who already support and follow Momentum and SBS, we want to say thank you! We plan on sending updates with a new SBS series every Saturday on Facebook, Instagram, YouTube, Email and our Blog.

February 14, 2018

Small Business Saturday | Philadelphia Zoning

Momentum Digital is back with another episode of Small Business Saturday, where we highlight a deserving company in the greater Philadelphia area. We recently sat down with Alexa Ahrem, the founder and CEO of Philadelphia Zoning.

Zoning isn’t necessarily the sexiest topic to cover, however it is very important for any new construction going on in the city. Alexa started the company because she found that the overall process of obtaining a permit was very antiquated and slow. Leave it to the government to do in 2 months what a private company can do in 2 weeks!

Alexa’s primary role is as an expediter, meaning she can facilitate the entire process of permitting and zoning from start to finish. She doesn’t necessarily execute the process, but more or less provides much needed consulting for her clients.

She will tell you exactly what need to be done, how to do it, and where to go, so that you don’t waste money or time getting bogged down with all of the City’s requirements. The zoning process is essentially like a maze, and we’ll help you get from start to finish without any roadblocks.

Alexa has worked with a variety of clients, ranging from tattoo parlors needing special permits called “variances” to large multi-family buildings in University City. Her experience and knowledge will absolutely lead to quality customer service and care throughout the length of your relationship.

Timing is everything in this business, so well-calculated hustle is the theme behind Philadelphia Zoning’s operation. No longer waste money on poorly managed projects that drag out forever and burn through valuable resources. This will undoubtedly save you from many headaches, as Alexa and her team are able to quickly navigate the City’s requirements and procedures. Philadelphia Zoning definitely has your back!

If you want to reach out to Alexa, you can contact her via her website, call her at (877) 450-0698, or follow her on Facebook and Instagram.

Until next Saturday!

February 12, 2018

Instantly Improve Your Videos with HYPERLAPSES

Everybody always has a first time they remember… get your head out of the gutter… I meant like the first time you heard The Beatles or something of that nature. Well for me, one of those such occurrences was the first time I saw a hyperlapse. I know, most people probably don’t get that, but as a videographer I was just in awe. Check out the video below and the following article to learn how you can incorporate hyperlapses into your videos to make them more appealing and engaging… and check out the rest of the Momentum Digital blog for all things SEO, PPC, and Web development related.

Ok, I’ll be honest, at first I was confused… Like, what did I just watch and how the hell did they do that. It turns out, the whole process is very simple and I will outline it below:

The Process (not talking Joel Embiid)

– The idea here is to pick one specific target to aim your camera at. In this case, I used the center of the clock face on City Hall in downtown Philadelphia.

– Make sure you have the grid on your camera displayed, and line up the center marks with the center of your target. If your camera has a leveler, enable it. These are crucial to shooting a successful hyperlapse!

– Pick a starting location and snap your first pic. It is a good idea to use the viewfinder, because the height of your eye doesn’t change. That way you can maintain consistency throughout the process.
*If you have a monopod, that is actually the preferred method. I didn’t use one for this           tutorial and you can tell in the end product… luckily warp stabilizer was there to save                 me once again.

– Take one step in between each shot. You’ll want to shoot at least 48 stills/frames. This will give you 2 seconds of playback time if you’re exporting in 24 frames per second (which you should be).

Color Correcting:

– Once you have the desired number of still images (remember the more pictures the longer your hyperlapse will be) go ahead and load them into Adobe Lightroom.
– Here you can make some overall adjustments, such as exposure settings, sharpening, tone curve, etc.
– Only edit the first picture! After you have it just the way you like it, hold down shift and click on the last picture in the sequence. This will highlight all of the images. Then you’ll want to hit Synchronize. After all, we want each picture to be consistently colored.
– Once LR is finished syncing, export your images as JPG’s to a new folder.

Assembly and Exporting as MP4:

– Open up a new project in Premiere Pro. Label it “Hyperlapse”.
– Go to the Project Panel and select Import. Find the folder where your edited images are stored and select the first image in the sequence.
– At the bottom of the Import window, you’ll see a button for Options. Click on that and check the box for Image Sequence.
– Premiere Pro will automatically package all your still images into one video clip. It’s really that easy!!
– If you footage appears shaky, like mine in the example, simply use the effect Warp Stabilizer and put the settings on 20% and Position, Scale, Rotation.
– You’re now ready to export your finished product!

If you want to see more awesome tutorials on hyperlapses or see how they’re implemented in some cool videos, some of the best examples I’ve seen are from Sam Kolder and TaylorCut Films.

If you have any questions or comments, please feel free to contact me at [email protected] I’ll be back soon with more tips and tricks on how to improve your photos and videos.

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