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February 5, 2019

How to Create Facebook Lead Form Ads in 15 Minutes!

Learn How to Create Facebook Lead Form Ads in 15 Minutes with Mac Frederick — Founder & CEO of Momentum Digital

January 21, 2019

How to Streamline Your Content Creation in 2019

How To Streamline Your Content Creation in 2019

This week, learn how to streamline your content creation in 2019. These strategies will help you create better content faster for all of your clients. We have compiled our best tips for making the most of your content creation time and for keeping your creativity flowing.

Content Creation Strategy Meeting

For a digital marketer, content creation can be a slow and tedious process. As a content creator, it can sometimes feel overwhelming and never ending. In fact, 44% of marketers say that content production is their biggest challenge. However, 61% of consumers are influenced by custom content. Therefore, you need to have a great content creation strategy in place. Content creation may be your most dreaded activity, but what if I told you that it doesn’t have to be?

Content is everywhere. Everything you encounter from the moment you wake up can be considered content. That text from your mom? Content. That cute puppy picture on your Facebook feed? Content. Even the news alerts you receive on your phone are, you guessed it, content.

For a business, content helps you interact with your customers, give more information about your business, create a brand voice, and much more. In this article, we will give you 7 of our best content creation tips and tricks to make your content creation processes quick, easy, and, most importantly, fun!

7 Content Creation Tips to Streamline your Content Creation:

1. Keep all of your ideas in one place

Content Planning Workspace

Great ideas can hit you at any moment. To take advantage of these aha moments, make sure you have a dedicated space to write them down. Whether it’s a post-it note, a journal, or a Google doc, make sure you write it down. This will save you time and energy during your brainstorm sessions later.

Don’t have a specific idea? No problem! Write down larger, broader topics to get your creativity flowing. Once you have your ideas and topics down in one place, you can track the topics, using applications like Mention, to see how popular the topics are and how well content involving those topics are performing on social media. This will save you time in the long run and ensure that the content you are creating has a high probability of helping you reach your content goals.

2. Repurpose Content

Who says that the content you create will go out of style? By putting time and effort into your content creation, you can reuse top performing content later on. Lots of your past content can be expanded upon and given new life. Some of our favorite ways to reuse and recycle old content are:

  • Turning old blog posts into downloadable guides. Have you blogged about the same topic a few times? Combine them, update them, and turn them into a definitive guide that can be downloaded by your customers.
  • Turning research into an infographic. Not only are infographics informative, but they are one of the most widely shared pieces of content. Having important or interesting data and research about your company can help those in companies similar to yours.
Content Creation Board
  • Turning data into social media posts. Everyone loves a good statistic. If you have solid stats, turn them into small, shareable posts and tweets.
  • Turning blog post information into newsletter topics. If you didn’t promote your blog post in a newsletter when it was first released, try mentioning the topic in your next newsletter and linking it back to the original blog.
  • Turning a blog post topic into a podcast episode. Podcasts are huge right now. Not only will it recycle your content, but it will create even more content for your company.

  3. Have a Social Media Content Calendar

Social Media Content Calendars save lives. Not only will it map out your month, including holidays and other buzz days, but it will show you how many pieces of content you will need to create ahead of time. Content calendars can…

Social Media Monthly Calendar
  • Help you break up your content. Looking at your content laid out for the whole month can help to ensure that you have new and fresh content going out that will keep your audience engaged.
  • Get your team involved. Having the content calendar located on a Google Drive makes it easy for your team members to divide up the work and give you input on your content strategy for the month. If this calendar is for a client, this will allow them a sneak peek at what is going on and time to make any changes before the content is published.
  • Allows you to plan ahead. If you are working with a larger team – copywriters, graphic designers, videographers, editors – then it gives them advance notice as to what needs to get done and when it needs to be done by.

In short, if you don’t have a content calendar yet – GET ONE!

4. Utilize Templates

Social Media Content Strategy

With content creation, it is not important to reinvent the wheel. If you do your research and preparation correctly, there are templates you can use for your content creation process. Whether it’s a free template from a digital marketing resource or a template specific to your company, templates can come in handy when developing content.

Templates can be used for:

  • Always having the correct post dimensions for every platform
  • Content Calendars
  • Social Media cover and profile photos
  • Content reporting documents

Overall templates make your life easier and help you to create content faster. Having a template you know you can go to can take some of the stress and anxiety out of content creation.

5. Look into Your Analytics to Determine What is Working

Social Media Data Analytics

It is crucial to monitor your social media analytics in order to determine which posts are performing the best. Instagram and Facebook make it easy for businesses to view insights on how well posts are performing, how many impressions their page has received, and even who their target audience is. You can also research analytics for content creation using tools like Google Analytics, Google Search Console, your website statistics, surveys sent to clients and customers, or even keyword search platforms like Spyfu.

Doing a social media audit for the previous month before you begin your social media preparations for the next month will give you a better idea of how your business is performing online and which posts are receiving the best reaction from your audience. Looking at your analytics can also help you determine which content you would like to repurpose in other ways.

6. Scheduling is a Marketer’s Best Friend

Hubspot Logo

If you are a social media marketer running multiple social media accounts, remembering to post for every account, on every platform, at the best time can be a struggle. Lucky for us, there are platforms available to us to help us manage our workflow and schedule out posts. There are many tools that can help in this, but one of our favorites is Hubspot.

On Hubspot, there are tons of tools to make a content creator’s life easier. Hubspot can help in all areas of content creation from Content Planning and Strategy to Content Creation tools to Analyzing Content.

  7. Use Google Alerts for Blog Topic Ideas

Social Media Blogging Google Alerts

Blogging is great. But sometimes it can be a struggle to find a great topic to talk about. Watching the news and looking at what friends and competitors are doing can be a big help when brainstorming ideas. However, it leaves a broad range to choose from. If you have a client in a niche industry, set up Google Alerts for niche topics and keywords. This will inform you whenever there is a new blog or new story published and send a link directly to your Google inbox.

Google Alerts may be useful for more than just getting blog topic ideas. They can also let you know when your content has been indexed by Google, identify bloggers and other companies you can collaborate with, and monitor your brand and brand voice.

Social Media Planning Board

Today, we reviewed 7 of our favorite content creation strategies to streamline your content creation plan. I hope that these tips have helped to ease your creative mind. The content creation process can be challenging, but it is one of the most important things to help build your following and brand. If you are a content creator – we see you and appreciate you!

If you have any other tips and tricks that we didn’t mention, we would love to hear them! We are always looking for ways to spice up our content creation process!

Comment below if you ♡ content creation and share this with a follow content creator who may need some new tips and strategies!

November 19, 2018

7 Steps to Maximize Your Facebook Ad Strategy Just in Time for The Holidays

The holiday shopping season is right around the corner! The excitement of “Holiday Advertising” for Black Friday and various holiday sales are about to break the internet. How is your brand different from other brands? We have compiled the seven best ways to maximize your Facebook Ad Strategy this crazy holiday season.

Keep in mind that only 1.79 out of 7 billion people worldwide buy their goods and services from E- Commerce businesses. The number is shockingly low because 95% of first-time shoppers leave E-Commerce shoppers leave sites without purchasing. We live in a society that loves to scroll but not purchase. This is your chance to leverage your advertising skills to turn scrollers into shoppers!

Consider the following questions:

  • Where does the excitement come from when you are waiting in line to try on the latest pair of shoes from Nike?   
  • How does the satisfaction of buying the latest Apple product alleviate the stress of waiting in long lines and fear of it being sold out once it’s in your hand?
  • What incites employees from REI to take action with the REI #OptOutside campaign on every social media platform like no other?

How do we make our brand compelling enough to be bought? Learn how to maximize your Facebook holiday ads with these seven helpful tips!

7 Facebook Ads Strategies to Maximize Your Holiday Advertising

Step #1: Determine Your Facebook Ad Strategy

Get ahead of the game and plan your pre-holiday brand awareness strategy. Your business should set goals that are specific to what your market and business needs. Make sure these goals are attainable and keep in mind that the holiday season is to meant to create product and brand awareness. By creating product awareness, you have the potential to introduce your brand to new holiday shoppers.

 

There is no such thing as not enough awareness. Add more value to the organization; Facebook offers an opportunity to improve brand awareness, and provide an easier way for audiences to shop. Consider increasing the quality of sales. To enhance the quality of sales, it starts with niching down your audience. As you do this, your business will better reach your target audience more efficiently (We’ll address this further down).

 

Step #2: Consider Using Additional Placements

Facebook has about 14 different ad placement types to give you the opportunity to put your ads in spaces like the Facebook Feed, Facebook Marketplace, Instagram Feed, Instagram Stories, Messenger and more. When selecting your Facebook placements in your ad set, make sure to only check Facebook Feed, and Instagram Feed, they are the highest performing placements. A new rising placement for Ecomm stores is Facebook Messenger. Create a separate ad set and ad creation just for Messenger and be sure to speak to your audience depending on which products you are trying to get sales for. Offer them discounts, buy one get one, last min deals, hit them hard this week for black friday sales. Showing urgency will be your winning strategy during the holidays.

Step #3: Create Your Custom Audience

When customizing your audience put into consideration about people who have previously taken action on to your app or site.

Make sure to have at least these 2 custom audience set up for remarketing. Once you drive all your traffic this week for black friday and cyber monday, the shopping does not stop there.

 

Create a website traffic audience for those for added to cart but did not check out. Use Dynamic remarketing ads to show those people the same products they previously looked at.

 

Also create an engagement remarketing list for those who have interacted on your ad. Offer them a second chance to receive the deal, make sure scarcity and urgency is represented within your ad copy.

Use ‘Create a Custom Audience’

There are many custom audience categories available such as:

  1. Customer File. This utilizes your customers’ email addresses.
  2. Website Traffic. This targets people who have visited your website in the past.
  3. App Activity. These are people who have visited your mobile app recently.
  4. Offline Activity and Engagement. This allows you to see who interacted with your business’ content, such as video, on Facebook.

Utilize a custom audience filter to pinpoint who your ad is reaching. Custom audience filters help your business find better target audiences, which is better than targeting cold audiences created from only interests and basic demographics.  

Step #4: Design Your Facebook Content

Black Friday and Cyber Monday is just around the corner! To beat out other retailers, you should create a compelling offer that will make people stop and click your ad. Any discount on your products or services should be at a minimum of 20% to be effective.

If your business cannot profit with a minimum of 20%, try an alternative other than direct discounts. Look into where you can purchase items, such as scarfs, mugs, holiday bags in bulk so you are able to give them away for free to customers. By adding some sort of deal, this will increase traffic to your website and the likelihood that people will purchase items.

 

Try offering complimentary free items for specific purchases!

Consider the following examples:

 

  • For a jacket, offer a free scarf.
  • For gloves, offer a free hand warmer.
  • For ties, offer a free pocket square.

 

These are all items that can be purchased easily in bulk. This will help your customers see the use and worth your brand is offering.

Step #5: Schedule Your Facebook Content

Planning out your content calendar in advance increases the quality of your posts. This will result in higher organic engagement for your business. Planning out your content gives you a higher chance of reaching the audience you want to because it allows you to pick a specific time and day for your postings to go live.

There are social media management tools, such as eClincher, Buffer, Sprout Social, HootSuite, Sendible and more, that were created to help you stay on track with your content. These tools can help you set up a posting schedule for not only Facebook, but your businesses other social media platforms. Save yourself time and stress by planning ahead.

 

Step #6: Reminder: Check Your Ad Account Spending Limit

During the Black Friday weekend, your business could quickly reach it’s ad limit without even noticing. If things are going well with your campaign, you will be spending above your regular budget. Overspending can result in your campaign turning off until you clear your ad account balance.

Keep a close eye on your ad spend limit – you sure don’t want to spend over your limit!

 

Step #7: Track & Analyze Your Reports Daily

Staying on top of your campaign performance is vital to being successful this Holiday season. To do well this season, you need insight on what works this holiday season. I highly recommend you monitor your campaigns daily. Make sure you understand what needs to be changed or added to improve your blogs.  Especially since Black Friday is on a short time frame and so is the holiday season itself.

ReportGarden Facebook Ads Reporting can help you manage clients, campaign & reporting on a single platform.

Conclusion

To recap, don’t forget to follow these steps to maximize your Facebook Ads!  

Don’t forget to:

  1. Determine Your Facebook Ad Strategy
  2. Consider Using Additional Placements
  3. Create Your Custom Audience       
  4. Design Your Facebook Content
  5. Schedule Your Facebook Content
  6. Check Your Ad Account Spending Limit
  7. Track & Analyze Your Reports Daily

“The key is, no matter what story you tell, make the buyer the hero” – Chris Brogan

Happy Holidays from Momentum Digital!

 

 


January 15, 2018

Facebook’s News Feed Change For 2018 Will Affect You In More Ways Than One

On January 11th, Facebook founder Mark Zuckerberg took to his own Timeline with a long-winded message about changes to the platform in 2018. This change would bring about a $3.3 billion loss to Zuckerberg’s personal net worth as a result of stock price decreases according to a Forbes calculation.

mark zuckerberg article

“One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent” began the 33-year-old CEO. Zuck’s entire diatribe vaguely depicting the changes coming to Facebook can be read here on his Facebook Timeline. However, you’ll have a tough time Google-ing “Facebook” without coming across hundreds of posts screaming bloody murder about the changes coming to the world’s largest social media platform. At over 2 billion active users (yes, with a B), Facebook’s News Feed change will impact over a 4th of the world’s population (source: Satista)

Here’s what you need to know.

Zuckerberg and the Facebook executive team rarely ever divulge exactly what will happen with new algorithm changes to Facebook or Instagram, so there’s only so much we know for sure at the moment. Only time will tell us for certain.

In Mark Zuckerberg’s personal Facebook post, he mentions that:

“Research shows that strengthening our relationships improves our well-being and happiness.”

Fair enough. Not too much to argue here…

“But recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.”

So, here’s where things can get a bit subjective. I’m not sure if “feedback from [the] community” means a couple users in a focus group or a statistically significant portion of the user base and I’m certain the Facebook top brass won’t tell us.

Facebook newsfeed

Facebook for Everyday Users

Zuckerberg continues with: “We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.”

Right. So, the general idea here seems to be that Facebook wants you to see more of what IT thinks you want to see: your friends and family. Now I don’t know about you, but I’m very active on Facebook and sometimes the last thing you want to see on your feed is the kid from your high school still trying to become a rapper.

Facebook is not just a social network.

It’s a way to absorb and convey all types of information, whether it’s current events, posts from pages you like, or even memes and humorous content. Some users genuinely get their news from Facebook. They shouldn’t, but they do. You can read all about Facebook’s issue with “fake news” here, but that’s for another post.

Others log on to Facebook to get the latest from a page they follower, or perhaps a brand they really engage with. Some users blatantly don’t give a damn about what their “friends” are up to and just aimlessly scroll the newsfeed to find some interesting viral videos to consume.

To get to the point, not everyone on Facebook is concerned with engaging with their friends and family. Personally, If I wanted to engage with a friend or relative, I’d shoot them a text or give them a call. Contrary to Facebook’s belief, my relationship with a person is not indicative by how many times I comment on a photo of their sushi or cute picture of their dog.

Remember when Facebook and Instagram changed the News Feed to sort from chronologically to what it thought you wanted to see? Users, influencers, and brands were livid at the thought of having their hard work be pushed down the feed and engagement drops across the board.

Moving on, the Facebook CEO addresses the direct change in the News Feed: “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”

Ah, there it is. Fewer posts from businesses, brands, and media. But, Mr. Zuckerberg, what if some of us actually enjoy these often informative and engaging content? Are we still forced to see the statuses and updates of the people on our Friend’s List?

No offense, Johnny, but I couldn’t care less about your trip to Arkansas. Show me the content from pages I liked myself so I can see the content that I customize my News Feed to project. The News Feed is the first thing a user sees when he/she logs into Facebook and perhaps the place where they spend the most time browsing.

What happens when you change something that wasn’t broken and replace it with “curated” content that doesn’t stick? Your daily active users will drop like flies.

What Happens to Facebook Ads?

 

Facebook

However, perhaps the absolute biggest change here are the fewer posts from public profiles like businesses, brands, and media. Less exposure in the News Feed means a direct (and probably substantial) drop in engagement for these companies.

Boo hoo, right? The big bad corporations might have a few less likes on their organic media. But it’s not just that. Aside from the fact that there are users who genuinely enjoy and engage with the content put out by these pages, this change shows us a bit more as to why Facebook could be making this change.

We’ve seen this before with the Instagram Feed. Moving to a “curated” Feed pushed brand content down. To make up for lost engagement, these companies had (and still have to) resort to paid ads, which makes Facebook money.

I believe we’re seeing a similar change to the primary Facebook platform itself. Facebook Advertising keeps the social media free to every day users. It only makes sense for the company’s executives to push for changes that generate more boosted posts, more targeted ads, and more general ad spend.

But wait! John Hegeman, A Facebook Vice President said in an interview that advertising on the social network would be unaffected by the changes. Are you so sure about that, Mr. Hegeman? I can’t imagine how filtering out organic brand posts won’t impact advertising on Facebook, but only time will tell!

What do you think? Agree? Disagree? Give me the honest truth because I would love to hear your thoughts on this change. Let’s start a dialogue. Leave a comment below or fill out this form and we get go over these changes in more detail, and maybe even feature you on our next blog.

By Frank Tkachenko

[email protected].

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