seo

January 7, 2019

How to Optimize Instagram Direct Message for Your Business!

In today’s day and age, “sliding in the DMs” is such a common phrase.

Optimizing Instagram Direct Message for Your Business!

So known in fact that it’s a negative connotation! Sliding in the DMs would mainly refer to trying to talk to your local Insta hottie and seeing if you’d want them to come over and “Netflix and Chill,” with you…. but that’s a story for another day.

 

Optimizing Instagram Direct Message for Your Business!

I’m here to tell you that using Instagram’s Direct Message is a great thing, and should be used entirely to nurture your leads and execute on your sales pipeline. Today we will Learn How to Optimize Instagram Direct Message for Your Business!

Our partners at HubSpot define lead nurturing as “The process of building relationships with your prospects with the goal of earning their business when they’re ready”.

Using the Direct Message feature on Instagram makes it easier for your business to capture inbound leads and turn them into sales in a jiffy.

Here’s an overview of the 4 topics I’ll be addressing — scroll down for more context.

Lead Generation

  • By using Instagram (link) posts and stories to show off your business, direct messaging the people who engage with your content can be extremely valuable to generating quality leads

Sales Execution

  • Knowing your sales pipeline in relation with your DMs will give your business the ability to close at a high clip

Networking

  • Regardless if that contact doesn’t become a lead, you can still add them to your contact list for collaboration and referrals

Value

  • Now that your content team understands the importance of connecting with their ideal persona, they’ll take the time to produce content that provides value to your future customers

Learn more about these topics below!

Lead Generation

optimizing instagram

Of course, we’ve used Instagram in its entirety for our personal use, so why don’t we use it for new business? Quite possibly, like most professionals, they’re afraid of being too “unorthodox” in their outreach.


To which I say, they’re simply afraid of taking the chance to be successful. They’ll never go for it!

Kevin Gibbons with State of Digital sums it up well, “Everyone wants to be innovative, but no one wants to make mistakes – those two things don’t go hand in hand.”

Us digital marketers are always looking for new ways to be successful, but how can we find success in new areas if we’re afraid to fail in new avenues of business?

The answer is…we can’t!

Not to be clique…but did Jordan stop when he got cut from his high school basketball team, or Edison when he found 10,000 ways not to make a lightbulb, even Elvis didn’t quit when he was told he “couldn’t sing.”

If they can do it, you can do it.

Here is a step-by-step process on how to get more leads via Instagram DMs for your business! 

  1. Post an engaging post/story on your Instagram timeline that drives engagement
  2. From the engagement shown on your content, determine which genuine profiles match your ideal persona
  3. Compile a list of all the profiles that fit your ideal persona criteria for this one specific post
  4. Once you have a detailed list of profiles, start contacting them via Instagram DM! Your script should mirror something like this:
  • “Hi! Thanks for liking our picture. What did you like most about it”
  • “Do you have any questions on our new offer we’re giving out this week”
  • “What do you think our team could do to make our profile better for you?”

Pro Tip: All of these scripts will give you data that your lead gen team can use for future business, and more importantly, the person you’re talking to gets the genuine vibe that you truly care for them and their opinion.

  1. Once you’ve received feedback, you can start implementing changes in your lead gen strategy to generate a higher conversion rate!

Check out our video showing you how to engage, and monetize leads with Instagram.

 

                                   


Sales Execution

This is where the fun begins.

Finally, you have compiled a proper list of your future customers. Now…it’s time to put that to use!

 

At this point in the HubSpot Sales Process  your future customers should be in the Consideration Stage. They understand what your company does and who your audience is. The lingering questions they’re now faced with are…why should they buy from you? Do they even have a problem for you to solve?

Now depending on each customer, this is different. It’s important to continue to use the power of Insta DM to help with this.

So what’s next? You’ve gotten their attention, whether they replied back to your lead gen strategy or not. The next steps are essential to creating a solid pipeline.

Here’s what you need to do…

Track their future engagement

  • Make a mental note on who continues to like and comment on your content, and who simply only liked your post once out of curiosity. This is where you find your true audience

Those who continue to support, thank them!

  • You don’t have to go all salesy yet…first thank them for the consistent support and love on IG! Without them, your page wouldn’t have the popularity it does today. Take the time to thank them.

Follow-up!

  • After thanking them, make sure you follow up with questions like “Do you have any questions on our current products? Have you been involved with *Your Niche* for a while now? Do you love it? What problems do you have now?”

Empathy first

  • Once you find out about the person and their likes/dislikes with your industry, empathize with them! Tell them you’ve been in their shoes and that’s why you took the time to develop a product that does everything you need it to! Now…you need to understand you’re playing with fire. If you come off as fake, you could be blocked and even go as far as receiving a bad review on Google! Always be sure to act genuine and take an interest in what your future customer is saying. After all, like your Instagram popularity, where would you be without your paying customers?  Nowhere!

Then Cash the Check

  • Now that you’ve built a strong relationship with your future client, you know their likes/dislikes, hobbies, you’ve arranged to get drinks this week and also be the best man in their wedding…kidding of course. The connection doesn’t have to be that dep obviously, but the more you’re connected with them, the better. Finally, this is where you ask to schedule a meeting, give them a promo code, ask them when they think they’d order your magnificent beauty cream, etc! This is where you go in for the kill and cash the check. Going in for the kill isn’t the right phrase…the better phrase would be to help them with whatever problems they had to begin with! Bingo!

Use these helpful tips and you’ll be on your way to Insta DM sales heaven! 


Networking

Networking

Now sadly, sales aren’t all that glamorous as we know. You get told “no”, “I’m not quite ready”, “I need to talk it over with the husband” too many times to count.  You’ll accept the sad reality that most people won’t buy your product..and that’s ok! It’s not that you or your company are bad people, those people simply don’t need your product! They already have a solution to the problem you’re trying to solve, and they’re happy with it. Sure, you can keep trying to convince that person your product is better, and it might be, but at the end of the day, it’s what the customer wants, not you.  At the end of the day if you still have no sales, don’t walk home defeated! Look for the opportunity in failure. One of the biggest parts of the business is networking. Use your failed sales attempts to turn the business relationship into a casual one! Add them on Insta! Facebook? Sure! Twitter? Oh yeah, meme city! The more people you know at the end of the day, the better. Why? Because they can refer you to people that could possibly want to buy from you! Ultimately, your network is your net worth…so make new friends! Using Insta DM is so easy because you don’t even need to talk to people face-to-face! So from those introverts out there, I don’t want to hear it. There are no excuses!

Take it from J.K. Rowling in this Huffington Post article, who talks about the possibility of Harry Potter never having been written!   

“I had been writing almost continuously since the age of six but I had never been so excited about an idea before. To my immense frustration, I didn’t have a pen that worked, and I was too shy to ask anybody if I could borrow one.”  -J.K. Rowling

Despite your own fears…there is always a way to grow your network, even if you’re shy.


Value

 

Now throughout this article, I’ve talked about a lot of things that you can do to connect with your customer. What’s better than that? Giving your customer something…for free! That’s what your company is doing with each Instagram post and story you send out. First and foremost, the value is your top priority whenever you post. If your first inclination is to think about how many sales you’ll get from this new post, you’re not thinking for your customer, you’re actually being quite selfish. The true way to “get sales” is to actually provide valuable content to your customer. Whether that’s a podcast, quote, cool design…make them love what you post! Help your audience in the industry you’re in! It’s simple..if they have a problem..work with them to help them solve it! You’ll be going the extra mile with them and providing them with actual help instead of asking with your palm out what the CCV of their card is. In fact, if you overemphasize and triple-down on providing value…the leads and sales will take care of themselves!

Just to review…here are the 4 topics I mentioned to optimize your business!

 

Lead Generation

  • By using Instagram posts and stories to show off your business, direct messaging the people who engage with your content can be extremely valuable to generating quality leads

Sales Execution

  • Knowing your sales pipeline in relation with your DMs will give your business the ability to close at a high clip

Networking

  • Regardless if that contact doesn’t become a lead, you can still add them to your contact list for collaboration

Value

  • Now that your content team understands the importance of connecting with their ideal persona, they’ll take the time to produce content that provides value to your future customers

To those who made it to the end, thank you!!!

 

My name is Sean Boyle, Sales & Business Development Manager at  Momentum Digital. Follow me on LinkedIn and Instagram for more information. Leave any comments and questions below for more details!

December 31, 2018

How To Start Advertising on Youtube in 2019

Boost your leads and sales in 2019 with creating short engaging videos for your products and services. With YouTube as one of the most seasoned informal communities and has experienced numerous developments of paid advertising alternatives. Today, there are a bunch of amazing paid tools and assets you can use to focus on a specific audience segment and reach them with your video content on YouTube.

Youtube will help promote your brands message, service and direct the viewer to the next steps with a call to action.

Understanding the needs of your customers will help drive the type of content you create, the tone of your messaging, and the experiences you offer. Once you have a sense of the journey your customers are on, it will be easier to figure out what kinds of videos they’d most appreciate. The organizing principle called ICE—Information, Connection, Entertainment—lets you think about the role your videos will play in a customer’s daily life.

Information

People watch these videos for the latest updates, self-improvement, how-to instructions and decision-making help.

Connection

People watch these videos to share with other users, to bond with their communities and to react to friends’ suggestions.

Entertainment

People watch these videos to get inspired, laugh, relax, be nostalgic and relieve boredom.

Here are 5 tips when creating your company  Youtube videos:

  1.  Include an Element of Surprise – The problem with generic ads is that they make little to no impression on the viewer. They’re just noise. Remarkable ads break the mold. They surprise people when they diverge from the norm and, if executed well, are entirely unforgettable.
  2.  Tug At Your Audience’s Heart Strings – The options here are endless—we humans have quite the range of emotional triggers—all you need to do is pick the one you want to evoke and begin building a story to incorporate it.
  3.  Inspire Viewers to Take Action – One of the best ways to create ads that resonate with viewers is to present a serious problem and then show them that, by supporting your business, they can help to turn it around. Start by outlining the problem. Share gripping facts or testimonials, demonstrating the gravity of the issue. Then, pivot to show what your company is doing to eliminate this problem.
  4.  Leverage Nostalgia – Never underestimate the power of nostalgia in marketing. The truth is, people have an emotional connection to their past and enjoy reminiscing on it. By infusing advertisements with “blasts from the past,” brands can tap into these emotions, causing people to feel more favorably toward their products.
  5.  Be Different – When something’s out of the ordinary, it demands extra attention. Ever seen a David Lynch film? Or Birdman? Or Memento? They all present super weird, convoluted stories that just don’t seem to add up, causing you to walk out of the theater thinking “what the $%*# just happened?!” As a result, these movies stand out in our minds.


Since YouTube is owned by Google, YouTube’s Ad Manager works within Google Ads, recently known as Google Adwords. So to set up your YouTube video ads, you’ll have to sign into or make your own Google Ads Account. From that point, you’ll match up your YouTube Channel with your Ads account.


Using the Ads interface, you’re able to launch your ads, collect and monitor data across ad campaigns, utilize advanced targeting, and launch retargeting ads. Once you’re all set up, you can tap into the YouTube-specific advertising options available to you.


Here’s a brief overview of the main advertising options, and how each of them work.

TrueView Ads

TrueView advertisements, otherwise called in-stream promotions, are YouTube’s debut publicizing item. Working like a conventional business, TrueView promotions are skippable recordings that show up before the primary video a watcher chose – like customary TV ads, better since clients can skip them on the off chance that they aren’t intrigued. In opposition to what you may think as a sponsor, this is useful for both you and your planned clients; group of onlookers individuals can skip promotions that aren’t important to them, and you possibly pay when they demonstrate intrigue, which is determined when a watcher navigates or goes through more than 30 seconds viewing your advertisement.

Source: Think with Google

Despite the fact that you have up to sixty seconds to tell a more drawn out, increasingly full story with a YouTube TrueView advertising, regardless you need to pack the initial six seconds with eye catching substance. In case you’re ready to keep your watcher’s consideration, it satisfies.

According to Think with Google, viewers who watch TrueView ads for more than 30 seconds are 23 times more likely to visit or subscribe to the channel, watch more videos by the brand, or share the video.

TrueView advertisements enable you to alter your video with different CTAs and overlay content to move further activity with interactive catches and off-site interfaces, and have diverse alternatives relying upon your showcasing objective, similar to these beneath.

Kinds of TrueView Ads:

TrueView Reach Ads

 



Use TrueView Reach promotions to focus on your watchers dependent on most extreme impressions rather, charging by expense per thousand impressions rather than expense per-see.
Best for: driving attention to your image.


TrueView Discovery Ads

Use TrueView Discovery promotions to demonstrate your advertisements on the YouTube indexed lists page, like Google look promotions, or to appear beside related recordings rather than before them. Best for: drawing in crowds who may think about purchasing.


TrueView Action Ads

Use TrueView Action promotions to include a catch specifically into your video that drives your imminent clients to click out to your site. Best for: nurturing leads to take purchase actions.

 

Bumper Ads

Bumper ads on YouTube are short video ads limited to six seconds long. These ads typically play before the actual video a viewer decides to watch on YouTube, like the previews at the beginning of a movie when you go to the theater – only super short – and are made available as an add-on to traditional campaigns.

 

Bumper ads are relatively simple, and are a good way to capture your audience’s attention, especially when that audience is viewing on mobile. On their own, Bumper ads are probably not long enough to make up a complete video advertising strategy, but work well when paired with a longer, more robust video campaign to coincide with a new product launch or a marketing push aimed at raising brand awareness.

 


Source:
Insights.la

Here are just a few of the targeting options YouTube offers:

    • Audience Demographics: Target by gender, age, location, parental status, or household income.
    • Audience Interests: Target by topics of interest, like sports, fashion, gaming, etc.
    • Audience Affinity: Target by customized audiences with specific interests tailored to your brand.
    • Audience Life Events: Target by purchasing behavior and brand preference shifts due to life milestones like moving, graduating or getting married.
    • Audience In-Market: Target by searches for products or services similar to those you offer.
    • Audience Retargeting: Target your video content based on past interactions, website behavior, and more using customized lists created automatically via Google Ads.

The best part about video advertising on YouTube is that keywords are significantly less expensive than on Google. Views from advertising on YouTube cost an average of $0.05 per click, while the average Google keyword ballparks between $1-2. Add in the ability to directly target customers with your video ads based on their previous searches, and you have a winning advertising platform.


Why you should start marketing on Youtube


Success Stories:


Retail:
Turf & Needle

“We’ve definitely seen an impact with YouTube. We started our company five years ago with just $6,000. We did $100 million in sales last year and about a million people will be sleeping on a Tuft & Needle mattress by year’s end. We believe that we’ll be able to continue scaling our company to the size we can become using YouTube the entire way. We absolutely feel like we’re living the American dream.”

Daehee Park and JT Marino, Founders, Tuft & Needle

Travel: Majestic Heli Ski

“You know, you say a picture is worth a thousand words? Video is worth a million. They see the lodge, the dinners, the skiing – and they get it. Plus, YouTube leveled the playing field by allowing me to reach customers that would otherwise look at some of the more established businesses. That’s helped us boost our customer base by more than 400% over the last five years and increase sales around 25% each year since starting on YouTube. So we know our marketing dollars are well spent.”

Njord Rota, Owner, Majestic Heli Ski


YouTube user statistics

iPad is on the Apple Mac book Pro. Youtube logo on iPad screen. Youtube is the largest video sharing website in the world.


Now that you know more about how Youtube Advertising can take your business to the next level. How are you going to start?

Begin your successful video campaign by understanding your objective. Define your core message and tone. Ensure that your videos meet your brand goals. Find the best ways to engage your intended audience.

Ask yourself what your brand stands for—what are the passions that will drive its success? At the same time, ask yourself what your customers care about in their daily lives. Find the point where your brand’s passions overlap with your audience’s concerns. At that intersection lies something unique you can bring your fans to earn their loyalty.

The following tools can help you understand what your customers care about. What videos do they watch? How active are they on social networks? How do they use their mobile devices?

YouTube Trends Dashboard

See what videos are trending on YouTube.

YouTube Analytics

See how your audience is reacting to—and interacting with—your videos.

Think with Google

Explore Google data, insights, and perspectives for marketers.

Brand Lift

Look beyond impressions and views to understand the direct impact your YouTube ads have on perceptions and behaviors throughout the customer journey.

Google Surveys

Learn what people really think about your brand.

Good luck with your video campaigns.

December 17, 2018

Small Business Saturday- MOM’S Mobile Oil Change.

This week, the SBS team introduced our brand new podcast series! Much like our Small Business Saturday video series, Small Business Saturday founder, Mac Frederick, will be interviewing a different small business owner in the Philadelphia area each week on the podcast. We will be releasing a new podcast episode three times a month in addition to our once a month video episode.

momentum small business saturday

 

For our very first episode, we were excited to interview Tyreese Burton, founder of MOM’S Mobile Oil Change. MOM’S Mobile Oil Change is a traveling small business in the area. MOM’S consists of a fleet of fully equip service vans able to handle all automotive needs on the go. MOM’s changes your car’s oil anywhere you request in 30 minutes or less! With MOM’S, you’ll never have to stress about scheduling an oil change again. They also offer a number of other automotive services – performed at your location – such as windshield blade replacement, tire rotation, and front brake pad replacement.

 

On the podcast, Tyreese discussed how MOM’S got started, how it gained traction, and how the company continues to stay relevant. Tyreese knew he was passionate about the automotive industry and that he wanted to help people. He did his research and, instead of joining an automotive franchise, discovered that he could do exactly what other companies are doing better and cheaper on his own. MOM’S is actually an acronym for “mobile oil management.” Tyreese wanted a name that was not only catchy but all-encompassing of what the business’ services are. Tyreese completely bootstrapped the company with all of his savings in order to get it up and running.


 

Once it was created, Tyreese used guerilla marketing tactics to gain new customers, such as handing out flyers and business cards to people as they were arriving/leaving their workplaces. You can hear Tyreese’s full story on our podcast!

Make sure to listen HERE and share it with your friends!


More information about MOM’S Mobile Oil Change can be found online on their website. They are also on all social media platforms. Make sure to follow them on Instagram, Facebook, and Twitter!

November 5, 2018

How to Write a great Meta Description for your new WordPress Site

How to Write a great Meta Description for your new WordPress Site

On this week’s Momentum Monday, we’ll be focusing on how to write a great meta description for your new WordPress site. If you have just started a new WordPress website for your business, getting users to find your site on Google search can be tricky. A great way to get organic traffic for your new website is to write an amazing meta description for your site pages that perfectly describes your content. Users will then have a much better chance of finding your business in the first page of the search results.

The question is, how do you get started? The process of writing and setting your page’s keyword description is simple yet strategic. We will go through the necessary steps to getting your home and inner page keyword description set for search engine ranking.

What is a Meta Description?

To begin, we have to first take a look at the methodology behind a meta description to understand its importance. Sourced from Google, here is the information they provide as a standard to writing your description.


Take a look at the article written from Google themselves to get a deep knowledge of meta description. In short, you have to write amazingly eye-catching and incentivized descriptions for your site to get user’s attention. With this information, we know that each page must have a meta description written to describe its contents. Not only does each page need to be written out, but it must have unique and relative content that perfectly describes the page within the context of your business.

Home Page Description:

Here you can see the following descriptions for Nike that give you a great look into what the business is about along with what the page will pertain to.

About Page Description:

One thing to keep in mind is that Google will automatically fill the meta description of each page you do not fill out on your website. The contents of the description are automatically filled using any content Google can find at the beginning of your page. Content may derive from menu links and contact information present in your top header bar depending on the setup of your theme. With this in mind, it is imperative to have each page description filled out on your website as soon as possible.

 

Using Yoast SEO plugin

Fortunately, we are working with WordPress and only need to take a few easy steps to get the job done. Out of the millions of plugins within the WordPress marketplace, Yoast SEO plugin is a must-have within your arsenal of tools. With Yoast SEO, you can easily set the descriptions for each page while benefiting from the excellent suggestions provided by the plugin.

Here you can see the plugin. Within each page will be this section for Yoast SEO which allows you to edit the snippet. To start, click on the “Edit snippet” button which will expand the necessary fields.

You can click and modify your meta description now with ease. The description and title box will have a bar which represents the recommended word count for the title and description. Yoast will signal with a green bar once you have the optimal amount of words in your description.

While typing your meta description, the bar will expand and turn from orange to green depending on your word count. If you do not have enough content or too much content, the bar will be orange. Having a word count of around 155 will render a green bar to confirm you have the optimal amount of content to describe your page.

Now that you have written your first description you can start filling out the descriptions for your inner pages. If you have blogs or products you might want to let them inherit the description from the content of the page. For the main inner pages such as About, Contact, and Support you must have unique meta description content. This will allow users to easily reach your website in search engines.

 

Writing your descriptions

The goal for writing great descriptions is to give users a well-written representation of the link shown in the search results. If you do not write out the descriptions for your pages, Yoast will automatically default your Meta descriptions as content sourced from the top portion of the page. If this happens, your audience may not be able to find your website when searching for specific pages or services.

With well-written descriptions, your audience will have an easy way of finding what they need on your website. Google will then start to boost your score in the ranking system.  As your organic traffic grows, the trust factor on your domain will also grow. This will further improve your overall site score and rank.

The important factor to remember is to write original and exciting descriptions for every single page. Doing the hard work, in the beginning, will prove to be successful in little to no time. Exposure of your business within the search engines will improve while contributing to the growth of your overall user base.

At Momentum Digital, our goal is to help businesses grow and scale with a strategic plan that works. To grow your business, you need to start with the right team who can consistently reach your target audience. Take our SEO audit for a quick view on how to expand awareness of your business. We hope you enjoyed and learned how to write a great meta description for your new WordPress site.

October 1, 2018

Small Business Saturday Philadelphia- N2 Sweet Cafe

Small Business Saturday Philadelphia:
N2 Sweet Cafe


This week’s Momentum Digital Small Business Saturday, we sat down with Candice Williams, owner of
N2 Sweet Cafe to talk about her creamy nitrogen ice cream shop and cafe in Chinatown. Candice and her business partner traveled around to different parts of the country and tasted liquid Nitrogen ice cream and instantly fell in love with its creamy texture. When they came to Philadelphia they had never seen of anything like it in stores or, at other shops. There for, came the creation of N2 Sweet Cafe. Candice wanted to give Philly the same amazing experiance that she had been enjoying.

Why is nitrogen ice cream so different? For starters, there is nothing like it in the supermarket freezer section. But also, it’s unique because the liquid nitrogen that is put in the ice cream makes the ice crystal molecules so small that it creates a creamier custard-like consistency. N2 Sweet Cafe is giving you an experience that can’t be found anywhere else in Philadelphia. It’s not just about eating the ice cream it’s about the fun experience you get while watching the ice cream be made. Get blown away by the instant change in ice cream as it goes from a liquid to a delectable solid in seconds!

Candice’s mission is all about family and education. Because Candice is also a behavioral specialist, she has a love for children and knew when she opened the shop she needed to make it a family-friendly environment. It’s fun aesthetic is the perfect place for communities to come together and enjoy all the store has to offer. La Colombe coffee for the adults, and fun ice cream treats for the kids. N2 Sweet Cafe is a place for the whole family to sit down and enjoy a treat. A wide variety of flavors from strawberry to matcha green tea will have everyone satisfied!

Find N2 Sweet Cafe on Instagram, Facebook, and their website! Stop by soon for their new amazing fall flavors and Eagles promotional discounts (Wear an Eagles jersey on select days and get 10% off!)  Next time you’re strolling through Chinatown, make sure you stop by N2 for a unique, tasty, frozen treat. You won’t regret it. 

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