social media

January 21, 2019

How to Streamline Your Content Creation in 2019

How To Streamline Your Content Creation in 2019

This week, learn how to streamline your content creation in 2019. These strategies will help you create better content faster for all of your clients. We have compiled our best tips for making the most of your content creation time and for keeping your creativity flowing.

Content Creation Strategy Meeting

For a digital marketer, content creation can be a slow and tedious process. As a content creator, it can sometimes feel overwhelming and never ending. In fact, 44% of marketers say that content production is their biggest challenge. However, 61% of consumers are influenced by custom content. Therefore, you need to have a great content creation strategy in place. Content creation may be your most dreaded activity, but what if I told you that it doesn’t have to be?

Content is everywhere. Everything you encounter from the moment you wake up can be considered content. That text from your mom? Content. That cute puppy picture on your Facebook feed? Content. Even the news alerts you receive on your phone are, you guessed it, content.

For a business, content helps you interact with your customers, give more information about your business, create a brand voice, and much more. In this article, we will give you 7 of our best content creation tips and tricks to make your content creation processes quick, easy, and, most importantly, fun!

7 Content Creation Tips to Streamline your Content Creation:

1. Keep all of your ideas in one place

Content Planning Workspace

Great ideas can hit you at any moment. To take advantage of these aha moments, make sure you have a dedicated space to write them down. Whether it’s a post-it note, a journal, or a Google doc, make sure you write it down. This will save you time and energy during your brainstorm sessions later.

Don’t have a specific idea? No problem! Write down larger, broader topics to get your creativity flowing. Once you have your ideas and topics down in one place, you can track the topics, using applications like Mention, to see how popular the topics are and how well content involving those topics are performing on social media. This will save you time in the long run and ensure that the content you are creating has a high probability of helping you reach your content goals.

2. Repurpose Content

Who says that the content you create will go out of style? By putting time and effort into your content creation, you can reuse top performing content later on. Lots of your past content can be expanded upon and given new life. Some of our favorite ways to reuse and recycle old content are:

  • Turning old blog posts into downloadable guides. Have you blogged about the same topic a few times? Combine them, update them, and turn them into a definitive guide that can be downloaded by your customers.
  • Turning research into an infographic. Not only are infographics informative, but they are one of the most widely shared pieces of content. Having important or interesting data and research about your company can help those in companies similar to yours.
Content Creation Board
  • Turning data into social media posts. Everyone loves a good statistic. If you have solid stats, turn them into small, shareable posts and tweets.
  • Turning blog post information into newsletter topics. If you didn’t promote your blog post in a newsletter when it was first released, try mentioning the topic in your next newsletter and linking it back to the original blog.
  • Turning a blog post topic into a podcast episode. Podcasts are huge right now. Not only will it recycle your content, but it will create even more content for your company.

  3. Have a Social Media Content Calendar

Social Media Content Calendars save lives. Not only will it map out your month, including holidays and other buzz days, but it will show you how many pieces of content you will need to create ahead of time. Content calendars can…

Social Media Monthly Calendar
  • Help you break up your content. Looking at your content laid out for the whole month can help to ensure that you have new and fresh content going out that will keep your audience engaged.
  • Get your team involved. Having the content calendar located on a Google Drive makes it easy for your team members to divide up the work and give you input on your content strategy for the month. If this calendar is for a client, this will allow them a sneak peek at what is going on and time to make any changes before the content is published.
  • Allows you to plan ahead. If you are working with a larger team – copywriters, graphic designers, videographers, editors – then it gives them advance notice as to what needs to get done and when it needs to be done by.

In short, if you don’t have a content calendar yet – GET ONE!

4. Utilize Templates

Social Media Content Strategy

With content creation, it is not important to reinvent the wheel. If you do your research and preparation correctly, there are templates you can use for your content creation process. Whether it’s a free template from a digital marketing resource or a template specific to your company, templates can come in handy when developing content.

Templates can be used for:

  • Always having the correct post dimensions for every platform
  • Content Calendars
  • Social Media cover and profile photos
  • Content reporting documents

Overall templates make your life easier and help you to create content faster. Having a template you know you can go to can take some of the stress and anxiety out of content creation.

5. Look into Your Analytics to Determine What is Working

Social Media Data Analytics

It is crucial to monitor your social media analytics in order to determine which posts are performing the best. Instagram and Facebook make it easy for businesses to view insights on how well posts are performing, how many impressions their page has received, and even who their target audience is. You can also research analytics for content creation using tools like Google Analytics, Google Search Console, your website statistics, surveys sent to clients and customers, or even keyword search platforms like Spyfu.

Doing a social media audit for the previous month before you begin your social media preparations for the next month will give you a better idea of how your business is performing online and which posts are receiving the best reaction from your audience. Looking at your analytics can also help you determine which content you would like to repurpose in other ways.

6. Scheduling is a Marketer’s Best Friend

Hubspot Logo

If you are a social media marketer running multiple social media accounts, remembering to post for every account, on every platform, at the best time can be a struggle. Lucky for us, there are platforms available to us to help us manage our workflow and schedule out posts. There are many tools that can help in this, but one of our favorites is Hubspot.

On Hubspot, there are tons of tools to make a content creator’s life easier. Hubspot can help in all areas of content creation from Content Planning and Strategy to Content Creation tools to Analyzing Content.

  7. Use Google Alerts for Blog Topic Ideas

Social Media Blogging Google Alerts

Blogging is great. But sometimes it can be a struggle to find a great topic to talk about. Watching the news and looking at what friends and competitors are doing can be a big help when brainstorming ideas. However, it leaves a broad range to choose from. If you have a client in a niche industry, set up Google Alerts for niche topics and keywords. This will inform you whenever there is a new blog or new story published and send a link directly to your Google inbox.

Google Alerts may be useful for more than just getting blog topic ideas. They can also let you know when your content has been indexed by Google, identify bloggers and other companies you can collaborate with, and monitor your brand and brand voice.

Social Media Planning Board

Today, we reviewed 7 of our favorite content creation strategies to streamline your content creation plan. I hope that these tips have helped to ease your creative mind. The content creation process can be challenging, but it is one of the most important things to help build your following and brand. If you are a content creator – we see you and appreciate you!

If you have any other tips and tricks that we didn’t mention, we would love to hear them! We are always looking for ways to spice up our content creation process!

Comment below if you ♡ content creation and share this with a follow content creator who may need some new tips and strategies!

January 7, 2019

How to Optimize Instagram Direct Message for Your Business!

In today’s day and age, “sliding in the DMs” is such a common phrase.

Optimizing Instagram Direct Message for Your Business!

So known in fact that it’s a negative connotation! Sliding in the DMs would mainly refer to trying to talk to your local Insta hottie and seeing if you’d want them to come over and “Netflix and Chill,” with you…. but that’s a story for another day.

 

Optimizing Instagram Direct Message for Your Business!

I’m here to tell you that using Instagram’s Direct Message is a great thing, and should be used entirely to nurture your leads and execute on your sales pipeline. Today we will Learn How to Optimize Instagram Direct Message for Your Business!

Our partners at HubSpot define lead nurturing as “The process of building relationships with your prospects with the goal of earning their business when they’re ready”.

Using the Direct Message feature on Instagram makes it easier for your business to capture inbound leads and turn them into sales in a jiffy.

Here’s an overview of the 4 topics I’ll be addressing — scroll down for more context.

Lead Generation

  • By using Instagram (link) posts and stories to show off your business, direct messaging the people who engage with your content can be extremely valuable to generating quality leads

Sales Execution

  • Knowing your sales pipeline in relation with your DMs will give your business the ability to close at a high clip

Networking

  • Regardless if that contact doesn’t become a lead, you can still add them to your contact list for collaboration and referrals

Value

  • Now that your content team understands the importance of connecting with their ideal persona, they’ll take the time to produce content that provides value to your future customers

Learn more about these topics below!

Lead Generation

optimizing instagram

Of course, we’ve used Instagram in its entirety for our personal use, so why don’t we use it for new business? Quite possibly, like most professionals, they’re afraid of being too “unorthodox” in their outreach.


To which I say, they’re simply afraid of taking the chance to be successful. They’ll never go for it!

Kevin Gibbons with State of Digital sums it up well, “Everyone wants to be innovative, but no one wants to make mistakes – those two things don’t go hand in hand.”

Us digital marketers are always looking for new ways to be successful, but how can we find success in new areas if we’re afraid to fail in new avenues of business?

The answer is…we can’t!

Not to be clique…but did Jordan stop when he got cut from his high school basketball team, or Edison when he found 10,000 ways not to make a lightbulb, even Elvis didn’t quit when he was told he “couldn’t sing.”

If they can do it, you can do it.

Here is a step-by-step process on how to get more leads via Instagram DMs for your business! 

  1. Post an engaging post/story on your Instagram timeline that drives engagement
  2. From the engagement shown on your content, determine which genuine profiles match your ideal persona
  3. Compile a list of all the profiles that fit your ideal persona criteria for this one specific post
  4. Once you have a detailed list of profiles, start contacting them via Instagram DM! Your script should mirror something like this:
  • “Hi! Thanks for liking our picture. What did you like most about it”
  • “Do you have any questions on our new offer we’re giving out this week”
  • “What do you think our team could do to make our profile better for you?”

Pro Tip: All of these scripts will give you data that your lead gen team can use for future business, and more importantly, the person you’re talking to gets the genuine vibe that you truly care for them and their opinion.

  1. Once you’ve received feedback, you can start implementing changes in your lead gen strategy to generate a higher conversion rate!

Check out our video showing you how to engage, and monetize leads with Instagram.

 

                                   


Sales Execution

This is where the fun begins.

Finally, you have compiled a proper list of your future customers. Now…it’s time to put that to use!

 

At this point in the HubSpot Sales Process  your future customers should be in the Consideration Stage. They understand what your company does and who your audience is. The lingering questions they’re now faced with are…why should they buy from you? Do they even have a problem for you to solve?

Now depending on each customer, this is different. It’s important to continue to use the power of Insta DM to help with this.

So what’s next? You’ve gotten their attention, whether they replied back to your lead gen strategy or not. The next steps are essential to creating a solid pipeline.

Here’s what you need to do…

Track their future engagement

  • Make a mental note on who continues to like and comment on your content, and who simply only liked your post once out of curiosity. This is where you find your true audience

Those who continue to support, thank them!

  • You don’t have to go all salesy yet…first thank them for the consistent support and love on IG! Without them, your page wouldn’t have the popularity it does today. Take the time to thank them.

Follow-up!

  • After thanking them, make sure you follow up with questions like “Do you have any questions on our current products? Have you been involved with *Your Niche* for a while now? Do you love it? What problems do you have now?”

Empathy first

  • Once you find out about the person and their likes/dislikes with your industry, empathize with them! Tell them you’ve been in their shoes and that’s why you took the time to develop a product that does everything you need it to! Now…you need to understand you’re playing with fire. If you come off as fake, you could be blocked and even go as far as receiving a bad review on Google! Always be sure to act genuine and take an interest in what your future customer is saying. After all, like your Instagram popularity, where would you be without your paying customers?  Nowhere!

Then Cash the Check

  • Now that you’ve built a strong relationship with your future client, you know their likes/dislikes, hobbies, you’ve arranged to get drinks this week and also be the best man in their wedding…kidding of course. The connection doesn’t have to be that dep obviously, but the more you’re connected with them, the better. Finally, this is where you ask to schedule a meeting, give them a promo code, ask them when they think they’d order your magnificent beauty cream, etc! This is where you go in for the kill and cash the check. Going in for the kill isn’t the right phrase…the better phrase would be to help them with whatever problems they had to begin with! Bingo!

Use these helpful tips and you’ll be on your way to Insta DM sales heaven! 


Networking

Networking

Now sadly, sales aren’t all that glamorous as we know. You get told “no”, “I’m not quite ready”, “I need to talk it over with the husband” too many times to count.  You’ll accept the sad reality that most people won’t buy your product..and that’s ok! It’s not that you or your company are bad people, those people simply don’t need your product! They already have a solution to the problem you’re trying to solve, and they’re happy with it. Sure, you can keep trying to convince that person your product is better, and it might be, but at the end of the day, it’s what the customer wants, not you.  At the end of the day if you still have no sales, don’t walk home defeated! Look for the opportunity in failure. One of the biggest parts of the business is networking. Use your failed sales attempts to turn the business relationship into a casual one! Add them on Insta! Facebook? Sure! Twitter? Oh yeah, meme city! The more people you know at the end of the day, the better. Why? Because they can refer you to people that could possibly want to buy from you! Ultimately, your network is your net worth…so make new friends! Using Insta DM is so easy because you don’t even need to talk to people face-to-face! So from those introverts out there, I don’t want to hear it. There are no excuses!

Take it from J.K. Rowling in this Huffington Post article, who talks about the possibility of Harry Potter never having been written!   

“I had been writing almost continuously since the age of six but I had never been so excited about an idea before. To my immense frustration, I didn’t have a pen that worked, and I was too shy to ask anybody if I could borrow one.”  -J.K. Rowling

Despite your own fears…there is always a way to grow your network, even if you’re shy.


Value

 

Now throughout this article, I’ve talked about a lot of things that you can do to connect with your customer. What’s better than that? Giving your customer something…for free! That’s what your company is doing with each Instagram post and story you send out. First and foremost, the value is your top priority whenever you post. If your first inclination is to think about how many sales you’ll get from this new post, you’re not thinking for your customer, you’re actually being quite selfish. The true way to “get sales” is to actually provide valuable content to your customer. Whether that’s a podcast, quote, cool design…make them love what you post! Help your audience in the industry you’re in! It’s simple..if they have a problem..work with them to help them solve it! You’ll be going the extra mile with them and providing them with actual help instead of asking with your palm out what the CCV of their card is. In fact, if you overemphasize and triple-down on providing value…the leads and sales will take care of themselves!

Just to review…here are the 4 topics I mentioned to optimize your business!

 

Lead Generation

  • By using Instagram posts and stories to show off your business, direct messaging the people who engage with your content can be extremely valuable to generating quality leads

Sales Execution

  • Knowing your sales pipeline in relation with your DMs will give your business the ability to close at a high clip

Networking

  • Regardless if that contact doesn’t become a lead, you can still add them to your contact list for collaboration

Value

  • Now that your content team understands the importance of connecting with their ideal persona, they’ll take the time to produce content that provides value to your future customers

To those who made it to the end, thank you!!!

 

My name is Sean Boyle, Sales & Business Development Manager at  Momentum Digital. Follow me on LinkedIn and Instagram for more information. Leave any comments and questions below for more details!

January 15, 2018

Facebook’s News Feed Change For 2018 Will Affect You In More Ways Than One

On January 11th, Facebook founder Mark Zuckerberg took to his own Timeline with a long-winded message about changes to the platform in 2018. This change would bring about a $3.3 billion loss to Zuckerberg’s personal net worth as a result of stock price decreases according to a Forbes calculation.

mark zuckerberg article

“One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent” began the 33-year-old CEO. Zuck’s entire diatribe vaguely depicting the changes coming to Facebook can be read here on his Facebook Timeline. However, you’ll have a tough time Google-ing “Facebook” without coming across hundreds of posts screaming bloody murder about the changes coming to the world’s largest social media platform. At over 2 billion active users (yes, with a B), Facebook’s News Feed change will impact over a 4th of the world’s population (source: Satista)

Here’s what you need to know.

Zuckerberg and the Facebook executive team rarely ever divulge exactly what will happen with new algorithm changes to Facebook or Instagram, so there’s only so much we know for sure at the moment. Only time will tell us for certain.

In Mark Zuckerberg’s personal Facebook post, he mentions that:

“Research shows that strengthening our relationships improves our well-being and happiness.”

Fair enough. Not too much to argue here…

“But recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.”

So, here’s where things can get a bit subjective. I’m not sure if “feedback from [the] community” means a couple users in a focus group or a statistically significant portion of the user base and I’m certain the Facebook top brass won’t tell us.

Facebook newsfeed

Facebook for Everyday Users

Zuckerberg continues with: “We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.”

Right. So, the general idea here seems to be that Facebook wants you to see more of what IT thinks you want to see: your friends and family. Now I don’t know about you, but I’m very active on Facebook and sometimes the last thing you want to see on your feed is the kid from your high school still trying to become a rapper.

Facebook is not just a social network.

It’s a way to absorb and convey all types of information, whether it’s current events, posts from pages you like, or even memes and humorous content. Some users genuinely get their news from Facebook. They shouldn’t, but they do. You can read all about Facebook’s issue with “fake news” here, but that’s for another post.

Others log on to Facebook to get the latest from a page they follower, or perhaps a brand they really engage with. Some users blatantly don’t give a damn about what their “friends” are up to and just aimlessly scroll the newsfeed to find some interesting viral videos to consume.

To get to the point, not everyone on Facebook is concerned with engaging with their friends and family. Personally, If I wanted to engage with a friend or relative, I’d shoot them a text or give them a call. Contrary to Facebook’s belief, my relationship with a person is not indicative by how many times I comment on a photo of their sushi or cute picture of their dog.

Remember when Facebook and Instagram changed the News Feed to sort from chronologically to what it thought you wanted to see? Users, influencers, and brands were livid at the thought of having their hard work be pushed down the feed and engagement drops across the board.

Moving on, the Facebook CEO addresses the direct change in the News Feed: “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”

Ah, there it is. Fewer posts from businesses, brands, and media. But, Mr. Zuckerberg, what if some of us actually enjoy these often informative and engaging content? Are we still forced to see the statuses and updates of the people on our Friend’s List?

No offense, Johnny, but I couldn’t care less about your trip to Arkansas. Show me the content from pages I liked myself so I can see the content that I customize my News Feed to project. The News Feed is the first thing a user sees when he/she logs into Facebook and perhaps the place where they spend the most time browsing.

What happens when you change something that wasn’t broken and replace it with “curated” content that doesn’t stick? Your daily active users will drop like flies.

What Happens to Facebook Ads?

 

Facebook

However, perhaps the absolute biggest change here are the fewer posts from public profiles like businesses, brands, and media. Less exposure in the News Feed means a direct (and probably substantial) drop in engagement for these companies.

Boo hoo, right? The big bad corporations might have a few less likes on their organic media. But it’s not just that. Aside from the fact that there are users who genuinely enjoy and engage with the content put out by these pages, this change shows us a bit more as to why Facebook could be making this change.

We’ve seen this before with the Instagram Feed. Moving to a “curated” Feed pushed brand content down. To make up for lost engagement, these companies had (and still have to) resort to paid ads, which makes Facebook money.

I believe we’re seeing a similar change to the primary Facebook platform itself. Facebook Advertising keeps the social media free to every day users. It only makes sense for the company’s executives to push for changes that generate more boosted posts, more targeted ads, and more general ad spend.

But wait! John Hegeman, A Facebook Vice President said in an interview that advertising on the social network would be unaffected by the changes. Are you so sure about that, Mr. Hegeman? I can’t imagine how filtering out organic brand posts won’t impact advertising on Facebook, but only time will tell!

What do you think? Agree? Disagree? Give me the honest truth because I would love to hear your thoughts on this change. Let’s start a dialogue. Leave a comment below or fill out this form and we get go over these changes in more detail, and maybe even feature you on our next blog.

By Frank Tkachenko

[email protected].

November 20, 2017

5 Reasons Why I Left A Fortune 50 Company To Join A Startup & Become An Entrepreneur

Not long ago I found myself in a conference room, accompanied by a handful of individuals, as well as the Vice President of finance and other high ranking executives from a Fortune 50 company.  Now, you’re probably thinking, what an incredible opportunity right?  Well, not quite.  

You see, I always knew I wanted to get involved in business and one day start my own.   Throughout my life I played basketball and worked out tirelessly, to the point of an obsession I will admit.  I remember having anxiety on my days off and never felt accomplished until I had multiple workouts completed.  NBA star for the Cleveland Cavaliers Isiah Thomas has this montra “stay paranoid,” and I lived by this; working out as hard as I could imagining someone was coming to steal my spot.  So, I have an inkling that the inception of my desire to build a business came from that competitive, obsessive nature of proving myself on the court.

entrepreneur

Therefore, upon graduating from college, I believed a fantastic way to learn how to build a business was to get involved with an extremely successful company, and in my case that company was United Parcel Service (UPS).  My thought process was working in finance with a Fortune 50 company would be the opportunity of a lifetime to learn how a business fiscally operates and how they manage their funds for continued success.  Money is the oxygen that allows a business to breath, so a finance position at a Fortune 50 company seemed like a no-brainer.  Quickly, I learned quite the opposite.

Now, before I get into why I decided to quit I want to make clear that the people I worked with everyday were truly amazing people.  I am extremely thankful for the relationships I have built and can honestly say I have life long friendships that were constructed during my time there.

Working with such a large corporation, as you can imagine, there was a ton of bureaucracy.  UPS employs roughly 400,000 people which in itself is amazing and the work they do is top notch.  Getting a package from Europe delivered right to your doorstep on time, still fascinates me.  But, the size of the company created a situation where being innovative was difficult.  

I wanted to learn how to build a business, how to improve as an entrepreneur, be a part of innovation and learn how a business operates fiscally, yet I found myself in almost a secretary type position.  I sat at my desk staring at two computer screens, doing the same thing each and every single day, often having the feeling of dejavu.  I had to dress a particular way, had to keep clean shaven, was held accountable to a 30 minute lunch break which often led me to eating at my desk while working, my ideas were not heard because I was not one of those “higher-ups,”, I was never once asked what my long-term life goals were, the monotony of it all was eating at my soul.  I felt like a robot who was programmed to do the same thing everyday and keep quiet while doing so.

I could not stop reminding myself of the Henry David Thoreau quote where he so famously stated “most men lead lives of quiet desperation.”  I knew I could not grow into one of those men, and then it finally hit me, I needed a change.  I needed a spark in my life.  

I recently spoke with entrepreneur Jon Vogel Co-Founder of 215 Marketing on my podcast and he said something that resonated with me.  Jon, when speaking about sparking a change in life, stated “it’s about looking in the mirror and fundamentally challenging yourself and sacrificing who and where you are, for who, and where you want to be.” After speaking with Jon, some family and friends, I knew what I needed to do.  And that was the day I put my two weeks.  What a liberating feeling that was.   

And so, I decided to reach out to a few startups in the Philadelphia area where I knew I could grow and learn.  Thankfully, I was able to connect with Mac Frederick at Momentum Digital.  Below are my five top reasons why I knew leaving the security of my well paying finance position at a Fortune 50 company and joining a startup would be worth the “risk”.

  1. Mentorship & the Ability to Learn Directly From A CEO

This one is pretty simple, if you want to get good at basketball who would you rather consult, LeBron James or Mick Jagger?  At a startup you are fortunate to work directly next to the startup’s CEO in most cases.  This was the leading factor in me joining Momentum Digital because Mac Frederick is a proven entrepreneur who values mentorship.  Having the ability to work closely with an individual who is building a business or for Mac’s case, has built multiple, is an education that you truly cannot put a price tag on.  Therefore, if you have the inkling that you are an entrepreneur or want to build a business, working for a startup is the perfect place to do so because you will see how a CEO operates on a daily basis and understand their vision and what goes in to their decision making process.  Working for a large corporation you may never have the opportunity to work closely with their CEO or even meet the CEO.  I’ve learned over the years how crucial mentorship is for success and this was a huge factor in me deciding to work for a startup.

  1. Culture By Design

Company culture is one of those cliche sounding topics but from firsthand experience, I can see how it creates problems when not done properly.  I was exposed to working in an environment where there was no emphasis on culture, but more about doing things how they have always been done.  Company culture, when done right, allows employees to feel like they are cared for as a person first and an employee second.  This is huge for productivity and an overall vibe in your workspace.  Something that I craved was to be apart of creating that culture, to create a positive workplace and not an environment of “this is how it has always been done.”  I love what John Tabis CEO of The Bouqs said about the importance of company culture when he stated “when employees feel cared about as people, I’ve found they do their best work. They also stay longer, work harder, and produce more, which makes caring an amazing rate of increase.”  I can attest to this because if the person I am working for is willing to create a strong relationship with me not solely based on work, then I know they care about my success and in turn I will go above and beyond because of that relationship.  It’s a win win.

entrepreneur in philly

  1. Size Does Matter

Who doesn’t like to have their voice be heard?  I would assume not many, just like myself.  Working for such a large corporation there are tons of employees and layers of management which can create a situation where your voice is drowned out and this is quite the opposite at a startup, hence, size does matter.  When working for a startup something that is always present is continuing to generate new leads, sales and ultimately, to make more money.  Therefore, this creates an environment where ideas need to be valued and listened to.  Mac Frederick preaches this concept.  He believes, as many other startup CEOs do, if you have an idea please speak up.  If you hire smart, driven and talented people then those people will most likely be constantly thinking of how to better contribute to the team and grow the business.  It is in everyone’s interest, especially if the startup offers equity, to make sure the business continues to grow.  I wanted to be a part of an environment where I could not only learn but one where my ideas and voice would be valued.

  1. Be A Part of Disruption

I have alluded to this earlier, but when working for a large corporation there is a lot of bureaucracy and levels of management.  When a company operates at such a scale and also one that is publicly traded, innovation and implementing new strategies can be quite sluggish.  We all have seen firsthand how Uber disrupted the taxi industry and how Netflix put Blockbuster out of business.  Whether it is my background in sports or the social media generation I’ve grown up in, I love that fast-paced mentality. I love innovation, new ideas and disruption.   

When speaking with serial entrepreneur Rob Monster, CEO of Digital Town, he stated he left P&G after nine years because he wanted to build something that would disrupt the e-commerce giants in the world and help empower local communities and small businesses. Working for a startup I have that ability to be apart of building a business that does things differently and potentially disrupt the digital marketing industry.  Startups have more freedom to take risks, try new things and lead the way for disruption.  When Momentum Digital laid out some of their plans moving forward to do things differently and disrupt the digital marketing industry, I had to be a part of that.

  1. Create Your Own Lifestyle

This last reason encompasses a little bit of the prior four points in the sense that they all contribute to growing as a person and as an entrepreneur.  When working for a startup you absolutely need to be entrepreneurial in finding solutions to problems and be a self motivated person.  Working at a startup you will be able to learn directly from the CEO how they are building their business for you to one day do the same.  And, in doing so, as an entrepreneur, create your own lifestyle.  I love the way serial entrepreneur Suzy Ryoo, Venture Partner and VP of Technology & Innovation for The Atom Factory & Cross Culture Ventures phrased it when she stated to me ”Work tirelessly to build your own adventure.  Be patient, take big swings, and surround yourself with peer mentors along the way. Make your life an iterative, passionate journey of doing what you love.”  This summarizes my thoughts on working for a startup beautifully; I wanted to surround myself with other like-minded individuals and receive that mentorship to one day build something of meaning and be passionate about what I am doing with my life.  I want to create my own lifestyle and being apart of Momentum Digital and the startup scene, I know I will be equipped with the necessary tools to do so.

Conclusion

In conclusion, I wanted to write this article because of how passionate I feel about this topic.  I have plenty of friends and family members who work for large corporations and have had similar experiences that I had.  One thing that I want to state loud and clear is, you have control of your life.  Please do not allow the facade of a well-known brand name and consistent paycheck chain you down from chasing a life with more meaning and more purpose.  I knew I wanted something more.  I knew I wanted my voice to be heard.  I knew I wanted more responsibility.  And I knew I wanted to be apart of building a company that has an emphasis on people first and developing their people as entrepreneurs.  I ask of everyone reading this to not be that person leading a life of quiet desperation, but one that constantly seeks to improve theirs and others lives.  Do your due diligence in researching the startup or new company before joining, but please do not be afraid to take that leap of faith and take that less traveled path that Robert Frost stated because you never know, it could make all the difference.  If you found any value from my story please share this so others can hopefully gain something from it as well and I would like to challenge anyone else who had a similar experience to write about it.  Design the life that you would love to lead, not the one that is designed for you, but by you.

entrepreneur lifestyle

By admin
October 30, 2017

Taking Advantage of Branded Keyword Bidding

Whether your company has been running for generations or you just launched a startup last week, your brand is one of the most important aspects of your business.

No matter what stage your business is in, controlling your brand, its message, and its relevance is of the utmost importance. The first place you’d probably think to promote and push your brand would be through your website (duh) and your social media. Social media has a ton of advantages including being able to promote your message and interact with your following, but there are other channels you can take advantage of in order to get in front of your customer base – paid search – branded keyword bidding, in particular. 

If your marketing efforts already include paid search, you likely know exactly what I am talking about, but if not, it is a fairly simple concept. In addition to the keyword and content driven words you want your website to show up for, you can bid on your brand name and variations to ensure your site shows up at the top of the results page – through traffic paid and organic. Throughout the years there have been arguments as to whether branded bidding is a worthwhile venture or a financial burden (plug anti article), but we at Momentum believe that with the landscape of paid search becoming more and more competitive it is a necessary part of your overall PPC strategy.

Like I said at the beginning of this article, your brand’s message is something unique that a business owner is able to control, so by pushing it through a channel like paid search you are giving yourself more ammo to use in the battle to promote your business. Your company might not own the real estate in organic traffic to be the first result, so bidding on your brand can ensure your name and message are seen by customers old & new.  Additionally, for newer brands and companies in the process of a rebrand, branded keyword bidding gives you the opportunity to test your message and see the reaction in the form of hard data. Obviously, there are other ways to test and measure your message through analytics or social media, but by tailoring your branded campaign around your goals, AdWords can provide you unique information. In addition to key metrics like click through rates and conversions you get with any AdWords campaign, the ability to test and retest how you deliver your message through ads is invaluable to a brand trying to get its name and mission in front of the right audience.

For brands in highly competitive industries, branded keyword bidding is an avenue that you cannot pass up on.  A competitive landscape means only one thing for digital marketers, high prices. The digital landscape is only becoming more crowded which means more and more keywords will have their average cost-per-click increase on a monthly, if not weekly, basis. This makes branded keyword bidding all the more important because of the price of advertising. Typically, your brand will be cheaper to bid and rank first for because of the volume people are searching for it and lack of competition for the word itself. By no means is branded bidding cheaper one hundred percent of the time because competitors also have the ability to bid on your brand. This practice is becoming increasingly popular for multiple reasons. To start, with multiple people or companies bidding on your brand your costs are only going to go up. Costs going up will mean depleting your PPC budget faster, and reducing your overall reach for your account. Besides simply raising your prices, competitors bidding on your brand will result in their ads showing up with yours. Luckily, you will have the advantage because of your landing page relevance and quality score, which should result in you securing a better average position. However, at this point you are at the mercy of the user being more engaged with your ads or your competitor.

Luckily, there are a lot of things you can do to be proactive and get that attention on your ad. Taking up as much ”real estate” as possible online is something we stress at Momentum, whether it on a search results page or for an individual ad itself. Using your brand in conjunction with your services is a great way to ensure your branding comes up. Additionally, ad extensions are especially helpful for making your ads big and telling the rest of your brand’s story. Sitelink extensions can direct users to your best-converting pages or help promote poorly performing pages you want to give a boost to. Callouts and Structured snippet extensions are great for advertising your company’s unique value propositions as well as specials & promotions.

To conclude, branded keyword bidding should be a marketing given. Simply put, it is an efficient way to ensure your brand name shows up should anyone search for it via Google. Organic traffic has the ability to make up for this, but unless your name is truly unique (#7 in the SEJ blog) and does not include any ties to your industry you’ll be fighting a long term battle for SEO supremacy. Branded bids and branded ads will ensure your message gets in front of your intended audience and allows you to take up as much real estate as possible on the search results page as quickly as possible.

If you have any questions on how to promote your brand through paid search, please feel free to contact us by phone or email. The Momentum team is always available for a free PPC or SEO audit to get your brand on the right track.

By admin
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