Digital Marketing for Logistics Companies:
How Jade International Grew Traffic by 391% and Leads by 954%

Why Digital Marketing Matters for Logistics Companies

Jade International is a global freight forwarding and logistics provider with decades of experience. But despite strong operations and customer experience, their online presence wasn’t driving measurable growth.

They partnered with Momentum Digital to implement a full digital marketing strategy for logistics companies, designed to increase visibility, attract qualified leads, and generate consistent ROI.

Palletized cargo shipment being loaded into a commercial aircraft at an airport.

The Results From Visibility to Profitability

September 2025 Marketing Results

+ 0 %

Website Sessions

3870 (Result)

+ 0 %

Form Submissions

107 (Result)

+ 0 % CTR

Organic Clicks

289 (Result)

+ 0 %

Leads

59 (Result)

+ 0 %

Average CPC

$0.25 (Result)

+ 0 %

New Reviews

+4 (Result)

Quarterly Growth Summary (Q3 2025)

+ 0 %

Website Sessions

7158 (Results)

+ 0 %

Engaged Sessions

2370 (Results)

+ 0 %

Lead from Submissions

175 (Results)

+ 0 %

Email CTR

5.9% (Results)

+ 0

Organic Leads

+ 0

Paid Leads

Challenges in the Logistics Marketing Space

Before working with Momentum Digital, Jade faced challenges common in the logistics and freight forwarding industry:

Momentum’s mission was to build a measurable inbound marketing system that could scale and convert consistently.
Two business professionals shaking hands in front of a cargo shipping container yard.
Illustration of US-China trade war with fists striking tariff-labeled boxes, representing tariff impacts on global logistics

The Digital Marketing Strategy That Delivered Results

Momentum Digital built a data-driven marketing framework combining:

  • SEO for Logistics Companies to increase organic visibility
  • Website Redesign to improve user experience and conversions
  • Google Ads Campaigns to capture high-intent, bottom-of-funnel leads
  • Email Marketing & Automation to nurture new and existing contacts
  • Review Generation to boost trust and local SEO performance

Each effort built momentum to turn Jade’s website into a high-performing lead generation system.

SEO Optimization for Logistics and Freight Forwarding

Momentum restructured Jade’s content and redesigned the entire site architecture to target high-value, non-branded keywords attracting shippers and B2B decision-makers

SEO Results

0 %

Average keyword position improved

0 %

CTR increased

+ 0

new organic leads generated in one month

+ 0 %

Organic traffic up

QoQ

By focusing on intent-driven search terms, Momentum positioned Jade International as a top-ranking, trusted logistics and export solutions company online.

Ad Campaign Result

+ 0 %

19,551 impressions

+ 0 %

0 clicks

+ 0 %

Cost-per-click ↓

($0.25 average)

0 +

qualified leads

attributed to paid campaigns

Google Ads for Logistics: Driving More Leads for Less Cost

Momentum rebuilt Jade’s paid ad strategy to focus on high-performing services, clear conversion tracking, and A/B-tested ad formats.

They experimented with new campaign types like PMAX Google Ad Campaigns, tested multiple CTAs, and optimized creative around performance data.

Paid media efforts eliminated wasted spend, improved ROI, and doubled lead volume with full attribution tracking through HubSpot and WhatConverts.

Email Marketing That Converts Logistics Leads

Momentum used HubSpot automation to engage Jade’s growing audience and build authority.They scraped new potential leads on a weekly basis, segmented their list by service interest, and sent ongoing campaigns to highlight industry updates and position Jade as a thought leader.

Email Performance

  • 14,820 total sends (+65%)

  • 20.2% open rate | 9.5% CTR (+38%)

  • Top-performing campaigns: Warehouse Expansion and Tariff Updates
    Email automation and outreach campaigns created ongoing awareness and generated consistent inbound interest.
+ 0 %

Hubspot Leads

+ 0 %

Ad driven Leads

+ 0 %

Organic SEOLeads

Review Generation That Builds Trust

Momentum implemented TrueReview along with targeted email campaigns to collect authentic client feedback.

Jade’s exceptional customer service became a key differentiator from the competitive logistics landscape. Their growing 5-star Google Business Reviews reinforced that reputation.

Review Results

  • +4 new reviews (+67%)
  • 10 total reviews | 5.0⭐ average rating

Positive reviews helped Jade rank higher in local freight and export-related searches, while increasing customer trust and conversion rates.

5.0

+ 0 %

New reviews since on TrueReview

Results: Turning Visibility into Measurable Growth

In just 90 days, Jade International transformed its marketing performance with a focused digital marketing strategy for logistics companies.

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“My name is Mac and I used to work for Google. Now I help small businesses grow online and rank higher on Google”