How to Plan an E-Commerce SEO Strategy
Learn How to Plan an E-Commerce SEO Strategy for Your Business!
My name is Mac Frederick and I used to work for Google. Over the past 6 years I have been running my own small business digital marketing agency helping other business owners with SEO, Paid Advertising, and more!
SEO is one of the most important aspects of any e-commerce business. No matter how great your products or services may be, if no one can find you online, you’re not going to make any sales. So if you’re running an e-commerce business, SEO is likely one of your top marketing priorities.
After all, the more people find your website through organic search, the more sales you’re likely to make. But what should you do when planning your e-commerce SEO strategy? What should you do to ensure you’re doing everything possible to get traffic and conversions from Google and other search engines?
In this post, we’ll walk you through the steps to take when planning your e-commerce SEO campaign. So, keep reading for more tips on how to improve your website’s visibility and ranking.
Development of E-Commerce SEO Strategy
Creating an effective E-commerce SEO strategy can seem daunting, but it doesn’t have to be. Yes, you will need some time and effort put into this process (and maybe even more than one try). However, your website should see strong results much faster than expected with the proper planning. Here’s how you can start crafting your SEO Strategy:
- Prioritizing Web Pages:
This is a question that many business owners ask themselves when they want their site traffic to be more focused. The answer: start with your most popular pages and work from there! Additionally, if you’re looking for ways to optimize specific products or flagship offerings, then do what works well in conversion rates first. You can track your website data through Google Analytics to understand the parameters deeply.
- Crafting a Workflow
Search Engine Optimization is not easy. First, you need to make sure you’re meeting all of the requirements for SEO, like choosing keywords and adding metadata correctly so your content can rank well on search engines. Then, as a result, when people search their area or around topics they are interested in hearing more information, your website will be suggested by Google Algorithm more frequently. Creating a workflow will help you tackle the SEO factors one by one instead of just doing things randomly.
- Competitive Benchmarking
The goal of SEO is to rank your website higher on Google searches. To do this, you should analyze how the top 10 e-commerce sites in your niche compare with yours and try different strategies to fetch better rankings for people looking for what they offer online!
For example, when people type something into google like “electronics store” or even just an individual product name such as ‘flowers,’ they see a list of websites where some offer prices comparison-shopping services for those interested. Keep on iterating these searches to check out how your competitors are trying to grab the marketplace. This technique will help you set the benchmark, allowing you to understand how much work needs to be done on the website and content development.
Best Practices for E-Commerce SEO
To make your site rank higher on search engines like Google and Bing, you need to optimize it for keywords. It is also essential that the content of each page supports these words, so they show up when someone searches them or visits our website with an SEO-friendly browser such as Chrome (for desktop) or Safari (for iPhone). Here are some best practices:
- The Choice of Keywords
Your product titles and descriptions don’t need to be overloaded with keywords, but they should mention your primary keyword somewhere on it. You can put this in the headline as well as description, meta-data, or even alternate attributes if you’re feeling fearless. Try sprinkling some LSI keywords into these too – related words that help Google understand what kind of page this is without reading through every word.
Use the power of keywords to your advantage. Before using a keyword, research it and know how often people search for that term (keyword’s monthly google trend). Also, find out its competition in paid advertising space regarding cost-per-click or CPC values. You can see this any time through third-party tools like (Semrush, Ahrefs, etc.)
- Competitor Research
With all of the information available to you about e-commerce site optimization, your competitors can be a great resource. Ideally, an SEO marketing firm will likely have already done most or part of on-site SEO for their websites, and smaller ones may not even know what they’re doing with it anyway.
Therefore, you should take advantage by analyzing how other sites are ranking. As a result, when faced with such a challenge again later down the road, there won’t be anything stopping us from winning hands down because we learned everything necessary right here the first time around.
- Homepage SEO and Website Structure
Your homepage is one of the most important pages on your site to optimize. But don’t just stop there/ You should also put some time into optimizing other vital areas, like product listings or blog posts.
The SEO title tag is the most crucial element of on-site search optimization. It should include your business name along with the primary keyword phrase you are targeting and write this in less than 70 characters, so it’s appealing for visitors who see these words when they’re looking through results online.
Your meta description is the 160-character equivalent of your website’s title tag. It should include all essential keywords and phrases that pertain to your business so people can find them when they search for something relevant online.
Search engine bots will find your pages and products on the website based on a clear internal linking structure that is easy to follow – but not too deep. Therefore, your website’s internal linking structure should be simple and easy to follow for both search engine bots as well as visitors.
The rule of thumb when creating this type of content is to allow the user to navigate quickly from the homepage towards getting any product information or page link efficiently.
- Image Optimization
When you view a product page, do your eyes automatically go to the images on that particular website? If not, then it’s time for some fresh new imagery! We all know how vital captivating visual content can be in drawing people into our sites and making them want what we have.
To optimize your images for search, start with the filenames. Don’t use generic names like IMGXXXX.jpg; instead, select something more specific and relevant such as filterwaterbottle_sample.jpeg.
You should also be including keywords when uploading other image types so that customers who look up products on Google can find exactly what they want – even if it’s an alternative view of yours.
- Responsiveness of Website
The faster your pages load, the better Google will rank you. This is because page speed becomes one of their ranking signals for both desktop and mobile browsing experiences. When doing web design for your ecomm site you must make sure its fast, mobile-friendly and responsive for SEO.
They look at how quickly content can be loaded onto a user’s screen – which means avoiding anything that slows this process down! For example, remove any plugins or add-ons that don’t contribute towards the e-commerce business’s bottom line if they’re not needed to increase profits through increased sales conversion rates.
Final SEO Takeaways
E-Commerce SEO is a complex beast that requires the right strategy to succeed. If you are looking for some advice on how best to go about it, check out this blog post.
We covered everything from developing an e-commerce SEO strategy, crafting a workflow, prioritizing web pages to what keywords work well in your industry, competitive benchmarking, and more.
To finish up our guide, we took a look at homepage optimization tactics like including high-quality images of products or lifestyle shots with compelling copy that will draw people into buying something they might not have thought about before. One final tip? Make sure your site is responsive so everyone can enjoy all the hard work you’ve put in.
If all of the processes mentioned above seem like a hassle, you can consider availing the services of an SEO Services Agency to boost the rankings of your E-Commerce Website.