June 24, 2019

How to Add a Facebook Pixel to a Wix Website

In this week’s blog, we will explain how to add a Facebook Pixel to your Wix website in 5 easy steps.

Happy Momentum Monday – this week we are back, dropping valuable digital marketing knowledge. Today you are going to learn How to Add a Facebook Pixel to a Wix Website in just a few minutes. Please watch the video below and like + subscribe to our YouTube Channel.

If you have a business and you would like to be able to easily remarket to potential customers, installing a Facebook Pixel on your website is crucial.

The Facebook Pixel can help with things such as:

  • Tracking conversions
  • Measuring return on ad spend for revenue reporting
  • Monitoring your conversion rate
  • Building custom and lookalike audiences
  • Excluding certain leads from remarketing ads

And the best part about the Facebook Pixel – it is free!

We have talked about the Facebook Pixel in a previous blog, but we’ve never discussed how to actually install a Facebook Pixel onto your site.

In this blog, we will be focusing on installing a Facebook Pixel on a Wix website. Using a different website builder? Leave it in the comments below so that we can make future content geared towards your site’s needs!

Read more to learn how to correctly activate, set up, and install a Facebook Pixel in 2 minutes or less!

  • Go to the Chrome Extensions Store
  • Search for the extension
  • Download and install the Facebook Pixel Helper

It would be a good idea to install this extension before you continue so that you can check that your Facebook Pixel is correctly installed while we walk you through this process.

Now – onto the tutorial.

Log into Your Facebook Business Account

Your Facebook Business account can be accessed at business.facebook.com

Once logged in, choose the business account you would like to create a Facebook Pixel for.

For our case, we would like to promote an upcoming event using Facebook ads and drive potential customers to the event’s website. In order for this to be tracked and for those clicking on the ad and then visiting your website to be remarketed to, we will need to ensure that the Facebook Pixel is installed correctly.

Check out our previous Momentum Monday blogs to learn more about Facebook Events Custom Audiences or How to Change your Facebook Ad Spending Limit.

Go to Events Manager

To access the Facebook Events Manager, navigate to “Business Manager” in the upper right-hand corner.

From there a dropdown menu will appear. Select the “All Tools” option at the bottom of the tab.

An enlarged pop-up window will appear. From here, navigate to the “Events Manager” section and then “Pixel.”


Facebook Business Manger Settings

Once “Pixel” is selected, Facebook will redirect you to a list of all of the Facebook pages you manage. From the drop-down menu in the upper right-hand corner, select the business page from the menu.

Create a New Pixel

Once the page is selected, click the blue “Add New Data Source” button.


Facebook New Data Source

Then “Facebook Pixel” from the dropdown menu. From here, Facebook will give you the option to name your Pixel and add your website’s URL.


Create a New Facebook Pixel

The Pixel name should be the name of your business. For the website URL, simply copy and paste your business’ website URL.

Once those fields are completed, select the blue “Create” button to create the Facebook Pixel.

Navigate to “Partner Integrations”

After the Pixel is created, you will need to integrate it with your website. In this case, Facebook “partners” with a lot of different applications to make it easy to integrate the Pixel into your site.

On the right-hand side, there is a menu including 3 different options to choose from – Data Sources, Custom Conversions, and Partner Integrations.

To break these down:


  • The Data Sources tab allows you to add and remove data sources. This tab also allows you to edit user permissions.
  • The Custom Conversions tab allows you to optimize and track specific actions. There is a limit of 100 custom conversions per ad account.
  • The Partner Integrations tab is where you can set up your Facebook Pixel with your website.

Once on this tab, if you scroll down, you will see a header titled “Website Platforms.”

Here, you will see a list of website platforms that are already easily integrated with the Facebook Pixel. For the full list of sites, see the photo below.


Facebook Partner Integrations

Select the Wix icon from the available website platforms. Then select the “See Details” button that appears under the website icon.

After you are redirected, select the “Settings” button in the upper right-hand corner.

A pop-up will appear with the Wix Settings.


Wix Settings in Facebook

Select the blue “Get Started” button to begin setting up your Facebook Pixel.


Setting up Your Facebook Pixel

The first step is to select the existing Facebook Pixel to connect to your Wix account. To find the Pixel, navigate to the drop down menu and scroll through the options until you find the Pixel you just created.

Once you find the Facebook Pixel, hit “Continue” at the bottom of the pop-up.

Next, Facebook will ask you if you’d like to turn on advanced matching. This will allow Facebook to target more people with your ads that are similar to those who click on your ads and visit your website. At Momentum Digital, we always enable this option.


Pixel Automatic Advanced Matching

Then, Facebook will tell you what your next step is. In this case, now is the time to log in to your business’ Wix account and select “Manage Website” from the Wix menu on the left-hand side of the screen.


Connecting Facebook Pixel to Wix

You can also access the next steps by going to the Wix Website Builder, selecting “Settings” and then “Tracking & Analytics.”

Once you are on this screen, toggle back to Facebook to see what the next step is.

According to Facebook, the next step is to click “New Tool” in the Tracking & Analytics dashboard. Then select “Facebook Pixel” from the menu options.


Wix Tracking and Analytics


Wix Tracking Tools

From here, all you have to do is copy and paste your Facebook Pixel ID and hit “Apply.”


New Tool - Facebook Pixel

After it is applied, you should see the Facebook Pixel populate in your Tracking & Analytics dashboard. It will automatically be enabled, but there is an easy way to turn it on and off as needed.


Enable Facebook Pixel

Republish the page to save your changes.

Navigate back to Facebook once complete. In the next step, Facebook will verify that the Pixel is working correctly.


Verify Facebook Pixel

To do this, Facebook will send test traffic to your website, which will turn your Facebook Pixel to “Active.”

After your Pixel is active, the setup is complete!

Facebook will then ask you to verify your events in the Facebook Events Manager. You can test your current events by going to “Test Event” to make sure the Pixel is firing.


 Facebook Test Event to make sure the Pixel is firing
Testing Your Facebook Pixel

This is where the Facebook Pixel Helper Chrome extension comes in handy.

If this is installed on your Google Chrome, simply reload and view your website. If the Facebook Pixel is firing correctly, it will appear in the dropdown menu populated from the extension.

As Facebook recommended, you can also test the Facebook Pixel by testing your current events in real time. To do this, go to Events Manager.

If it is firing correctly, you will see an Active status in the top toolbar.

You will also see “Receiving Activity” populating in Facebook once the Pixel is firing.

Bonus – Add a Facebook Pixel to Eventbrite

Bonus round – to add a Facebook Pixel to an Eventbrite page, go to…

  1. Manage, which is located on the top toolbar
  2. Then Analyze, which can be found in the menu on the left-hand side
  3. Tracking Pixels is located within the “Analyze” section
  4. Next, a page will load that will show “Supported Tracking Pixels.”
  5. Lastly, select “Facebook Pixel” and add the Facebook Pixel ID in the pop-up

Eventbrite Tracking Pixels

Just like that – your Facebook Pixel is installed, activated, and firing!

If you’d like us to dive into the different sections of the Facebook Business Manager, let us know below!

See you next Monday (-:

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