This may or may not come as a surprise to you, but Facebook is still the king of the social media world. The question is – how can your business benefit from the Facebook platform?

One way to ensure that people see the content your business posts on Facebook is for them to like your Facebook page. However, getting those people to like your page is not an easy task.

Of course, if your business is only looking to increase quantity over quality, there is always the option of running a Facebook Page like Ad campaign. But who has the extra cash for that?

So, the question remains – how do we get more people to like our Facebook Page without spending money?

We have an easy, free way for your business to benefit from those who are still engaged with your content.

Read more to learn the importance of Facebook Page likes and how to invite those who have interacted with your past content to like your Facebook page in two minutes or less!

Are Facebook Page Likes Still Important?

We have said this before and we will say it again, Facebook, as a whole, is still extremely important for small businesses, digital marketers, and content marketers.

Currently, there are over 50 million business pages on Facebook. On top of that, 80% of small businesses have already established their brand on Facebook.

If you have a Facebook Page and are still looking to build your brand, what better way then to build the following of your Facebook page through page likes.

However, when it comes to Facebook Page likes, it is up for debate whether the number of likes your page has is important or not.

On one side of the debate, some believe that Facebook Page likes are becoming irrelevant while, on the other side, it is believed that page likes are just as important as ever.

In our opinion, Facebook Page likes are importat. We’ll tell ya why…

It increases your brand’s visibility.

When you are scrolling on your newsfeed, do you ever see a random business page appear because it was liked by someone you are friends with? Whenever your page receives a new page like, it increases the chances that something like this will happen for your business’ page.

It allows you to stay in touch with those who like your brand/business.

The more page likes you have, the more likely it is that your content will get seen. Whenever someone likes your page, the latest things that you post will always be displayed on their newsfeed, mixed in with the content from their friends and family.

It allows you to better understand your audience.

Once people start liking and interacting with your Facebook Page and content, you can get a better understanding of who they are and what they like. By going through who likes your Facebook page, you can better understand your demographic overall.

Let’s move on to actually increasing your Facebook Page likes.

This hack involves inviting people based off of interactions that they have had with your past Facebook ads. This is a way to organically get more page likes within minutes.

In order to do this, you must be a page manager or business manager for the page that you are promoting and trying to get more people to like.

Log into Facebook Manager

To do anything involving your Facebook page, you must first log into your Facebook.

Depending on your page role, you can log into your personal Facebook account at facebook.com or into Facebook’s business manager at business.facebook.com/

View Your Notifications

Once logged into Facebook, you should see notifications from people who are interacting with your current Facebook ad posts.

If you read these notifications, you will see that Facebook is trying to help you boost your page likes. Facebook will actually inform you that you can get more likes based off of people who have liked the post.

So, why is this?

Whenever you promote a post, you get to choose who will see it based off of the targeting, demographics, geographics, etc.

Facebook is wise enough to know that, based off of the demographics and engagement certain people have taken, they are likely to like your Facebook page once invited.

Send Page Like Invites

On every one of your Facebook ads, you will see reach and engagement numbers. You will also see the number of people who have liked, commented, or shared the post. Lastly, there is also the option to boost the post.

In order to invite those who have liked the ad to like your Facebook page, click on the number of likes and other reactions the post has received.

This section will open in an enlarged pop-up window, revealing the person’s full name and profile picture.

Beside their name, on the right-hand side, you will see boxes that either say “Invite,” “Invited,” or “Liked.” To break these down…

• Invite is the option that allows you to invite that person to like your Facebook page

• Invited means that you have already sent them an invite to like your page

• Liked means that they already like your Facebook page

By inviting people to like your Facebook Page this way, it ensures that they are already interested in your business and your posts. This also ensures that they will see all of your future Facebook posts.