Advertising on Google is an incredibly powerful way for businesses and marketers to reach potential customers and promote their products and services. Recently, to ensure the legitimacy and credibility of advertisers, Google has started a crack down with a new Advertiser Account Verification process. If you have received an email saying that you need to verify your account before a specific deadline; read through this post because we will provide a step by step guide to verify an Advertiser Account.

Use this blog to finish the Google Ads Account Verification Process.

Step 1: Access your Google Ads account

If you already have a Google Ads account, log in using your credentials. If you don’t have an account, sign up for one by visiting the Google Ads website.

Step 2: Navigate to the settings.

Once you’re logged in, locate and click on the “Settings” option within your Google Ads account.

Step 3: Access Advertiser Verification.

Within the settings, find the “Advertiser Verification” tab and click on it to proceed.

Step 4: Select your organization type In the Advertiser Verification section.

you will be asked to indicate whether you are an advertising agency or a marketer/client. Choose the appropriate option based on your role.

Step 5: Choose the account to verify.

Select the specific account you want to verify. If you are an advertising agency managing multiple accounts, ensure you choose the correct one.

Step 6: Complete the verification process.

Follow the on-screen instructions provided by Google to complete the verification process. The specific steps may vary depending on your organization type and account details. Make sure to provide accurate information and any required documentation to expedite the verification process.

Step 7: Await verification confirmation.

After submitting your verification request, Google will review the provided information and documents. The verification process may take some time, so be patient. You will receive a confirmation email once your account has been successfully verified.

Google Ads, formerly known as Google AdWords, is an online ad platform by Google. It allows businesses to create and run ads that appear on Google’s search engine results pages (SERPs), as well as on other websites and platforms like Display & YouTube.

Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on specific keywords relevant to their products or services. When users search for those keywords on Google, ads from relevant advertisers are displayed alongside the organic search results. Advertisers are charged only when someone clicks on their ad, hence the term “pay-per-click.”

Now, let’s explore how Google Ads specifically helps small businesses:

1. Increased Online Visibility: Google is the world’s most popular search engine, handling billions of searches each day. By advertising on Google Ads, small businesses can increase their online visibility and reach potential customers actively searching for products or services they offer. It allows them to appear prominently in search results, even above organic listings, driving relevant traffic to their websites.
2. Targeted Advertising: Google Ads provides powerful targeting options that allow small businesses to refine their audience based on demographics, locations, interests, and even the time of day. This level of precision enables them to reach their ideal customers and maximize the effectiveness of their advertising budget.
3. Cost Control: Small businesses often have limited advertising budgets, and Google Ads offers flexible budgeting options. They can set a daily budget that aligns with their financial resources, ensuring they have control over their spending. Additionally, Google Ads provides insights into ad performance, allowing small businesses to monitor and adjust their campaigns to optimize their return on investment (ROI).
4. Measurable Results: Google Ads provides detailed performance metrics and reporting tools, enabling small businesses to measure the success of their advertising campaigns. They can track key metrics such as impressions, clicks, conversions, and cost per acquisition. This data-driven approach allows businesses to make data-backed decisions, refine their strategies, and continuously improve their advertising efforts.
5. Quick and Easy Setup: Setting up a Google Ads campaign is relatively straightforward, and small businesses can start running ads within a short period. The platform offers intuitive tools and step-by-step guidance to create compelling ads and select appropriate keywords. This accessibility makes it an attractive option for small businesses that may not have extensive marketing resources or expertise.
6. Geographic Targeting: For small businesses operating within specific geographic areas, Google Ads offers geotargeting capabilities. This means they can focus their ads on users in specific cities, regions, or countries, ensuring their advertising efforts are reaching their target market accurately.

In conclusion, Google Ads is a highly effective advertising platform that provides numerous benefits to small businesses. It offers increased online visibility, targeted advertising, cost control, measurable results, quick setup, remarketing opportunities, and geographic targeting. By leveraging the power of Google Ads, small businesses can effectively reach their target audience, drive relevant traffic to their websites, and achieve their marketing goals.

Thanks for taking the time to learn about Google Ads Advertiser Account Verification.

It’s essential to complete Advertiser Account Verification to ensure credibility and legitimacy for businesses utilizing Google Ads as well as user safety.

Following Google’s guidelines, providing accurate information through the verification process contributes immensely to maintaining an advertising ecosystem built on trustworthiness, guaranteeing high quality advertising services. Our blog post provides a detailed guide to make this process easy.

Completing the Google Ads Advertiser Account Verification process as soon as you can to continue to promote your products/services via Google Ads while knowing you have met all requirements.

Other Marketing Tips!