February 27, 2021

Google My Business Messaging for Desktop

Learn about how to set up and use Google My Business Messaging for Desktop!

Welcome back to another Momentum Monday Marketing blog! Today we’re going to talk about the new Google My Business Messaging for Desktop that allows business owners to use their GMB on their computer or PC to message customers directly.

Getting Started with Google My Business

Google My Business is a free account that allows you to register your business online. Your business listing will show up under Google Search and Google Map results when potential customers search for related products and services. GMB is a must-have when it comes to great Local SEO.

Consider downloading the Google My Business app to access your account on your phone when you’re on the go and away from your computer or laptop. If you don’t have a Google My Business account, you can make one now using either a free Gmail account or your Google business account.

google my business

For starters, you want to know what Google My Business is before you decide to invest your time into trying it. As the name implies, Google My Business allows you to create a listing for your business on Google.

When a consumer researches your business on Google — or even searches for terms related to your business — you want to ensure they have all the information they need to visit, make a purchase, or contact your company.

Login or Get Access to your Google My Business Account

The first thing you want to do is go to Google My Business and login, create or claim your GMB account. From here you might have to verify your account with a call or postcard. 

Once you’re logged in you will be able to manage your GMB and access your dashboard. The dash allows you to view everything in once place: metrics, data, reviews, posts, products, content and much more. I typically use the dashboard to check my recent performance overview to see the data within the GMB account and if we’re growing or need to do more to get extra visibility.

From the dash you can also create new posts, add images, respond to reviews, download the mobile app, and much more.

Below I’ll explain more about optimizing your GMB with this Free Google My Business Management Training.

optimize-your-gmb-listing-for-google-maps

Make sure once you log into GMB that you navigate to messages. From here you will need to turn on the messaging feature. You might need to toggle a switch and then add a mobile number if you want messages forwarded via sms to a cell phone.

Once turned on you should be able to see messages via email, SMS, the mobile app, and the desktop web browser. In the desktop browser on GMB you will be able to see and respond to messages. This is great because you will see the name, message and sometimes even the phone number of the potential customer.

Once in messages, you can scroll through the messages and message the people directly back. These outbound messages will show up on the users’ phone as SMS messages. They will be able to text you back, call your business, and track the conversation.

I think eventually Google will allow us to set this up as conversions, give us data and reporting on messages, and even run ads that drive more messages and inquiries. This will be a nice direct response feature leading to more customers.

Navigate to Messages in GMB
gmb messaging
Thanks for learning more about Google My Business Messaging for Desktop!

If you have any comments or questions, leave them down below or contact us. If this was helpful, let us know. For more of our Momentum Monday blogs on digital marketing, SEO, and Google My Business, subscribe to us.

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