Gym and Fitness
Marketing Case Study
Discover how Momentum Digital transformed Team 85 Fitness and Wellness into a digital powerhouse through website optimization, local SEO, and engaging content creation.
Project Start: 2021
Industry: Fitness and Wellness
Services: Fitness memberships, personal training, group classes, wellness programs
Location: Bordentown, New Jersey
Team85 Fitness and Wellness is more than just a gym—it’s a community-driven fitness and wellness center offering state-of-the-art facilities, professional training, and comprehensive wellness programs. Nestled in the heart of Bordentown, this premier facility caters to individuals of all fitness levels, helping them achieve their health and wellness goals. In addition to their flagship fitness center, the Team85 brand has expanded to include properties like TeamCampus.com (a multipurpose community facility) and TeamCampusLiving.com (on-site living accommodations), making it a true hub for wellness, fitness, and community engagement.
When Team85 partnered with Momentum Digital, they faced several digital marketing challenges:
Team85 Fitness sought a comprehensive solution that could boost its organic traffic, improve its conversion rates, and strengthen its digital presence across its various properties.
To begin with, the website was in need of a significant upgrade. While functional, the site didn’t reflect the modern, vibrant atmosphere of their gym, nor was it optimized to convert visitors into members. Momentum Digital took a comprehensive approach to redesigning the website, ensuring it was user-friendly, visually appealing, and highly effective in driving conversions.
The redesign began with simplifying navigation to help visitors find key information quickly. Membership details, class schedules, and contact forms were made easily accessible through an intuitive menu structure and internal linking. Recognizing that more than 70% of gym-related searches happen on mobile devices, we optimized the site for mobile users by implementing a responsive design. This ensured that browsing, signing up, and engaging with content was seamless on any device.
In partnership with Momentum 360, Momentum Digital also focused on enhancing the website’s visuals to better communicate Team85’s value. High-quality photos and videos were added throughout the site, featuring group classes, personal trainers, and the state-of-the-art facility. This gave potential members a clear and compelling view of what Team85 had to offer.
To maximize conversions, we:
The redesigned website now serves as a cornerstone of Team85’s marketing strategy, consistently attracting new visitors and converting them into loyal members. Momentum Digital continues to provide ongoing support and optimization to ensure the website evolves alongside the gym’s needs.
Local SEO is crucial for gyms, as most members search for fitness facilities close to their homes or workplaces. Here’s how we helped Team85 dominate local search results:
We identified and optimized for high-intent keywords, such as:
We did extensive research for the best, industry-specific backlinks and guest-posting websites to improve the website’s overall domain authority.
To unify the Team85 brand, we also developed and optimized websites for their new facilities:
A website that exhibits the multipurpose campus, including Team85 Fitness and Wellness, Team Campus Living, and various other properties contributing to an
incredible opportunity for tenants and members.
SEO: Optimized to exhibit and internally link to other properties, where SEO has taken first priority.
Content: Beautiful visuals of the campus, blogs optimized to exhibit key amenities, features, and lifestyle benefits.
Design: Created a sleek, professional look to appeal to tenants and members.
On-site living accommodations for those seeking a fitness-oriented lifestyle.
SEO: Targeted long-tail keywords like “wellness housing near Bordentown.”
Content: Focused on the convenience of combining living and fitness in one location.
Design: A professional, easy-to-navigate Apartment Building website integrated with Rent Manager
Momentum Digital’s partnership with Team 85 Fitness and Wellness was rooted in a shared vision: creating a powerful digital presence that truly reflected the quality and energy of their fitness community. Through a carefully planned website redesign, an optimized local SEO strategy, and engaging content creation, we worked to ensure Team 85 became more accessible, discoverable, and engaging for potential and existing members alike.
The website now serves as a hub for everything Team 85 offers, from class schedules to membership sign-ups, delivering a seamless user experience that inspires action. Local SEO efforts strengthened their presence in the community, helping nearby residents find a gym that matches their needs. By introducing new service pages and a robust content strategy, Team 85’s site has transformed into a dynamic resource that educates visitors while reinforcing their brand authority.
This collaborative effort has established a solid foundation for ongoing success, positioning Team 85 Fitness and Wellness as a leader in fitness and wellness. With a focus on growth and continued digital innovation, they are well-prepared to inspire and serve their community for years to come.
The Google Business Profile (GBP) for Team85 became a cornerstone of local search success:
By combining proactive GBP management with review solicitation and engaging weekly posts, Team85 secured its position as a trusted leader in its local market.
Team85 has experienced incredible increases in website traffic since the launch of the new website design and intense SEO strategy implementation. Below are two reports from Search Console, comparing the last 3 and 4 months to that time last year.
This 3-month and 4-month comparison highlights the success of focusing on SEO fundamentals and content marketing to build a sustainable growth trajectory.
Team85’s digital marketing efforts have laid a strong foundation for sustained growth, as evidenced by the consistent increases in traffic and search visibility. The combination of branded and location-based strategies is driving meaningful engagement, with thousands of users actively discovering and interacting with the business online. This momentum demonstrates the effectiveness of targeted marketing and highlights opportunities to expand reach further. By building on these successes, Team85 is well-positioned to continue attracting new members while reinforcing its reputation as a leader in fitness and wellness in the community.
Momentum Digital is shifting focus to further elevate Team85’s digital presence:
Why Choose Momentum Digital?
At Momentum Digital, we specialize in helping fitness and wellness businesses like Team85 thrive online. From local SEO and content creation to website design and analytics, our team delivers tailored solutions that drive measurable results.
Ready to transform your gym’s digital presence? Contact Momentum Digital today and let’s create a success story for your business!
“My name is Mac and I used to work for Google. Now I help small businesses grow online and rank higher on Google”
