So, what’s the best way to hire SEO experts? Why do you even need SEO experts? Finding out their expertise and what they can bring to the table is your first step to finding the perfect Search Engine Optimization Guru. 

If you’re looking to organically show up at the top of Google, Bing, and Yahoo’s results, you need to hire an SEO expert to help you achieve that goal.

No matter your level of SEO expertise, you can arm yourself with these essential points to consider when picking up a qualified SEO expert and adding SEO to your marketing repertoire.

Keep reading to discover SEO Basics and how to hire SEO experts like a pro, so your business ranks at the top of search engine results.

Momentum Digital is here to help you understand SEO with a simple guide to finding Search Engine Optimization experts, and hiring to help your online business grow organically.

Search is king when it comes to traffic. SEO is an acronym for Search Engine Optimization. This technique allows experts to refine your site so that your website appears on top search engine rankings and drives traffic.

Around 93% of all web traffic is via a search engine. The average CTR for the first position on a Google search query is 19.3%. 46% of all Google searches are linked to something local. 98% of all internet users use a conventional search engine at least once a month. – 99firms

There’s more to consider when trying to understand the importance of SEO for online growth and conversions:

With over 80% of the search market share, Google is undoubtedly the most popular search engine. Additionally, Google captures almost 95% of mobile traffic.

The high statistics make for Search Engines, specifically Google, have become the main channel driving traffic to any website. Make the most out of your online presence by optimizing your website so that Search Engines like Google are more likely to show your website on the top page of search results. That is SEO in a nutshell.

Why hire SEO experts and increase web traffic on your website?

During hard times, the going gets tough but the tough get going. Recession, inflation and financial strains are all terrors lurking over small businesses in 2023. The new year promises to challenge local entrepreneurs and small business owners. If you’re willing to battle and win the odds ahead, SEO must be a crucial part of your digital marketing plan.

SEO isn’t not easy and requires meeting a lot of criteria that requires skill and practice. SEO Experts know how to optimize pages so they can rank better in search results. The business advantage alone of ranking on top pages of Google guarantees conversions and leads.

So, SEO experts know all the tricks to get the pages in your website to rank on Search Engines.

How long will it take to see ranking results?

You can’t expect an SEO campaign to garner results after a day — but how long does it actually take to start ranking for keywords? Each company has a different pace to perform SEO, based on its resources, time investments, and employees.

SEO strategies are an ongoing process. As you implement changes, you track them — then the cycle repeats. Long-term business growth is a pillar of SEO, but you can still judge SEO experts’ pace via their answer.

The marketing SEO specialist you’re communicating with should be able to give you a general time estimate for your campaign to take off. While they shouldn’t be able to nail down an exact date for specific marketing goals — because search engines are constantly updating — they can base their estimate on past campaigns they’ve worked on that are similar to yours.

How to search and hire an SEO Expert in 2023

Every business looking for a marketing SEO expert should be searching online and looking at reviews. Local SEO Business Google Reviews are a great tool when tiring to hire any service.

Asking other local business owners is a great way to get referrals and build connections.

But when looking to hire an SEO expert, you should always look at the website the’ve built to promote their own services. Momentum Digital Marketing Experts consider the following as signs a website is SEO Optimized and user friendly:

• Headlines are clean and obvious
• There are call to action buttons
• When downloading images or scrolling over, alt text comes up
• Information is correct when sharing link on social media
• Content includes external and internal links
• Pages and Menu are easy to navigate
• Website is visually pleasing
• Have a solid marketing blog section
• All links and pages work
• Their online site includes reviews, testimonials or case studies.

How important really to hire SEO experts to optimize my website?

Search engines are regularly improving and introducing new considerations for SEO optimizers to factor into campaigns. There are expensive web tools that SEO expert utilize, like SEMRush, to search and help your site rank higher on Google. Currently, Google has 200+ ranking factors, but they are always changing and optimizing. As a business owner, it’s hard to make time and stay current. 

SEO experts should explore trends. Industry newsletters and publications are indispensable to experts, so always include some question about the lates on SEO trends.

One of the most important factors when considering if hiring SEO experts is worth it: Google discourages certain SEO methods that they find insincere. Breaking their policies can result in suspensions and flaggings. Ask the experts how well they know Google’s guidelines and how current they are on the subject.

Want a FREE SEO Audit?

An SEO audit is useful for forming an informed strategy. While this normally takes tools and time, you can get a feel for SEO experts’ instincts when you ask their opinion of your existing site.

Since you want to know what to do differently, it’s worthwhile to know what weaknesses they find. Even the most flawless sites have room to improve.