How Much Does Digital Marketing Cost?
What is Digital Marketing Marketing and How Much Does Digital Marketing Cost?
So, How Much Does Digital Marketing Cost?
So, you’re shopping around for a digital marketing agency but you have no idea where to start. As for all things, pricing is usually a good starting point. But just how much does digital marketing cost? Well, it depends on how the agency bills their customers. Usually, it’s one of three ways;
- Hourly rates
- Project packages
- Or monthly retainers
Here at Momentum Digital, we usually bill monthly retainers or single projects. However, in this article, we’ll dive into all of the different billing options, services, and agencies to consider when making a decision.
While it doesn’t take a genius to understand that digital marketing services aren’t a “one type fits all” type of deal, you’d be surprised by the lack of research done by business owners looking for a marketing solution. Not all agencies are created equal and not all businesses need the same services! As a result, it’s impossible to tell you what your marketing package would be priced at without a diagnosis, but I can give you a pretty good idea. If you’d like to get a quote from a real person, contact us here once you’ve read through the article. Outlined below are just some of the services you’ll want to explore.
- Website Design & Development
- Website SEO
- Local SEO
- PPC (Pay-per-Click Advertising)
Like I said, I can’t be sure how much each of these services would cost your business specifically, but throughout the rest of this blog, I’ll give you a good estimate for each service.
Website Design Services include a variety of different things. There’s a lot that goes into the user experience of a website; not only does it need to flow and function correctly, it needs to be visually and aesthetically appealing. To bring everything full circle, your average Website Design package will include the following:
- Content Management System (CMS)
- Domain and Hosting
- Functionality & Marketing
- Content & SEO
- User Experience
Something we also like to include in our website design services is a full Website UX/UI Audit, Competitor Analysis, and staging to see the website come together in real time. Altogether this would normally cost you anywhere from $2,000 for a simple website, up to $10,000+ for a custom built website. When the website is fully put together, you may have to pay for Website SEO services.
Website SEO services are sometimes included in Website Design packages, but not always. If you’re unfamiliar, SEO is Search Engine Optimization and is necessary if you want your website to rank well in search results. Some of the services included are:
- Keyword Research
- Technical SEO Audit
- On-Page SEO Audit
- Content Creation/Blogging
- Internal & External Linking
As you can imagine, there are tons of other components contributing to a Website’s SEO, and many different needs from one website to another. That being said, a lot of the On-Page SEO can be done internally if you don’t have the budget to outsource. Although, SEO management fees shouldn’t run you much more than $500-$2500/month. Learn more about On-Page SEO here.
Local SEO services are arguably the most important Website/SEO services for any small local business. Why? Because ranking #5 internationally for a search query isn’t going to benefit a local service business as much as ranking #1 in the Google Map Pack for multiple search queries. So what does Local SEO include? The following:
- Google My Business Creation, Optimization, Management
- Citations and Directories (Learn how to create Local SEO Citations)
- Social Media Bookmarks and Engagement
- Local Content
- Reviews and Reputation Management
Here is an in-depth blog article we wrote about 5 Local SEO Tactics you need to implement.
As the most important service for small local businesses, this service is surprisingly on the more affordable side. A beginner’s Local SEO Package will start around $300/month for Google My Business creation, optimization, and management. An all-inclusive package will cost you about $1,500/month. Take a look at our packages here.
Pay-per-Click Advertising often includes advertising on a variety of different platforms, the most common being Google Ads in tandem with Facebook/Instagram Ads. More often than not, Google Ads are used to take that top spot in Google Search results with hopes of driving more traffic to your website. Facebook and Instagram Ads usually take advantage of the remarketing aspect of Facebook Ads Manager to remarket to the website visitors driven by Google. Services include:
- Keyword Research
- Competitor Analysis
- Audience & Demographic Research
- Campaign, Ad Set, and Ad Creation
- Conversion Tracking
- Split Testing
Luckily for you, Digital Advertising is a fairly affordable service. Most agencies charge no more than 10%-30% of your advertising budget, while others like Momentum, may only charge a monthly management fee ranging from $500-$2,500. As a general rule of thumb, about 25%-50% of your marketing budget should be spent on paid advertising.
As a business owner you know how important it is to stay ahead of the curve. Well, it’s no secret that Websites, SEO, and Digital Ads are all core components of a successful marketing campaign. So while those services are necessary, these alone are not going to separate you from your competition…most likely. What will, though, is a 3D Virtual Tour or Aerial Tour. If you’re interested, we’ve got you covered. Check out our partners over at Momentum 360! They’re much more affordable than you might imagine.
Virtual Tours is a form of content marketing, so it’s important to consider this service when finding out how much does digital marketing cost.
Now that you know what marketing agencies have to offer and what some of the core services might cost you, it’s time for you to go ahead and start researching. Like any big decision, we encourage you to weigh your options. To make it easier for you, we’ve gone ahead and compiled a list of some of the best digital marketing agencies in Philadelphia.
Location: 1 S Broad St 11th floor, Philadelphia, PA 19107
“You are the expert in your business. That’s why our first step is listening. We want to learn everything there is to know about your business, your strategy, and your problems.”
- Database Acquisition
- Affiliate Marketing
- Email Marketing
- Paid Search & Social
- Brand & Interactive
Location: 20 N 3rd St #301, Philadelphia, PA 19106
“Masters in all things eCommerce, our team of experts excels in website design and development, digital marketing including best in class eCommerce SEO and eCommerce PPC Management, support, and consulting”
- Website Design
- Website SEO
- Social Media
- App Development
Location: 250 N Christopher Columbus Blvd #1119, Philadelphia, PA 19106
“As a full service digital marketing agency, SEO Locale offers specialized local search engine optimization, national search engine optimization, web design, web development, paid search management, social media management, mobile app development, reputation management, content strategy and optimization and email marketing.”
- Website Design & Development
- Paid Search Management
- Social Media Management
- Mobile App Development
- Content Management
Location: 2929 S Victoria Ave, Los Angeles, CA 90016
Vanquish Media Group was founded by our friends out in California. They’re a creative collective specializing in brand strategy, storytelling, and marketing. Their team of creative storytellers and savvy digital strategists provide a 360 approach to building your brand and sharing your story with the world.
- Brand Development
- Branded Content
- Paid Media
- Social Media
- Web Design
“360 Virtual Tour Co. are a global specialised 360 Virtual Tour, Matterport 3D Service Provider, Commercial Photography, Digital Surveying, and Licensed Aerial Drone company. We are certified by Google at the highest level and responsible for photographing, marketing, and developing virtual tours for Google Street View and Google Maps worldwide.”
- 360 Virtual Tours
- 360 Photography
- Aerial Photography
- Google My Business Expertise
- Google Street View Expertise
- Virtual Tour Map Overlays
Thanks for learning more about digital marketing prices and how much does digital marketing cost.