SEO is undoubtedly one of the most important tactics for organic lead generation across all businesses. However, anyone that writes content, knows that it can be very time-consuming and stressful. One method to avoid long brainstorms and tedious editing is using ChatGPT quite literally to write the content for you. That said, it’s important to use ChatGPT ethically and carefully so Google does not penalize your content.

So without further ado, here is how to use ChatGPT to write SEO content in 4 steps.

To start, do some manual keyword research around a single topic. Then use ChatGPT to generate specific blog topics and ideas around your specific term. For example, if you are writing a blog post about “digital marketing,” you can ask ChatGPT to generate specific subtopics such as “email marketing,” “social media marketing,” “SEO,” and “content marketing.”

Remember, it’s important that when you use ChatGPT to generate ideas, refrain from a simple copy and paste. It’s important that you only use them as a starting point to generate unique and original content like I am in this video.

After generating a list of subtopics and ideas, use them to assist with writing the structure for your blog outline by prompting ChatGPT to generate an outline using the subtopics and ideas you’ve decided to focus on. After you have an outline, proceed by filling in the gaps and elaborating where you see necessary. It’s important to note that the quality of ChatGPT’s output is determined by the specificity of your input, so if you’re not pleased with the outline, reword your input! Sometimes it helps to copy & paste and example, and set guidelines for things like the number of words, paragraphs, headers, etc. 

If you give ChatGPT the right ingredients, it will bake something fantastic!

Now that you have a rough draft of your blog with a mix of A.I. and original content, it’s important to check that content in an A.I. checker like writer.com. This will help ensure that the blog post is well-written, easy to read, and free of grammatical errors, and most importantly, not penalized by Google. 

During this phase, be sure to write in your own voice so that your content is captivating and reflects your style. After all, that’s why your readers chose your content over someone else’s. This will help ensure that the blog post is original and not simply a regurgitation of ChatGPT-generated content.

Lastly, make sure you’re doing everything you can to implement the best SEO practices. After you run your blog through an A.I. detector, it’s important to upload it to your website with metadata, internal links, keywords, and more. Below is a brief checklist to keep handy. You can also check out our marketing blog for more resources!

• Using a unique and descriptive title that accurately reflects the content of the blog post
• Including relevant and informative meta descriptions and alt text for images
• Using keyword research to identify relevant and high-traffic keywords to include in the blog post
• Writing for the reader, not just for search engines
• Avoiding keyword stuffing and other unethical SEO practices

With all of the information you just learned, there is one thing I want you to keep in mind. ChatGPT is like a steroid.

If you’re a seasoned vet in the gym, steroids will help you. If you’ve never been to the gym and you use steroids, they will have a negative effect.

So before you begin using ChatGPT to write content, you need to be a content expert. Feel free to use our blogs and resources to learn as much as you can about content and SEO.  And remember, it’s important to use ChatGPT ethically and always add your own unique perspective to the content generated.

With practice, you can create valuable blog posts that are both informative and engaging for your readers.

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