My name is Mac Frederick and I used to work for Google. Over the past 7 years, I have been running my own small business digital marketing agency helping other business owners with SEO and other important digital marketing services that I learned while working for Google.

This is a Free Webinar produced hosted by Entrepreneur Works in partnership with the City of Philadelphia & Chamber of Commerce. Thank you for watching and if you have any questions please contact us to help!

What is Google My Business?

For starters, you want to know what Google My Business is before you decide to invest your time into trying it. As the name implies, Google My Business allows you to create a listing for your business on Google. This has recently been renamed and rebranded to Google Business Profile.

https://www.google.com/business/

When a consumer researches your business on Google — or even searches for terms related to your business — you want to ensure they have all the information they need to visit, make a purchase, or contact your company. They will see these results shown on Google Search and Google Maps.

LEARN MORE ABOUT GOOGLE MY BUSINESS

Learn the various ways to verify your new Google My Business (GMB) Listing.

At Momentum Digital we help small businesses create a Free GMB listing, get it verified on Google, build out their listing for SEO, and rank higher on Google. This is essential for small and local businesses to get customers online for people searching locally.

Here are the steps to follow to create a new account.

1. Log onto business.google.com

2. Sign in and choose to create a location

3. Type in your business name and information

4. Choose if you are a physical/retail location or service area business

5. Either way you will most likely need to verify your business via postage

6. Google will send postcard in the mail to verify your new listing

Once completed, make sure to fully build out and optimize this listing for the best results and quality of your account.

Claiming and verifying your listing is just the beginning. This does not mean you will immediately start getting leads and customers. Once you input your verification code your listing will be in a review phase for a few days. During that time you can review and update your information in the profile, such as the following:

• Information and details
• Photos and Posts
• Services and Products

Now, once your listing is live and approved, you should focus on the following aspects of managing and optimizing the listing.

• INFORMATION TAB
  • Fully completing the INFO tab by filling out the following
  • Categories of business
  • Hours of Operation
  • Phone number and website
  • Amenities and Features
  • Opening Date, Special hours
  • Adding Business Description (up to 750 characters)
  • Appointment Links and More
  • FILL out the profile completely
• Products and/or Services Tab
  • Fully completing the Products and/or Services tab with the following
  • Uploading photos, pricing, and details about each service
  • You can put the exact price or price range
  • Use high-quality images that fit the specs
  • Uploading photos, pricing, and details about each product
  • You can put the exact price or price range
  • Use high-quality images that fit the specs
• Photos & Videos
  • You can upload as many photos, images and videos as you want
  • We also suggest hiring a Google Trusted Photographer for a 3D Tour
    • You can buy a Virtual Tour from Momentum 360
  • Upload pictures weekly, tag and compress them.
  • Also upload videos, short quick videos
  • Policies and guidelines for uploading content to GMB

Next, we will talk about other very important aspects How to Use Google My Business with regards to GMB posts, Reviews, Insights, Messaging and more!