Reduce bounce rate by learning to use Google PageSpeed Insights free online tool to check your site speed.

It’s an universal truth: slow loading sites lose visitors quickly. Users want quality experiences and ease when shopping or browsing. That’s why the use of Google PageSpeed Insights to improve site health and speed has become popular among many marketers and business owners.

(PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved. Using Google PageSpeed Insights provides both lab and field data about a page. Lab data is useful for debugging performance issues, as it is collected in a controlled environment. See How To Think About Speed Tools for more information on the two types of data. – Google

Check out these FREE 7 Tips to increase Web Traffic, by our owner and Google Guru Mac Frederick.

How site speed affects SEO

The simple answer is that page speed SEO has two votes in Google’s algorithm: it is an official ranking factor and it affects UX, another top ranking factor. For SEO page speed matters a lot, and has a significant impact on user experience (UX).

However, speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time. At Google, user experience and accuracy come first.

Fast loading pages make it easier for visitors to navigate your website, so they stay longer and are more likely to convert. Three seconds. That is all you have before a visitor moves on to a competitor’s page if yours is slow.

So, it means that no matter how much SEO efforts you put in, if your website is slow, you’ll never attain the Google ranking you desire.

Page speed optimization is one of the major techniques that improves SEO. It is one of the simplest aspects of SEO. Improving your site speed requires little time and minor investment. Learn more about costs here.

Therefore, you need to take the website performance test today with Google PageSpeed Insights.

What is Site Speed?

The Site Speed reports show how quickly users are able to see and interact with content. You can identify areas that need improvement, and then track the extent of those improvement.

This is the step by step tutorial on how to use PageSpeed Insights to Run a Free Site Speed Test

1. Visit PageSpeed Insights website
   Free Google’s PageSpeed Insights provide reports and suggestions. Go to their site and you will see a welcome page like the one below. Use Google PageSpeed Insights to check your site speed.

2. Enter your domain in the search bar, then click “Analyze”.

3. A report will load. Starting with your Core Web Vitals, check scores and issues reported. Switch between mobile and desktop reports.

4. Check your performance score and site load time.

5. Scroll down to find a detailed error or issue report.

6. Expand the dropdown arrow on issues reported to learn more and get suggestions.

7. Work on fixing issues
All of the issues reported can be fixed. If some are too technical for your skills, you can hire us to help out. Get a Free Audit here.

How to improve site speed and how can it help my revenue?

So it has been established that long site load times lead to bad UX, which turns to poor domain ranking and negatively impacts your SEO. Bad SEO inevitably means low traffic, and low web traffic results in red numbers at the end of each week. So use Google PageSpeed Insights to boost your SEO, traffic and conversions.

If your site is slow, users are going to leave and go to your competitor, before your page has time to load. This will increase your site’s bounce rate in the process, which further dampers SEO. All of these result in low visitors, low sales, low traffic… a business disaster.

Some quick recommendations to increase site speed include:

• Embed videos into the content 
  • Video embedding is pasting a small piece of code that pulls the content from another source (website or social media like Youtube) and plays it automatically without having to leave the site.
• Keep images, animations and media to a minimum. 
  • Try not to include videos on you pages unless it is necessary. And even so, keep media to a 4 – 8 cap. Depending on the page and industry.
• Add a Cached Page Plugin to Reduce Load time.
  • Cached pages are saved, and load 80% faster than a regular “live” version of a page when triggered. There are apps and plugins for different website builders like Shopify, WordPress, Wix and more.
• Check your traffic and adjust accordingly
  • Ultimately, “traffic affects traffic”. This means that, if your website is now receiving a substantial amount of daily visitors, you may need to upgrade your website or SaaS platform plan. Or purchase / switch domain hosting services.