April 2, 2022

Tutorial: How to Use Google PageSpeed Insights

how to use google pagespeed insights momentum digital

Check your site speed and learn How To Use Google PageSpeed Insights free tool to reduce bounce rate.

Welcome back to another Momentum Monday Marketing blog! In this blog, we are going to talk about How to Increase Web Traffic Using Google My Business for Local SEO in 6 Easy Steps!

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Reduce bounce rate by learning to use Google PageSpeed Insights free online tool to check your site speed.

It’s an universal truth: slow loading sites lose visitors quickly. Users want quality experiences and ease when shopping or browsing. That’s why the use of Google PageSpeed Insights to improve site health and speed has become popular among many marketers and business owners.

(PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved. Using Google PageSpeed Insights provides both lab and field data about a page. Lab data is useful for debugging performance issues, as it is collected in a controlled environment. See How To Think About Speed Tools for more information on the two types of data. – Google

Using Google PageSpeed Insights is beneficial, and your site absolutely needs it. Although Google no longer powers PageSpeed Insights, the tool still allows you to uncover what is causing your website to be slow. Optimizing your site for speed is still an essential exercise that all websites must do. Learn more about optimizing your site here.

PageSpeed Insights is reliable and accurate when measuring the full UX (user experience) and improving site health. Thanks to the different metrics included, it gives you an accurate overview of how your site interacts with your users and their exploring, regardless of Google’s current involvement with the free tool.

PageSpeed Insights incorporates data from the Chrome User Experience Report to provide real-world performance information for sites, as captured by FCP and DCL. The performance data in both CrUX and PSI is generated by real users in the wild and represents how users experience the web.

Check out these FREE 7 Tips to increase Web Traffic, by our owner and Google Guru Mac Frederick.

7 free tips how to increase web traffic by mac frederick digital momentum

How site speed affects SEO

The simple answer is that page speed SEO has two votes in Google’s algorithm: it is an official ranking factor and it affects UX, another top ranking factor. For SEO page speed matters a lot, and has a significant impact on user experience (UX).

However, speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time. At Google, user experience and accuracy come first.

Fast loading pages make it easier for visitors to navigate your website, so they stay longer and are more likely to convert. Three seconds. That is all you have before a visitor moves on to a competitor’s page if yours is slow.

So, it means that no matter how much SEO efforts you put in, if your website is slow, you’ll never attain the Google ranking you desire.

Page speed optimization is one of the major techniques that improves SEO. It is one of the simplest aspects of SEO. Improving your site speed requires little time and minor investment. Learn more about costs here.

Therefore, you need to take the website performance test today with Google PageSpeed Insights.

What is Site Speed?

Compared to page speedsite speed focuses on the overall website as a whole. Site speed is the time it takes for the content on your website to load.
So, you may be wondering how fast should a website load? Ideally, you’ll want your website to load within three seconds, or two seconds if it’s an e-commerce site. The two-to-three second mark is the turning point where bounce rates skyrocket – in fact, 40% of consumers will wait no more than three seconds before abandoning a site.
How Bounce Rate affects Sales
According to Google, a bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
Site speed is important to users because faster loading pages are efficient and provide a much better user experience. A potential costumer may land on your site, but if the content on the page doesn’t load fast enough (around 3 seconds), they will leave your site.

The Site Speed reports show how quickly users are able to see and interact with content. You can identify areas that need improvement, and then track the extent of those improvement.

A fast site speed will result in a better user experience, while a slow site speed will result in a poor user experience. A user is typically staying on a site longer if the site speed is faster and they also convert better and bounce less. For those reasons, Google has made it a ranking factor.

How to Run a Speed Test Using Google PageSpeed Insights?

This is the step by step tutorial on how to use PageSpeed Insights to Run a Free Site Speed Test

  1. Visit PageSpeed Insights website
    Free Google’s PageSpeed Insights provide reports and suggestions. Go to their site and you will see a welcome page like the one below. Use Google PageSpeed Insights to check your site speed.
how to use google pagespeed insights momentum digital step 1

2. Enter your domain in the search bar, then click “Analyze”.

how to use google pagespeed insights momentum digital step 2

3. A report will load. Starting with your Core Web Vitals, check scores and issues reported. Switch between mobile and desktop reports.

how to use google pagespeed insights momentum digital step 3

4. Check your performance score and site load time.

how to use google pagespeed insights momentum digital step 4

5. Scroll down to find a detailed error or issue report.

how to use google pagespeed insights momentum digital step 5

6. Expand the dropdown arrow on issues reported to learn more and get suggestions.

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7. Work on fixing issues
All of the issues reported can be fixed. If some are too technical for your skills, you can hire us to help out. Get a Free Audit here.

How to improve site speed and how can it help my revenue?

So it has been established that long site load times lead to bad UX, which turns to poor domain ranking and negatively impacts your SEO. Bad SEO inevitably means low traffic, and low web traffic results in red numbers at the end of each week. So use Google PageSpeed Insights to boost your SEO, traffic and conversions.

If your site is slow, users are going to leave and go to your competitor, before your page has time to load. This will increase your site’s bounce rate in the process, which further dampers SEO. All of these result in low visitors, low sales, low traffic… a business disaster.

Some quick recommendations to increase site speed include:

  • Embed videos into the content 
    • Video embedding is pasting a small piece of code that pulls the content from another source (website or social media like Youtube) and plays it automatically without having to leave the site.
  • Keep images, animations and media to a minimum. 
    • Try not to include videos on you pages unless it is necessary. And even so, keep media to a 4 – 8 cap. Depending on the page and industry.
  • Add a Cached Page Plugin to Reduce Load time.
    • Cached pages are saved, and load 80% faster than a regular “live” version of a page when triggered. There are apps and plugins for different website builders like Shopify, WordPress, Wix and more.
  • Check your traffic and adjust accordingly
    • Ultimately, “traffic affects traffic”. This means that, if your website is now receiving a substantial amount of daily visitors, you may need to upgrade your website or SaaS platform plan. Or purchase / switch domain hosting services. 

Why Invest Time and Effort in Using PSI to increase site speed?

  • It Increases Your Web Traffic
  • Improves UX
  • Scale your Business Sales & Conversions
  • Creates Customer Loyalty
  • Lowers Your Bounce Rate
how to use google pagespeed insights momentum digital statistics

In conclusion, having a good Site Speed score of 90 or higher is proven to improve SEO.

Since “Search Engine Optimization” is an organic form of acquiring traffic, taking advantage means new leads, without much investment. But if your web core vitals are not performing well, opportunities for new leads may be passing you by.

We suggest you check regularly your site’s health. Use Google PaseSpeed Insights to find the issues your website may be having and take actions to correct them. By fixing site speed issues you will improve UX, and that fellas, is where the conversions lie.

Keep crushing it and don’t forget to keep an eye for your site speed. Give us a call if you need any help!

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“My name is Mac and I used to work for Google. Now I help small businesses grow online and rank higher on Google”