How to Increase your Conversions This Holiday Season in Your Google Shopping Campaigns
Google announced two new ad formats for retail and brand advertisers ahead of the holiday shopping season.
These ad formats deliver shopping experiences on third-party sites, in Google Image search, and in Google Search. By using these two new ad formats, you should be able to increase your clickthrough rates and conversions in your shopping campaigns.
Watch this video to learn how to create a showcase shopping ad group type.
The top Showcase slot drives 3.6X higher than average CTR, and Showcase receives 20 percent more conversion credit with the first-click attribution, according to Google.
The option is currently available to advertisers already running Showcase Shopping ads.
Google says more than one-third of holiday shoppers last year searched for images before shopping in a store. To get in front of those people as they look for images on other sites as well as Google Image search, Google is releasing Shoppable Image ads.
Clicking on the tag icon in a Shoppable Image ad on a third-party site brings up a carousel of product listing ads with products similar to what is shown in the image.
On Google Image search, the Shoppable Image ads are large units. Products shown in the image are labeled with prices. The units are tagged as “Sponsored” and also have a white shopping label icon in the lower left corner.
You might not see these often, yet, but expect the format’s impression volume to increase over the time.
“Over the next year, we will continue to roll out this experience to more publishers, as well as pilot new surfaces like Google Image Search, where we also know shoppers go to look for inspiration,” Google said.
Comment below if you’ve tried Shopping Showcases yet.