How to Increase Google Reviews and SEO
What is Google My Business?
For starters, you want to know what Google My Business is before you decide to invest your time into trying it. As the name implies, Google My Business allows you to create a listing for your business on Google.
When a consumer researches your business on Google — or even searches for terms related to your business — you want to ensure they have all the information they need to visit, make a purchase, or contact your company.
Case Study Business Example: Phone Repair Philly
My name is Mac Frederick and I used to work for Google. In 2016 I left Google and started my own companies, Phone Repair Philly and Momentum Digital. Since then have I dedicated my marketing to Local SEO and Google My Business. I focused tons of time and efforts on optimizing my Google Business Profile and getting 5-Star reviews. This has drastically increased my business by ranking all my locations at the top of Google Local Search results. This organically drives me more clicks, calls and customers. There is $0 marketing costs and $0 advertising costs. This means by ROI is insane.
I started both companies with $10,000 in 2016. Now both companies make well over $100,000 per month in revenues with profits ranging from 10-40% because we have very low advertising costs and CPA costs.
Getting Started with Your Google Business Profile
Google Local SEO Marketing is by the best form of digital marketing for small and local businesses. I know this personally because I have 3 companies that grew from $0 to over $1,000,000 within a few years from this 1 tactic.
You’ll notice from these 3 search results that each of my business ranks at the top of Google and has hundreds of 5-star reviews. So how did I do it?
- Create a Free Google Business Profile
- Update & Optimize Your Business Profile
- Photos, description, keywords, services, amenities, etc
- Start posting to your Google Profile
- Events, photos, updates, promotions
Next you might want to consider hiring a marketing agency like Momentum Digital to market your business using Local SEO tactics.
Create and Promote Your Google Review Link
Once you create and access your Google Business Profile you can actually retrieve a Google Review Link you can share with customers. You can find and access this link within your Google Profile.
Here is our review link for Momentum Digital = https://g.page/r/Cfq5Yiu19womEBM/review
This is a free link you can share and promote.
- Text and email this link to friends, family and business partners
- Add this link to your email and text receipts
- Share this link in person with customers
- Promote it using social media, email campaigns, and follow ups
- Add the link to a QR Code to increase Google Reviews.
The more you can share this link with the right people and customers the more you can Increase Google Reviews and SEO.
Embed Your Google Review Link
Another FREE and easy way to get more Google Reviews is to embed your review link in various platforms. You can add the review link to emails, your website, social media posts, youtube and more. This will get more clicks and positive Google Reviews without having to hassle people in person.
- Embed to your website
- Embed to text and email receipts
- Embed in your email campaigns and signatures
- Embed in Blog posts and Youtube posts
- Embed in social media posts and ads
This is a solid strategy to Increase Google Reviews and SEO.
Incentivize and Ask Customers
The last things you can try to Increase Google Reviews and SEO is to ask every customer in person and to incentivize them.
Now most review platforms don’t want you to incentivize customers with gifts, discounts or other methods. However, they have no way of testing or reviewing this. What we do is we ask every customer in person or a follow up text. We also create a sign in the stores with a QR code and links.
- Create a QR Code with a LinkTree
- Ask customers in person with a discount
- Give them a free small gift
Hopefully this will increase your Google Reviews which will then increase your SEO rankings in the local search results.