Best Methods to Increase Website SEO Traffic
Best Methods to Increase Website SEO Traffic
Do you want more customers without having to run ads and pay for leads? Sure, you can try networking, cold calling, email marketing, and other various organic tactics — but that entails a lot of ongoing effort. Isn’t there a better way to bring business to you instead of hunting it down yourself? Well, one solution we have is to Increase Website SEO Traffic by getting more visitors online. SEO means potential customers searching on Google will find your website at the top of search results and come to you.
While Search Engine Optimization is often a great technique for driving more visitors to your website, it’s not always enough. You should still consider other various website traffic efforts such as email marketing, Google ads, and more. However, don’t get caught completely pigeon-holed into one or even two methods. You need to spread out your lead generation.
It’s a good idea to diversify your approaches to increasing web traffic. A change in algorithms won’t completely kill your business if you have multiple sources of traffic. You have a whole arsenal of optimization tactics at your disposal to keep your business going.
What is SEO and How Does It Work?
Let’s reference this Digital Marketing Institute article to learn more about how to Increase Website SEO Traffic.
Well, SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages. Remember, the higher the website is listed, the more people will see it.
Good SEO involves many different activities, such as:
- Identifying relevant keywords with good search traffic potential
- This is something we like to refer to as a KEI Score. That’s a ranking out of 100. Use the Chrome Extension Keywords Everywhere to get a good idea of this score. The higher the score the better the keyword.
- Creating high-quality, useful content and optimizing it for search engines and for users.
- This can vary based on your business, industry and location. We suggest every business owner creating niche blog articles as well as internal pages describing sub-services or sub-location areas.
- Including relevant links from high-quality sites
- This is referred to as backlinking which we can explain more in the article below.
- Measuring the results
- This is self explanatory. Use tools like Google Analytics or SEMRush to track SEO results and growth.
TOP 10 Ways to Increase Website SEO Traffic
1. Start with Keyword Search for SEO
Include important keywords consistently in your articles. Use keywords naturally rather than overusing them to distract the reader. Incorporate keywords in various places in your material, such as meta descriptions, URLs, page titles, and headers.
For keyword research, you can use programs like Ahref and SEMrush. These tools provide valuable insights that can help you plan for essential keywords, such as keyword search frequency, keywords used by competing companies, pay-per-click ad costs, similar keywords, and more.
Another option is to work with an SEO service that can perform insightful analysis and audits to find potential issues preventing your website from appearing in search results. Hiring an SEO Marketing Agency is very important to understand search and getting more customers online from SEO.
2. Produce Valuable SEO Content
You should be creating content for your website monthly, if not weekly. This can be blog pages, product pages, services pages, location pages, case study pages and more. Our Momentum Digital website have over 500 pages of content. How many pages do you have for your small website? Creating all these pages and content will help increase your opportunities for more keyword SERP impressions and clicks. See here with our website for Momentum Virtual Tours.
As you can see with our Momentum 360 website, we have over 300 pages resulting in 9000+ keyword impressions. This leads to more immediate rankings, growth, and SEO leads. We have pages for all of our services, industries, case studies, locations and more. You need to prioritize doing the same with your website.
Your information should offer accurate, comprehensive, and precise answers to people’s questions via Google search.
Research shows that websites with blogs get significantly more pages indexed by search engines. Also, websites with more than 16 posts per month receive 3.5 times more traffic than those with less than 5 articles per month.
In short, you should post frequently, find out what your audience wants to read and put some thought into your content. You need your written content to be both valuable for the customers and for Google.
3. Write and Share Blog Posts with Other Blog Outlets
Writing guest posts for other websites is a great way to build backlinks, enhance referral traffic and improve search engine results page (SERP) rankings.
Before writing a guest post, thoroughly research websites in your sector, ensure that a site’s material is of the highest standard, and check their domain authority and guest blogging policies. Ask them if they will also tag you and share the post on social media.
Sometimes other agencies, marketers, or writers will actually reach out to you to write your blogs for free. They probably want to do this to provide you a backlink to their website. So be careful when vetting these writers.
4. Utilize Local SEO
This isn’t as relevant for every business or website, but it can definitely help local businesses. Local SEO is crucial for location based business, service area businesses, retail brick and mortar companies, local franchise marketing, bars/restaurants, and much more.
We suggest two main types of marketing tactics for Local SEO.
- Google My Business Marketing
- GMB is a free tool and profile small businesses can create. Once created you need to fully set it up and optimize it with your business information, products, services, location areas, photos and more.
- You should also be managing and posting to this account weekly with photos, short videos, Google My Business Posts, and Google Reviews
- Local SEO Citation Building
- This refers to creating profiles on many free and premium listing sites. This would entail using your Name, Address & Phone Number (NAP) when creating a listing on these sites. This helps Google and other search engines recognize your brand and status across the internet.
- Listing sites can include but not limited to:
- Facebook, Yelp, Bing, Foursquare, Angies List, Home Advisor, Thumbtack, Chamber of Commerce, and many more.
5. Create Lead Magnet Tools on Your Website
Giving potential customers something helpful is a fantastic strategy to increase traffic. You can create various resources and materials that will benefit users in your sector and then provide them for free on your website.
You can increase your profits and generate new customer leads by posting gated content/tools (providing the materials and tools in exchange for the user’s contact information).
Another strategy to increase website traffic is to promote the information or tools in relevant LinkedIn groups or forums where business people interact.
We suggest sharing your popular content across your most viable social media platforms to drive more social referral traffic which you can track with Google Analytics and other tools.
6. Create Press Releases to Share for PR Backlinks and Traffic
It’s not enough to post press releases on a press release syndication website and wait to see what happens. Companies need to promote their press releases heavily and forward them to key websites and magazines in their respective sectors. This can be seen as a Public Relations Marketing Effort.
In this way, you can gain a large number of new leads and increase referral traffic for the company.
7. Create or Earn High Authority Backlinks
A backlink is when another website links back to your website. This can be used with an anchor text keyword, image, or simply a link. Other website can label the link as “do follow” or “no follow”. Do Follow Backlinks mean Google and search engines will credit the link back to your site and NO Follow means no credit is given to follow that link by the indexing tools.
Now not all backlinks are created equal. The quality of the backlink has to do with the Domain Authority, Page Authority, Anchor Text, and Spam score that other page/website is credited. For example, getting a backlink from Forbes.com has a Domain Authority of 94/100, as opposed to if I just started by own random blog today it would have a Domain Authority of 1/100 since I’d need to build up my blog (domain) credibility. If you have backlinks from low Authority and High SPAM Scores (over 10% spam), then we’d suggest to disavow and remove that backlink using Google Search Console.
Now that so many companies are attempting to enhance website traffic, there are many possibilities for getting backlinks. Contact relevant websites and offer your content as a source. You can add another incentive by suggesting a backlink exchange that benefits both parties. You can track this success using tools like UberSuggest or SEMRush to see how many backlinks you have which will then have a direct impact on your Domain Authority. This DA score is essential to have your keywords from your website rank higher to Increase Website SEO Traffic.
RECAP -- BEST Methods to Increase Website SEO Traffic
By implementing these strategies, businesses can expect to see an increase website SEO traffic over time. While some of these tactics will bring immediate results, others may require more patience and time. Keep going by experimenting with different approaches and evaluating the results.
Call us today to learn how our experts can help you grow your website traffic and your business.
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