Jenzy Kids Shoes App Interview for Small Business Saturday
Please watch our Small Business Saturday Marketing Interview with the Jenzy Kids Shoes App startup in Philadelphia.
For this week’s Small Business Saturday, we sat with Carolyn and Eve, owners of Jenzy, to talk all about shoes!
Carolyn and Eve believe that 70% of kids are wearing shoes that don’t fit, and that’s why they created a mobile app that perfectly predicts a child’s shoe size. After finding the personalized fit, Jenzy provides pediatric recommended shoes that are comfortable, stylish, and durable, so kids can feel good while they’re wearing a pair of shoes. And what’s more, the shoes are delivered right to your doorstep — how easy is that?
Motivated by this honest (and rather passionate response), the duo began talking to experts in the kid footwear industry. They discovered that 70% of kids are wearing the wrong size shoe! The lack of brick and mortar stores with shoe sizing experts, combined with the sizing variability persistent between and even within brands, makes buying kids’ shoes both frustrating and difficult.
So on September 1, 2016, Eve and Carolyn registered their business, Jenzy – a name derived by Generation Z – the demographic of children they would focus on sizing. Since then, the two first-time entrepreneurs have created a patent-pending technology, conducted beta tests with over 300 moms and dads and formed partnerships with some of the leading kid shoe brands on the market.
Located in the city of Brotherly Love, the team at Jenzy is working day in and day out with one goal in mind: to create a shoe shopping experience that empowers busy parents to feel confident when buying shoes for their children.
If you have an interesting story and would like to share it with the city, don’t hesitate to reach out to us!