Local SEO for Lawyers & Law Firms by Momentum Digital
How do we provide Local SEO for Lawyers you might ask? Well, are you a lawyer or attorney at a law firm? If so, your goal is to generate more high-ticket clients and retainers. You don’t have time or expertise to worry about marketing and Local SEO. Focus on what you do best and allow Momentum Digital to focus on the Local SEO & Digital Marketing for your practice.
Known as local search engine optimization, refers to ranking your local business higher on Google, especially regarding Google maps for local search results when people are searching for “lawyers near me”, or “business attorneys philadelphia”, or other related local legal search terms.
Local SEO is the free and organic way of ranking in the 3-pack and at the top of Google and other search engines for keywords related to legal services and similar search terms. This is one of our main services and what we’re known for at Momentum Digital.
In the last 5 years, we have helped dozens of law firms rank higher on Google for their local service-related search terms. Local SEO for lawyers is extremely important for attorneys who have a local geographic footprint of offices in certain cities.
Local SEO for Lawyers Case Study by Momentum Digital
Santomassimo Davis LLP — Outside General Counsel Attorneys
In 2020 Momentum Digital redesigned the website and took over the local SEO for Santomassimo Davis LLP. They were previously using a law firm marketing company, Find Law, which was actually hurting their website and not helping with SEO as well.
We started by auding their Local SEO, Website SEO, and website itself. From there we created a marketing plan and SEO strategy to redesign their website, move it over to WordPress, and build out service pages and local pages.
The new website was completed within 60 days. We showed the clients how to manage and post to the website and other content platforms. We created various legal service and industry pages, optimizing them all for the following:
- Metadata, titles, tags, descriptions
- Image posting, tagging and compressing
- Internal and external hyperlinking
- Backlinking and PR strategies
- Page speed and mobile-friendliness
Another key aspect of this ongoing project is the Local SEO and helping rank their 3 locations in Philly, New Jersey, and NYC. To accomplish this we took over their Google My Business accounts to completely set up and structure them for success. From there we started posting Google Posts, pictures, videos, getting reviews, and more. Then we created various local listings, directory citations, social bookmarks and trust flow backlinks.
Within a few months we checked their stats on Google Search Console and Google Analytics to see that after 6 months we nearly doubled all their SEO traffic.
SEO Traffic Increase for OGC Lawyers
- Local SEO Traffic from Google
- Website SEO Traffic on Google
- Local SEO Traffic from Google
- Website SEO Traffic on Google
Reviews for Momentum Digital on Google!
Keys to Increasing Your Local SEO
Quick Secret: Ranking higher in Google Local search results is really not that difficult. Website and On-Page SEO is much more difficult, time-consuming, and expensive. Ranking in the Local Map Pack is easier and takes a lot less time. It typically takes less than 6 months to rank Local SEO for Lawyers in the local map pack using these 5 Local SEO Strategies.
- Setting up, managing and optimizing your Free Google Business account that helps rank you in the local map pack. This includes editing your information, adding content, optimizing core features, and getting you more reviews.
- Our team can also manage your messages, Google Posts, review management, adding content, and more.
- This is a key advantage for Local SEO for Lawyers
- This involves getting your business information and website cited and published in various directory websites, local listing citation sites, and other free and premium resources that Google cares about. These citations are essential to represent your NAP (Name, Address, Phone Number) as well as your website.
- Momentum will submit and manage your citations using BrightLocal, Moz, Yext and even manually submitting citation sources.
- Google cares about your overall digital footprint and engagement. They want to know and understand your business and that you’re active online. SEO has become more social based on the experience and engagement of your customers. We make sure your social media accounts are set up, optimized, and active. Our team also creates social bookmarks on 3rd party citation sites that Google can index.
- We also submit your social bookmark profiles and links to over 50 key social sites that will count towards your backlinks. These count as high-authority trust flow backlinks.
Local content matters too. This specifically refers to posting to Google My Business, social media, and your website. You can cross-post and cross-promote similar content as well. Google My Business allows you to use “Google Posts”, as well as pictures, videos, and Virtual Tours.
Here are the Top 5 Local SEO Content you can post. Make sure your local content talks about your products and services so Google recognizes those keywords.
Most local content we focus on using Google My Business with Google Posts, Google Photos, Google Virtual Tours, and Google reviews.
Google Reviews and other 3rd party review sites are essential to ranking higher in Search Engines. Google has always cared about showing the businesses with the most and best reviews.
Try reaching out to your customers for a good review or to share their experience. Then make sure to reply to each review. Yelp, Facebook and TripAdvisor (as well as industry related review sites) are important as well.
Momentum focuses on getting more google and yelp reviews for your business, along with responding and managing these reviews, to improve your overall Local SEO.
Local SEO Management Pricing for Law Firms & Professional Services
How much does Local SEO for Lawyers cost?
It depends on how involved you want to be as a client.
Our basic Google My Business package is $500 per month, which focuses on getting you to rank in the Local Map Pack using GMB. Our Local SEO Package costs $1000 per month, which helps you rank in the Map Pack, Local Search results using your website, and ranking in other search engines.
However, we NOW offer a Local SEO course, where you can learn how to set up and manage your own Local SEO without having to pay for an agency.
Google My Business Management Package = $500/month
- GMB Audit
- GMB Setup & Optimization
- GMB Makeover
- GMB Management
- Google Posts
- Adding GMB Content
- Reviews & Reputation Management
- Strategy & Reporting
Local SEO Management = $1000/month
- GMB Management
- Local SEO Audits & Analysis
- Citation Building
- Directory Submissions
- Social Bookmarking
- Web 2.0 Backlinks
- Local Website SEO Optimizations
- Strategy & Reporting
Local SEO Course – Option 1
GMB Basics = $179
- Online video courses
- GMB Setup
- GMB Optimizations
- GMB Makeover
- GMB Management
- GMB Resources
Local SEO Course – Option 2
GMB Masterclass = $479
- Everything from Course 1 – GMB Basics
- Online video courses & coaching
- Exclusive Access to Facebook Group
- Weekly Webinars
- GMB & Local SEO Audit
- Introduction to SEO & GMB
- Consulting & Reporting
Local SEO Course – Option 3
Local SEO Masterclass = $979
- Includes GMB Masterclass
- Online video courses & coaching
- Exclusive Access to Facebook Group
- Local SEO Education
- Citation Building, Directory Building, Social Bookmarking, Backlinking, On-Page SEO, Schema & More
- 1 on 1 Coaching Call
Local SEO Process and Timeline
The main reason you would hire us or anybody else to do your local SEO is because you want to rank higher on search engines, leading to more traffic and customers.
The problem is not everyone has the time or knowledge to do the SEO themselves. When hiring Momentum to manage your Local SEO you should expect a few key things in regards to the process.
What to Expect When Hiring Momentum Digital for Local SEO:
- An initial audit to benchmark your current SEO
- A roadmap to increasing your SEO
- Weekly updates & monthly reporting
- Guaranteed increased SEO traffic within 3 months
- Overall transparency
SEO Audits & Analysis
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- Before we begin we first learn more about you, your business and your goals. From there we set a baseline by conducting Local SEO Audits using Moz, Yext & BrightLocal. This gives us a starting point to research and analyze so we can grow with you.
- Then we structure and build your account. From there we create your ad groups, ads and keywords. Finally we end with testing your campaigns and setting up reporting.
GMB Makeover & Citations Building
- Month 2 we focus more on taking action and implementing changes and optimizations, mostly through your Google My Business account and BrightLocal account. We also start building a lot of 3rd party citations and directories to get noticed by search engines. GMB is the best place to start so we really focus on that to begin.
Bookmarks & Backlinks
- Our 3rd month focuses more on backlinks using bookmarks, web 2.0 sites, and blogs. These could include social media sites, 3rd party blog sites, and more. We also focus on creating or accessing content that we can use on GMB and 3rd party Local SEO sites to get more awareness and engagement.
Management & Optimizations
- Moving on after month 3 we will focus purely on optimizations and management, followed by reporting. Each month we provide a monthly report, along with a strategic SEO overview. Management involves ongoing GMB updates, posts, and content. Along with that we focus on backlinking and on-page website SEO to improve your overall digital presence in the eyes of search engines.
How Can Reviews Help Local SEO?
Another very important aspect of local search for law firms is the role of reviews and interacting with your customer base. Reviews provide your past customers with a voice to speak about their experience with your business or an account of the services you provided them. They also give potential customers more information about your business away from what you may say on your website.
This is all well and good to say, but customer reviews can reveal the true nature of a business or employees. Reviews also give a place for happy customers to praise your company and have a dialogue with you as an owner on these sites. By interacting with customers happy or upset, alike, you show them that you appreciate their business or show them that you understand their grievances and try to come to a resolution if possible.
It is just as important to get reviews on as many different platforms & sites as it is to have your business listed on them. By having a diverse portfolio of reviews, you gain broader visibility online, thus boosting your local searches and Local SEO for Lawyers.